Real Estate Companies Using Smush in the UK: 124 Active Firms (2026)
Real estate businesses using website image optimisation market, sell, let or manage property through digital channels in the UK.
Image-optimisation plugins sit in the marketing operations layer for property firms, where listing photography has to load quickly without stripping out the visual detail used to win instructions and enquiries. Adoption tends to signal an owned-website posture rather than pure reliance on portals: someone is maintaining content, search visibility, enquiry forms and performance hygiene. The buying centre is usually a director, marketing manager or outsourced web agency, not an enterprise IT team. Engagements are therefore modest by software standards, but operationally important for agencies, lettings managers, auctioneers and property-finding businesses whose sites carry large image galleries and locally indexed pages.
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UK adoption in this sector is a small but visible slice of the property-technology web stack: 124 actively trading real estate and property firms are running this image-optimisation plugin. Within detected website-plugin usage across the sector, it ranks fourth, appearing against 12.1% of a 1,025-company denominator. Registered-office skew is relatively southern but not London-only: London accounts for 18.5% of the cohort, followed by the South West at 15.3%, the East of England at 13.7%, the North West at 12.9% and the South East at 12.1%. Reported employment totals 784 people, suggesting a base of branch-led and owner-managed operators rather than national corporate platforms.
Estate-agency activity brings compliance obligations that sit outside the web stack. Businesses carrying out activity under the Estate Agents Act must register with HMRC for anti-money-laundering supervision before trading; GOV.UK treats trading without that registration, or after cancellation, as a criminal offence. The scope can cover residential, commercial and online agencies, auctioneers, land agents, relocation services and property finders where the relevant activity is present. England also requires relevant lettings agents and property managers to join a government-approved redress scheme. Website tooling adds the more familiar privacy layer: enquiry forms, analytics tags and tracking cookies need to be handled within GDPR and ICO expectations.
Adoption appears likely to follow the upkeep cycle of property websites rather than a standalone buying wave. Agencies that depend on direct enquiries tend to keep image handling close to content management, while smaller operators may leave optimisation to an external web agency until site speed or search visibility becomes a problem. Plugin use may also be squeezed as hosting, template and marketing-suite providers bundle compression and media handling into wider packages. The result is likely to be gradual churn in tooling, with persistence among firms that still value control over listing pages and local search presentation.
Adoption by company size
Adoption of Smush varies by company size across the trading UK real estate companies in this cohort. 0% of the 351,700 companies with under 10 employees run Smush (94 detected). 1.1% of the 2,858 companies with 10–50 employees run Smush (32 detected). 0% of the 229 companies with over 50 employees run Smush (0 detected).
124
Active firms
2026
12.1%
Of detected WordPress plugins share
UK real estate
4
Median headcount
Filed accounts
342
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (5 of 124 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (12 firms), so a sizeable share is in its first few filing cycles.
The image-optimisation plugin ranks fourth by detected plugin share among real estate firms, at 12.1% (124) of 1,025 companies with a detectable system.
London accounts for 18.5% (23) of registered addresses in the cohort, followed by the South West at 15.3% (19) and the East of England at 13.7% (17).
Analytics tracking appears on 66.1% (82) of these sites, search-optimisation tooling on 62.1% (77) and bot-check tooling on 44.4% (55).
Estate agency activity within section 1 of the Estate Agents Act 1979 must be registered with HMRC for anti-money-laundering supervision before trading.
A 2025 GOV.UK consultation put the UK home buying and selling process at an average of 120 days after offer acceptance, with around 1 in 3 transactions failing.
WordPress plugins market share among UK Real Estate
Share of the 1,025 UK Real Estate with a detectable system. As of June 2026.
What else do Smush-running Real Estate run?
Share of the 124 Smush-running UK companies where each technology was also detected. As of June 2026.
Where Smush Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
4
Median headcount
£384.6K
Median UK turnover
4%
Above £5M turnover
12
Incorporated since 2022
342 verified decision-maker contacts
across these 124 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Real Estate using Smush
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides estate agency services for residential and commercial property, including sales, lettings, and property management. Also offers block management, property valuations, landlord and tenant…
Serves homeowners, buyers, tenants, landlords, property investors and commercial occupiers seeking residential and commercial property support in East London and West Essex.
Financial Health
StrongStrong · Hiring · 100% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential property sales and lettings, property auctions, and management services. Also offers block and estate management, commercial property management, lease extensions, collective…
Serves residential property buyers, sellers, landlords and tenants, plus commercial property owners, investors, freeholders and leaseholders across the South Coast.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 2 filingsOperates property auctions for residential and commercial real estate, listing properties and managing bidding and sales processes. Also provides property sales and lettings, valuation services,…
Serves property buyers and sellers across the South Coast, including investors, developers and first-time buyers. Sells to both residential and commercial property clients, including those selling…
Financial Health
StableStable · Hiring · 66% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services, including property valuations, marketing homes for sale, arranging viewings, negotiating offers, and managing the sales process through to completion.…
Serves home sellers and prospective homebuyers, including first-time movers and repeat movers, focused on residential property in the West Midlands. Targets local homeowners seeking estate agency…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency and property services including residential sales and lettings, property auctions, and commercial property management. Also offers block and estate management, lease…
Serves residential property buyers, sellers, landlords and tenants, plus commercial property owners, investors, leaseholders, freeholders and block or estate clients across Brighton, Bognor Regis,…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and property management. Offers property valuations, landlord services, block management, and investment advice, with a…
Serves homebuyers, sellers, tenants, landlords and property investors in London, particularly Greenwich, Docklands, Croydon, Surrey and South East London, with emphasis on residential and new-build…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Provides estate agency and property management services including residential sales and lettings, property auctions, block and estate management, commercial property management, lease extensions,…
Serves residential buyers, sellers, landlords and tenants, plus commercial property owners, investors, leaseholders and block/estate clients across Brighton, Bognor Regis, Portsmouth and the South…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides residential and commercial estate agency services including property sales, lettings, and auctions. Also offers block and property management, development management, valuations, and…
Serves homeowners, buyers, tenants, landlords, property investors and commercial property clients in Potters Bar, London and Hertfordshire, including residential sellers, landlords and block…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 3 filingsOperates a property agency and auction house handling sales and lettings of commercial, residential and mixed‑use property. Markets land, investment properties and development sites, and provides…
Serves property owners, landlords, investors, developers, auction bidders and local authorities involved in commercial, residential investment and land/development property across Birmingham and the…
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings and short-term rentals. Markets houses and apartments, arranges property valuations, and assists buyers, sellers,…
Serves residential property buyers, sellers, landlords and tenants, including short-let renters, focused on homes in and around Ascot, Windsor, Sunningdale and nearby Berkshire areas.
Financial Health
StrongStrong · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, property valuations, tenant sourcing, tenancy agreements, and full property management for…
Serves consumers in Shropshire looking to buy, sell or rent homes, plus residential landlords needing lettings support and property management. Targets home movers, tenants, buyers of new homes and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Markets homes through online property platforms, photography, floorplans, and social media, and…
Serves home movers across Merseyside, including Liverpool and the Wirral: homeowners looking to sell or value properties, buyers searching for homes, tenants seeking rentals, and landlords letting…
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency services for residential and commercial property, including sales, lettings, property search, and investment opportunities. Also offers workspace brokerage, property…
Serves businesses, residents, landlords and property investors seeking residential, office and commercial property in Fitzrovia, the West End and wider Central London.
Financial Health
DistressedDistressed · -13% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and letting services, including residential property sales and rentals, tenant placement, property management, landlord services, block management, and buy‑to‑let advice, and…
Serves home buyers, sellers, tenants and private landlords in Bury St Edmunds and surrounding Suffolk towns/villages, including first-time and buy-to-let landlords and USAF personnel relocating with…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential lettings and property management services, marketing rental properties, sourcing and vetting tenants, arranging tenancy agreements, collecting rents, and coordinating property…
Serves landlords and residential tenants in Bristol, focusing on people letting or renting homes. Also targets property owners needing ongoing property maintenance and lettings management support.
Financial Health
DistressedDistressed · -22% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides student accommodation across UK university cities, offering studios, flats and shared houses for rent. Operates an online platform for searching properties, booking viewings, reserving…
Serves university students looking for private rented accommodation in major UK university cities, including individuals and student groups booking rooms, studios, flats and shared houses.
Financial Health
DistressedDistressed · -42% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and rental management. Offers property marketing, tenant sourcing, valuations, block management, and ongoing management…
Serves homeowners, homebuyers, renters, landlords and property owners across Leicestershire, including clients needing sales, lettings, property management or block management support.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, property valuations and tenant sourcing. Markets homes for sale, supports sellers through the sales process, and…
Serves homeowners, property sellers, buyers and landlords seeking estate agency and lettings support in Newark and surrounding areas, including first-time landlords and portfolio owners.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential property sales, lettings and property management services. Markets homes for sale and rent, conducts valuations, and supports landlords and tenants with tenancy management,…
Serves consumers and property owners in Swansea, including homebuyers, home sellers, residential tenants and landlords. Also targets clients seeking property management, self-catering lets and some…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency services for residential and commercial property, including property sales, lettings, valuations and investment guidance. Lists properties for sale or rent and supports buyers,…
Serves homeowners, home buyers, landlords, tenants, property investors, and commercial property owners or occupiers in Liverpool and Bootle.
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates a student accommodation platform that markets and manages studio and shared rental properties, enabling prospective tenants to search listings, book viewings, reserve rooms, and manage their…
Serves students seeking private rental accommodation, including studios and shared flats, alongside current tenants managing their tenancy through an online portal.
Financial Health
WeakWeak · Hiring · 34% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential lettings and property management services for landlords, tenants and residential blocks. Handles tenant sourcing, rent collection, maintenance coordination, financial…
Serves private landlords, tenants seeking rental homes, and people responsible for residential blocks, with an emphasis on properties within a 30-minute radius of King’s Lynn and Hunstanton.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings, tenant sourcing, and marketing of homes. Also offers property management, block management, maintenance coordination,…
Serves homeowners, property buyers, sellers, tenants, landlords, developers and residential block/property management clients across Leicestershire, including Leicester, Kibworth and Barrow upon Soar.
Financial Health
DistressedDistressed · -42% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsAdvises on the leasing, acquisition and marketing of commercial office properties. Lists and brokers available office space, manages property portfolios, and connects landlords with occupiers seeking…
Serves businesses seeking office space in Central London, including occupiers looking for fitted or unfitted offices and landlords or owners marketing commercial properties.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides short-let and Airbnb property management services for property owners, including listing creation and marketing, dynamic pricing, guest communication, booking management, cleaning…
Targets private property owners, landlords and holiday-let investors in the UK and Costa del Sol who want professional support for Airbnb and short-let rentals; also serves travellers booking managed…
Financial Health
HealthyHealthy · -9% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential estate agency services, including marketing homes for sale, arranging property valuations, listing properties for buyers, and supporting residential property sales transactions.…
Serves homeowners, property sellers and residential buyers in Colchester and wider Essex, including people seeking valuations, homes for sale and mortgage broker introductions.
Financial Health
DistressedDistressed · -82% CAGR over 3y
Location
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Provides residential estate agency and lettings services, including marketing properties for rent and sale, conducting rental valuations, sourcing and screening tenants, and managing rental…
Serves property buyers, sellers, landlords, tenants and mortgage customers, primarily across South Wales, including private homeowners and residential property investors.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsProvides property, land and planning consultancy services, including development consultancy, strategic land advice, farm agency, valuation, acquisitions and disposals, property management, and…
Serves landowners, estate and farm managers, property developers, investors and organisations involved in planning, development, renewables and environmental offsetting.
Financial Health
StrongStrong · Growing, Hiring · 94% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsAdvises investors on UK property investment opportunities and facilitates purchases of residential, student accommodation, and furnished holiday let developments. Provides project listings, guidance…
Serves individual and overseas property investors seeking UK student, residential off-plan and furnished holiday let opportunities, including people looking for supplementary income and long-term…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides short-term rental and Airbnb management services for property owners, including listing creation and optimisation, multi-platform booking management, guest communication, housekeeping…
Serves holiday-let, Airbnb and second-home owners seeking hands-off management for properties across Cornwall, Devon, Somerset, Bristol, Bath, Dorset, Gloucestershire and the Cotswolds.
Financial Health
StrongStrong · Growing, Hiring · 93% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides short-term rental management services for property owners. Creates and manages listings on platforms such as Airbnb, handles pricing optimisation, guest communication, cleaning and linen,…
Serves property owners, landlords and hosts with homes suitable for Airbnb and short-term rentals, including full-time, part-time and temporary hosts seeking managed letting support.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides rural property and land management services including estate management, RICS valuations, land and property sales, lettings and rental management. Advises landowners on planning,…
Serves rural landowners, estate owners, property owners, landlords, home buyers and sellers, and rural businesses across the Northwest and Midlands.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides short-term rental and Airbnb property management services for homeowners and landlords, including listing creation and optimisation, booking and guest communication, pricing management,…
Serves homeowners, holiday-home owners and landlords in the UK who want to rent out spare rooms, vacant homes or investment properties through Airbnb, short-let, holiday-let, mid-let or long-term…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential letting and property management services, including guaranteed rent schemes for landlords. Sources tenants, often via local authorities, and manages tenancies, maintenance,…
Serves private residential landlords in London seeking guaranteed rent and full property management, and works with local authority housing departments needing private rented accommodation.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops, refurbishes and manages residential properties, specialising in student accommodation. Lets apartments, studios and en‑suite rooms and provides property management services, with some…
Targets university students in Bradford looking for private rented accommodation near campuses and transport links, with some options for working professionals and prospective property investors.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, marketing properties for sale and rent. Offers property valuations, buyer and tenant services, landlord letting and management support, and…
Serves homeowners, landlords, property sellers, buyers and tenants seeking residential sales and lettings support in Warrington, Runcorn, Widnes, St Helens, Cheshire and the North West.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides letting and property management services for student and residential accommodation, offering furnished apartments and shared houses for rent, including purpose-built student flats with…
Serves B2C tenants in Liverpool, mainly university students at University of Liverpool, Liverpool John Moores and Liverpool Hope, plus private residential renters seeking city-centre accommodation.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial property agency and consultancy services including office and industrial sales and lettings, tenant search and acquisition, property management, valuations, building surveys,…
Serves B2B commercial property occupiers, property owners, investors and developers seeking office, industrial, retail or development land across Birmingham, Solihull and the Midlands.
Financial Health
WeakWeak · Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides rental accommodation through shared houses and flats, advertising and managing rooms to rent. Handles tenant enquiries, tenancy arrangements, property maintenance, and services such as…
Serves private renters seeking rooms, house shares or flatshare accommodation in Chelmsford, including individuals wanting flexible tenancies and tenants looking to move between shared rental…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services, marketing and selling properties including country houses, rural estates, town houses, cottages and apartments. Offers property valuations, private…
Serves homeowners, estate owners, developers and qualified buyers in York and Yorkshire’s upper-end residential market, including country houses, rural estates, cottages, town houses, city apartments…
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
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Provides property management for retirement residential developments on behalf of leaseholders, overseeing day‑to‑day operations and maintenance. Also markets retirement apartments for sale, supports…
Serves mainly retired private residential leaseholders and residents in retirement developments, plus right-to-manage groups and national retirement property developers.
Financial Health
N/AN/A
Location
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Provides property management services for retirement residential developments, overseeing day‑to‑day operations, maintenance and leaseholder services. Also supports right‑to‑manage companies, markets…
Serves mainly retired private residential leaseholders in retirement developments, plus retirement property developers and resident groups pursuing Right to Manage. Also addresses buyers and sellers…
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services for landlords, including tenant sourcing, property marketing, rent collection and ongoing management. Also assists tenants in finding…
Serves residential landlords, property investors and tenants in Bristol and surrounding areas, including young professionals and students seeking private rental accommodation.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Provides property management services for residential retirement developments, overseeing day‑to‑day operations, maintenance, and administration for leaseholders. Also offers marketing support for…
Serves retired private residential leaseholders and apartment owners in retirement developments, plus resident right-to-manage groups and national retirement property developers.
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Provides property management for retirement housing developments, overseeing maintenance, facilities, and day‑to‑day operations for residential leaseholders. Also offers marketing for retirement…
Serves mainly retired private residential leaseholders in retirement developments, plus retirement property developers and resident groups considering right-to-manage arrangements.
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Provides property management services for retirement housing developments, overseeing day‑to‑day operations for leasehold apartment schemes. Also markets retirement apartments for sale, supports…
Serves mainly retired private residential leaseholders in retirement developments, plus residents pursuing Right to Manage and national retirement property developers seeking sector input.
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Financial sub-scores
Computed from 4 filingsProvides chartered surveying and property consultancy services including valuation, building consultancy, business rates advice, lease advisory, commercial agency, planning and development, and…
Serves UK businesses, developers, investors, lenders, local authorities and property occupiers across commercial, healthcare, education, residential, leisure, energy and hotel sectors.
Financial Health
DistressedDistressed · -27% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property letting and management services for landlords and tenants, including property marketing, tenant sourcing, rent collection, maintenance coordination, valuations and…
Serves private landlords, portfolio property investors and prospective buy-to-let owners, plus tenants seeking rental homes, mainly in Birmingham, Stourbridge and the Black Country.
Financial Health
StableStable · 0% CAGR over 4y
Location
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How Smush usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smush is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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