Security Used by UK Fashion Retail Companies: Market Share (2026)
Detected Security use across 1,977 of 119,795 trading UK fashion retail companies, with reCAPTCHA first at 81.1% of detected installs.
Among 119,795 trading UK fashion retail companies, 1,977 have a detectable Security system. The market is concentrated: reCAPTCHA accounts for 81.1% of detected companies, or 1,604 companies, while hCaptcha is second at 6.8% with 135 companies.
Read more
The same pattern holds across headcount bands. reCAPTCHA has 80.5% share among Under 10 employees, 81.4% among 10–50 employees, and 93.3% among Over 50 employees.
Outside the main system, the market breaks into smaller shares. Akismet covers 4.1% of detected companies, Akamai Bot Manager 3.3%, CleanTalk 2.8%, Wordfence 1.8%, DataDome 1.7%, and Sucuri 1.5%; 8 further systems cover 50 companies between them.
1,977
fashion retail with detected Security
Of 119,795 UK fashion retail
1.7%
Detection rate
2026
16
Systems detected
In this category
81.1%
Leader share
reCAPTCHA
UK Fashion Retail Security market share
Security compared
| System | UK Fashion Retail | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| reCAPTCHA | 1,604 | 81.1% | 7 | 18% | Small retailers, broad default |
| hCaptcha | 135 | 6.8% | 6 | 21.5% | Small retailers, London-tilted |
| Akismet | 82 | 4.1% | 6 | 23.2% | Small retailers, London-tilted |
| Akamai Bot Manager | 66 | 3.3% | 4 | 33.3% | Micro retailers, London-skewed |
| CleanTalk | 55 | 2.8% | 6 | 12.7% | Small retailers, lower London share |
| Wordfence | 36 | 1.8% | — | — | View these companies in Firmbase → |
| DataDome | 34 | 1.7% | — | — | View these companies in Firmbase → |
| Sucuri | 29 | 1.5% | — | — | View these companies in Firmbase → |
| Imperva | 25 | 1.3% | — | — | View these companies in Firmbase → |
| WP Guardian | 22 | 1.1% | — | — | View these companies in Firmbase → |
| TrustedSite | 11 | 0.6% | — | — | View these companies in Firmbase → |
| Arkose Labs | 8 | 0.4% | — | — | View these companies in Firmbase → |
| Trustwave | 4 | 0.2% | — | — | View these companies in Firmbase → |
| Sectigo TrustLogo | 4 | 0.2% | — | — | View these companies in Firmbase → |
| FingerprintJS | 1 | 0.1% | — | — | View these companies in Firmbase → |
| HackerOne | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Security system shifts with company size: among UK Fashion Retail with under 10 employees, reCAPTCHA leads at 80.5% of the 1,346 with a detectable system; among UK Fashion Retail with 10–50 employees, reCAPTCHA leads at 81.4% of the 571 with a detectable system; and among UK Fashion Retail with over 50 employees, reCAPTCHA leads at 93.3% of the 60 with a detectable system.
Under 10 employees
80.5% of band
This is the largest detected band, with 1,346 companies. reCAPTCHA accounts for 80.5%, leaving hCaptcha, Akismet, Akamai Bot Manager, CleanTalk, Wordfence, DataDome, Sucuri, and the remaining systems to divide a smaller share.
10–50 employees
81.4% of band
This band contains 571 detected companies and still centres on reCAPTCHA, which accounts for 81.4%. The rest of the market is split across hCaptcha, Akismet, Akamai Bot Manager, CleanTalk, Wordfence, DataDome, Sucuri, and 8 further systems.
Over 50 employees
93.3% of band
Only 60 detected companies sit in this band, and reCAPTCHA accounts for 93.3%. The alternatives therefore appear in comparatively small numbers among larger UK fashion retail companies.
How Security usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Fashion Retail by Security
Related directories
Frequently asked questions
What is the most-used Security among UK fashion retail companies?
How many UK fashion retail companies have a detectable Security?
What is a Security?
How is Security usage detected?
Which has more UK fashion retail companies, reCAPTCHA or hCaptcha?
What is the best Security for UK fashion retail companies?
Search 1,977 UK companies by the security technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.