Hosting & PaaS Used by UK Real Estate Companies: Market Share (2026)

Detected Hosting & PaaS usage across 3,211 UK real estate companies, with SiteGround narrowly ahead at 17.4%.

Among 354,787 trading UK real estate companies, 3,211 have an identifiable Hosting & PaaS system. SiteGround and WP Engine sit almost level at the head of the market, with 17.4% (559) and 17.2% (551) respectively, followed by Amazon Web Services on 12.6% (406).

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The mid-table is split between control-panel, budget hosting, cloud storage and managed cloud platforms. Plesk accounts for 9.7% (312), Hostinger 8.3% (268), Amazon S3 7.8% (251), Microsoft Azure 5.8% (186), and Cloudways 5.8% (185).

Smaller employers make up most of the identifiable base. WP Engine leads the Under 10 employees band, SiteGround leads 10–50 employees, and Amazon Web Services leads Over 50 employees; beyond the named systems, 28 further systems cover 840 companies.

3,211

real estate with detected Hosting & PaaS

Of 354,787 UK real estate

0.9%

Detection rate

2026

36

Systems detected

In this category

17.4%

Leader share

SiteGround

UK Real Estate Hosting & PaaS market share

Other (28 systems)

Share of the 3,211 UK Real Estate with a detectable system. As of June 2026.

Hosting & PaaS compared

SystemUK Real EstateShareMedian headcountLondon shareTypical profile
SiteGround55917.4%522.2%Small agencies, regional operators
WP Engine55117.2%227.6%Micro firms, website-led estates
Amazon Web Services40612.6%230.3%Micro firms, cloud infrastructure
Plesk3129.7%420.2%Small firms, hosted control panels
Hostinger2688.3%337.3%Small firms, London-heavy use
Amazon S32517.8%229.5%Micro firms, cloud storage
Microsoft Azure1865.8%324.7%Small firms, cloud platforms
Cloudways1855.8%427%Small firms, managed cloud
GoDaddy1785.5%222.5%Micro firms, basic hosting
Vercel1554.8%437.4%Small firms, developer-led sites
Kinsta1043.2%229.8%Micro firms, managed WordPress
Netlify932.9%437.6%Small firms, static sites
Flywheel892.8%420.2%Small firms, managed WordPress
20i StackCP722.2%713.9%Larger small firms, UK hosting
Bluehost421.3%View these companies in Firmbase →
cPanel311%View these companies in Firmbase →
IONOS220.7%View these companies in Firmbase →
Pantheon180.6%View these companies in Firmbase →
wp.cloud170.5%View these companies in Firmbase →
One.com150.5%View these companies in Firmbase →
Firebase130.4%View these companies in Firmbase →
Fasthosts130.4%View these companies in Firmbase →
Nimbus Hosting80.2%View these companies in Firmbase →
Oracle Cloud80.2%View these companies in Firmbase →
Prositehosting70.2%View these companies in Firmbase →
WordPress VIP50.2%View these companies in Firmbase →
GitHub Pages40.1%View these companies in Firmbase →
Google Cloud Storage40.1%View these companies in Firmbase →
DigitalOcean40.1%View these companies in Firmbase →
Acquia Cloud Platform30.1%View these companies in Firmbase →
Render30.1%View these companies in Firmbase →
34SP.com30.1%View these companies in Firmbase →
Hetzner20.1%View these companies in Firmbase →
tsoHost20.1%View these companies in Firmbase →
F5 Distributed Cloud Services10%View these companies in Firmbase →
Platform.sh10%View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Hosting & PaaS system shifts with company size: among UK Real Estate with under 10 employees, WP Engine leads at 17.5% of the 2,612 with a detectable system; among UK Real Estate with 10–50 employees, SiteGround leads at 21.7% of the 535 with a detectable system; and among UK Real Estate with over 50 employees, Amazon Web Services leads at 21.9% of the 64 with a detectable system.

Under 10 employees

WP Engine

17.5% of band

Under 10 employees is the largest band, with 2,612 companies. WP Engine leads here with 17.5%, in a market where managed hosting, lower-maintenance cloud options and website-centric platforms all appear.

10–50 employees

SiteGround

21.7% of band

10–50 employees covers 535 companies and is led by SiteGround with 21.7%. Competition is more mixed, with shared hosting, managed WordPress hosting and cloud infrastructure all present.

Over 50 employees

Amazon Web Services

21.9% of band

Over 50 employees is a smaller band, at 64 companies, and Amazon Web Services leads with 21.9%. Larger real estate operators appear more likely to use general cloud infrastructure alongside specialist hosting platforms.

How Hosting & PaaS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Real Estate by Hosting & PaaS

Related directories

Frequently asked questions

What is the most-used Hosting & PaaS among UK real estate companies?
SiteGround is the most-detected Hosting & PaaS among UK real estate companies, with 17.4% share (559 of 3,211 companies with a detectable system), ahead of WP Engine (17.2%) and Amazon Web Services (12.6%).
How many UK real estate companies have a detectable Hosting & PaaS?
3,211 of 354,787 actively-trading UK real estate companies (0.9%) have a Hosting & PaaS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Hosting & PaaS?
A Hosting & PaaS system provides the infrastructure used to run websites, web applications, storage and related online services. For UK real estate companies, it typically supports property search sites, marketing pages, client portals and back-office web tools rather than the property records themselves.
How is Hosting & PaaS usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK real estate companies, SiteGround or WP Engine?
SiteGround: 559 detected companies versus 551 for WP Engine, of the 3,211 UK real estate companies with a detectable Hosting & PaaS.
What is the best Hosting & PaaS for UK real estate companies?
This page publishes usage data rather than recommendations, so the “best” Hosting & PaaS depends on company size and use case. WP Engine leads Under 10 employees with 17.5%, SiteGround leads 10–50 employees with 21.7%, and Amazon Web Services leads Over 50 employees with 21.9%.

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