Real Estate Companies Using Microsoft Clarity in the UK: 160 Active Firms (2026)
Property businesses using web analytics sell, let, manage or market real estate while measuring website behaviour in the UK.
For estate agency, lettings and property-management operators, session-recording and heatmap analytics sit close to the enquiry funnel rather than the back-office stack. The tool helps teams see where prospective buyers, tenants, landlords and vendors stall during valuation forms, viewing requests, listing searches and onboarding journeys. Adoption tends to signal a business with a maintained public website, measurable digital acquisition, and enough internal or agency capacity to act on behaviour evidence rather than rely only on portal traffic and branch-led referrals.
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Across the UK, 160 property businesses are actively trading while running this analytics stack on public websites. Reported employment totals 1,599 staff, with 113 of 113 firms reporting headcount. Within the property analytics stack, the system sits fourth at 3.0% detected share, behind more widely adopted general analytics and site-instrumentation tools. Adoption is skewed to London at 29.4%, followed by the North West at 16.9%, the South East at 10.0%, the East of England at 9.4% and the South West at 8.1%. That pattern fits a sales-led sector where web traffic often feeds valuations, viewing requests and landlord onboarding.
Estate-agency activity within section 1 of the Estate Agents Act 1979 must be registered with HMRC for anti-money-laundering supervision before trading; operating without registration, or after cancellation, is treated as a criminal offence. The scope covers residential, commercial and online agencies, property or land auctioneers, land agents, relocation and property-finding services, and some lettings or property-management agents when they offer estate-agency services. In England, lettings agents and property managers have also needed to join a government-approved redress scheme since 1 October 2014. FCA oversight can arise where separate regulated activities, such as consumer finance, sit alongside the property service.
Adoption appears likely to remain tied to direct-channel pressure rather than back-office replacement. Property transactions are slow, high-value and locally intermediated, so website analytics tends to be justified through better enquiry routing, valuation requests and viewing follow-up rather than pure traffic growth. Smaller agencies may keep lighter tagging setups, while multi-branch operators are more likely to formalise consent, attribution and call-handling workflows around analytics. Vendor bundling may also pull some users towards broader marketing suites, especially where outsourced web agencies control the stack.
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK real estate companies in this cohort. 0% of the 351,700 companies with under 10 employees run Microsoft Clarity (113 detected). 1.5% of the 2,858 companies with 10–50 employees run Microsoft Clarity (42 detected). 3.1% of the 229 companies with over 50 employees run Microsoft Clarity (7 detected). That is a 3.1% gap between the over 50 employees and under 10 employees bands.
160
Active firms
2026
3%
Of detected Analytics share
UK real estate
6
Median headcount
Filed accounts
432
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (9 of 160 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
Among 5,405 real estate businesses with a detectable analytics system, the profiled analytics system appears on 3.0% (160), behind three competing analytics deployments at 90.7% (4,902), 7.8% (421) and 4.8% (262).
A tag-management layer is also present on 71.9% (115), while another analytics system appears on 68.1% (109) and a content-management platform on 63.8% (102).
London accounts for 29.4% (47) of real estate firms running the analytics system, followed by the North West at 16.9% (27) and the South East at 10.0% (16).
Estate agency activity within section 1 of the Estate Agents Act 1979 must be registered with HMRC for anti-money-laundering supervision before trading.
GOV.UK’s 2025 consultation put the UK post-offer process at 120 days on average, with around 1 in 3 transactions failing, compared with four weeks or less in Norway and around 2 weeks in Finland.
Analytics market share among UK Real Estate
Share of the 5,405 UK Real Estate with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Real Estate run?
Share of the 160 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£512.2K
Median UK turnover
5.6%
Above £5M turnover
11
Incorporated since 2022
432 verified decision-maker contacts
across these 160 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Real Estate using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online property auction platform for buying and selling residential, commercial and land assets. Provides traditional and modern method auctions, property listings, legal auction packs,…
Serves UK property sellers and buyers, including homeowners, landlords, investors, cash buyers, mortgage buyers, and purchasers of residential, commercial or investment properties.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online property auction platform and franchise network facilitating the sale and purchase of residential, commercial and land properties. Provides property listings, seller valuations,…
Serves UK property sellers and buyers, including homeowners, landlords, investors, commercial property owners, landowners and buyers seeking residential, commercial or land lots, plus partners…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential estate agency services including property sales, lettings and valuations. Lists and markets homes for sale or rent, supports buyers and tenants, and offers landlord services,…
Serves home buyers, renters, sellers, landlords and tenants in Scotland, including people seeking residential, new-build and some commercial properties through regional estate agency branches.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and marketing. Offers property valuations, buyer and tenant search, landlord services, and listings for homes and new…
Sells to homebuyers, renters, residential property sellers and landlords, primarily in London. Serves consumers seeking flats and homes, plus property owners needing sales, lettings and valuation…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and short‑term rentals. Acts as buying agent for purchasers, markets homes for sale or rent, arranges property…
Serves residential property sellers, buyers, landlords and tenants in London, the Home Counties and prime country markets, including clients seeking sales, lettings, short lets and international…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online letting agency platform for residential rentals. Enables landlords to list properties, manage tenancies and payments, and access support services, while allowing tenants to search…
Serves private residential landlords, including first-time, portfolio and overseas landlords, alongside renters searching for homes. Targets landlord customers managing residential rental properties…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales and lettings, holiday lets, property management and valuations. Also markets new homes, land and development opportunities,…
Serves homeowners, property sellers, buyers, landlords, tenants, holiday-home owners, buy-to-let investors and developers seeking coastal and country property across Dorset and nearby counties.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides property auction services and estate agency services for residential, commercial, and land assets, including sales, lettings, acquisitions, and property management, marketing properties and…
Serves property owners, landlords, investors, developers, commercial occupiers and public sector bodies involved with residential, commercial, mixed-use and land/development assets, mainly in…
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, purchases and lettings. Markets homes, lists properties for sale, and assists buyers and sellers with property searches, viewings…
Serves homeowners, home buyers, landlords and tenants in Reigate, Redhill and surrounding Surrey/South London areas, plus landowners and new-home developers.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, valuations and marketing of homes. Supports sellers, landlords and tenants with property listings, tenant applications…
Serves homeowners selling family or high-value properties, residential landlords, tenants and home buyers across Cheshire, Wirral and North Wales.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, property valuations, buyer and tenant matching, and support for homeowners, landlords,…
Serves private homeowners, home buyers, residential landlords and tenants in the Romford property market, including families, movers and renters focused on local houses and flats.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides chartered surveying and property consultancy services including residential and commercial estate agency, property valuation, commercial property management, rural and agricultural…
Serves a mix of consumers, landowners, farmers, rural estates, woodland owners, commercial property investors, landlords, tenants and businesses seeking residential, rural or commercial property…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates estate and letting agency services for residential property, including property sales, lettings and rental management. Provides property valuations, marketing of homes for sale, tenant and…
Serves consumers and private landlords involved in residential property transactions, including home buyers, sellers, renters and rental property owners in Central and South East England.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online property platform for student accommodation. Lists houses, flats and studios from landlords and letting agents, enabling students to search, shortlist and enquire about rentals,…
Serves students searching for rental accommodation across the UK, and B2B landlords, letting agents and property managers listing and managing student properties.
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
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Provides residential letting and property management services, including marketing rental properties, tenant sourcing and applications, rent collection, maintenance coordination, and landlord…
Serves private and investor landlords, property buyers and sellers, corporate relocation companies, and professional tenants seeking homes across Glasgow, Edinburgh, Ayrshire and Central Scotland.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsDevelops residential and student apartment schemes including high‑rise and mixed‑use developments. Markets off‑plan property investments and buy‑to‑let units, manages development projects, and…
Sells to property investors, buy-to-let landlords and homebuyers, including overseas buyers, seeking off-plan residential or student apartments in major UK city-centre developments.
Financial Health
HealthyHealthy · Hiring · 40% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial property agency and surveying services including sales and lettings of offices, shops and industrial units, property management, valuations, rent reviews, lease renewals, building…
Serves businesses, startups, established companies, commercial property investors and landlords seeking offices, shops, units, valuations or property management across Staffordshire, Cheshire and the…
Financial Health
WeakWeak · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial property agency and chartered surveying services, including sales, lettings and acquisitions of office, retail and industrial premises. Also offers property management, lease…
Sells to businesses, landlords, occupiers and property owners seeking commercial and industrial property advice, transactions and management, particularly across Hampshire, Sussex and Dorset.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales services, offering cash purchase and fast‑sale options for homeowners. Arranges property marketing, valuations and buyer sourcing, enabling sellers to receive cash…
Sells to UK homeowners and residential property sellers seeking a fast house sale, including people selling inherited property and those prioritising cash offers, speed or fixed-price sale options.
Financial Health
StableStable · -62% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services including property sales, purchases, rentals and tenant sourcing. Offers property valuations, marketing, landlord services, tenant vetting and…
Serves property buyers, sellers, tenants, landlords, investors and residential developers across Berkshire, Surrey and Hampshire, covering consumers and private landlords seeking estate and letting…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides office brokerage services for businesses seeking leased, serviced, or coworking spaces. Sources properties, arranges viewings, negotiates lease terms, and supports office design, fit‑out,…
Serves businesses of all sizes seeking office space, especially companies with London HQs, teams upsizing or downsizing, and remote-first employers needing serviced offices, leased space, coworking…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides property management and consultancy services for build-to-rent and residential leasehold developments. Manages rental properties and residential communities, offers lettings services, and…
Sells primarily to B2B property owners, investors and developers in the UK build-to-rent, private rented sector and residential leasehold market, while also serving residents and leaseholders in…
Financial Health
HealthyHealthy · -60% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rentals, valuations and marketing. Supports buyers, sellers, landlords and tenants with tenant vetting, property…
Serves homeowners, buyers, tenants, private landlords, residential property investors and new-home developers across Berkshire, Surrey and Hampshire.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Provides residential estate agency and letting services, including property sales, rentals, landlord management, property valuations, and marketing of homes and new developments. Also offers mortgage…
Serves residential property sellers and buyers, landlords and tenants, and land or new homes clients across Buckinghamshire, the Chilterns and Oxfordshire, including first-time flat movers and family…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, landlord and tenant support, property valuations, and marketing of new-build developments for…
Serves home sellers, buyers, landlords and tenants in Lincoln and surrounding Lincolnshire villages, plus residential property developers involved in new-build housing schemes.
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing and sale of homes, property rentals, landlord and tenant support, property valuations, and assistance with land and…
Serves homeowners, homebuyers, landlords and tenants in Essex and Suffolk, alongside landowners and new-home developers with residential property interests.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property services including property search and acquisition, lettings, property management, managed sales, refurbishment oversight, vacant property management, and…
Serves private landlords, property owners, buyers, tenants and professional advisers involved in London residential property, including clients with prime property assets.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings and property management. Markets homes, arranges viewings, supports buyers, sellers, landlords and tenants, and offers…
Serves consumers in Surrey and Hampshire, including home sellers, buyers, landlords, tenants and buy-to-let investors, with an emphasis on residential property clients from first-time movers to…
Financial Health
StableStable · 1% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides property investment consultancy focused on UK buy‑to‑let developments. Sources and markets off‑plan and completed residential units to investors and offers related services including…
Serves individual and corporate property investors, landlords and buyers seeking buy-to-let, off-plan and short-term-let apartments in UK cities, with budgets from £30k to £30m.
Financial Health
StrongStrong · Hiring · 91% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency services, including marketing and sale of homes, lettings and tenant sourcing for landlords, property valuations, and online property search listings for buyers and…
Serves homeowners, landlords, buyers and tenants in Fleet, Farnborough and surrounding areas, including first-time buyers and property investors in the residential property market.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, marketing, and valuations. Markets homes to buyers and investors, manages property listings, and supports clients…
Serves residential property sellers, landlords, buyers, tenants and investors in Farnham and surrounding areas, including London-based homebuyers relocating to the area.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online property buying service offering homeowners cash offers and fast sales for houses and flats. Provides free property valuations, guidance on selling homes quickly, and resources on…
Serves UK homeowners and private property owners looking to sell houses or flats quickly, including people dealing with repossession, divorce settlements, inherited properties, or private online…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial property surveying and consultancy services including property management, agency and auctions, lease advisory, business rates advice, valuation, development consultancy, building…
Serves commercial property investors, occupiers and developers, plus charities, corporates, education providers and public bodies, primarily across Manchester, the North West and nationwide.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property services including lettings and property management, rent collection, property search and acquisition, refurbishment and project management, vacant property care,…
Serves private clients, landlords, property owners and buyers with interests in prime Central and West London residential property, including luxury homes, period properties and investment assets.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, landlord letting management, tenant placement, property valuations, and access to mortgage and…
Serves residential property buyers, sellers, tenants and landlords in Northern England, including homeowners seeking valuations, people looking to rent or buy, and landlords with rental properties.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential property management and lettings services for landlords, including tenant sourcing, marketing of rental properties, rent collection, tenancy administration, and coordination of…
Serves private residential landlords, tenants, home buyers and sellers in South West London property markets, especially Richmond, Putney, Twickenham, Sheen, Mortlake and Roehampton.
Financial Health
StableStable · -71% CAGR over 3y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, rental management, valuations and marketing, with online property search, buyer and tenant registration, and advice for…
Serves homeowners, landlords, property sellers, buyers and tenants in Derby, covering residential sales, lettings, valuations and rental support.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing and sale of properties, property valuations, tenant‑find services, full property management for landlords, and sales…
Serves homeowners, homebuyers, landlords and tenants across Lancashire and Greater Manchester, including sellers seeking valuations, landlords needing managed or tenant-find lettings, and buyers or…
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, marketing and valuations, rental listings, tenant placement, and landlord services. Also offers access to mortgage…
Serves residential property buyers, sellers, renters and landlords in Surrey, from first-time buyers and tenants to homeowners and owners of larger country properties seeking sales or lettings…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides commercial property surveying and agency services, including sales and lettings, RICS valuations, lease advisory, acquisitions, property and facilities management, building surveys, and…
Serves commercial and industrial property landlords, investors, occupiers and tenants across the UK, with emphasis on automotive, roadside and trade counter property markets.
Financial Health
StrongStrong · -4% CAGR over 1y
Location
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Computed from 3 filingsOperates an estate agency providing residential property sales and lettings services. Offers property valuations, marketing using photography and video, buyer search tools, and support for…
Serves residential property sellers, buyers, landlords and tenants in Guildford, Cranleigh, Merrow, Shalford and surrounding Surrey villages, including families, downsizers and owners of higher-value…
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsManages and leases commercial property including industrial units, offices, retail premises, storage yards and self‑storage. Operates and develops a portfolio of business parks and commercial spaces,…
Serves UK businesses seeking commercial premises, from start-ups to established growing companies, including industrial, warehousing, office, retail and leisure occupiers needing leased space, yards,…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 3 filingsProvides residential estate agency services, including property sales, home valuations, buyer matching, and marketing of homes. Uses online listings, video tours, and targeted digital campaigns to…
Serves homeowners looking to sell and residential property buyers seeking homes in Flintshire, including Connah’s Quay, Buckley, Mold and CH5–CH7 postcodes.
Financial Health
WeakWeak · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, tenant sourcing, and property management. Offers property listings, valuations, landlord services, and support for…
Serves home buyers, renters, property sellers and residential landlords seeking sales, lettings and property management services in Dartford and the surrounding area.
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including marketing and sale of homes, residential lettings, property listings and valuations. Lists properties for sale and rent, supports buyers, sellers…
Serves homeowners, landlords, home buyers and tenants seeking residential property sales and lettings across London, Surrey and Sussex, with emphasis on Crawley and surrounding areas.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsLets and manages student accommodation, marketing furnished shared houses and flats and handling tenant applications. Provides property management services for landlords, lettings for graduates and…
Serves students attending Liverpool universities, postgraduates and young professionals seeking rentals, plus landlords with student or residential properties needing managed lettings in Liverpool.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides property consultancy services including property search and acquisition, design and engineering coordination, planning consultancy, viability and financial analysis, project management,…
Serves a mix of businesses and consumers, including commercial landlords, business owners, property buyers and sellers, landlords, tenants, and homeowners planning extensions or self/custom builds.
Financial Health
WeakWeak
Location
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Computed from 5 filingsDevelops and operates purpose-built student accommodation, offering furnished studios and shared apartments with utilities, Wi‑Fi, communal facilities and on‑site management. Provides online booking,…
Serves university students seeking accommodation in UK university cities, including domestic and international students, plus parents and guarantors involved in booking decisions.
Financial Health
StableStable · Hiring · 18% CAGR over 4y
Location
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Computed from 3 filingsProvides residential property management and consultancy services, including build‑to‑rent management, building and estate management, private rented sector asset management, valuations, building…
Serves both B2B and residents in the UK residential property market, selling to developers, investors, freeholders, RMCs and PRS/BTR portfolio owners, as well as people who rent or own homes within…
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 2y
Location
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK real estate companies use Microsoft Clarity?
What share of UK real estate companies run Microsoft Clarity?
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