Wholesale Companies Using Astra in the UK: 52 Active Firms (2026)
Wholesale businesses using commercial website themes sell goods to trade customers through UK-based distribution and ecommerce channels.
For wholesale and distribution operators, the theme mainly does a practical job: it gives non-specialist teams a structured catalogue site, trade-account landing pages and enquiry routes without requiring a bespoke web build. Adoption tends to signal a direct-channel posture rather than a pure relationship-sales model. Buyers are usually owner-managed or small mid-market firms selling to retailers, installers, resellers and other business customers, with marketing, sales administration and ecommerce ownership often sitting close together. The stack also points to a preference for lower-maintenance web operations, where product presentation, search visibility and quotation capture matter more than highly customised digital tooling.
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Across the UK, 52 actively trading wholesale and distribution businesses run the theme on their public sites. Reported headcount across the cohort totals 341 people, so adoption is concentrated among small operators rather than large national distributors. Within website-theme use in the sector, the system sits second at 17.0%. The registered-address pattern is London-weighted, at 23.1%, with the South East at 15.4%. West Midlands and North West each account for 11.5%, while the East of England accounts for 9.6%, pointing to a mixed urban and regional distribution base rather than a single hub.
Procurement tends to be pragmatic: these sites sit between marketing presence, catalogue management and trade-account acquisition, rather than being treated as core enterprise systems. The main compliance exposure is less about the theme itself and more about the flows it supports. Enquiry forms, account applications, analytics tags and remarketing scripts bring GDPR and ICO considerations into scope, particularly where trade buyers are sole traders or named contacts at small businesses. Wholesale pricing can also create access-control work, because public catalogue pages, customer-specific terms and logged-in trade areas need clearer governance than a brochure site.
Adoption appears likely to remain practical and budget-aware. Many wholesale firms need better product presentation and quicker merchandising changes before they need a full rebuild, which favours theme-based sites and add-on commerce functions. The more mature users may outgrow this setup where stock feeds, customer-specific pricing and trade-credit workflows become central to sales operations. Others will stay with it because the internal website owner is often close to sales administration rather than a dedicated digital team. Consolidation in the wider plugin and theme market may make switching decisions more frequent, but inertia tends to be high once catalogues and enquiry flows are embedded.
Adoption by company size
Adoption of Astra varies by company size across the trading UK wholesale companies in this cohort. 0.1% of the 69,735 companies with under 10 employees run Astra (38 detected). 0.2% of the 6,677 companies with 10–50 employees run Astra (14 detected). 0% of the 602 companies with over 50 employees run Astra (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
52
Active firms
2026
17%
Of detected WordPress themes share
UK wholesale
5
Median headcount
Filed accounts
85
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 52 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Among wholesale and distribution businesses with a detectable theme, the specified theme ranks second at 17.0% (52) of 306 companies, behind 24.2% (74) and ahead of 15.7% (48).
London accounts for 23.1% (12) of the cohort, followed by the South East at 15.4% (8).
The underlying content management system is detected on 100.0% (52) of sites, while a page-builder plug-in appears on 69.2% (36).
An ecommerce plug-in is also detected on 44.2% (23) of sites, suggesting online ordering or catalogue browsing is part of the operating model for many users.
Overlapping tags show ecommerce on 13.5% (7) of the cohort, FMCG on 11.5% (6), and construction on 9.6% (5).
WordPress themes market share among UK Wholesale
Share of the 306 UK Wholesale with a detectable system. As of June 2026.
What else do Astra-running Wholesale run?
Share of the 52 Astra-running UK companies where each technology was also detected. As of June 2026.
Where Astra Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£837.8K
Median UK turnover
3.8%
Above £5M turnover
3
Incorporated since 2022
85 verified decision-maker contacts
across these 52 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Wholesale using Astra
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDistributes and wholesales branded health and beauty products, including perfumes, deodorants, skincare, hair care, and bath and body items. Supplies products from international brands through an…
Serves B2B retail and wholesale trade buyers in health and beauty, including resellers of perfumes, deodorants, hair care, skin care, and bath and body products.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies food packaging and catering disposables, including pizza boxes, paper bags, burger wraps, greaseproof paper, microwaveable food containers, foil trays, cups and lids, wooden cutlery, garbage…
Sells B2B to foodservice and retail businesses needing packaging and disposables, including takeaway restaurants, pizza and fish-and-chip shops, cafés, caterers, and other businesses buying food…
Financial Health
StrongStrong · Growing, Hiring · 65% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies workwear, PPE and safety footwear, including hi‑visibility clothing, gloves, helmets and respiratory protection. Also sells traffic management equipment, litter bins and street furniture…
Sells to trade buyers and wholesalers in the UK and Ireland, including employers, contractors, schools and site operators needing workwear, PPE, traffic safety equipment, litter bins and street…
Financial Health
StableStable · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsImports and distributes wellness and personal care products sourced from U.S. manufacturers, including vitamins, herbal teas, and beauty items, supplying pharmacies, health food shops, and online…
Serves B2B retail customers across the UK, including pharmacies, health food shops and online retailers seeking American wellness, vitamins, herbal tea and beauty product ranges.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsWholesale supplier of consumer electronics to business customers, including mobile phones, tablets, smartwatches, laptops, gaming devices, headphones and speakers. Also supplies used and refurbished…
Sells B2B to business customers, including electronics retailers, resellers and trade buyers purchasing mobile phones, tablets, laptops, smartwatches, headphones and gaming accessories in small…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies electrical equipment and components as an electrical wholesaler, serving contractors and businesses in aviation, renewable energy, industrial, commercial and residential sectors. Provides…
Serves trade and business customers in the electrical sector, including contractors and organisations in aviation, renewable energy, industrial, commercial, residential and telecommunications markets.
Financial Health
HealthyHealthy · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies wholesale plants to landscape contractors and garden centres, including hedging plants, shrubs and ornamental varieties. Provides plant availability lists, quotations and delivery services…
Sells wholesale to landscape customers and garden centres, particularly buyers needing plant supply for large landscaping projects. Serves trade customers in the South East of England.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies chains, chain assemblies and related accessories for industrial, decorative and security uses. Product range includes steel, stainless steel and plastic chains, catenary kits, fittings,…
Serves businesses and individuals needing bulk or repeat supplies of chain, chain assemblies and accessories, including industrial users, decorative design projects, security buyers and fittings…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsWholesales sports and achievement medals, centre holders, ribbons, presentation boxes, and crystal or glass awards to the trophy and awards trade. Also produces bespoke medals and ribbons to custom…
Sells strictly to trade customers, primarily medal and trophy retailers and suppliers serving sports clubs, leagues, schools, corporate events and achievement-awards buyers in the UK.
Financial Health
WeakWeak · -13% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsImports and distributes fresh cut flowers, foliage and tropical plants sourced from international flower farms. Supplies florists and trade customers with farm‑packed floral products, offering order…
Sells to UK flower trade buyers needing wholesale fresh cut flowers and foliage, including florists, floral designers, event and wedding professionals, and other businesses ordering bespoke or…
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsSupplies hydraulic and electromechanical automatic gate systems and components, including swing and sliding gate motors, traffic barriers, bollards, intercoms, access control devices, control panels,…
Sells to B2B gate installers, access control specialists, and security or entrance system trade buyers in the UK needing automated gate equipment, traffic barriers, bollards, intercoms, and safety…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies aesthetic medicine products including dermal fillers, skin boosters, botulinum toxin injectables and related cosmetic treatment supplies through an online store, selling brands such as…
Serves qualified medical professionals, aesthetic clinics and prescribing partners worldwide that buy professional aesthetic and pharmaceutical supplies.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsSupplies garden building and landscaping materials including timber, fencing panels, gates, decking, sheds, concrete posts and fixings. Manufactures bespoke fence panels and sells tools, treatments…
Serves both trade customers and the public, including homeowners, DIY gardeners, landscapers, fencing contractors and builders in and around Birstall and West Yorkshire.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDistributes cigars and smoking accessories, including branded cigar ranges, cutters, lighters, humidors, ashtrays and cases. Also supplies nicotine pouches and pipe‑smoking accessories sourced from…
Serves UK tobacconists, cigar retailers, cigar lounges and adult cigar consumers buying premium cigar brands and smoking accessories online.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsRetailer of plumbing, heating, electrical and bathroom products, supplying trade and retail customers. Operates a merchant store and showroom offering fittings, fixtures and related installation…
Serves trade customers such as plumbers, heating engineers, electricians and bathroom installers, alongside retail customers working on bathroom projects.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProduces and supplies baked goods for cafés, caterers, restaurants and foodservice clients, including burger and hot dog buns, teacakes, oven‑bottom muffins, focaccia, vegan breads and tray‑baked…
Serves B2B wholesale customers including cafés, caterers, foodservice operators, burger joints, street food traders, restaurants and chefs, with online ordering for collection.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 5 filingsWholesale supplier of textiles and materials for automotive, marine and upholstery applications. Distributes car hooding fabrics, marine canvas, vinyl, Sunbrella products, fasteners, zips and thread,…
Serves B2B trade customers in automotive trimming, marine canvas and boat cover making, and upholstery, including businesses across the UK, Europe and worldwide.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsSupplies automotive paints, coatings, and refinishing materials to vehicle repair centres and bodyshops. Distributes fillers, primers, abrasives, clearcoats, and spray equipment, supporting vehicle…
Serves automotive repair centres and bodyshops across the UK, targeting trade buyers involved in vehicle refinishing, body repair and paint preparation, including workshop owners, technicians and…
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Computed from 4 filingsSupplies and distributes Korean frozen food products and oriental ingredients to restaurants, supermarkets, wholesalers and food service businesses. Operates cold storage and distribution and offers…
Serves UK restaurants, chefs, supermarkets, wholesalers and food service businesses, with a retail brand aimed at consumers in the UK and Europe who prepare oriental cuisine at home.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 3y
Location
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Computed from 5 filingsImports, manufactures and distributes food products including rice, spices, sauces, frozen foods, snacks, juices and flavoured milk. Supplies packaged foods and cooking ingredients through several…
Serves B2B food trade customers, including wholesalers, retailers and distributors seeking rice, spices, sauces, frozen foods, snacks, flavoured milk and other cooking ingredients.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsSupplies materials and equipment for electronics manufacturing, including anisotropic conductive films, industrial adhesives, optical filters, soldering tools, SMT/PCBA equipment, inspection…
Serves B2B customers in electronics and manufacturing, including electronics assemblers, SMT/PCBA operations, display and touch-panel manufacturers, and firms sourcing industrial production materials…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies workplace products and services including office stationery, furniture, office technology, facilities and cleaning supplies, and workwear and PPE. Also provides workplace design and business…
Serves businesses and public-sector organisations needing workplace procurement support, including local authorities, financial services providers, contract businesses and other UK workplaces, with…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsWholesales and distributes books and printed publications. Provides catalogues of titles and supplies books to booksellers, educators, and other customers through trade enquiries and catalogue…
Targets booksellers, parents and teachers requesting catalogues; also handles enquiries from writers, illustrators and publishers.
Financial Health
StableStable · -2% CAGR over 5y
Location
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Computed from 5 filingsSupplies hand tools, power tools and industrial consumables through an online store, including drill bits, abrasives, fasteners, welding equipment, measuring tools, PPE, adhesives, and workshop…
Serves a mix of trade and consumer buyers, including builders, mechanics, workshop users, welders, maintenance teams and DIY customers needing tools, fixings, PPE and related supplies.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies paving materials for patios and landscaping, including porcelain, sandstone and limestone slabs, patio kits, and stone setts. Also sells paving aftercare products such as grout, jointing…
Sells to homeowners and trade buyers seeking patio and landscaping materials, including approved installers and stockists. Targets customers purchasing paving, setts and aftercare products for…
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies OE and aftermarket vehicle parts and accessories for cars, vans, trucks, buses and plant. Stocks service kits, oils, braking components, batteries, sensors and other spares, and provides…
Serves trade customers and vehicle owners needing parts and accessories for cars, 4x4s, imports, vans, buses, trucks and plant, including garages, fleet operators and local motorists.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDistributes fresh fruit and vegetables including root vegetables, citrus, tropical fruits, legumes and alliums. Supplies wholesalers, grocery retailers, food manufacturers, restaurants and catering…
Serves B2B and institutional produce buyers, including wholesalers, regional distributors, grocery and specialty retailers, restaurants, food manufacturers, caterers, hotels, schools, healthcare…
Financial Health
StrongStrong
Location
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Computed from 5 filingsManufactures and supplies artificial plants and decorative landscaping products, including plant walls, artificial grass tiles, topiary balls, wreaths, decorative fences, and resin garden ornaments…
Serves B2B trade buyers, importers, wholesalers and retailers sourcing artificial greenery, garden décor and related home decoration products, with a stated focus on international markets including…
Financial Health
StableStable · Hiring · 34% CAGR over 4y
Location
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Computed from 4 filingsActs as a multi-brand fashion agency and distributor representing womenswear labels. Curates and markets collections from international fashion brands, supplying retailers with apparel and…
Serves UK fashion retailers and boutiques seeking premium womenswear, eyewear and lifestyle collections from multiple contemporary brands, with a B2B focus on buyers stocking curated women’s fashion.
Financial Health
StableStable · -13% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures and supplies glass balustrade systems, Juliet balconies, and aluminium decking solutions for residential and outdoor spaces. Products include frameless and handrail balustrades,…
Sells to UK homeowners and trade professionals, including designers and installers, seeking glass balustrades, Juliet balconies, decking and related outdoor or interior solutions for residential…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsSupplies kitchen and bathroom worktops and related fittings, including laminate, solid surface, compact laminate and real wood worktops. Also sells kitchen cabinets, replacement doors, sinks, taps…
Serves homeowners, DIY kitchen renovators and trade customers such as kitchen fitters, builders and installers, with trade accounts available.
Financial Health
DistressedDistressed · -16% CAGR over 2y
Location
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Computed from 5 filingsSupplies indoor and outdoor furniture and home décor products as a wholesale distributor. Sources and procures furniture for residential and commercial use, offering ranges through brands including…
Serves UK homeowners and commercial owners across industries, including buyers sourcing indoor, garden furniture and décor through consumer brands and wholesale supply channels.
Financial Health
DistressedDistressed · -74% CAGR over 4y
Location
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Computed from 5 filingsSupplies automotive parts and accessories for cars, including brakes, exhaust components, oils and vehicle care products. Sells to trade customers and the public through retail shops and delivery…
Serves trade automotive customers and the public, including garages, mechanics, local businesses and vehicle owners needing car parts and accessories across the North East.
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsSupplies wall and floor tiles through wholesale and retail channels, offering a range of tile designs sourced from European and Asian manufacturers. Provides in‑store sales, outlet stock, and design…
Serves tile retailers and stores as a wholesaler, alongside retail customers and homeowners looking for wall and floor tiles across Northern Ireland.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsSupplies and leases office photocopiers, printers and multifunction devices from brands such as Toshiba, Epson and Konica Minolta. Provides managed print services, maintenance contracts, and sales of…
Sells to UK businesses, office managers and procurement teams needing office photocopiers, printers and managed print support, including SMEs and organisations across multiple regional markets.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsProvides virtual and augmented reality hardware and solutions, including multi‑user VR kits, headsets, flight and truck simulators, 360° camera kits, and related software, setup, and device…
Serves schools and universities, healthcare providers, manufacturers and commercial organisations adopting VR/AR, including teams needing classroom kits, staff training, virtual meetings, simulations…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsDesigns, supplies and installs water purification and treatment systems, including reverse osmosis, ion exchange, filtration, ultraviolet disinfection and water softeners. Also provides water…
Serves industrial businesses across the UK, particularly facilities, engineering and operations teams needing water purification and treatment plant systems, spares and consumables.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 3 filingsDistributes consumer products and manages retail brands, supporting the introduction of new products to market through wholesale distribution, brand management, and retail sales channels and networks.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Computed from 2 filingsProvides distribution of medical imaging systems and surgical devices, including neonatal MRI and breast CT scanners, and supplies healthcare staffing for hospitals and clinics, covering locum,…
Serves NHS and private healthcare providers, including hospitals, diagnostic imaging centres, surgical teams, neonatal and breast care units, across the UK, Caribbean and beyond.
Financial Health
WeakWeak · Hiring · 27% CAGR over 1y
Location
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How Astra usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Astra is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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