CMS Used by UK wholesale: Market Share (2026)
Across 12,290 UK wholesale companies with a detectable CMS, WordPress accounts for 71.0% of installs, ahead of Wix at 8.6% and Cornerstone at 4.6%.
Among 76,232 trading UK wholesale companies, 12,290 have a detectable CMS, with 38 systems detected. WordPress has the largest share by some distance at 71.0% (8,725), followed by Wix at 8.6% (1,060), Cornerstone at 4.6% (567), Squarespace at 3.8% (468), GoDaddy Website Builder at 2.9% (362), Duda at 2.3% (285), Webflow at 1.4% (166), and Joomla at 1.2% (144).
Read more
WordPress is first in every employee band: 70.8% of the 8,515 detected wholesale companies under 10 employees, 71.3% of the 3,444 companies with 10–50 employees, and 72.5% of the 331 companies over 50 employees. That pattern suggests the CMS mix changes less by headcount than might be expected in this wholesale cohort.
Beyond the main eight systems, the long tail is fragmented. A further 30 systems cover 710 companies, leaving smaller CMSs visible but individually limited in share.
12,290
wholesale with detected CMS
Of 76,232 UK wholesale
16.1%
Detection rate
2026
38
Systems detected
In this category
71%
Leader share
WordPress
UK wholesale CMS market share
Share of the 12,290 UK wholesale with a detectable system. As of June 2026.
CMS compared
| System | UK wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WordPress | 8,725 | 71% | 6 | 15% | Small wholesalers, dominant detected share |
| Wix | 1,060 | 8.6% | 6 | 15.8% | Small wholesalers, second-largest share |
| Cornerstone | 567 | 4.6% | 6 | 19.9% | Small wholesalers, mid-ranking share |
| Squarespace | 468 | 3.8% | 6 | 22.9% | Small wholesalers, London-skewed usage |
| GoDaddy Website Builder | 362 | 2.9% | 6 | 21.8% | Small wholesalers, London-skewed usage |
| Duda | 285 | 2.3% | 6 | 10.9% | Small wholesalers, lower London share |
| Webflow | 166 | 1.4% | 6 | 18.7% | Small wholesalers, smaller share |
| Joomla | 144 | 1.2% | 5 | 12.5% | Micro wholesalers, smaller share |
| Drupal | 138 | 1.1% | 4 | 11.6% | Micro wholesalers, smaller share |
| Weebly | 90 | 0.7% | 5 | 17.8% | Micro wholesalers, 0.7% share |
| Microsoft SharePoint | 89 | 0.7% | 6 | 7.9% | Small wholesalers, low London share |
| Craft CMS | 83 | 0.7% | 5 | 9.6% | Micro wholesalers, 0.7% share |
| TYPO3 CMS | 63 | 0.5% | 4 | 14.3% | Micro wholesalers, 0.5% share |
| Odoo | 57 | 0.5% | 8 | 33.3% | Small wholesalers, London-skewed usage |
| Adobe Experience Manager | 48 | 0.4% | — | — | View these companies in Firmbase → |
| It'seeze | 34 | 0.3% | — | — | View these companies in Firmbase → |
| Concrete CMS | 25 | 0.2% | — | — | View these companies in Firmbase → |
| Sanity | 25 | 0.2% | — | — | View these companies in Firmbase → |
| FlipBuilder | 25 | 0.2% | — | — | View these companies in Firmbase → |
| ExpressionEngine | 24 | 0.2% | — | — | View these companies in Firmbase → |
| Statamic | 19 | 0.2% | — | — | View these companies in Firmbase → |
| October CMS | 19 | 0.2% | — | — | View these companies in Firmbase → |
| Contentful | 18 | 0.1% | — | — | View these companies in Firmbase → |
| Storyblok | 18 | 0.1% | — | — | View these companies in Firmbase → |
| Silverstripe | 13 | 0.1% | — | — | View these companies in Firmbase → |
| DNN | 13 | 0.1% | — | — | View these companies in Firmbase → |
| Prismic | 11 | 0.1% | — | — | View these companies in Firmbase → |
| Kentico CMS | 10 | 0.1% | — | — | View these companies in Firmbase → |
| Sitecore | 10 | 0.1% | — | — | View these companies in Firmbase → |
| ProcessWire | 9 | 0.1% | — | — | View these companies in Firmbase → |
| Business Catalyst | 8 | 0.1% | — | — | View these companies in Firmbase → |
| Umbraco | 7 | 0.1% | — | — | View these companies in Firmbase → |
| Ghost | 6 | 0% | — | — | View these companies in Firmbase → |
| DatoCMS | 6 | 0% | — | — | View these companies in Firmbase → |
| MODX | 6 | 0% | — | — | View these companies in Firmbase → |
| Optimizely Content Management | 4 | 0% | — | — | View these companies in Firmbase → |
| Magnolia CMS | 2 | 0% | — | — | View these companies in Firmbase → |
| Tridion | 2 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
Under 10 employees
70.8% of band
This band contains 8,515 UK wholesale companies with a detectable CMS. WordPress accounts for 70.8%, while the remaining usage is spread across the wider set of detected systems.
10–50 employees
71.3% of band
This band contains 3,444 UK wholesale companies, still centred on WordPress at 71.3%. Wix, Cornerstone, Squarespace and the rest of the CMS mix compete for the smaller residual share.
Over 50 employees
72.5% of band
This is the smallest detected headcount band, with 331 UK wholesale companies. WordPress reaches 72.5%, so larger wholesale firms in this cohort do not show a marked shift away from the main CMS.
How CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK wholesale by CMS
Related directories
Frequently asked questions
What is the most-used CMS among UK wholesale companies?
How many UK wholesale companies have a detectable CMS?
What is a CMS?
How is CMS usage detected?
Which has more UK wholesale companies, WordPress or Wix?
What is the best CMS for UK wholesale companies?
Push these 12,290 companies into your pipeline.
Find the right decision-makers, see verified company data, and export your list in seconds.