Real Estate Companies Using Flywheel in the UK: 86 Active Firms (2026)
UK real estate companies using a managed website platform market, let or manage property while maintaining public web operations.
For estate agencies, auctioneers and property managers, a managed website platform usually sits between the branch CRM, the property-feed process and direct enquiry capture. Adoption signals a business that treats its website as an operating channel rather than a brochure: listings need updating, valuation forms need routing, local search matters, and non-technical staff often need to publish pages without involving a developer. The typical buyer is a lean mid-market property operator serving residential or commercial clients, with spend justified against leads, vendor instructions and landlord relationships rather than against software resale.
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UK adoption is concentrated: 86 actively trading real estate and property firms run this managed platform. Reported employment totals 599 people, and 82 of 82 firms report headcount, giving full coverage for this cohort. Across 1,903 sector hosting detections, the platform sits sixth with 4.5% share. The regional skew is also visible. Scotland accounts for 25.6% of adopters, ahead of London at 20.9%, the South West at 11.6%, and both the North West and South East at 9.3%.
Website choices sit inside a more formal property-services operating model. Estate agency businesses carrying out activity within section 1 of the Estate Agents Act 1979 must register with HMRC for anti-money-laundering supervision before trading; GOV.UK describes trading without registration, or after cancellation, as a criminal offence. The perimeter covers residential, commercial and online estate agencies, property or land auctioneers, land agents, relocation and property-finding services, and some letting or management agents where estate agency services are offered. In England, lettings agents and property managers have been required since 1 October 2014 to belong to a government-approved redress scheme. Separate consumer-finance activity can bring FCA oversight.
Adoption appears likely to remain pragmatic rather than fashion-led. Property operators with small web teams tend to value managed hosting when listing pages, enquiry forms, branch content and local search pages need regular attention but infrastructure work is not a core capability. The same pattern can also cap expansion: many agencies rely on external web studios, and platform decisions may be bundled into wider redesign or CRM-integration projects. Over time, procurement may tilt toward providers that reduce maintenance burden, support privacy-conscious analytics and handle traffic spikes around launches, auctions and seasonal campaigns.
Adoption by company size
Adoption of Flywheel rises with company size across the trading UK real estate companies in this cohort. 0% of the 351,700 companies with under 10 employees run Flywheel (67 detected). 0.7% of the 2,858 companies with 10–50 employees run Flywheel (21 detected). 0.4% of the 229 companies with over 50 employees run Flywheel (1 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
86
Active firms
2026
4.5%
Of detected Hosting share
UK real estate
5
Median headcount
Filed accounts
201
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (4 of 86 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Among real-estate firms with a detectable hosting system, this managed website platform accounts for 4.5% (86) of a 1,903-company denominator, placing it sixth among the systems shown for the sector.
The stack is CMS-centred: 100.0% (86) of the real-estate cohort also show the same open-source content-management system on their public sites.
Search and measurement tools are common around these sites, with 69.8% (60) also showing SEO plug-in usage and 65.1% (56) showing analytics tagging.
Registered offices skew towards Scotland and London, which account for 25.6% (22) and 20.9% (18) of the cohort respectively.
Estate agency businesses within section 1 of the Estate Agents Act 1979 must register with HMRC for anti-money-laundering supervision before trading.
Hosting & PaaS market share among UK Real Estate
Share of the 1,903 UK Real Estate with a detectable system. As of June 2026.
What else do Flywheel-running Real Estate run?
Share of the 86 Flywheel-running UK companies where each technology was also detected. As of June 2026.
Where Flywheel Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£349.2K
Median UK turnover
4.7%
Above £5M turnover
9
Incorporated since 2022
201 verified decision-maker contacts
across these 86 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Real Estate using Flywheel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental management, valuations, and property search. Also markets new homes and land, and offers development…
Serves residential property sellers, buyers, landlords and tenants, alongside landowners, self-build customers and new homes developers in the Exeter, Newton Abbot, Teignmouth and Bovey Tracey areas.
Financial Health
DistressedDistressed · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental management, valuations and marketing. Also advises on land and new home developments, land acquisition and…
Serves homeowners, property buyers, landlords, tenants, landowners and residential developers, with a focus on Devon markets including Exeter, Newton Abbot, Teignmouth and Bovey Tracey.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings and purchases. Offers property valuations, marketing of homes, buyer and tenant sourcing, and negotiation and management…
Serves homeowners, landlords, home sellers and residential property buyers in Brighton & Hove, including first-time buyers, cash buyers and people with a property to sell.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential property sales and lettings services, including tenant and landlord management, holiday and short‑term rentals, student lettings, investment property search, property valuations,…
Serves residential tenants, landlords, property investors, home buyers and sellers, students, and holiday/short-let customers in the Edinburgh property market.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 3 filingsOperates estate agency services for residential property, including property sales, lettings and rental management. Also provides land and development consultancy, marketing new-build developments…
Serves homebuyers, property sellers, landlords and tenants, as well as landowners and property developers seeking residential sales, lettings and development agency services, particularly around Bath…
Financial Health
WeakWeak · -16% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing and referencing, and ongoing property management for landlords. Also offers…
Serves private landlords, tenants, home sellers and buyers across the Fylde Coast, including property investors and consumers seeking rental or purchase properties.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and property management services, including residential property sales, lettings and rentals. Offers landlord services, tenant management, property valuations, investment…
Sells to homebuyers, home sellers, renters, landlords and property investors seeking estate agency and lettings support, with an emphasis on residential customers across Merseyside, Cheshire and…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting agency and property management services for landlords, including tenant sourcing, rent collection, maintenance coordination, and full or let-only management. Also offers…
Serves private landlords, buy-to-let investors and residential tenants in the Glasgow residential rental market.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides student accommodation lettings, listing rental properties for students, arranging tenancies, handling tenant enquiries and maintenance requests, and offering property management services for…
Serves students seeking rental accommodation in Nottinghamshire and landlords with student properties, covering both B2C tenants and B2B property owners in the local student housing market.
Financial Health
DistressedDistressed · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, including marketing homes for sale and rent, arranging property viewings, conducting valuations, and supporting landlords and tenants with…
Serves residential property buyers, sellers, tenants, landlords and property investors across Merseyside, Cheshire and Lancashire, including homeowners seeking valuations, renters, buy-to-let…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services for landlords, including marketing rental properties, tenant sourcing and referencing, tenancy management, compliance guidance,…
Serves residential landlords in Edinburgh, including first-time landlords and owners of long-term, HMO and short-term holiday let properties, alongside tenants searching for rental homes.
Financial Health
WeakWeak · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides property sales services, offering homeowners options to sell via cash purchase or estate agency listing. Arranges property valuations, markets residential properties for sale, and connects…
Serves UK property owners looking to sell, including homeowners, landlords with buy-to-let properties, and people handling probate sales, with options for quick cash purchases or estate agency-style…
Financial Health
DistressedDistressed · -17% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings and valuations. Markets homes, manages rental properties for landlords, and lists new-build developments, with property…
Serves residential property buyers, home sellers, renters and landlords in Hull, Cottingham, Hessle and wider East Yorkshire, covering consumers and private property owners.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property letting, estate agency and property management services. Markets properties for rent and sale, manages tenancies for landlords, and offers short‑term lets and tenant…
Serves landlords, tenants, property sellers and buyers in Glasgow, Paisley and Renfrewshire, including private landlords and consumers looking to rent, buy or sell homes.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and estate agency services, managing rental properties for landlords, marketing and selling homes, arranging tenant lettings, valuations, buy‑to‑let support, and…
Serves landlords, tenants, home sellers and buyers in Edinburgh and East Lothian, including first-time landlords, self-managed landlords, agency switchers and property investors growing buy-to-let…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing and referencing, tenancy management, property marketing, and end‑of‑tenancy…
Serves Glasgow property owners, landlords, buy-to-let investors, home sellers, buyers and tenants, particularly those involved with residential property in Glasgow’s West End.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property management and letting services for landlords, including full management and let‑only packages. Offers tenant check‑in and inventory services, property sourcing for…
Serves private landlords, property investors, tenants and relocation renters in Edinburgh, the Lothians and central Scotland, including owners of flats and family homes.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting agency and property management services, including marketing rental properties, sourcing and referencing tenants, arranging tenancies, and conducting property valuations…
Serves B2C residential renters and private landlords in Brighton & Hove, including tenants seeking flats, houses, rooms or studios and property owners with rental homes.
Financial Health
StableStable · -4% CAGR over 6y
Location
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Financial sub-scores
Computed from 2 filingsProvides estate agency and legal services for residential property transactions, including property sales and marketing, valuations, buyer representation, property sourcing, conveyancing, and estate…
Serves homeowners, property buyers, sellers, investors and developers, plus clients needing conveyancing or estate planning, mainly in Edinburgh, Aberdeen and East Lothian.
Financial Health
WeakWeak · -11% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency services including residential property sales and lettings, property management for landlords, tenant services, and property investment and development. Markets houses, flats,…
Serves residential tenants and homebuyers, landlords, property sellers and investors, plus businesses seeking commercial space, primarily in Wolverhampton and surrounding areas.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and estate agency services including property management, tenant sourcing, and letting-only or full management for landlords. Markets properties for rent and sale,…
Serves landlords, property investors, home sellers, buyers and tenants seeking residential property support across Edinburgh, the Lothians and Fife.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property letting and management services for landlords and tenants, including marketing rental properties, tenant sourcing, property listings, rental valuations, and ongoing…
Serves Edinburgh landlords, homeowners and property investors with residential rental properties, alongside tenants and students looking for homes to rent.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an estate agency providing residential property sales and lettings. Markets homes and rental properties, lists properties for buyers and tenants, and offers property valuations and services…
Serves residential property buyers, sellers, landlords and tenants in Kent, including homeowners seeking valuations and renters searching for houses, flats and apartments.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential lettings and property management services, marketing rental properties and managing tenancies for landlords. Also supports property investors and coordinates maintenance, tenant…
Serves B2C renters, including students, seeking residential properties in St Andrews, and B2B/B2C landlords and property investors looking for lettings, management and investment support in the…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides property consultancy and estate agency services, including residential property acquisition and sales, lettings, and property management. Also advises on property investment and overseas…
Serves private property clients, landlords, tenants and investors seeking London, country, investment or overseas residential property support, including affluent buyers, sellers and rental clients.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential and commercial property estate agency services, including property sales, lettings, valuations and marketing. Supports buyers, sellers, landlords and tenants, and offers property…
Serves homeowners, property buyers, tenants and landlords in Glasgow’s central belt, including residential sellers seeking valuations, renters looking for homes, and landlords with rental investments.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings and property management. Markets houses, flats and commercial properties, supports landlords and tenants, and offers…
Serves landlords, tenants, home buyers and sellers, property investors, and businesses seeking commercial space, mainly in Wolverhampton and surrounding West Midlands areas.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property advisory services including property acquisition, sales brokerage, lettings, and property management. Assists clients with purchasing homes, selling properties, managing…
Serves private homebuyers, sellers, landlords and property investors seeking London and country residential property, including clients with lettings and management needs.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services, including marketing rental properties, sourcing and vetting tenants, arranging tenancies, collecting rent, and coordinating property…
Serves private landlords, property investors and residential tenants in Edinburgh’s rental market, including landlords with individual properties or portfolios and tenants seeking or occupying rented…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services for landlords and tenants, including fully managed lettings, tenant‑find services, marketing rental properties, tenant referencing, and…
Serves residential landlords, buy-to-let investors and tenants in Edinburgh and surrounding areas, including people seeking rental homes and property owners needing letting support.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential lettings and property management services, marketing rental properties, sourcing and vetting tenants, arranging tenancies, and managing maintenance and repairs. Offers guidance…
Serves residential landlords, property investors and tenants seeking rental homes in Pinner, Hatch End, Northwood, Harrow, Ruislip, Stanmore, Rickmansworth and nearby North West London areas.
Financial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential property advisory services including property acquisition and sales, lettings, and property management. Assists clients with buying, selling and renting homes, and advises on…
Serves private homebuyers, sellers, landlords and property investors seeking prime London and country residential property, including clients needing lettings or management support.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial and residential property services including letting, property management, and brokerage. Markets properties for rent or sale, manages leased premises, and advises property owners…
Serves commercial and residential property owners, landlords and investors in Edinburgh and the Lothians, plus businesses and tenants seeking premises or rental homes.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial property consultancy and agency services, including leasing and sales of office and commercial premises, corporate asset management, build‑to‑rent consultancy, and development…
Serves commercial property occupiers, landlords, investors and developers in the Thames Valley, including corporate clients and build-to-rent or development stakeholders.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides student and professional rental accommodation, letting rooms and houses. Also offers property letting and management services for landlords, including advertising vacancies, arranging…
Serves students seeking rented accommodation in Plymouth, especially near Plymouth University, and private landlords looking for letting and property management services for local rental properties.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential letting and property management services for landlords, including marketing rental properties, sourcing and vetting tenants, arranging long and short‑term lets, collecting rent,…
Serves private landlords with rental properties and tenants seeking long-term rental homes in Edinburgh, Midlothian and the Lothians.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial property consultancy and agency services, including leasing and sales of office and commercial space, corporate asset management, build‑to‑rent consultancy, and development…
Serves commercial property occupiers, landlords, investors and developers in the Thames Valley, including corporate clients, build-to-rent developers and owners of office and business park assets.
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency and conveyancing legal services for residential property transactions, including property sales and purchases, property marketing and valuations, buyer representation, property…
Serves private residential property buyers and sellers in Edinburgh and East Lothian, including homeowners, prospective purchasers, relocators and individual property investors.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial property agency services including sales and lettings of industrial, office, retail and investment properties. Also offers property management, RICS valuation, EPC surveys,…
Serves landlords, property investors, occupiers and businesses seeking commercial property support across Hull, Yorkshire and Lincolnshire, including industrial, office, retail, investment, leisure…
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides student accommodation for university students, offering rental houses and shared properties. Operates property listings, tenancy applications and tenancy management, and works with landlords…
Serves students, including international students, seeking accommodation in Canterbury and Medway while studying at local universities, with information also aimed at parents, guarantors and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides chartered surveying, valuation and estate agency services for agricultural land and residential property, and operates livestock auctions. Also handles farm and land sales, compulsory…
Serves farmers, livestock producers, agricultural landowners, rural property owners, landlords and tenants, plus buyers and sellers of residential property and land across North Wales, Cheshire,…
Financial Health
StrongStrong · Hiring · 665% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsAdvises on the leasing, acquisition and marketing of commercial office properties. Lists and brokers available office space, manages property portfolios, and connects landlords with occupiers seeking…
Serves businesses seeking office space in Central London, including occupiers looking for fitted or unfitted offices and landlords or owners marketing commercial properties.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProperty investment and development company that acquires land and buildings to deliver residential projects including new-build housing and co-living/HMO conversions. Also undertakes project…
Serves residential tenants seeking co-living, student HMO and new-build homes, and targets eligible private investors interested in UK property development opportunities.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Provides residential property letting and management services for landlords and tenants. Services include marketing rental properties, tenant placement, ongoing property management, and rental…
Serves private landlords and residential property owners in Edinburgh, alongside tenants looking for rental homes in the local market.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides chartered surveying and property consultancy services, including residential valuations, home reports and energy reports, commercial property valuations, agency services for property sales…
Serves residential homeowners and sellers, plus commercial property owners, occupiers, landlords, tenants and investors across Lanarkshire and Central Scotland.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting agency services including marketing rental properties, tenant sourcing, and full property management for landlords. Lists homes for rent, manages tenancies, and handles…
Serves residential landlords and tenants in the private rental market, mainly in East Lothian and nearby Scottish areas.
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsDevelops residential properties and manages property sales and lettings. Offers contemporary and traditional homes, holiday homes, and rental properties, with a portfolio of developments and managed…
Serves property buyers, residential tenants, commercial occupiers and holiday-home renters seeking properties in Derbyshire and Anglesey.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 3 filingsProvides residential property sales services, including preparing property listings with photos, floorplans and EPCs, arranging viewings, handling buyer offers, and managing sales progression. Also…
Serves residential property sellers and buyers in the local Sussex/Hove area, primarily homeowners moving home who need estate agency support and related local professional referrals.
Financial Health
HealthyHealthy · -11% CAGR over 2y
Location
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How Flywheel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Flywheel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK real estate companies use Flywheel?
What share of UK real estate companies run Flywheel?
How is Flywheel usage detected?
What size real estate companies use Flywheel in the UK?
What do Flywheel-running real estate companies also run?
Can I get contact details for these companies?
Search 86 UK companies by the hosting & PaaS technology they run.
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