Fashion Retail Companies Using Akamai Bot Manager in the UK: 65 Active Firms (2026)
Fashion retailers using bot-management technology sell apparel and accessories online in the UK with controls for automated traffic.
Direct-to-consumer trading is the centre of gravity here: companies running this bot-management system tend to sell apparel, footwear and accessories through their own ecommerce sites rather than only through marketplaces or wholesale channels. The technology sits between security, fraud prevention and conversion-rate protection, filtering automated traffic that can distort analytics, scrape product information, create account-abuse patterns or interfere with checkout availability. Adoption usually signals a mature digital operation, with ecommerce, security, marketing and customer-experience teams sharing responsibility for site performance and abuse reduction. It also suggests a retail budget closer to mid-market or enterprise online trading than a small catalogue site.
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UK adoption in this fashion-retail cohort is fairly concentrated: 65 actively trading companies run the system, making it the third-ranked detected security technology in the sector at 3.4% of 1,935 companies. Reported headcount totals 3,776 employees. Registered-office geography skews towards London at 32.3%, followed by the East of England at 15.4%, the North West at 13.8%, the West Midlands at 9.2% and the East Midlands at 6.2%.
Retailers running bot controls sit in a mixed compliance frame rather than a single sector regime. The relevant obligations tend to come from GDPR, ICO expectations on cookies and tracking, payment-security controls, consumer-protection rules and internal fraud governance. Procurement is usually shared between ecommerce, security and legal teams, because the tool can affect site speed, analytics quality, customer profiling and checkout availability. Bot decisions also need operational review: aggressive blocking can suppress legitimate customers, while loose controls leave room for credential stuffing, scraping and stock-hoarding during promotional launches.
Adoption appears likely to remain selective rather than universal. Fashion retailers with high digital trading exposure tend to justify specialist bot controls when automated traffic is visibly linked to account takeover, price scraping, inventory pressure or checkout friction. Smaller merchants may continue to rely on bundled security features inside hosting, payments or ecommerce platforms. Among larger operators, the direction of travel has been towards tighter coordination between fraud, performance and marketing teams, especially where paid acquisition costs make false traffic and failed sessions commercially visible. Vendor consolidation may also push bot management into broader web-delivery contracts.
Adoption by company size
Adoption of Akamai Bot Manager rises with company size across the trading UK fashion retail companies in this cohort. 0% of the 113,668 companies with under 10 employees run Akamai Bot Manager (52 detected). 0.2% of the 5,727 companies with 10–50 employees run Akamai Bot Manager (12 detected). 0.5% of the 400 companies with over 50 employees run Akamai Bot Manager (2 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
65
Active firms
2026
3.4%
Of detected Security share
UK fashion retail
4
Median headcount
Filed accounts
106
Verified contacts
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Key facts
About 4% of the trading cohort reports turnover above £5M (3 of 65 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Within fashion retail sites with a detected security system, reCAPTCHA accounts for 82.9% of detections, hCaptcha 7.0% and Akamai Bot Manager 3.4%.
London accounts for 32.3% (21) of Akamai Bot Manager-running fashion retailers, ahead of the East of England at 15.4% (10) and the North West at 13.8% (9).
Google Tag Manager is also detected across 56.9% (37) of the Akamai Bot Manager cohort, while Cloudflare appears on 41.5% (27).
E-commerce overlaps with 60.0% (39) of the cohort; Beauty & Personal Care and Sport & Leisure appear in smaller overlaps at 12.3% (8) and 7.7% (5).
Security market share among UK Fashion Retail
What else do Akamai Bot Manager-running Fashion Retail run?
Share of the 65 Akamai Bot Manager-running UK companies where each technology was also detected. As of June 2026.
Where Akamai Bot Manager Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
4
Median headcount
£364.7K
Median UK turnover
4.6%
Above £5M turnover
2
Incorporated since 2022
106 verified decision-maker contacts
across these 65 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Fashion Retail using Akamai Bot Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates an e-commerce retail platform selling sportswear, trainers and sporting goods. Offers branded clothing, footwear and accessories for men, women and children, including football boots,…
Serves B2C online shoppers, including men, women and children, buying sports fashion, footwear, apparel, accessories and sporting goods from major brands across multiple country sites.
Financial Health
StrongStrong · Hiring · 74% CAGR over 1y
Location
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Operates an online retail platform for luxury fashion, selling clothing, shoes, bags and accessories for women, men and children from designer brands and boutiques, with product browsing, purchasing,…
Serves consumers seeking luxury designer fashion, including womenswear, menswear and kidswear shoppers, with products from established and emerging brands and boutiques globally.
Location
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Financial sub-scores
Computed from 5 filingsOperates a retail chain and e‑commerce platform selling clothing, footwear, lingerie, beauty products, homeware, gifts, and packaged food and drink, alongside seasonal items such as flowers, hampers,…
Serves individual consumers and households shopping for clothing, lingerie, childrenswear, homeware, beauty, food, drink, flowers and gifts, with online account holders and store shoppers as key…
Financial Health
StableStable · -44% CAGR over 4y
Location
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Operates an online retail platform selling sportswear, trainers, and sporting goods for men, women, and children. Offers branded athletic clothing, footwear, and accessories, along with equipment for…
Serves individual consumers and families shopping for men’s, women’s and kids’ sportswear, sneakers and sports accessories through international ecommerce sites.
Location
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Operates an online retail platform selling sportswear, trainers, and sporting goods for men, women, and children. Offers branded apparel, footwear, and equipment for activities including football,…
Sells primarily to consumers, including men, women and children shopping for sports, fitness and casualwear products, with separate country sites for shoppers across the UK, US, Europe and other…
Location
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Operates retail stores and an e-commerce platform selling luxury designer clothing, footwear, accessories and beauty products for men, women and children, featuring brands such as Gucci, Prada and…
Sells directly to consumers shopping for luxury designer fashion, footwear, accessories, beauty, homeware and gifts, with ranges for men, women and children through online and store retail channels.
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling clothing and accessories for women, men, children and babies, including dresses, shirts, knitwear, swimwear, underwear, footwear, and items such as hats,…
Serves B2C shoppers, including women, men, parents and families buying clothing, footwear and accessories for adults, children and babies online.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Operates an online retail platform selling branded clothing, footwear, and sportswear for men, women, and children. Offers products from multiple fashion and sports brands, including trainers,…
Sells direct to consumers shopping for branded clothing, footwear and sportswear for men, women and children, including families and value-conscious shoppers in the UK and selected European markets.
Financial Health
N/AN/A
Location
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Operates retail businesses selling own‑brand food, clothing, home and beauty products through stores and online channels, and provides related financial services including banking, credit and payment…
Serves retail consumers in the UK and internationally, including shoppers for food, clothing, home and beauty products, plus customers using banking and related services.
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling branded sportswear, trainers, sporting equipment, and accessories for men, women, and children. Offers products across categories including football,…
Serves B2C retail customers, including men, women and children shopping for sports, fitness, outdoor and casual fashion brands, through country-specific ecommerce sites in the US, UK, Europe and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling designer clothing, shoes, accessories and beauty products from multiple fashion brands. Provides e‑commerce shopping, order fulfilment, payments and returns…
Sells to fashion-conscious consumers shopping online for designer women’s and men’s clothing, shoes, accessories and beauty products, including customers seeking occasion, festival, holiday and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates retail and online sales of clothing, footwear, lingerie, beauty products, homeware, gifts, and food and drink. Offers product ranges for women, men, and children, with ordering options…
Serves B2C shoppers, including women, men, parents and gift buyers, seeking fashion, lingerie, childrenswear, home, beauty, food and drink through online ordering, delivery, collection and stores.
Financial Health
WeakWeak
Location
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Operates an online retail platform selling sportswear, trainers and sporting goods for men, women and children. Offers clothing, footwear and accessories for activities such as football, running,…
Sells to consumers shopping for sportswear, trainers, sporting goods and accessories, targeting men, women and children. Serves individual retail customers across multiple international markets…
Location
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Operates an online retail platform selling sports footwear, athletic clothing, sporting goods and accessories for men, women and children. Offers products from major sports brands including trainers,…
Sells directly to consumers, especially men, women and children buying branded trainers, sportswear, sporting goods and accessories. Serves individual shoppers across multiple international markets…
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Operates an e‑commerce retail platform selling sportswear, trainers and sporting goods. Offers clothing, footwear and accessories for men, women and children from major sports brands, including…
Serves B2C online shoppers—men, women and children, plus sports fans, athletes and casual fitness customers—buying branded sports fashion, footwear and accessories through country-specific ecommerce…
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Financial sub-scores
Computed from 4 filingsOperates retail and online sales of sportswear, footwear, and sporting goods, including trainers, athletic clothing, accessories, and equipment for sports such as football, running, rugby, and…
Sells to B2C shoppers buying sports footwear, apparel, equipment and accessories for men, women and children, including participants and fans of football, running, rugby, training and outdoor…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling sportswear, trainers, sporting goods and accessories for men, women and children. Offers branded footwear, apparel and equipment for activities such as…
Sells B2C to individual shoppers and families, including men, women and children, seeking sports and fitness apparel, footwear, accessories and fan merchandise through online country sites.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsOperates a retail chain and e‑commerce platform selling clothing, homeware, furniture, electricals, beauty products, and gifts. Offers branded and own‑label goods plus services such as delivery,…
Serves UK consumers and households shopping for fashion, homeware, furniture, electricals, beauty, baby and gift products, including loyalty members and online or store-based retail customers.
Financial Health
StrongStrong
Location
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Operates department stores and an online retail platform selling branded clothing, footwear and accessories for men, women and children, along with beauty products, homeware, electrical goods, sports…
Serves UK consumers and families shopping across men’s, women’s and children’s fashion, designer brands, beauty, gifts, homewares, electricals, sports and cycling categories.
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Operates a footwear retail business selling branded shoes, trainers, boots and sandals for women, men and children. Offers products from brands such as Nike, adidas and Dr. Martens through an…
Sells directly to consumers shopping online for branded and own-label footwear, including women, men and children seeking trainers, boots, sandals, heels, smart shoes and shoe accessories.
Location
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Operates an online retail platform selling sports footwear, clothing and equipment. Offers trainers, sports fashion, teamwear, outdoor gear and accessories for men, women and children from multiple…
Sells to consumer shoppers, including men, women and families buying for children, seeking sportswear, trainers, team sports gear, outdoor and fitness products, apparel, accessories and gift cards…
Location
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Operates an online retail platform selling sportswear, trainers, sporting goods and accessories for men, women and children, including football boots, running shoes, athletic clothing, and branded…
Sells to B2C shoppers, including men, women and children, buying sports footwear, apparel, accessories and sports fashion from major brands through online retail channels.
Location
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Operates an online retail platform selling sportswear, trainers and sporting goods for men, women and children, including football, running, training and outdoor equipment, along with apparel and…
Sells to consumers, including men, women and children, shopping for sportswear, trainers, sporting goods and accessories. Targets general retail customers across multiple sports and outdoor…
Location
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Operates an online retail platform selling sportswear, trainers, sporting goods and accessories for men, women and children. Offers branded football, running and outdoor equipment, athletic apparel,…
Serves retail consumers shopping online for sportswear, sneakers, sporting goods and accessories, with ranges for men, women and children, including team sports, running, training, outdoor and rugby…
Location
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Operates online retail of sportswear, trainers, sporting goods and accessories from major brands, including clothing for men, women and children, and equipment for activities such as football,…
Sells to individual consumers shopping online for sportswear, trainers, sporting goods and casual apparel, with separate ranges for men, women and children across multiple country sites.
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling branded clothing, footwear and sportswear for men, women and children. Offers trainers, apparel and accessories from multiple brands through an e‑commerce…
Serves B2C retail customers buying branded fashion, footwear and sportswear for men, women and children, with site options for shoppers in the UK, Ireland and several European countries.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and retails clothing, footwear and fashion accessories for women, men, teenagers and children through online stores and branded retail channels, offering seasonal apparel collections and…
Sells to UK consumers, with dedicated ranges for women, men, teenagers, children and households shopping online for fashion, footwear, accessories and home products.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates department stores and an online retail platform selling clothing, homeware, furniture, electrical appliances, beauty products and gifts. Provides delivery, click‑and‑collect services,…
Serves individual consumers and households shopping for home, fashion, beauty, electricals, baby and kids, gifts and seasonal goods, including loyalty members using online and store-based retail…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Operates department stores and an e‑commerce platform selling homeware, furniture, fashion, beauty products, electricals, and gifts. Provides delivery, click‑and‑collect, payment plans, and product…
Sells to UK consumers and households shopping online or in stores for fashion, home, furniture, electricals, baby and kids, beauty, sport, travel and gifts, including loyalty members seeking offers…
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Financial sub-scores
Computed from 5 filingsOperates a retail business selling own‑brand food, clothing, homeware and beauty products through stores and online channels. Also provides banking and financial services, and runs international…
Serves retail consumers buying own-brand food, clothing, homeware, beauty and financial services, mainly in the UK with international customers also addressed.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling branded clothing, footwear and accessories for men, women and children, including trainers, jackets, trousers and sportswear, with options for online ordering,…
Sells to UK consumers and families shopping for branded men’s, women’s and children’s fashion, footwear and accessories, including value-conscious shoppers using outlet discounts or retail credit.
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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Operates retail stores and online platforms selling own‑brand food, clothing, homeware and beauty products. Also provides financial services including banking, credit and insurance through associated…
Sells primarily to consumers in the UK and internationally, including retail shoppers and customers of food, fashion, home, beauty, banking and related services.
Location
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Operates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online, and provides related services including banking and financial products alongside…
Serves retail consumers and households in the UK and internationally, including shoppers for food, clothing, home and beauty, and users of related banking and services.
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Operates retail businesses selling own‑brand clothing, homeware, beauty products and food through stores and online. Also provides financial services including banking, credit and insurance, and…
Serves retail consumers in the UK and internationally, including shoppers of own-label food, clothing, home and beauty ranges, plus customers using retail banking and related services.
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Operates retail stores and an e‑commerce platform selling sports clothing, footwear and equipment. Offers products including trainers, football boots, running gear, outdoor apparel and accessories…
Serves UK consumers and families, including men, women and children, interested in sports, fitness and leisure categories such as football, running, training, outdoor activities and branded athletic…
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Financial sub-scores
Computed from 3 filingsRetailer of footwear and accessories through an e‑commerce store and branded shops. Sells trainers, shoes, boots, sandals and slippers for men, women and children, including own-label products and…
Targets consumer shoppers online, including women, men and parents buying for children, seeking branded and own-label footwear and accessories.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online. Also provides financial products and services and runs international retail…
Targets retail consumers and households, primarily in the UK and internationally, shopping for own-brand food, clothing, home, beauty and related financial services through stores and online.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates retail stores and an e‑commerce platform selling clothing for women, men and children, along with homeware, beauty products, gifts, and food and drink. Also offers online ordering with…
Serves consumers and households shopping online or in stores for fashion, lingerie, childrenswear, homeware, beauty, food, flowers and gifts, including women, men, parents and loyalty customers.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of women’s lingerie, bras, knickers, nightwear and sleepwear, along with swimwear, clothing, fragrances and beauty products. Sells items through an e‑commerce website and stores, and offers…
Serves UK consumers, primarily women shopping for bras, lingerie, knickers, nightwear, swimwear, beauty, fragrance and accessories through ecommerce and stores.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Operates an online retail platform selling sportswear, footwear, and sporting goods. Offers branded trainers, clothing, and accessories for men, women, and children, including equipment and apparel…
Sells to consumers shopping online for sports footwear, apparel, accessories and sporting goods, including men, women, children, sports participants and fans.
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Financial sub-scores
Computed from 4 filingsOperates an online retail platform selling sportswear, footwear, and sporting goods. Offers trainers, clothing, and accessories for men, women, and children, alongside equipment for sports such as…
Sells directly to consumers, especially men, women and kids buying branded sportswear, trainers, sporting goods and accessories. Targets individual shoppers across multiple international markets…
Financial Health
StableStable
Location
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Computed from 5 filingsOperates retail and online businesses selling own‑brand food, clothing, homeware and beauty products, and provides banking and financial services. Manages international retail operations and supply…
Serves primarily B2C consumers in the UK and internationally, targeting shoppers across food retail, fashion, home and beauty, plus personal banking and services customers.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 2 filingsOperates retail businesses selling own-brand food, clothing, homeware and beauty products through stores and online. Also provides financial services and international retail operations, and partners…
Sells primarily to retail consumers and households in the UK and internationally, across food, clothing, home, beauty and banking services; also serves online grocery shoppers through Ocado Retail.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and accessories from brands such as Stone Island, Nike, Moncler and Palm Angels, including sneakers, outerwear and apparel, with…
Sells to consumers shopping for premium streetwear, designer clothing, sneakers, footwear and accessories from brands such as Stone Island, Nike, adidas, Moncler and C.P. Company.
Financial Health
HealthyHealthy · -26% CAGR over 4y
Location
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Computed from 2 filingsDesigns and sells women’s fashion including coats, dresses, knitwear, footwear, and accessories. Operates an online store and retail network offering seasonal collections and product catalogues,…
Serves consumers buying fashion collections online, with country-specific purchasing and delivery across supported markets in Europe, North America, Asia, Oceania, South America and Africa.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 1y
Location
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Computed from 3 filingsDesigns and sells skateboarding‑inspired footwear, clothing and accessories, including skate shoes, trainers, snowboard boots, backpacks, hats and apparel for men, women and children through retail…
Sells directly to consumers, especially men, women and children buying skate-inspired footwear, apparel and accessories. Targets skateboarding, snowboarding, BMX and surf audiences, plus parents…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsOperates retail and e-commerce brands selling fashion footwear, apparel and accessories. Runs chains such as Schuh, Journeys and Johnston & Murphy and wholesales licensed lifestyle footwear brands to…
Serves a mix of consumers and retailers: teens, children and young adults seeking fashion footwear; affluent men and women buying premium lifestyle products; and leading retailers carrying licensed…
Financial Health
StableStable
Location
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Computed from 5 filingsRetailer of footwear and accessories through an e‑commerce site and stores, offering men’s, women’s and kids’ shoes, trainers, boots and sandals from multiple brands and its own label, plus shoe care…
Sells to consumers shopping online for branded and own-label footwear, including women, men and children seeking trainers, shoes, boots, sandals and related accessories.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Operates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online channels, and provides financial services including credit cards, loans and…
Serves retail consumers in the UK and internationally, including food shoppers, clothing, home and beauty customers, and users of related banking and services products.
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How Akamai Bot Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Akamai Bot Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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