WordPress themes Used by UK Wholesale Companies: Market Share (2026)

Updated June 2026

Detected WordPress theme market share across 631 UK wholesale companies, with Kadence WP ahead at 15.7% (99 companies).

Among 77,014 trading UK wholesale companies, 631 have a detectable WordPress theme. Kadence WP accounts for the largest share at 15.7% (99), followed by BeTheme at 11.4% (72), Astra at 8.2% (52), GeneratePress at 7.8% (49) and Blocksy at 7.4% (47).

Kadence WP leads in each recorded employee band: 16.6% of the 440 companies under 10 employees, 13.3% of the 173 companies with 10–50 employees, and 16.7% of the 18 companies over 50 employees. The bigger pattern is still fragmented, with 27 systems detected across 631 companies.

The long tail is material. Beyond the eight named systems, 19 further systems cover 217 companies, so no single WordPress theme appears to define the UK wholesale market.

631

wholesale with detected WordPress themes

Of 77,014 UK wholesale

0.8%

Detection rate

2026

Systems detected

In this category

15.7%

Leader share

Kadence WP

UK Wholesale WordPress themes market share

XTemos

Other (19 systems)

Share of the 631 UK Wholesale with a detectable system. As of June 2026.

WordPress themes compared

System	UK Wholesale	Share	Median headcount	London share	Typical profile
Kadence WP	99	15.7%	4	17.2%	Small wholesalers, broad adoption
BeTheme	72	11.4%	5	18.1%	Small wholesalers, slight London skew
Astra	52	8.2%	5	23.1%	Small wholesalers, higher London share
GeneratePress	49	7.8%	—	—	View these companies in Firmbase →
Blocksy	47	7.4%	—	—	View these companies in Firmbase →
Qode Interactive	39	6.2%	—	—	View these companies in Firmbase →
XTemos	33	5.2%	—	—	View these companies in Firmbase →
HashThemes Total	30	4.8%	—	—	View these companies in Firmbase →
aThemes	30	4.8%	—	—	View these companies in Firmbase →
Genesis theme	24	3.8%	—	—	View these companies in Firmbase →
ThemeIsle	21	3.3%	—	—	View these companies in Firmbase →
Avada	17	2.7%	—	—	View these companies in Firmbase →
ThemeGrill	15	2.4%	—	—	View these companies in Firmbase →
Enfold	15	2.4%	—	—	View these companies in Firmbase →
Jupiter	13	2.1%	—	—	View these companies in Firmbase →
The7	13	2.1%	—	—	View these companies in Firmbase →
ThemeNectar	13	2.1%	—	—	View these companies in Firmbase →
Understrap	12	1.9%	—	—	View these companies in Firmbase →
VamTam	10	1.6%	—	—	View these companies in Firmbase →
ThemeMove	9	1.4%	—	—	View these companies in Firmbase →
Phlox	9	1.4%	—	—	View these companies in Firmbase →
ThemeREX	6	1%	—	—	View these companies in Firmbase →
PressMaximum Customify	5	0.8%	—	—	View these companies in Firmbase →
GoDaddy Go	4	0.6%	—	—	View these companies in Firmbase →
Hestia	4	0.6%	—	—	View these companies in Firmbase →
WPZOOM	4	0.6%	—	—	View these companies in Firmbase →
ExtendThemes Mesmerize	3	0.5%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading WordPress themes system shifts with company size: among UK Wholesale with under 10 employees, Kadence WP leads at 16.6% of the 440 with a detectable system; among UK Wholesale with 10–50 employees, Kadence WP leads at 13.3% of the 173 with a detectable system; and among UK Wholesale with over 50 employees, Kadence WP leads at 16.7% of the 18 with a detectable system.

Under 10 employees

Kadence WP

16.6% of band

This is the largest detected band, with 440 wholesale companies. Kadence WP leads with 16.6%, while the rest of the market is spread across the other detected WordPress themes.

10–50 employees

Kadence WP

13.3% of band

This band covers 173 wholesale companies and remains fragmented. Kadence WP is again first, with a 13.3% share.

Over 50 employees

Kadence WP

16.7% of band

Only 18 detected wholesale companies sit in this band, so shares should be read cautiously. Kadence WP leads with 16.7%.

How WordPress themes usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Wholesale by WordPress themes

Wholesale Companies Using Kadence WP in the UK Wholesale Companies Using BeTheme in the UK Wholesale Companies Using Astra in the UK

Related directories

CMS Used by UK Wholesale Companies: Market Share (2026)Most-Used WordPress themes by UK Companies (2026)Security Used by UK Wholesale Companies: Market Share (2026)Analytics Used by UK Wholesale Companies: Market Share (2026)CDN Used by UK Wholesale Companies: Market Share (2026)Wholesale in the UK

Frequently asked questions

What is the most-used WordPress themes among UK wholesale companies?

Kadence WP is the most-detected WordPress themes among UK wholesale companies, with 15.7% share (99 of 631 companies with a detectable system), ahead of BeTheme (11.4%) and Astra (8.2%).

How many UK wholesale companies have a detectable WordPress themes?

631 of 77,014 actively-trading UK wholesale companies (0.8%) have a WordPress themes detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a WordPress themes?

A WordPress theme defines the front-end layout, templates and visual structure of a website built on WordPress. For UK wholesale companies, it usually shapes product pages, trade information, enquiry flows and corporate content rather than acting as the underlying commerce or stock system.

How is WordPress themes usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK wholesale companies, Kadence WP or BeTheme?

Kadence WP: 99 detected companies versus 72 for BeTheme, of the 631 UK wholesale companies with a detectable WordPress themes.

What is the best WordPress themes for UK wholesale companies?

This page publishes observed usage rather than recommendations. In the detected wholesale cohort, Kadence WP leads across all recorded size bands: 16.6% of companies under 10 employees, 13.3% of companies with 10–50 employees, and 16.7% of companies over 50 employees.

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