Real Estate Companies Using Google Tag Manager in the UK: 3,016 Active Firms (2026)
Real estate companies running tag-management scripts market, sell, let and manage property across the UK under HMRC AML and redress obligations.
Tag-management adoption in real estate usually sits with marketing teams, sales administrators and external web agencies rather than centralised product teams. The system’s job is to let those groups add and govern analytics, advertising pixels, form tracking, map interactions and valuation-journey measurement without rebuilding the public site each time. For estate agencies, auctioneers, property managers and land-service firms, running it tends to signal a direct-channel acquisition posture: property listings, enquiry forms and campaign attribution matter enough to warrant controlled measurement, but the buying centre may still be relatively lean and branch-led.
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Across the UK, 3,016 real estate and property companies are actively trading while running the tag-management stack in scope. Reported employment covers 4,125 staff across 117 firms that publish headcount, with a median reported headcount of 3. Within detected tag-manager use in this sector, the dominant system accounts for 99.7% of adopters, compared with 0.8% for another tag-management system. Registration addresses skew towards London at 26.7%, followed by the South East at 12.5%, the North West at 11.7%, the East of England at 10.5% and the South West at 9.6%.
Estate-agency activity does not make tag management a regulated activity, but it changes the control environment around websites that generate transaction leads. Businesses within the Estate Agents Act must register with HMRC for anti-money-laundering supervision before trading, and gov.uk guidance treats unregistered trading as a criminal offence. Lettings agents and property managers in England also need membership of a government-approved redress scheme. Where websites collect valuation requests, tenant details or financing enquiries, marketing tags sit close to consent, privacy notice and client-record processes; separate FCA permissions may apply where consumer-finance activity is being carried out.
Adoption appears likely to remain tied to the shift from walk-in and portal-led discovery towards owned digital journeys: valuation forms, listing alerts, rental enquiries and remarketing audiences. Smaller branch-led operators may keep using agency-managed websites with a thin marketing stack, while staffed regional groups tend to want cleaner attribution and fewer ad hoc scripts. Pressure is likely to come less from novel tooling than from consent management, browser privacy changes and consolidation among web suppliers. The cohort therefore looks more like a maintenance and governance market than a greenfield software-buying wave.
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK real estate companies in this cohort. 0.7% of the 351,700 companies with under 10 employees run Google Tag Manager (2,432 detected). 19.5% of the 2,858 companies with 10–50 employees run Google Tag Manager (557 detected). 32.8% of the 229 companies with over 50 employees run Google Tag Manager (75 detected). That is a 32.1% gap between the over 50 employees and under 10 employees bands.
3,016
Active firms
2026
99.7%
Of detected Tag managers share
UK real estate
3
Median headcount
Filed accounts
7,050
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (174 of 3,016 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (254 firms), so a sizeable share is in its first few filing cycles.
Among real estate firms with a detectable tag manager, this system accounts for 99.7% (3,016) of installations, versus 0.8% (23) for the other detected system.
London accounts for 26.7% (806) of this real-estate cohort, followed by the South East at 12.5% (376) and the North West at 11.7% (354).
The website stack skews towards content and acquisition tooling, with 61.3% (1,850) also running a content-management platform and 45.8% (1,380) also running web analytics.
Estate agency businesses within section 1 of the Estate Agents Act 1979 must register with HMRC for anti-money-laundering supervision before trading.
GOV.UK’s 2025 consultation said the UK process takes an average of 120 days to complete after offer acceptance, with around 1 in 3 transactions failing.
Tag manager market share among UK Real Estate
Share of the 3,025 UK Real Estate with a detectable system. As of June 2026.
What else do Google Tag Manager-running Real Estate run?
Share of the 3,016 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
3
Median headcount
£424.9K
Median UK turnover
5.8%
Above £5M turnover
254
Incorporated since 2022
7,050 verified decision-maker contacts
across these 3,016 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Real Estate using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates an online estate agency platform offering residential property sales and lettings services. Provides house valuations, property listings on major property portals, marketing support, and…
Serves consumers across Great Britain, including homeowners selling properties, buyers searching for homes, landlords letting properties, tenants renting, and home movers seeking valuations or…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and property services including residential property sales and lettings, commercial property transactions, land and development consultancy, property valuations and surveying,…
Serves homeowners, buyers, sellers, landlords and tenants, plus property developers, landowners, rural/agricultural clients, commercial property occupiers/investors and block management clients…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and valuations. Offers property marketing, tenant and landlord services, property management, and guidance for buyers…
Serves residential property buyers, home sellers, tenants, private landlords and new-build developers, primarily in the branch areas listed on its site.
Financial Health
StrongStrong · Hiring · 11% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency, property management and consultancy services for residential, commercial and rural property. Handles sales, lettings, auctions and valuations, and advises on land, farms,…
Serves residential homeowners, landlords and tenants; commercial occupiers and investors; rural landowners, farmers and agribusinesses; and developers in the UK and internationally.
Financial Health
HealthyHealthy · 1% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, landlord services and valuations. Markets homes for sale and rent, manages rental properties, and assists buyers,…
Sells to homebuyers, renters, sellers and landlords in London, particularly East, south-east and north-west areas. Targets consumers seeking residential property sales and lettings, plus property…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and property management. Markets homes and apartments for buyers, tenants, landlords, and investors, and offers…
Serves residential property buyers, renters, sellers, landlords and investors seeking urban homes and apartments in Manchester, Leeds and Liverpool, including city-centre studios, conversions and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 1y
Location
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Computed from 3 filingsProvides estate agency services for residential property, including sales, lettings, and property management. Also advises on property investment, new home developments, and purchases for…
Serves individual property buyers, sellers, tenants and landlords in central London, plus overseas buyers and investors from Hong Kong, Singapore and Kuala Lumpur and residential developers marketing…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides estate agency and lettings services, including marketing and sale of residential property, property rentals, landlord and tenant services, property valuations, and mortgage and conveyancing…
Targets residential property market participants: home buyers and sellers, tenants, private landlords, buy-to-let investors, overseas landlords and new-home developers, with resources for first-time…
Financial Health
HealthyHealthy · -4% CAGR over 1y
Location
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Computed from 2 filingsProvides residential estate agency and lettings services, including property sales, rental listings, valuations and property management. Also offers mortgage brokerage, conveyancing coordination,…
Serves homeowners, homebuyers, tenants, landlords and buy-to-let investors, as well as new-home developers, in residential sales and lettings markets around Bishop’s Stortford, Harlow, Saffron…
Financial Health
HealthyHealthy · 1% CAGR over 1y
Location
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Computed from 3 filingsProvides residential and commercial property agency services including property sales, lettings and acquisitions. Offers valuations, property management, auctions, mortgage advice, planning and…
Serves home buyers, sellers, landlords and tenants, plus commercial occupiers, developers, landowners, investors, housebuilders and local authorities in the North East.
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Computed from 4 filingsProvides estate agency services for residential property sales and lettings, operates car and commercial vehicle auctions, and conducts general auctions. Also offers chartered surveying, land agency,…
Serves homeowners, landlords, tenants, vehicle buyers and sellers, farmers, landowners and property developers in Kent and East Sussex, across residential property, vehicle auctions, farms, land and…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides residential estate agency services including marketing and sale of properties, residential lettings, and property management for landlords. Lists and markets apartments, penthouses and other…
Serves individuals and property investors seeking to buy or rent luxury London homes, plus homeowners and landlords needing sales, lettings or property management support in Central London.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential and corporate property letting services, marketing rental properties for landlords and arranging accommodation for tenants and corporate clients. Also offers property sales,…
Serves private renters and homebuyers, residential landlords, property developers and corporate clients needing employee accommodation, with an emphasis on Central London and people relocating to…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property brokerage and management services including property sales, lettings, investment advisory, and marketing of new‑build developments, listing apartments and homes for…
Serves private property buyers, sellers, landlords, tenants and investors seeking residential apartments, family homes and new developments in London and surrounding areas.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and property management services for landlords, tenants, and investors. Handles property lettings, sales, tenant referencing, inspections, maintenance, compliance, and rent…
Serves landlords, buy-to-let investors, overseas buyers, tenants, and property sellers, including busy professionals, medical and finance professionals, entrepreneurs, military clients, and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides commercial real estate consultancy including agency for sales and lettings, tenant representation, property and asset management, building consultancy, project management, lease advisory,…
Serves businesses, property owners, investors, developers, landlords, tenants and lenders needing support with commercial real estate assets across office, industrial, retail/leisure, investment,…
Financial Health
StrongStrong · Hiring · 16% CAGR over 2y
Location
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Computed from 4 filingsOperates an online estate agency platform for residential property sales. Provides property valuations, markets homes to buyers, and connects sellers with investors offering cash purchases,…
Serves UK homeowners and residential property owners looking to sell, including people relocating, divorcing, inheriting property, facing debt or repossession, selling investments, or seeking equity…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rentals, valuations and marketing. Supports buyers, sellers, landlords and tenants with tenant vetting, property…
Serves homeowners, buyers, tenants, private landlords, residential property investors and new-home developers across Berkshire, Surrey and Hampshire.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides residential and commercial property letting and management services, including marketing rental properties, handling tenant enquiries, supporting landlords, facilitating property sales, and…
Serves a mix of B2C and B2B customers: residential tenants, private landlords and commercial occupiers seeking office, retail or leisure space in Manchester neighbourhoods including Ancoats, the city…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency and property services including residential sales and lettings, commercial property sales and leasing, property auctions, property management, and building surveying. Supports…
Serves private residential buyers, sellers, landlords and tenants, plus commercial property owners, investors, occupiers and leaseholders across Essex and surrounding areas.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency and lettings services for residential property, including property sales, purchases, rentals and landlord services. Also offers mortgage advice, property valuations,…
Serves consumers buying, selling, renting or letting homes, including first-time buyers, growing families, tenants and professional landlords, with an explicit focus on residential property customers…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsManages and lets residential apartment buildings, providing fully furnished rental accommodation for students and professionals. Markets properties, arranges viewings and bookings, and provides…
Sells to students and young professionals seeking furnished rental apartments, including parents supporting student housing searches, across major UK city-centre locations.
Financial Health
StrongStrong · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial real estate advisory, agency and consulting services, including property sales and transaction management, restructuring and recovery advice, and strategic property consulting for…
Serves UK corporate and public-sector real estate clients, including FTSE-listed and owner-managed businesses, property companies, private and overseas investors, funds, lenders and restructuring…
Financial Health
StrongStrong · 6% CAGR over 1y
Location
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Computed from 5 filingsProvides guaranteed rent property management and letting services for residential landlords. Leases properties for fixed terms, manages tenants, maintenance and inventories, and covers void periods,…
Serves private residential landlords and property investors across London, including first-time landlords and portfolio landlords renting out residential properties.
Financial Health
StrongStrong
Location
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Computed from 2 filingsProvides residential property letting services, offering apartments for rent, online listings with floorplans and photos, and tenant account access for managing applications, leases, and rental…
Serves consumers seeking rental apartments in London, including individual tenants, couples, and households looking to browse available residential units, floorplans, photos, and amenities online.
Financial Health
HealthyHealthy · Profitable
Location
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Computed from 5 filingsProvides residential property sales, lettings, and property management services. Also markets off‑plan property developments and investment opportunities, connecting buyers, landlords, and investors…
Serves B2C and investor customers, including homebuyers, sellers, landlords, tenants and overseas property investors seeking UK residential property, lettings and off-plan opportunities.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 4 filingsProvides commercial property brokerage and advisory services, including listings for traditional and serviced spaces to rent or buy, property investment opportunities, occupier representation,…
Serves B2B commercial property tenants, office occupiers, landlords, buyers and investors, including organisations looking to rent traditional or serviced space and clients seeking occupier,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsProvides residential property sales services, offering cash purchase and fast‑sale options for homeowners. Arranges property marketing, valuations and buyer sourcing, enabling sellers to receive cash…
Sells to UK homeowners and residential property sellers seeking a fast house sale, including people selling inherited property and those prioritising cash offers, speed or fixed-price sale options.
Financial Health
StableStable · -62% CAGR over 5y
Location
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Computed from 5 filingsProvides commercial real estate advisory and brokerage services, including property sales and lettings, acquisitions and disposals, lease advisory, rent reviews, and development consultancy. Also…
Serves businesses and investors in commercial real estate, including landlords, occupiers seeking relocation or expansion, property developers, landowners and corporate clients involved in…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 5y
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Computed from 5 filingsOperates an online platform for residential property transactions, enabling users to search for homes for sale or rent and access related services including estate agent listings, mortgage brokerage,…
Serves UK residential property buyers, sellers, renters and homeowners, including people needing mortgages, conveyancing and estate-agent support during a home move.
Financial Health
HealthyHealthy · Hiring · 42% CAGR over 4y
Location
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Computed from 5 filingsProvides residential letting and property management services for landlords, including marketing rental properties on listing portals, sourcing and screening tenants, arranging viewings,…
Serves B2C private landlords and residential tenants in Edinburgh, including long-term landlords, HMO property owners, prospective renters, and current tenants seeking letting, property management,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsMarkets and sells new‑build residential properties and provides lettings and property consultancy services. Works with property developers to promote developments, manage sales of new homes, and…
Serves a mixed B2C and B2B property market: prospective homebuyers and renters seeking new-build homes, plus property developers, landlords and investors needing lettings consultancy.
Financial Health
StableStable · -61% CAGR over 3y
Location
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Computed from 4 filingsProvides estate agency and legal services related to property transactions, including residential and commercial property sales, marketing, valuations, and conveyancing. Also offers legal services…
Serves consumers, property sellers and buyers, overseas investors, landowners, developers, and owners of commercial/leisure properties across Scotland, plus individuals seeking related legal support.
Financial Health
StableStable · Profitable · 2% CAGR over 3y
Location
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Computed from 5 filingsProvides property management and consultancy services for build-to-rent and residential leasehold developments. Manages rental properties and residential communities, offers lettings services, and…
Sells primarily to B2B property owners, investors and developers in the UK build-to-rent, private rented sector and residential leasehold market, while also serving residents and leaseholders in…
Financial Health
HealthyHealthy · -60% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rental listings, landlord and tenant management, property valuations, marketing of homes, and assistance with…
Serves residential property sellers, landlords, buyers and tenants, plus people seeking mortgages or valuations, mainly consumers and private landlords across Essex and Kent.
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Computed from 3 filingsProvides property management for residential blocks, estates and mixed-use buildings. Offers commercial property agency services including lettings, sales and acquisitions, alongside RICS valuations,…
Serves property owners, landlords, leaseholders, residential management companies, commercial occupiers and investors, mainly around Brighton and Hove, across residential blocks, mixed-use buildings,…
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
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Computed from 2 filingsOperates an online property search platform listing residential properties for sale and rent, and provides marketing and related business services to solicitor estate agents, including property…
Serves home buyers, sellers, renters and landlords in Scotland, alongside solicitor estate agents involved in residential property sales, lettings, valuations and mortgage-related enquiries.
Financial Health
WeakWeak · 2% CAGR over 1y
Location
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Computed from 3 filingsProvides estate agency and property services including residential and agricultural sales and lettings, property valuations, land agency, and development consultancy. Acts for landowners and buyers…
Serves homeowners, property buyers, landlords, tenants, landowners and developers involved in residential, agricultural and development property across Lancashire, Cumbria and the Ribble Valley.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
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Computed from 3 filingsOperates an international real estate brokerage network and online platform listing residential properties for sale and rent. Connects buyers and sellers through affiliated agencies and agents and…
Serves international residential property buyers, renters, sellers and investors, including individuals seeking homes or apartment rentals across global markets.
Financial Health
StrongStrong
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Computed from 5 filingsOperates an online property portal listing new‑build homes and housing developments. Provides search tools, filters, budget calculators and email alerts to help users find and compare new build…
Serves UK consumers searching for new-build homes, including first-time buyers, families, downsizers, shared-ownership buyers, retirees and property investors; also addresses housebuilders and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 3 filingsProvides residential property management and consultancy services, including build‑to‑rent management, building and estate management, private rented sector asset management, valuations, building…
Serves both B2B and residents in the UK residential property market, selling to developers, investors, freeholders, RMCs and PRS/BTR portfolio owners, as well as people who rent or own homes within…
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Acts for buyers, sellers, landlords, and tenants, and offers property marketing, tenant placement, and…
Sells to homebuyers, renters, residential property sellers and landlords, particularly local families and people relocating to Winchester and Hampshire. Serves both owner-occupiers and private rental…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides estate agency and legal services including residential property sales and purchases, conveyancing, property valuations, wills and executry services, family law advice, and legal support for…
Serves private individuals buying or selling homes and seeking personal legal support, plus businesses, commercial property owners, landlords and tenants needing legal advice across Scotland.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides residential and commercial letting agency and property management services. Manages rental properties and estates, markets properties for rent, and supports property investment activities…
Serves a mix of B2B and consumer customers: residential and commercial landlords, estate owners, property investors and renters, with coverage emphasised in London and East Anglia.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 3 filingsProvides legal and property services including residential property sales and purchases, estate agency marketing, conveyancing, wills, executries, and powers of attorney, and related private client…
Serves consumers, especially homeowners, property sellers and buyers across Edinburgh, the Lothians and nearby Scottish areas, plus individuals needing wills, executry and power of attorney services.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
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Computed from 5 filingsDevelops and builds residential property developments including apartments and houses. Designs and constructs new‑build homes, manages housing developments, and sells properties to buyers while…
Serves B2C homebuyers seeking new-build homes, from apartment buyers to families, across London and southern/eastern England, including first-time buyers and existing homeowners using assisted move…
Financial Health
HealthyHealthy · -16% CAGR over 4y
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Computed from 5 filingsProvides residential property management and letting services for landlords, including tenant sourcing, guaranteed rent schemes, property maintenance, building and refurbishment work, furniture…
Serves residential landlords and property owners, including portfolio landlords, and works with tenants plus public-sector strategic partners such as the Home Office and UK Border Agency across the…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsSources, renovates and sells UK residential properties to buy‑to‑let investors, including overseas buyers and expatriates. Provides property investment packages, acquisition and refurbishment, and…
Serves individual buy-to-let property investors, including UK-based buyers, overseas investors and UK expats seeking UK residential investment properties.
Financial Health
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Financial sub-scores
Computed from 3 filingsProvides property investment services focused on UK residential developments. Markets buy‑to‑let, off‑plan and new‑build apartments to investors, and offers property listings, investment guidance,…
Serves UK-based and overseas private property investors, including beginners and portfolio builders, seeking buy-to-let, off-plan, new-build and short-let residential opportunities in UK cities.
Financial Health
StrongStrong
Location
Unlock all 3,016 leads
Showing 49 of 3,016 — +2,967 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 3,016 leads
Showing 49 of 3,016 — +2,967 more with verified decision-maker contacts, live data, and CRM sync.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK real estate companies use Google Tag Manager?
What share of UK real estate companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size real estate companies use Google Tag Manager in the UK?
What do Google Tag Manager-running real estate companies also run?
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