WordPress plugins Used by UK Real Estate Companies: Market Share (2026)
Detected WordPress plugin market share across 1,387 UK real estate companies, with Site Kit holding the largest detected share at 30.6%.
Among 354,787 trading UK real estate companies, 1,387 have a detectable WordPress plugin and 24 systems are detected. Site Kit is the largest single system at 30.6% (424 companies), ahead of EWWW Image Optimizer and Max Mega Menu on 11.5% each (159 companies apiece).
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Usage is concentrated in smaller firms. Under 10 employees account for 1,118 detected companies, where Site Kit has 29.6%; 10–50 employees account for 242 companies, where Site Kit has 33.9%; and Over 50 employees account for 27 companies, where Site Kit has 40.7%.
Beyond the first seven plugins, the market moves into a long tail. GoDaddy CoBlocks has 3.4% (47 companies), while 16 further systems cover 210 companies.
1,387
real estate with detected WordPress plugins
Of 354,787 UK real estate
0.4%
Detection rate
2026
24
Systems detected
In this category
30.6%
Leader share
Site Kit
UK Real Estate WordPress plugins market share
Share of the 1,387 UK Real Estate with a detectable system. As of June 2026.
WordPress plugins compared
| System | UK Real Estate | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Site Kit | 424 | 30.6% | 3 | 20.5% | Micro employers, largest share |
| EWWW Image Optimizer | 159 | 11.5% | 3 | 20.8% | Micro employers, joint second share |
| Max Mega Menu | 159 | 11.5% | 2 | 35.8% | London-skewed micro employers, joint second |
| Essential Addons for Elementor | 137 | 9.9% | 3 | 23.4% | Micro employers, 9.9% share |
| Smush | 126 | 9.1% | 4 | 19% | Micro employers, 9.1% share |
| JetEngine | 105 | 7.6% | 3 | 20% | Micro employers, 7.6% share |
| Jetpack | 102 | 7.4% | 4 | 27.5% | Micro employers, London-skewed usage |
| GoDaddy CoBlocks | 47 | 3.4% | — | — | View these companies in Firmbase → |
| Elementor Addon Elements | 44 | 3.2% | — | — | View these companies in Firmbase → |
| Autoptimize | 39 | 2.8% | — | — | View these companies in Firmbase → |
| Animate It | 33 | 2.4% | — | — | View these companies in Firmbase → |
| Breadcrumb NavXT | 28 | 2% | — | — | View these companies in Firmbase → |
| iThemes | 25 | 1.8% | — | — | View these companies in Firmbase → |
| Perfmatters | 22 | 1.6% | — | — | View these companies in Firmbase → |
| Advanced Custom Fields | 21 | 1.5% | — | — | View these companies in Firmbase → |
| GenerateBlocks | 16 | 1.2% | — | — | View these companies in Firmbase → |
| ContentViews | 14 | 1% | — | — | View these companies in Firmbase → |
| Shortcodes Ultimate | 13 | 0.9% | — | — | View these companies in Firmbase → |
| Essential Blocks | 11 | 0.8% | — | — | View these companies in Firmbase → |
| a3 Lazy Load | 7 | 0.5% | — | — | View these companies in Firmbase → |
| HT Mega | 5 | 0.4% | — | — | View these companies in Firmbase → |
| Flying Pages | 5 | 0.4% | — | — | View these companies in Firmbase → |
| WooBeWoo | 1 | 0.1% | — | — | View these companies in Firmbase → |
| WP Portfolio | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress plugins system shifts with company size: among UK Real Estate with under 10 employees, Site Kit leads at 29.6% of the 1,118 with a detectable system; among UK Real Estate with 10–50 employees, Site Kit leads at 33.9% of the 242 with a detectable system; and among UK Real Estate with over 50 employees, Site Kit leads at 40.7% of the 27 with a detectable system.
Under 10 employees
29.6% of band
Very small real estate employers dominate detected usage here: 1,118 companies sit in this band. Site Kit has the largest share at 29.6%, with EWWW Image Optimizer, Max Mega Menu, Essential Addons for Elementor, Smush, JetEngine and Jetpack forming the named competition.
10–50 employees
33.9% of band
The mid-sized band is smaller, at 242 companies, but still favours Site Kit at 33.9%. EWWW Image Optimizer, Max Mega Menu, Essential Addons for Elementor, Smush, JetEngine and Jetpack remain the named alternatives.
Over 50 employees
40.7% of band
Only 27 detected companies sit above 50 employees, so individual plugin choices move shares more easily. Site Kit takes 40.7%, with the rest dispersed across the other detected WordPress plugins.
How WordPress plugins usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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