Real Estate Companies Using Fathom Analytics in the UK: 74 Active Firms (2026)
Property businesses using web analytics market, sell, let and manage real estate across the UK.
For property operators, a privacy-oriented analytics package is mainly a measurement layer for valuation forms, branch pages, listing enquiries and landlord-acquisition campaigns. Adoption tends to signal an owner-managed or lean marketing set-up: enough digital volume to care about attribution, but not necessarily an enterprise analytics team. Buying is usually held by directors, marketing managers or an external web agency, with the tool sitting alongside a content-management system, map embeds, enquiry forms and paid-search landing pages. Engagements are closer to subscription software and website-maintenance retainers than large systems programmes.
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The UK adoption cohort contains 74 actively trading property businesses running this analytics stack. Reported headcount totals 680, so the footprint is small by large-company standards but not merely dormant websites. Within detected analytics usage across the property sector, the system sits in fifth place at 1.4%, behind more common general-purpose alternatives. The regional skew is visible: London accounts for 31.1% of the cohort, while the North West and South East each account for 17.6%; the South West follows at 8.1% and the East of England at 5.4%.
HMRC sits close to commercial lead handling for many of these firms. Estate agency businesses covered by the Estate Agents Act must register for anti-money-laundering supervision before trading, and trading without registration, or after registration has been cancelled, is treated as a criminal offence. The obligation can cover residential, commercial and online agencies, property and land auctioneers, land agents, relocation services, and some letting or property-management agents where estate agency work is involved. Lettings agents and property managers in England must also belong to a government-approved redress scheme. Separate FCA permissions may matter where property activity overlaps with consumer finance.
Adoption appears selective rather than mainstream. Property operators with lean teams tend to value simple traffic reporting, lighter cookie prompts and agency-managed website maintenance, especially where branch-level enquiries and valuation forms matter more than deep product analytics. Broader uptake is likely to move with website rebuild cycles, consolidation among local agencies and pressure to make marketing spend more accountable. The stack may remain a minority choice where larger groups prefer bundled analytics, advertising and tag-management suites, while smaller firms rely on whatever their web supplier installs.
Adoption by company size
Adoption of Fathom Analytics rises with company size across the trading UK real estate companies in this cohort. 0% of the 351,700 companies with under 10 employees run Fathom Analytics (49 detected). 0.7% of the 2,858 companies with 10–50 employees run Fathom Analytics (21 detected). 0.4% of the 229 companies with over 50 employees run Fathom Analytics (1 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
74
Active firms
2026
1.4%
Of detected Analytics share
UK real estate
5
Median headcount
Filed accounts
210
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (3 of 74 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Within real estate businesses with a detectable analytics system, this analytics system accounts for 1.4% (74), while the largest detected alternative accounts for 90.7% (4,902).
Among real estate businesses running this analytics system, 50.0% (37) also show a content-management tag, 47.3% (35) a web-network tag, and 24.3% (18) an anti-abuse check.
Registered offices cluster in London at 31.1% (23), with the North West and South East each at 17.6% (13).
Estate agency activity under section 1 of the Estate Agents Act 1979 requires HMRC anti-money-laundering registration before trading, and GOV.UK says trading without registration is a criminal offence.
A 2025 GOV.UK consultation put the UK process at an average of 120 days after offer acceptance, with around 1 in 3 transactions failing; it cited Norway at four weeks or less and Finland at around 2 weeks.
Analytics market share among UK Real Estate
Share of the 5,405 UK Real Estate with a detectable system. As of June 2026.
What else do Fathom Analytics-running Real Estate run?
Share of the 74 Fathom Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Fathom Analytics Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£330.2K
Median UK turnover
4.1%
Above £5M turnover
1
Incorporated since 2022
210 verified decision-maker contacts
across these 74 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Real Estate using Fathom Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides residential and commercial estate agency services including property sales, lettings, valuations, and property management. Markets new homes and investment properties and supports landlords,…
Serves residential property sellers, buyers, landlords and tenants, plus developers and commercial property clients, primarily in West London and Sherborne/Dorset, with international property…
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, tenant services and property management. Markets homes for sale and rent, offers property valuations, and assists…
Serves homeowners, landlords, property buyers and tenants seeking residential sales, lettings, valuations and property management in Harrow and surrounding areas.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate and letting agency services, including property sales, lettings, landlord services, and property valuations. Markets homes, land and new-build developments, and supports…
Serves a mix of consumers and businesses, including home buyers, sellers, tenants, landlords, property developers and landowners in Chesterfield, Mansfield, Derby and surrounding areas.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential and commercial property sales and lettings services, marketing houses, apartments, land and commercial premises. Also offers property valuations, landlord services, and support…
Serves homeowners, property buyers, renters, landlords and commercial property owners or investors in the Lake District, Cumbria and North Lancashire.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Lists homes for sale and rent, supports buyers and tenants with property searches, and offers guidance…
Serves homeowners, homebuyers, residential landlords and tenants in Leicester and nearby areas seeking to sell, buy, let or rent houses, flats and apartments.
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 4 filingsProvides residential estate agency services including property sales, lettings, and valuations. Markets homes to buyers and tenants, supports landlords and renters, and offers property management and…
Serves property sellers, landlords, buyers and tenants in north and north-west London residential markets, especially St John’s Wood, Maida Vale, Hampstead, Primrose Hill, Temple Fortune, Golders…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales and lettings. Lists homes for sale and rent, offers property valuations, and assists buyers, sellers, landlords, and tenants with…
Serves local consumers and private landlords in Peacehaven and Saltdean, including homeowners looking to sell or let, residential property buyers, tenants and mortgage customers.
Financial Health
WeakWeak · -16% CAGR over 2y
Location
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Computed from 5 filingsProvides residential and commercial estate agency services including property sales, lettings, valuations and property management. Markets new-build developments and international properties, and…
Serves homebuyers, sellers, landlords, tenants, property investors and developers, plus commercial and international property clients. Targets consumers and some business buyers in residential, new…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides residential property agency services including sales and lettings of apartments and houses. Offers property search, valuations, and marketing of homes, acting for buyers, landlords, tenants,…
Serves domestic and international buyers, sellers, landlords and tenants seeking prime London homes, especially in Mayfair, Marylebone and nearby central London areas.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, property management, and mortgage advice. Markets homes, arranges viewings, manages tenancies, and supports buyers and…
Serves residential property sellers, buyers, landlords and tenants in Birmingham and Solihull, including homeowners seeking valuations, landlords needing lettings/property management, and clients…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and rentals, property valuations, and marketing of homes. Also manages new‑build property sales for developers,…
Serves home buyers, sellers, landlords and tenants in Oxfordshire, alongside local and national housebuilders seeking new homes sales support.
Financial Health
StrongStrong · Growing, Hiring · 105% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rentals, valuations, marketing of listings, tenant placement, and property management for landlords, with services…
Serves homeowners, property buyers, landlords and tenants in SE London and North Kent, including Abbey Wood, Thamesmead, Bexleyheath and nearby postcodes.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 4 filingsProvides residential estate agency services including marketing and sale of properties, lettings management, property valuations, and advice for homeowners, landlords and buyers, handling viewings…
Serves residential property sellers, buyers, landlords and tenants in Ware, Cheshunt and Buntingford, including homeowners and local residents.
Financial Health
WeakWeak · -16% CAGR over 3y
Location
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Computed from 3 filingsProvides residential estate agency services including marketing and sale of homes, property valuations, lettings support for landlords and tenants, arranging viewings and negotiating property…
Serves consumers and private landlords in central Scotland, including homeowners selling residential property, buyers looking for homes, and landlords or tenants in the local rental market.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides residential estate agency services including marketing and sale of homes, residential lettings, property valuations, and management of rental properties, supporting homeowners, landlords,…
Sells to homeowners, landlords, tenants, buyers and sellers seeking residential property services in Bramhall, Cheadle Hulme, Hazel Grove, Cheadle, Poynton and nearby areas.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Markets homes, manages property listings, and assists buyers, sellers, landlords, and tenants with…
Serves homeowners, home movers, buyers, residential landlords and tenants in Leicester and surrounding areas, covering people selling, buying, letting or renting houses, flats and bungalows.
Financial Health
StableStable · Hiring · 15% CAGR over 5y
Location
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Computed from 4 filingsProvides estate agency services for residential, agricultural, and commercial property, including property sales, lettings, and acquisitions. Offers surveying and valuation services, farm and rural…
Serves home buyers and sellers, residential landlords and tenants, farmers, rural landowners, and commercial property owners or occupiers, focused on Lincolnshire town, village and country property…
Financial Health
StableStable · -1% CAGR over 3y
Location
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Computed from 3 filingsProvides estate agency and chartered surveying services including residential and commercial property sales and lettings, property valuations and surveys, property marketing, auctions, landlord…
Serves homeowners, homebuyers, landlords, tenants and commercial property owners or occupiers in the Scarborough area, across residential and commercial property markets.
Financial Health
WeakWeak · -3% CAGR over 2y
Location
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Computed from 5 filingsProvides residential property estate agency services including sales, lettings and rentals. Offers property valuations, marketing of homes, accompanied viewings, tenant and landlord services,…
Targets consumers and private landlords in the Southampton area, including home buyers, home sellers, tenants, and residential property owners involved in residential sales, lettings, rentals and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales and lettings. Markets properties, arranges viewings, and advises buyers, sellers, landlords, and tenants on property transactions,…
Serves residential property sellers, buyers, landlords and tenants in Bridgend, Port Talbot, Barry and surrounding South Wales areas.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Lists homes for sale or rent, markets properties for owners, and supports buyers, sellers, landlords,…
Serves residential property sellers, buyers, landlords, tenants and buy-to-let investors in Durham and nearby towns including Chester-le-Street, Hartlepool, Seaham, Spennymoor and Stanley.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property letting and management services, including marketing rental properties, sourcing and vetting tenants, arranging tenancy agreements, handling compliance and…
Serves residential landlords, buy-to-let investors and professional tenants seeking rental homes in Bristol and North Somerset, including property owners needing letting or management support and…
Financial Health
HealthyHealthy · Growing, Hiring · 4% CAGR over 4y
Location
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Provides residential property and estate management services, including block management, residential lettings, and open space management. Works with freeholders, developers and resident management…
Serves freeholders, residential developers, resident management companies, leaseholders and resident communities across England and Wales.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides residential property sales and lettings services, including marketing homes for sale, rental listings, property valuations, and support for landlords and tenants such as tenant applications,…
Serves B2C residential property customers in North Wales, including homebuyers, sellers, landlords and tenants, particularly in Rhyl, Rhuddlan and Prestatyn, plus people seeking new homes and land.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides property and asset management services for residential developments, including facilities management, building maintenance, sales and lettings, and management of build‑to‑rent schemes,…
Serves B2B residential property investors, developers and landlords, particularly owners of apartment blocks, retirement schemes, build-to-rent assets and managed residential developments.
Financial Health
StrongStrong · Hiring · 22% CAGR over 5y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, assisting clients with buying, selling, renting and letting homes. Markets properties, arranges viewings, manages tenant sourcing, and…
Serves homeowners, home buyers, tenants, landlords and residential property investors across North Wales, including individuals looking to sell, buy, rent or let homes.
Financial Health
StrongStrong · Growing, Hiring · 114% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales and lettings, commercial sales and lettings, and overseas property sales. Markets homes and investment properties, offers property…
Serves residential property buyers, sellers, landlords and tenants, plus commercial property owners and occupiers, seeking UK and overseas property in markets including the UAE, Cyprus and Spain.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property and estate management services, including block management for apartment buildings, management of residential estates and open spaces, and services for freeholders,…
Serves freeholders, residential developers, resident management companies and leaseholder communities needing block, estate and open-space management across England and Wales.
Financial Health
StrongStrong · Hiring · 39% CAGR over 5y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales and lettings. Markets homes, manages property listings, conducts valuations, and supports sellers and buyers through the sales…
Serves residential property sellers, buyers, landlords and tenants in Northwich and surrounding Cheshire, including homeowners seeking valuations and people looking for homes to buy or rent.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 3 filingsProvides residential letting agency services, marketing rental properties, arranging tenancies, and managing properties for landlords. Offers tenant application handling, property searches,…
Serves private landlords and property investors, alongside residential tenants seeking rental homes, including students, couples and families, around Edinburgh and Dunfermline.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides residential property estate agency services including property sales and lettings, property marketing, landlord and tenant support, and market valuations, and assists buyers and renters in…
Serves local homeowners, residential property sellers, buyers, landlords and tenants in Hadleigh and surrounding Suffolk areas including Ipswich and Sudbury, with some commercial property clients.
Financial Health
HealthyHealthy · -4% CAGR over 5y
Location
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Computed from 5 filingsCommercial property agency specialising in the leisure and hospitality sector. Acts as broker for the sale, acquisition and letting of restaurant, bar and café premises, and advises operators and…
Serves restaurant, bar and café operators, leisure brands and property owners or landlords seeking premises and leisure property opportunities in and around London.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides residential and student property letting and management services. Markets rental properties, manages tenancies and property portfolios for landlords and investors, and facilitates tenant…
Serves tenants, including students and HMO groups, seeking rental accommodation in Dundee and surrounding areas, alongside landlords and property investors with residential portfolios in Dundee and…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, marketing properties for sale and rent, arranging viewings, handling property transactions, and managing rental properties on behalf of…
Serves homeowners, landlords, tenants and residential property buyers or sellers in the Liskeard area.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an estate agency providing residential property sales and lettings. Markets houses and other property, arranges valuations, manages listings, and supports transactions with mortgage and…
Serves local homeowners, landlords, buyers and renters in the Ormskirk and surrounding rural property market, covering residential sales, lettings and related moving services.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 3 filingsProvides legal and property services including residential and commercial conveyancing, agricultural and corporate legal advice, wills and estate planning, and estate agency services such as property…
Serves private individuals, home buyers and sellers, landowners, farmers and agricultural businesses, plus local businesses with property or corporate legal needs in the Scottish Borders.
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing and sale of homes, rental property management, tenant sourcing, and property valuation services for homeowners and…
Serves consumers and property owners in the Folkestone, Hythe and Lyminge areas, including homebuyers, sellers, landlords and tenants seeking residential sales, lettings and property valuation…
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Provides residential estate agency services, assisting property owners in marketing and selling homes and supporting buyers in finding and purchasing properties, including property valuations and…
Serves residential property sellers and buyers in York, England, including homeowners looking to sell and individuals or families seeking homes through a local estate agent.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides residential block and estate property management for leasehold flats and freehold portfolios. Handles service charge and ground rent administration, maintenance and repairs, major works…
Serves leaseholders, residents’ management and Right to Manage companies, freeholders, and property developers responsible for residential blocks, estates and freehold portfolios across London and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency services including property valuations, marketing and sales listings, arranging viewings, and representing buyers and sellers in residential property transactions…
Serves residential property sellers and buyers, particularly homeowners and home movers in Buckinghamshire and surrounding counties. Targets local consumers seeking estate agency support to market…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property brokerage focused on country houses and rural homes. Markets properties, arranges viewings, advises sellers, and manages sales including off‑market transactions between…
Serves private residential property sellers and buyers seeking high-value country houses, focusing on owners of rural homes and affluent homebuyers.
Financial Health
StableStable · Hiring · 44% CAGR over 4y
Location
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Computed from 5 filingsProvides estate and block management for leasehold residential properties, including maintenance coordination, service charge administration and financial reporting. Also offers legal support for…
Serves resident management company directors, freeholders, leaseholders and property developers involved in leasehold blocks and estates in London, the Home Counties and the South East.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
Location
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Computed from 2 filingsProvides residential estate agency services, marketing and selling homes on behalf of property owners, including property listings, sales management and related support for buyers and sellers.
Serves homeowners and residential property sellers, as well as prospective homebuyers, in Buckinghamshire and surrounding counties seeking local estate agency support.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides residential lettings and property management services, marketing rental properties for landlords, sourcing and vetting tenants, arranging tenancy agreements, and handling ongoing management…
Serves both B2C tenants looking to rent homes and B2B/B2C private landlords seeking letting and property management support, with a focus on residential rental properties in Edinburgh, Dunfermline…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency services, including home valuations, property listings, marketing of homes for sale, and sales support for homeowners and buyers during property transactions.
Serves homeowners in East Yorkshire looking to value and sell residential property, primarily private home sellers seeking estate agency support and market insight.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsProvides consultancy and land agency services to rural and agri‑food businesses, including farm business planning, performance analysis, strategic advice, non‑executive and trustee input, and…
Serves farm and rural business owners, landowners, estates and agri-food businesses with rural assets, including families and organisations managing commercial growth, operations, succession or…
Financial Health
HealthyHealthy · -18% CAGR over 2y
Location
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Computed from 5 filingsDevelops and regenerates mixed-use property schemes, transforming brownfield sites and existing buildings into residential housing, offices, workspaces, and retail, hospitality and leisure venues.…
Serves B2C renters and homebuyers, plus B2B office, co-working, food, drink, hotel and leisure operators seeking space in mixed-use neighbourhoods across the UK.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDevelops and builds residential housing developments, constructing and selling new‑build homes ranging from apartments to family houses. Manages property sales through show homes and marketing, and…
Sells to private homebuyers seeking new-build houses in Wiltshire, Somerset and South Gloucestershire, including buyers of 2-5 bedroom premium homes and people using assisted move schemes.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops and regenerates residential and mixed‑use property projects, converting industrial and brownfield sites into apartments, workspaces, retail, leisure and hospitality spaces. Also operates and…
Serves residential buyers and renters, office and co-working occupiers, and hospitality or retail operators seeking space in regenerated mixed-use neighbourhoods across the UK.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsServes consumers in South Tyneside’s residential property market, including homeowners, movers, landlords, tenants and buyers.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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How Fathom Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Fathom Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK real estate companies use Fathom Analytics?
What share of UK real estate companies run Fathom Analytics?
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