WordPress plugins Used by UK Real Estate Companies: Market Share (2026)

Detected WordPress plugin market share across 1,387 UK real estate companies, with Site Kit holding the largest detected share at 30.6%.

Among 354,787 trading UK real estate companies, 1,387 have a detectable WordPress plugin and 24 systems are detected. Site Kit is the largest single system at 30.6% (424 companies), ahead of EWWW Image Optimizer and Max Mega Menu on 11.5% each (159 companies apiece).

Read more

Usage is concentrated in smaller firms. Under 10 employees account for 1,118 detected companies, where Site Kit has 29.6%; 10–50 employees account for 242 companies, where Site Kit has 33.9%; and Over 50 employees account for 27 companies, where Site Kit has 40.7%.

Beyond the first seven plugins, the market moves into a long tail. GoDaddy CoBlocks has 3.4% (47 companies), while 16 further systems cover 210 companies.

1,387

real estate with detected WordPress plugins

Of 354,787 UK real estate

0.4%

Detection rate

2026

24

Systems detected

In this category

30.6%

Leader share

Site Kit

UK Real Estate WordPress plugins market share

Other (16 systems)

Share of the 1,387 UK Real Estate with a detectable system. As of June 2026.

WordPress plugins compared

SystemUK Real EstateShareMedian headcountLondon shareTypical profile
Site Kit42430.6%320.5%Micro employers, largest share
EWWW Image Optimizer15911.5%320.8%Micro employers, joint second share
Max Mega Menu15911.5%235.8%London-skewed micro employers, joint second
Essential Addons for Elementor1379.9%323.4%Micro employers, 9.9% share
Smush1269.1%419%Micro employers, 9.1% share
JetEngine1057.6%320%Micro employers, 7.6% share
Jetpack1027.4%427.5%Micro employers, London-skewed usage
GoDaddy CoBlocks473.4%View these companies in Firmbase →
Elementor Addon Elements443.2%View these companies in Firmbase →
Autoptimize392.8%View these companies in Firmbase →
Animate It332.4%View these companies in Firmbase →
Breadcrumb NavXT282%View these companies in Firmbase →
iThemes251.8%View these companies in Firmbase →
Perfmatters221.6%View these companies in Firmbase →
Advanced Custom Fields211.5%View these companies in Firmbase →
GenerateBlocks161.2%View these companies in Firmbase →
ContentViews141%View these companies in Firmbase →
Shortcodes Ultimate130.9%View these companies in Firmbase →
Essential Blocks110.8%View these companies in Firmbase →
a3 Lazy Load70.5%View these companies in Firmbase →
HT Mega50.4%View these companies in Firmbase →
Flying Pages50.4%View these companies in Firmbase →
WooBeWoo10.1%View these companies in Firmbase →
WP Portfolio10.1%View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading WordPress plugins system shifts with company size: among UK Real Estate with under 10 employees, Site Kit leads at 29.6% of the 1,118 with a detectable system; among UK Real Estate with 10–50 employees, Site Kit leads at 33.9% of the 242 with a detectable system; and among UK Real Estate with over 50 employees, Site Kit leads at 40.7% of the 27 with a detectable system.

Under 10 employees

Site Kit

29.6% of band

Very small real estate employers dominate detected usage here: 1,118 companies sit in this band. Site Kit has the largest share at 29.6%, with EWWW Image Optimizer, Max Mega Menu, Essential Addons for Elementor, Smush, JetEngine and Jetpack forming the named competition.

10–50 employees

Site Kit

33.9% of band

The mid-sized band is smaller, at 242 companies, but still favours Site Kit at 33.9%. EWWW Image Optimizer, Max Mega Menu, Essential Addons for Elementor, Smush, JetEngine and Jetpack remain the named alternatives.

Over 50 employees

Site Kit

40.7% of band

Only 27 detected companies sit above 50 employees, so individual plugin choices move shares more easily. Site Kit takes 40.7%, with the rest dispersed across the other detected WordPress plugins.

How WordPress plugins usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Real Estate by WordPress plugins

Related directories

Frequently asked questions

What is the most-used WordPress plugins among UK real estate companies?
Site Kit is the most-detected WordPress plugins among UK real estate companies, with 30.6% share (424 of 1,387 companies with a detectable system), ahead of EWWW Image Optimizer (11.5%) and Max Mega Menu (11.5%).
How many UK real estate companies have a detectable WordPress plugins?
1,387 of 354,787 actively-trading UK real estate companies (0.4%) have a WordPress plugins detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a WordPress plugins?
A WordPress plugin is an add-on to a WordPress website that extends what the site can do without rebuilding the whole site. For UK real estate companies, these plugins typically support tasks around site measurement, image handling, menus, page components, listing-related content and general site maintenance.
How is WordPress plugins usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK real estate companies, Site Kit or EWWW Image Optimizer?
Site Kit: 424 detected companies versus 159 for EWWW Image Optimizer, of the 1,387 UK real estate companies with a detectable WordPress plugins.
What is the best WordPress plugins for UK real estate companies?
The directory publishes observed usage rather than recommendations, so “best” depends on the site and the job the plugin needs to do. Among 1,387 UK real estate companies with a detectable WordPress plugin, Site Kit has the largest share overall at 30.6% (424) and also has the largest share in every size band: 29.6% of 1,118 under 10 employees, 33.9% of 242 with 10–50 employees, and 40.7% of 27 over 50 employees. EWWW Image Optimizer and Max Mega Menu each have 11.5% (159), followed by Essential Addons for Elementor at 9.9% (137), Smush at 9.1% (126), JetEngine at 7.6% (105), Jetpack at 7.4% (102), and GoDaddy CoBlocks at 3.4% (47).

Search 1,387 UK companies by the WordPress plugins technology they run.

Find the right decision-makers, see verified company data, and export your list in seconds.

Start free trial