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social care Using Google Analytics in the UK: 1,563 Active Firms (2026)
Social care providers using web analytics deliver residential, home-care, and support services while measuring public website engagement across the UK.
For social care operators, an analytics tag is less a product statement than a sign of measured digital access: tracking how families, commissioners and referrers arrive, which service pages they read, and where enquiry forms or phone prompts fail to convert. Adoption tends to sit with marketing, operations and compliance-adjacent website owners rather than care managers on the floor. In this sector it usually signals a provider with enough administrative capacity to manage referral journeys, local authority visibility and vacancy-led recruitment pages, but not necessarily an in-house analytics team; agencies and outsourced web support often carry much of the configuration burden.
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Among UK social care providers, 1,563 active companies are running the analytics tag. It has the highest detected analytics share in the sector, at 89.1% within a category denominator of 1,754, which suggests that conventional web measurement is close to standard practice among providers with detectable tracking. The employment footprint is partly visible through companies that report staff counts: together they account for 13,677 employees. Registered offices skew towards London at 18.4% and the South East at 15.1%, followed by the South West and North West at 11.3% each, and the West Midlands at 10.6%.
Care-provider websites occupy an awkward privacy boundary. Service pages, referral forms and recruitment flows can reveal sensitive intent even before a care relationship begins, so analytics configuration is not just a marketing choice. UK GDPR and ICO guidance put pressure on consent wording, cookie classification, retention periods and event tracking around forms, phone links and referral content. Procurements tend to be shaped by web agencies, care-sector CRM integrations and local commissioning expectations, with central teams wanting visibility across multiple homes or branches while avoiding the appearance of profiling vulnerable visitors.
Adoption appears likely to remain tied to website upkeep and referral management rather than care delivery systems themselves. Providers with multi-site operations tend to want cleaner journey measurement across location pages, recruitment pages and enquiry routes, while smaller operators often leave analytics in the hands of external web suppliers. Cookie-consent scrutiny and browser-level tracking limits may push some care providers towards simpler measurement, tighter event collection and more board-level caution about what is tracked. The direction of travel is therefore more disciplined use, not blanket expansion of measurement.
1,563
Active firms
2026
89.1%
Of detected Analytics share
UK social care
22
Median headcount
Filed accounts
3,156
Verified contacts
Across this cohort
Key facts
About 6% of the trading cohort reports turnover above £5M (106 of 1,563 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (100 firms), so a sizeable share is in its first few filing cycles.
The analytics system in scope is detected on 89.1% (1,563) of the 1,754 social care companies with a detectable analytics system.
London accounts for 18.4% (288) of detected social care users, followed by the South East at 15.1% (236) and the South West at 11.3% (176).
A common content-management platform is also present on 73.1% (1,143) of sites, while search-optimisation tooling appears on 43.3% (676).
Form protection is detected on 37.4% (585) of websites, and tag-management tooling appears on 27.0% (422).
Analytics market share among UK social care
Share of the 1,754 UK social care with a detectable system. As of June 2026.
What else do Google Analytics-running social care run?
Share of the 1,563 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics social care are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
22
Median headcount
£701.5k
Median UK turnover
6.8%
Above £5M turnover
100
Incorporated since 2022
3,156 verified decision-maker contacts
across these 1,563 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK social care using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Heartlands Care Limited
Financial sub-scores
Computed from 3 filingsOperates residential and nursing care homes for adults and children, and provides supported living and domiciliary care services. Activities include long-term residential care, nursing support, and…
Serves adults and children requiring care home placements, supported living or domiciliary care, including families seeking regulated health and social care providers.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
Aspirations Care Limited
Financial sub-scores
Computed from 5 filingsProvides supported living and complex care services for adults with support needs. Delivers person‑centred assistance in individuals’ homes, including 24/7 care, technology‑enabled support, and…
Serves public-sector care commissioners, local authority teams and Integrated Care Boards across England, for vulnerable adults who need help to live independently, including those requiring complex…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 8% CAGR over 5y
Location
HEALTH AND SOCIAL CARE SERVICES LTD
Financial sub-scores
Computed from 3 filingsProvides specialist home care and live‑in care services for individuals with complex health needs. Services delivered by nurses and healthcare assistants support conditions such as brain injury,…
Serves individuals and families across the UK who need home-based complex or live-in care, including people with neurological conditions, spinal or brain injuries, respiratory needs, learning…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
PARK HOMES (UK) LIMITED
Financial sub-scores
Computed from 3 filingsOperates and manages a network of residential care homes providing accommodation, personal care, nursing support and specialist care services for older adults, including facilities offering dementia…
Serves older adults and their families seeking care home placements in England and Scotland, including people needing residential, nursing or specialist support.
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
Verve Homecare Limited
Financial sub-scores
Computed from 5 filingsProvides domiciliary home care services, including complex care for children and adults, support for learning disabilities and challenging behaviour, rapid response care, and supported living. Also…
Serves private and funded care clients across the UK, including families of children and adults with complex care needs, people with challenging behaviour or learning difficulties, and individuals…
Financial Health
StrongStrong · Growing, Hiring · 64% CAGR over 4y
Location
3 Angels Complex Care Services Ltd
Financial sub-scores
Computed from 3 filingsProvides specialist home nursing and community‑based care services for children and adults with complex and high‑acuity health needs, delivering continuing healthcare, personal care and support to…
Serves children and adults with complex or high-acuity care needs receiving care at home, along with their families. Also works with referrers including the NHS, local government, case managers, and…
Financial Health
StrongStrong · Growing, Hiring · 183% CAGR over 2y
Location
Unique Community Services Ltd
Financial sub-scores
Computed from 4 filingsProvides CQC‑regulated home-based complex care and support services for people with multiple needs, including autism, learning disabilities, and physical disabilities. Services include clinical care,…
Serves people of all ages with complex health and social care needs, including autism, learning disabilities, physical disabilities, dementia, epilepsy and sensory impairments, plus their families…
Financial Health
StrongStrong · Hiring · 84% CAGR over 3y
Location
ELBOROUGH CARE SERVICES LIMITED
Financial sub-scores
Computed from 5 filingsProvides domiciliary and residential care services for adults, children and young people with complex needs including learning disabilities, autism, mental health conditions and challenging…
Serves adults, children and young people with complex care needs, including learning disabilities, autism and mental health needs, plus their families, commissioning authorities, clinicians, and…
Financial Health
StrongStrong · 268% CAGR over 3y
Location
Progress Adult Living Services Limited
Financial sub-scores
Computed from 5 filingsProvides specialist social care services for vulnerable children and young adults, including foster care recruitment and support, residential care homes, and programmes supporting transitions to…
Serves local authorities, families, foster carers, and vulnerable children and young adults, including those with additional needs or disabilities, who require specialist care placements and support.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
YOURCARE24 LTD
Financial sub-scores
Computed from 5 filingsProvides care services for children, adults, and seniors, including home care, supported living, and residential care. Supplies trained care staff and healthcare staffing support, and delivers…
Serves individuals and families seeking care for children, adults or seniors, including supported living and residential settings, plus healthcare organisations needing care staffing.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 5y
Location
TLC Care Homes Limited
Financial sub-scores
Computed from 3 filingsOperates residential and nursing care homes providing long-term and short-term care services, including dementia, respite and specialist support. Services include accommodation, meals, activities and…
Serves older adults and their families seeking residential, nursing, dementia or respite care in North London, Hertfordshire, Surrey and Cambridge.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 18% CAGR over 2y
Location
ISABELLA'S HOMES LIMITED
Financial sub-scores
Computed from 5 filingsProvides supported living accommodation and step-down care for adults with mental health conditions, learning disabilities, autism, or complex needs. Offers staffed housing and support to develop…
Serves vulnerable adults needing supported living, including people with mental health diagnoses, learning disabilities, autism, SEN and challenging behaviour, plus those previously detained under…
Financial Health
StrongStrong · Hiring · 124% CAGR over 4y
Location
Bridge House (Elmwood) Limited
Financial sub-scores
Computed from 5 filingsOperates CQC‑registered residential care homes providing accommodation, personal care, nursing care and dementia support for older adults, including staffed facilities that assist residents with…
Serves older adults needing residential, nursing or dementia care, and their families seeking CQC-registered care homes in Yorkshire, including Brighouse, Whitby and Bridlington.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
Radfield Home Care Ltd
Financial sub-scores
Computed from 5 filingsProvides domiciliary home care services including visiting care, live‑in care and adult day care. Supports older and vulnerable people with personal care, daily living assistance, and companionship…
Serves older adults and other individuals needing support to live at home, along with their families seeking visiting, live-in or day care across England.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
BELSFIELD CARE LIMITED
Financial sub-scores
Computed from 4 filingsOperates care homes with nursing, providing long‑term residential care, rehabilitation and complex care packages. Develops personalised care plans, daily support and wellbeing activities for…
Serves adults across the country who need nursing-home accommodation, long-term support, rehabilitation or complex care packages, along with relatives involved in care planning.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 3y
Location
NWANDO CARE LIMITED
Financial sub-scores
Computed from 5 filingsProvides domiciliary and live‑in home care, supported living, reablement and hospital discharge support, complex and end‑of‑life care for adults, and operates therapeutic residential homes for…
Serves adults, children aged 8–17 and families across North and Central London, alongside referrals from local authorities, social workers, healthcare professionals and learning disability or…
Financial Health
StrongStrong · Growing, Hiring · 49% CAGR over 4y
Location
SUPPORTED LIVING SERVICES LTD
Financial sub-scores
Computed from 5 filingsProvides supported housing and support services for people with mental health conditions, learning disabilities, or autism. Offers accommodation, personalised support packages and floating support to…
Serves adults with general, complex or forensic mental health needs, learning disabilities and autism, typically via referrals from local authority brokerage teams, care coordinators, social workers,…
Financial Health
StrongStrong · Growing, Hiring · 51% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsOperates residential and nursing care homes providing accommodation and support for older adults. Services include nursing care, dementia care, palliative care, mental health support, respite stays,…
Serves older adults needing residential or nursing care, including dementia, palliative, mental health and short-stay residents, alongside their families and health or social care referrers.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
Abbey Private Nursing Home Ltd
Financial sub-scores
Computed from 5 filingsOperates residential care homes providing nursing and personal care for older adults, including dementia support. Services include accommodation, assistance with daily living, health and nutrition…
Serves older adults and vulnerable residents needing care home accommodation, plus families making care decisions, across England and Scotland.
Financial Health
StrongStrong
Location
INICIO Group Ltd
Financial sub-scores
Computed from 5 filingsProvides children's residential care and supported accommodation services for young people and families. Delivers education programmes and community support including family intervention, tenancy…
Serves UK local authorities commissioning children’s social care, supported accommodation and education for looked-after children, care-experienced young people, young parents and families needing…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
Cherish Childrens Care Ltd
Financial sub-scores
Computed from 4 filingsProvides residential children’s homes and therapeutic care for children and young people, offering accommodation, supervision, and support that addresses social, emotional, and behavioural needs…
Serves local authority children’s services, care commissioners and families seeking residential placements for children and young people across the North West.
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 3y
Location
AROMA CARE PEOPLE LTD
Financial sub-scores
Computed from 5 filingsProvides home care and support services for adults and children, including personal care, daily living assistance and specialised support. Works with NHS and private households to help individuals…
Sells to adults, children and families needing home care and support, including private households and NHS-referred clients. Serves people requiring personalised care to live independently at home,…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 3y
Location
Libertatem Healthcare Group Limited
Financial sub-scores
Computed from 3 filingsProvides specialist complex home care services for adults and children with long-term health conditions, including spinal cord and acquired brain injuries. Develops tailored care packages delivered…
Serves adults and children needing complex care at home, particularly people with spinal or acquired brain injuries, and their families across the UK; also works with referral sources arranging…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 2y
Location
Nubah Social Care Ltd
Financial sub-scores
Computed from 5 filingsProvides home care and supported living services, including personal care, live‑in care, dementia and palliative care, respite care, befriending and outreach, and support for children and families to…
Serves adults, older people, children and families needing home care or supported living support, including self-funders, direct payment users and local authority-funded clients.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
Healthcare Ireland (No.4) Limited
Financial sub-scores
Computed from 2 filingsOperates care homes providing nursing and residential care services. Supports residents with dementia, mental health conditions, learning disabilities, and physical disabilities, offering…
Serves individuals and families seeking residential, nursing and dementia care, including people with learning disabilities, physical disabilities and mental health needs, through care home…
Financial Health
StrongStrong · Hiring · 5717% CAGR over 1y
Location
Independence Support Ltd
Financial sub-scores
Computed from 5 filingsProvides supported living, residential care and community‑based support services for adults with learning disabilities, mental health needs and substance misuse issues, including in‑home support,…
Serves adults with learning disabilities, mental health needs, substance misuse issues or other support needs, alongside families, referrers and community partners involved in arranging care.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
Precious Care Homes Ltd
Financial sub-scores
Computed from 5 filingsProvides supported living and residential care services for adults with learning disabilities, autism, physical disabilities, and complex health needs. Develops personalised support plans and…
Serves autistic adults and people with learning disabilities, physical disabilities or complex health needs, alongside families and care commissioners seeking supported living or residential care.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 5y
Location
Restorative Social Care Services Ltd.
Financial sub-scores
Computed from 5 filingsProvides residential care homes, supported accommodation, education services and community outreach support for children and young people, including those in care, helping them develop life skills…
Serves local authorities, social care agencies and young people aged 8–25 in West Yorkshire, including children in care, care leavers and those needing supported accommodation or community support.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
LOVE IN CARE LIMITED
Financial sub-scores
Computed from 5 filingsProvides regulated home care services for adults requiring support at home, including personal care, dementia care, complex care, companionship and one‑to‑one support. Also offers 24‑hour care,…
Serves local authorities and private families in Yorkshire seeking care for parents, children and relatives, including people needing personal, dementia, complex, companionship or culturally…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
NEW HORIZON CARE HOME LTD
Financial sub-scores
Computed from 5 filingsProvides supported living and residential care services for adults with mental health conditions, autism, learning disabilities and epilepsy. Offers staffed accommodation, 24/7 personal support,…
Serves adults aged 18+ in Greater London needing supported living, including people with complex mental health needs, autism, learning disabilities, epilepsy, Asperger’s syndrome or challenging…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
Aum Care Group (Uk) Ltd
Financial sub-scores
Computed from 5 filingsProvides live-in and domiciliary home care services for individuals requiring daily support. Services include personal care, palliative and dementia care, post‑hospital support, complex medical care,…
Serves individuals, families, children and young adults needing home care, live-in care, complex care or supported living, including people with disabilities, neurological conditions, dementia or…
Financial Health
StrongStrong · Hiring · 150% CAGR over 4y
Location
BRAMLEY HEALTH LIMITED
Financial sub-scores
Computed from 5 filingsProvides specialist mental health care services through hospitals and care homes, including acute units, rehabilitation, and supported accommodation for individuals with neurocognitive disorders,…
Serves NHS, local authority and healthcare referrers seeking specialist placements for adults with mental health, neurocognitive, acquired brain injury, learning disability, forensic or acute care…
Financial Health
HealthyHealthy · -49% CAGR over 4y
Location
EXCEPTIONAL CARE LIMITED
Financial sub-scores
Computed from 5 filingsOperates residential children’s care homes providing accommodation, daily care and therapeutic support for young people aged 8–17 with complex needs, and manages referral placements and education…
Serves children aged 8–17 with complex needs and referral partners seeking children’s residential care in North West England.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 6y
Location
ASSISTED LIVES LTD
Financial sub-scores
Computed from 5 filingsProvides domiciliary and supported living care services for adults, including assistance with daily activities, health monitoring, overnight support and palliative care. Also offers day services and…
Serves adults and families needing care and support, including people with learning disabilities, mental health needs, palliative care needs, and those seeking support in Bradford, Birmingham and…
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 5y
Location
Glassmoon Services Limited
Financial sub-scores
Computed from 5 filingsProvides supported living and outreach services for adults and young adults with autism, learning disabilities, and mental health conditions. Supports individuals transitioning from institutional…
Serves adults and young adults with autism, learning disabilities and mental health needs, alongside NHS and local authority commissioners arranging community-based supported living and outreach.
Financial Health
StrongStrong · Hiring · 172% CAGR over 4y
Location
WEST BANK RESIDENTIAL HOME LIMITED
Financial sub-scores
Computed from 3 filingsOperates a residential care home providing accommodation, personal care and daily support for older people, including long‑term and respite stays. Serves privately funded residents and individuals…
Serves older adults needing residential, nursing, respite or permanent care, along with their families. Accepts private and government-funded clients and receives referrals from the NHS across the…
Financial Health
StrongStrong · Profitable · -7% CAGR over 2y
Location
PROSPERITY CHILDRENS SERVICES LIMITED
Financial sub-scores
Computed from 5 filingsProvides residential care, outreach support, and therapeutic services for vulnerable children and young people. Operates children’s homes and delivers tailored care packages including family support,…
Serves vulnerable children and young people, families needing support or supervision, and referral organisations seeking care placements, mainly in Lancashire and Greater Manchester, with outreach…
Financial Health
StrongStrong · Growing, Hiring · 188% CAGR over 4y
Location
OMEGA CARE GROUP LTD
Financial sub-scores
Computed from 5 filingsProvides residential care and support services for children and young people, operating care homes and placements in partnership with local authorities, and offering programmes that support safety,…
Serves public sector local authority partners seeking residential care placements for children and young people, alongside young residents living in its care settings.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 5y
Location
NORTHGATE HEALTHCARE LIMITED
Financial sub-scores
Computed from 3 filingsOperates care homes providing residential, nursing, dementia and respite care. Facilities offer accommodation, personal care and 24-hour nursing support for older adults and people with complex…
Serves older adults and people with dementia or complex nursing needs, plus families arranging residential, nursing or respite care, across Staffordshire and the West Midlands.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
Location
ASSIST HOME CARE LTD
Financial sub-scores
Computed from 3 filingsProvides domiciliary home care and supported living services, offering personal care and daily living support to people in their own homes. Also runs daytime activity groups delivering social,…
Serves adults needing home care or supported living, their families and unpaid carers, plus people with learning disabilities seeking daytime activity groups in Bradford, Kirklees, Wakefield, Leeds…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
YORKARE HOMES LIMITED
Financial sub-scores
Computed from 2 filingsDevelops and operates residential care homes for older adults, providing accommodation, personal and nursing care, meals, and organised activities. Manages purpose-built care home facilities offering…
Serves older adults and their families seeking care home placements, including people needing person-centred support, across East Yorkshire, North Yorkshire, West Yorkshire and North East…
Financial Health
HealthyHealthy · Profitable, Growing · 8% CAGR over 1y
Location
Lone Care Services Ltd
Financial sub-scores
Computed from 5 filingsProvides domiciliary home care and support services, including live-in care, complex care, waking night and sitting care. Supplies healthcare and support staff and assists elderly people and adults…
Serves elderly people, adults with physical or learning disabilities, mental health needs or challenging behaviour, and families seeking home, live-in, respite or complex care in Croydon and…
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
Location
London Paramount Care Ltd
Financial sub-scores
Computed from 5 filingsProvides specialised care and support services for individuals with learning disabilities and autism spectrum disorder, delivering adult, children’s and older adults’ care programmes and related…
Serves individuals requiring specialist care, including adults and children with learning disabilities or autism spectrum disorder, plus older adults and their families seeking care support.
Financial Health
StrongStrong · Growing, Hiring · 125% CAGR over 4y
Location
SWEETTREE HOME CARE SERVICES LIMITED
Financial sub-scores
Computed from 5 filingsProvides domiciliary and live‑in home care services, including personal care, companionship and respite care. Supports individuals with dementia, brain injuries, neurological conditions, learning…
Serves private individuals and families in London seeking home-based support for older people, young people, and those with dementia, brain injury, neurological conditions, learning disabilities,…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
SANDSTONE CARE NORTH WEST LIMITED
Financial sub-scores
Computed from 3 filingsOperates residential care homes providing accommodation, nursing care and dementia care for older adults. Services include personal care, support with daily living, meals, activities, and staffed…
Serves older adults and their families seeking residential, nursing and dementia care in care homes across the North West and other listed UK regions.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 2y
Location
Ashridge Care Ltd
Financial sub-scores
Computed from 5 filingsProvides in-home care services including live-in and visiting hourly care for elderly and vulnerable adults. Services include personal care, companionship, overnight support, rehabilitation, dementia…
Serves private individuals and families seeking in-home support for older adults, couples, people recovering after hospital stays, and those with dementia, disabilities, neurological conditions or…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
PROMEDICA24 (LANCASHIRE) LIMITED
Financial sub-scores
Computed from 3 filingsProvides live-in home care services for elderly and vulnerable adults, supplying trained carers who reside in clients’ homes to assist with daily living, companionship, and support for conditions…
Serves older adults and disabled people who need 24/7 support at home, plus their families arranging care, across Lancashire, Yorkshire and Cumbria; includes people with dementia, Parkinson’s, stroke…
Financial Health
StrongStrong · Hiring · 89% CAGR over 2y
Location
HIGHLAND ORNATE LIMITED
Financial sub-scores
Computed from 5 filingsProvides domiciliary care and supported living services for adults in their homes, including live-in care, overnight care, companionship and personal assistance, supporting people with physical…
Serves adults needing home care or supported living, including people with physical disabilities, acquired brain injuries, learning disabilities, autism or mental health issues, and their families…
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
Location
Empowering U Healthcare Limited
Financial sub-scores
Computed from 5 filingsProvides complex healthcare support and case management services, including nurse‑led and round‑the‑clock care packages. Coordinates multidisciplinary support for individuals with complex conditions…
Serves individuals with complex care needs and catastrophic or acquired brain injuries, plus referral and commissioning professionals including social workers, case managers and adult learning…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. social care companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of social care companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK social care by Analytics
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Frequently asked questions
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