Analytics Used by UK Real Estate Companies: Market Share (2026)

Updated June 2026

Detected Analytics use across 4,529 UK real estate companies, with Google Analytics accounting for 89.4% of identified systems.

Across 354,787 trading UK real estate companies, 4,529 have a detectable Analytics system. Google Analytics accounts for 89.4% (4,049), followed by MonsterInsights at 5.9% (267), Microsoft Clarity at 3.6% (162), and Fathom Analytics at 1.6% (71).

Usage is weighted towards smaller employers: 3,682 detected companies sit under 10 employees, 785 have 10–50 employees, and 62 have over 50 employees. Google Analytics leads all three bands, at 90.2%, 86.5%, and 80.6% respectively.

The long tail is thin: Statcounter has 0.8% (38), ExactMetrics 0.7% (30), Mouseflow 0.5% (24), and PagePulse 0.4% (20). A further 27 systems cover 107 companies between them.

4,529

real estate with detected Analytics

Of 354,787 UK real estate

1.3%

Detection rate

2026

Systems detected

In this category

89.4%

Leader share

Google Analytics

UK Real Estate Analytics market share

PagePulse

Other (27 systems)

Share of the 4,529 UK Real Estate with a detectable system. As of June 2026.

Analytics compared

System	UK Real Estate	Share	Median headcount	London share	Typical profile
Google Analytics	4,049	89.4%	3	24.6%	Three-person firms, 89.4% share
MonsterInsights	267	5.9%	3	28.1%	Three-person firms, 5.9% share
Microsoft Clarity	162	3.6%	6	28.4%	Six-person firms, 3.6% share
Fathom Analytics	71	1.6%	5	31%	Five-person firms, 1.6% share
Statcounter	38	0.8%	—	—	View these companies in Firmbase →
ExactMetrics	30	0.7%	—	—	View these companies in Firmbase →
Mouseflow	24	0.5%	—	—	View these companies in Firmbase →
PagePulse	20	0.4%	—	—	View these companies in Firmbase →
Plausible	19	0.4%	—	—	View these companies in Firmbase →
TWIPLA	18	0.4%	—	—	View these companies in Firmbase →
Gauges	17	0.4%	—	—	View these companies in Firmbase →
Crazy Egg	16	0.4%	—	—	View these companies in Firmbase →
AdvertiserReports	14	0.3%	—	—	View these companies in Firmbase →
Contentsquare	12	0.3%	—	—	View these companies in Firmbase →
PostHog	9	0.2%	—	—	View these companies in Firmbase →
Burst	9	0.2%	—	—	View these companies in Firmbase →
Microsoft Power BI	9	0.2%	—	—	View these companies in Firmbase →
Amplitude	8	0.2%	—	—	View these companies in Firmbase →
Heap	8	0.2%	—	—	View these companies in Firmbase →
CallRail	7	0.2%	—	—	View these companies in Firmbase →
Pendo	7	0.2%	—	—	View these companies in Firmbase →
Clicky	7	0.2%	—	—	View these companies in Firmbase →
Branch	4	0.1%	—	—	View these companies in Firmbase →
Matomo Analytics	4	0.1%	—	—	View these companies in Firmbase →
CallTrackingMetrics	4	0.1%	—	—	View these companies in Firmbase →
FullStory	4	0.1%	—	—	View these companies in Firmbase →
Lucky Orange	3	0.1%	—	—	View these companies in Firmbase →
Smartlook	3	0.1%	—	—	View these companies in Firmbase →
WebSuccess	2	0%	—	—	View these companies in Firmbase →
Piwik PRO	2	0%	—	—	View these companies in Firmbase →
Adjust	2	0%	—	—	View these companies in Firmbase →
AppsFlyer	1	0%	—	—	View these companies in Firmbase →
Tableau	1	0%	—	—	View these companies in Firmbase →
Adobe Analytics	1	0%	—	—	View these companies in Firmbase →
Mediahawk	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Real Estate with under 10 employees, Google Analytics leads at 90.2% of the 3,682 with a detectable system; among UK Real Estate with 10–50 employees, Google Analytics leads at 86.5% of the 785 with a detectable system; and among UK Real Estate with over 50 employees, Google Analytics leads at 80.6% of the 62 with a detectable system.

Under 10 employees

Google Analytics

90.2% of band

This is the largest detected band, with 3,682 UK real estate companies. Google Analytics accounts for 90.2%, leaving the rest of the market split across smaller systems.

10–50 employees

Google Analytics

86.5% of band

The 10–50 employee band contains 785 detected companies. Google Analytics still leads at 86.5%, while secondary systems take a slightly larger share than they do among the smallest firms.

Over 50 employees

Google Analytics

80.6% of band

Only 62 detected companies sit above 50 employees. Google Analytics remains first with 80.6%, but its share is lower than in the smaller bands.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Real Estate by Analytics

Real Estate Companies Using Google Analytics in the UK Real Estate Companies Using MonsterInsights in the UK Real Estate Companies Using Microsoft Clarity in the UK Real Estate Companies Using Fathom Analytics in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Real Estate Companies: Market Share (2026)Real Estate in the UK

Frequently asked questions

What is the most-used Analytics among UK real estate companies?

Google Analytics is the most-detected Analytics among UK real estate companies, with 89.4% share (4,049 of 4,529 companies with a detectable system), ahead of MonsterInsights (5.9%) and Microsoft Clarity (3.6%).

How many UK real estate companies have a detectable Analytics?

4,529 of 354,787 actively-trading UK real estate companies (1.3%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records and reports how visitors use websites and digital enquiry paths for UK real estate companies. It helps firms understand traffic sources, page activity, and conversion points across marketing sites, property listings, and contact forms.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK real estate companies, Google Analytics or MonsterInsights?

Google Analytics: 4,049 detected companies versus 267 for MonsterInsights, of the 4,529 UK real estate companies with a detectable Analytics.

What is the best Analytics for UK real estate companies?

This page publishes observed usage rather than recommendations, so “best” is treated as adoption among detected UK real estate companies. Google Analytics leads every employee band: 90.2% of 3,682 companies under 10 employees, 86.5% of 785 companies with 10–50 employees, and 80.6% of 62 companies over 50 employees.

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