CMS Used by UK Wholesale Companies: Market Share (2026)
Detected CMS market share across 11,404 UK wholesale companies with a visible system; WordPress accounts for 76.1%.
Of 77,014 trading UK wholesale companies, 11,404 have a detectable CMS across 35 systems. WordPress accounts for 76.1% (8,673), ahead of Wix at 9.3% (1,060), Squarespace at 4.1% (465), Duda at 2.5% (285) and Webflow at 1.5% (169).
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Employee size does not change the first-place system: WordPress holds 76.0% of 7,878 detected companies under 10 employees, 76.3% of 3,208 in the 10–50 band and 75.5% of 318 over 50 employees.
Joomla at 1.3% (145), Drupal at 1.2% (137) and Weebly at 0.8% (89) sit in the smaller named group, while 27 further systems cover 437 companies. The long tail is wide in labels but shallow in adoption.
11,404
wholesale with detected CMS
Of 77,014 UK wholesale
14.8%
Detection rate
2026
35
Systems detected
In this category
76.1%
Leader share
WordPress
UK Wholesale CMS market share
CMS compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WordPress | 8,673 | 76.1% | 6 | 15% | Median 6-headcount wholesalers, 76.1% share |
| Wix | 1,060 | 9.3% | 6 | 15.5% | Median 6-headcount wholesalers, 9.3% share |
| Squarespace | 465 | 4.1% | 6 | 22.8% | Median 6-headcount wholesalers, 4.1% share |
| Duda | 285 | 2.5% | 6 | 11.2% | Median 6-headcount wholesalers, 2.5% share |
| Webflow | 169 | 1.5% | 6 | 19.5% | Median 6-headcount wholesalers, 1.5% share |
| Joomla | 145 | 1.3% | 5 | 12.4% | Median 5-headcount wholesalers, 1.3% share |
| Drupal | 137 | 1.2% | 4 | 11.7% | Median 4-headcount wholesalers, 1.2% share |
| Weebly | 89 | 0.8% | 5 | 18% | Median 5-headcount wholesalers, 0.8% share |
| Craft CMS | 83 | 0.7% | 5 | 9.6% | Median 5-headcount wholesalers, 0.7% share |
| TYPO3 CMS | 63 | 0.6% | 4 | 14.3% | Median 4-headcount wholesalers, 0.6% share |
| Adobe Experience Manager | 48 | 0.4% | — | — | Buy these companies as a spreadsheet → |
| It'seeze | 34 | 0.3% | — | — | Buy these companies as a spreadsheet → |
| Concrete CMS | 26 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| ExpressionEngine | 24 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Sanity | 24 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| October CMS | 19 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Statamic | 19 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Contentful | 18 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Storyblok | 18 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Blogger | 16 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| DNN | 13 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Silverstripe | 13 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Prismic | 11 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Sitecore | 10 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Kentico | 10 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| ProcessWire | 9 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Business Catalyst | 8 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Umbraco | 7 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| MODX | 6 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Ghost | 6 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| YourCMS | 6 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| DatoCMS | 6 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Optimizely Content Management | 4 | 0% | — | — | Buy these companies as a spreadsheet → |
| Tridion | 2 | 0% | — | — | Buy these companies as a spreadsheet → |
| Magnolia CMS | 2 | 0% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading CMS system shifts with company size: among UK Wholesale with under 10 employees, WordPress leads at 76% of the 7,878 with a detectable system; among UK Wholesale with 10–50 employees, WordPress leads at 76.3% of the 3,208 with a detectable system; and among UK Wholesale with over 50 employees, WordPress leads at 75.5% of the 318 with a detectable system.
Under 10 employees
76% of band
This is the largest detected band, with 7,878 wholesale companies and WordPress at 76.0%. Competition is mainly among lower-share CMSs visible across the whole market, including Wix, Squarespace and Duda.
10–50 employees
76.3% of band
The 10–50 employee band covers 3,208 companies, with WordPress at 76.3%. Wix, Squarespace, Duda and Webflow form the next named set, but no other system is close on overall share.
Over 50 employees
75.5% of band
Only 318 detected companies sit above 50 employees, and WordPress still holds 75.5%. The competing set is fragmented across the same lower-share CMSs, with the remaining 27 systems covering 437 companies across all employee bands.
How CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Wholesale by CMS
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Frequently asked questions
What is the most-used CMS among UK wholesale companies?
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Which has more UK wholesale companies, WordPress or Wix?
What is the best CMS for UK wholesale companies?
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