Security Used by UK Wholesale Companies: Market Share (2026)
Detected Security market share across 6,027 UK wholesale companies, with reCAPTCHA ahead at 88.9% of detections.
Across 77,014 trading UK wholesale companies, 6,027 have a detectable Security system. 17 systems appear in the market, but detected usage is highly concentrated around reCAPTCHA, which appears at 88.9% (5,360).
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The next named systems sit well behind: Akismet at 4.9% (295), hCaptcha at 3.2% (190), CleanTalk at 2.3% (139), Wordfence at 2.1% (129), Sucuri at 1.7% (101), WP Guardian at 1.0% (63), and Akamai Bot Manager at 0.9% (53).
Employee size does not change the pattern. reCAPTCHA has the largest share in Under 10 employees at 88.6% of 4,037 companies, 10–50 employees at 89.6% of 1,806 companies, and Over 50 employees at 90.8% of 184 companies; 9 further systems cover 118 companies between them.
6,027
wholesale with detected Security
Of 77,014 UK wholesale
7.8%
Detection rate
2026
17
Systems detected
In this category
88.9%
Leader share
reCAPTCHA
UK Wholesale Security market share
Share of the 6,027 UK Wholesale with a detectable system. As of June 2026.
Security compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| reCAPTCHA | 5,360 | 88.9% | 6 | 12.8% | Median 6 headcount; 88.9% share |
| Akismet | 295 | 4.9% | 6 | 12.9% | Median 6 headcount; 4.9% share |
| hCaptcha | 190 | 3.2% | 5 | 18.9% | Median 5 headcount; 3.2% share |
| CleanTalk | 139 | 2.3% | 7 | 8.6% | Median 7 headcount; 2.3% share |
| Wordfence | 129 | 2.1% | 7 | 10.9% | Median 7 headcount; 2.1% share |
| Sucuri | 101 | 1.7% | 5 | 22.8% | Median 5 headcount; 1.7% share |
| WP Guardian | 63 | 1% | 8 | 6.3% | Median 8 headcount; 1.0% share |
| Akamai Bot Manager | 53 | 0.9% | 5 | 18.9% | Median 5 headcount; 0.9% share |
| TrustedSite | 47 | 0.8% | — | — | Buy these companies as a spreadsheet → |
| Imperva | 35 | 0.6% | — | — | Buy these companies as a spreadsheet → |
| Sectigo TrustLogo | 15 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| DataDome | 11 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Trustwave | 11 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Barracuda Networks | 10 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Arkose Labs | 10 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| FingerprintJS | 7 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| HackerOne | 5 | 0.1% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Security system shifts with company size: among UK Wholesale with under 10 employees, reCAPTCHA leads at 88.6% of the 4,037 with a detectable system; among UK Wholesale with 10–50 employees, reCAPTCHA leads at 89.6% of the 1,806 with a detectable system; and among UK Wholesale with over 50 employees, reCAPTCHA leads at 90.8% of the 184 with a detectable system.
Under 10 employees
88.6% of band
4,037 UK wholesale companies sit in this band, with reCAPTCHA accounting for 88.6% of detectable Security use. The rest is split across smaller CAPTCHA, anti-spam, firewall, and bot-management systems.
10–50 employees
89.6% of band
Among 1,806 companies in this band, reCAPTCHA accounts for 89.6% of detectable Security use. Akismet, hCaptcha, CleanTalk, Wordfence, Sucuri, WP Guardian, and Akamai Bot Manager form the visible challenger set, but none approaches reCAPTCHA’s share.
Over 50 employees
90.8% of band
This is the smallest employee band, with 184 companies and reCAPTCHA at 90.8%. Larger wholesalers still show a concentrated Security pattern rather than a broad spread across enterprise bot-management tools.
How Security usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Wholesale by Security
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Frequently asked questions
What is the most-used Security among UK wholesale companies?
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