Wholesale Companies Using HubSpot in the UK: 87 Active Firms (2026)
Wholesale businesses running marketing automation in the UK distribute goods to trade customers and use web-based demand-generation tools.
For wholesalers and distributors, this stack usually sits between catalogue-led web demand, account management and field-sales handoff. Adoption points to a company with defined sales and marketing ownership, not just a contact form or periodic newsletter. The more relevant buying centres are commercial directors, revenue operations, digital marketing and internal sales teams, often working around product catalogues, quote requests, trade-account onboarding and branch or distributor relationships. Engagements tend to be multi-seat and workflow-led: forms feed account assignment, campaigns support repeat purchasing, and reporting links web enquiries to trade-customer development rather than consumer ecommerce alone.
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UK adoption remains fairly selective: 87 actively trading wholesale and distribution companies are running this system, with reported headcount of 1,723. Within the sector, it ranks fourth among detected marketing-automation systems, appearing on 4.1% of 2,108 wholesale and distribution sites where marketing-automation use is visible. The regional skew is not purely London: London accounts for 19.5% of users, followed by the South East at 17.2% and the West Midlands at 16.1%. The East Midlands and East of England each account for 11.5%, consistent with a cohort tied to distribution estates as much as head-office marketing teams.
Wholesale adoption tends to be governed less by sector-specific licensing than by how customer and prospect records are captured, permissioned and transferred between web forms, sales teams and external agencies. Trade-account forms, quote requests and campaign tracking all create obligations around consent, suppression, access control and retention. Procurement is also shaped by integration risk: catalogue, stock, pricing and account-status information usually sits in finance or warehouse systems, so buyers need clear ownership of what the marketing platform may read, write or trigger. Agency involvement can blur that boundary unless access rights are reviewed.
Adoption appears likely to deepen where wholesalers are trying to make trade demand less dependent on branch relationships and individual salespeople. The near-term pattern is likely to be uneven: larger distributors can justify CRM-led campaign operations, while smaller operators may stay with email tools and basic analytics until sales attribution becomes a board concern. Migration pressure tends to come from ecommerce catalogues, margin scrutiny and the need to reconnect dormant trade accounts. Consolidation in marketing software may also push some firms towards bundled suites, although sector-specific integration work remains a brake on wholesale switching.
Adoption by company size
Adoption of HubSpot rises with company size across the trading UK wholesale companies in this cohort. 0.1% of the 69,735 companies with under 10 employees run HubSpot (56 detected). 0.4% of the 6,677 companies with 10–50 employees run HubSpot (25 detected). 1% of the 602 companies with over 50 employees run HubSpot (6 detected). That is a 0.9% gap between the over 50 employees and under 10 employees bands.
87
Active firms
2026
4.1%
Of detected Marketing automation share
UK wholesale
5
Median headcount
Filed accounts
203
Verified contacts
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Key facts
About 24% of the trading cohort reports turnover above £5M (21 of 87 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
The page’s marketing-automation system is detected on 4.1% (87) of wholesale and distribution companies with a detectable system, against a denominator of 2,108.
Detected use is concentrated below two larger systems in the same category, which account for 33.6% (708) and 33.4% (705) of detectable wholesale and distribution installations.
London, the South East and the West Midlands account for 19.5% (17), 17.2% (15) and 16.1% (14) of the cohort respectively.
Website stacks in the cohort tend to include delivery, tag-management and analytics tooling: 92.0% (80), 66.7% (58) and 58.6% (51) show those layers respectively.
Sector overlap points to trade-facing industrial demand: 20.7% (18) are also tagged Advanced Manufacturing, 11.5% (10) Construction and 6.9% (6) FMCG.
Marketing automation market share among UK Wholesale
Share of the 2,108 UK Wholesale with a detectable system. As of June 2026.
What else do HubSpot-running Wholesale run?
Share of the 87 HubSpot-running UK companies where each technology was also detected. As of June 2026.
Where HubSpot Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£1.8M
Median UK turnover
24.1%
Above £5M turnover
6
Incorporated since 2022
203 verified decision-maker contacts
across these 87 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Wholesale using HubSpot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Distributes data capture, point‑of‑sale, RFID and digital signage hardware and related technology products from multiple manufacturers. Supplies barcode scanners, printers, mobile computers,…
Sells B2B to reseller partners, VARs and channel businesses buying technology distribution for end customers in retail, hospitality, healthcare, government, education, field service and supply chain…
Location
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Computed from 2 filingsDistributes business and consumer technology products to trade resellers, including data storage, datacentre and networking equipment, cybersecurity and data management software, consumer electronics…
Serves trade-only B2B customers across Europe and APAC, including IT resellers, retailers and channel partners in consumer electronics, gaming, digital workplace, datacentre, networking and…
Financial Health
HealthyHealthy · Profitable · -15% CAGR over 1y
Location
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Computed from 2 filingsSupplies fluid system components including fittings, valves, regulators, hoses, tubing, filters, and analytical instrumentation. Provides assembly, inspection, field engineering, non‑destructive…
Serves B2B industrial customers in Scotland, Teesside and Ireland, including chemical and petrochemical, clean energy, life sciences, oil and gas, power, semiconductor and shipbuilding organisations.
Financial Health
HealthyHealthy · Profitable
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Distributes industrial fasteners and assembly components and provides supply chain and inventory management services. Offers vendor‑managed inventory, kitting, packaging, tooling support, and…
Serves B2B OEM manufacturers, utilities, industrial distributors and users of C-Class components, including aerospace and defense manufacturers and MRO teams requiring compliant fasteners and…
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Computed from 4 filingsDistributes automotive and industrial paint coatings and related supplies, including abrasives, adhesives, masking products, spray equipment and safety products. Also provides technical support,…
Serves B2B customers in automotive refinish, fleet, industrial, commercial, wood finishing, aerospace, marine and military sectors, including repair shops, manufacturers and coating applicators.
Financial Health
DistressedDistressed · 0% CAGR over 3y
Location
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Computed from 5 filingsManufactures and supplies personal protective equipment including gloves, safety glasses, hearing protection, respirators, and high‑visibility apparel. Also provides heated workwear and offers…
Serves B2B safety distributors, retailers and employers needing PPE for industrial workforces, including construction and trade environments, plus buyers of private-label and branded safety products.
Financial Health
DistressedDistressed · -5% CAGR over 4y
Location
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Computed from 5 filingsSupplies packaging products for e‑commerce, logistics and manufacturing, including corrugated boxes, pallet wrap, tapes, mailing bags, labels, strapping and protective materials. Also provides…
Serves B2B packaging buyers in ecommerce, logistics and transport, food, drink and pharmaceutical, automotive, aerospace and defence, manufacturing, building materials, retail, export packaging and…
Financial Health
StrongStrong · Growing, Hiring · 151% CAGR over 4y
Location
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Computed from 3 filingsSupplies fluid system components including fittings, valves, regulators and tubing, and provides engineering services such as system evaluation, design, fabrication, installation, asset integrity…
Serves B2B engineering, maintenance and operations teams in UK process industries, including chemical/petrochemical, oil and gas, clean energy, defence and semiconductor manufacturing.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 42% CAGR over 2y
Location
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Computed from 3 filingsDesigns, manufactures and sources glass and plastic packaging for food and beverage products. Supplies bottles, jars and pots from catalogue ranges or bespoke designs, and provides packaging…
Sells B2B to global food and drink brands, including spirits, wine and packaged food producers, that source glass or plastic pots, jars and bottles through catalogue or bespoke packaging programmes.
Financial Health
StrongStrong · Profitable, Growing · 5% CAGR over 2y
Location
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Computed from 5 filingsSupplies e‑commerce and industrial packaging materials including corrugated boxes, pallet wrap, tapes, mailing bags, cushioning, labels and strapping. Also provides packaging machinery, automation…
Serves B2B customers across ecommerce, logistics, retail, wholesale, food and drink, pharmaceuticals, manufacturing, building materials, automotive, aerospace, defence and export sectors.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 2 filingsSupplies industrial measurement and control instrumentation including thermocouples, pressure transducers, flow meters, load cells and data acquisition systems. Provides sensors, controllers,…
Serves B2B engineering, manufacturing, process-control, laboratory and research customers, including design engineers, plant maintenance teams and technical buyers.
Financial Health
StrongStrong · Hiring · 22% CAGR over 1y
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Computed from 5 filingsDesigns, manufactures and distributes DIY and power tools and accessories for the home improvement market. Supplies hand tools, power tools, and equipment for home, garage and garden use under the…
Sells B2B to UK home improvement retailers, wholesalers and trade stockists serving DIY, garage, garden and trades tool customers.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies uPVC windows, composite doors, patio and bifold doors, and related products. Serves trade, commercial, social housing and new-build sectors, providing fabricated window and…
Serves trade installers, builders and contractors, as well as commercial developers, social housing providers, public sector buyers and new-build project teams across the UK.
Financial Health
HealthyHealthy · -47% CAGR over 5y
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Computed from 5 filingsSupplies ventilation systems and air movement equipment for residential, commercial and industrial buildings, including extractor fans, MVHR and MEV units, axial and in-line fans, air handling units,…
Serves electrical wholesalers, residential developers, social housing landlords, homeowners and private landlords, plus commercial and industrial buyers in healthcare, education, retail, hospitality,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsDistributes off-the-road and specialty tyres and rubber tracks for construction, agriculture, mining, industrial equipment, and truck and bus fleets. Supplies product ranges, technical information,…
Serves B2B tyre dealers, equipment operators and fleet managers across agriculture, construction, forestry, mining, industrial handling, truck and bus sectors, including organisations running heavy…
Financial Health
StrongStrong · 0% CAGR over 1y
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Computed from 4 filingsSupplies safety knives, utility knives, blades and industrial cutting tools including scrapers, deburring cutters and scissors. Provides accessories, product documentation and safety guidance for…
Serves businesses in logistics, production, warehousing, packaging and manufacturing, targeting safety managers, procurement teams, operations teams and distributors.
Financial Health
HealthyHealthy · -11% CAGR over 3y
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Computed from 5 filingsSupplies cutting tools for machining and manufacturing, including taps, thread mills, drills, end mills, reamers, gauges and indexable tooling. Provides product catalogues, tooling software and…
Sells to B2B manufacturing and machining customers, including automotive, aerospace, energy, heavy industry, and mould-and-die companies.
Financial Health
StableStable · -68% CAGR over 4y
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Computed from 3 filingsSupplies fibre optic network infrastructure products and solutions including cables, microducts, connectivity systems and powered fibre. Provides design support, installation components and training…
Serves telecom/network operators, fibre broadband builders, data centre developers, wireless infrastructure providers, utilities and organisations deploying smart-city, security or industrial…
Financial Health
HealthyHealthy · Profitable, Hiring · 10% CAGR over 2y
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Computed from 5 filingsSupplies personal protective equipment and workplace safety products including safety footwear, gloves, protective clothing, eye and head protection, first aid supplies, signage, and hygiene…
Serves B2B employers with workplace safety needs, especially logistics, parcel courier, 3PL, fulfilment, cold storage and pallet distribution businesses managing operational workforces.
Financial Health
WeakWeak · -2% CAGR over 4y
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Computed from 3 filingsDistributes and supplies air source and ground source heat pumps, cylinders, and related accessories to installers, merchants, and housing developers. Also provides technical support, heat loss…
Sells B2B to heating installers, merchants, property developers and housing associations in the UK trade market, from solo contractors to larger installer businesses, supplying those serving…
Financial Health
DistressedDistressed · -34% CAGR over 2y
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Computed from 3 filingsSupplies compatible imaging products and parts for printers, copiers and multifunction devices, including toner, photoreceptors, consumables, accessories and remanufactured printers. Also provides…
Serves UK imaging businesses, office equipment dealers, managed print providers and service technicians buying copier/MFP and printer consumables, parts and accessories.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsSupplies aluminium and plastic extruded profiles, including bespoke and standard designs. Provides design assistance, prototyping, CNC machining, fabrication, and finishing such as powder coating and…
Serves B2B customers in engineering, manufacturing, shopfitting, interiors, construction and architecture, including teams managing design, procurement and supply chains for aluminium and plastic…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 14% CAGR over 2y
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Computed from 2 filingsSupplies CNC machine tools including vertical milling machines, machining centres, CNC lathes and Swiss‑type turning centres, along with machine‑tending automation systems. Provides equipment used…
Serves UK manufacturing businesses, machine shops and workshops producing machined parts, from compact workshop users to operations needing larger workpiece capacity and automated machine tending.
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 1y
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Computed from 3 filingsSupplies fixings and support systems for the building services and M&E sector, including anchors, channel systems, roof supports, pipework brackets, cable containment, threaded fasteners, screws and…
Serves M&E and building services contractors across the UK, including teams working on mechanical, electrical, pipework, cable containment, anchoring, support and rooftop support projects.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 5 filingsSupplies tools, fixings and construction consumables for building sites, including screws, anchors, nails, adhesives, sealants, safety equipment, power tools and accessories. Also provides cable and…
Serves UK construction sites, builders, carpenters and trade contractors, including large London projects, needing trade supplies delivered to site nationwide.
Financial Health
HealthyHealthy · -69% CAGR over 4y
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Computed from 3 filingsSupplies drive systems, motors, control panels and safety components for industrial doors, including roller shutter, sectional, rapid roll and sliding doors. Provides technical support, product…
Serves B2B customers in the UK industrial door market, including door manufacturers, installers and maintenance firms, with teams such as engineers, fitters, surveyors, estimators and sales staff.
Financial Health
HealthyHealthy · 4% CAGR over 2y
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Computed from 5 filingsDistributes garment decoration equipment including embroidery machines, direct‑to‑garment (DTG), direct‑to‑film (DTF) and UV printers, print‑and‑cut systems, heat presses and drying equipment, along…
Serves UK B2B garment decoration, embroidery, print and promotional merchandise businesses, including shops and production teams buying equipment, software, inks and consumables.
Financial Health
WeakWeak · Hiring · 2% CAGR over 5y
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Computed from 3 filingsSupplies retailers with wholesale pocket‑money toys, gifts and soft toys, and designs point‑of‑sale display stands and merchandising solutions. Works with toy stores, tourist attractions and other…
Serves B2B retail buyers, including large retail brands, independent toy stores, e-commerce retailers and tourist attractions seeking impulse toy and gift ranges for their stores.
Financial Health
StableStable · Profitable · -7% CAGR over 2y
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Computed from 3 filingsSupplies bulk fuels to commercial customers, including diesel, gas oil (red diesel), kerosene, unleaded petrol, heavy fuel oil and AdBlue. Provides nationwide delivery, bunker fuel transfers,…
Serves UK businesses requiring bulk fuel, including commercial operators with fleet or site fuel needs, Keyfuels and UK Fuels bunkering account holders, fuel distributors, and retail fuel sites.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 3 filingsSupplies high‑precision cutting tools and machine tools for engineering and manufacturing. Product range includes drills, milling cutters, reamers, boring bars, threadmills and slitting saws, as well…
Serves B2B precision engineering manufacturers and workshops in the UK and Ireland, including motorsport, nuclear, mould and die, watchmaking, jewellery, and education customers.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 3 filingsSupplies pallet stretch and shrink wrap films and related packaging products. Provides consultancy and benchmarking to assess pallet wrapping processes, helping businesses reduce plastic use,…
Serves businesses with palletised goods, including manufacturers, distributors and food and beverage companies seeking to reduce plastic packaging costs, waste and tax exposure.
Financial Health
WeakWeak · -9% CAGR over 2y
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Computed from 3 filingsSources redundant enterprise IT hardware and refurbishes equipment to working condition. Supplies refurbished servers, storage systems and components through B2B retail and wholesale channels to…
Serves businesses globally with refurbished enterprise IT hardware, including B2B buyers, IT resellers and system integrators; also buys redundant hardware from organisations seeking disposal or…
Financial Health
HealthyHealthy · -89% CAGR over 2y
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Computed from 4 filingsSupplies conveyor system components and material handling equipment, including belt cleaners, pulleys, idlers, chutes, lagging and monitoring systems. Also provides conveyor belt installation,…
Serves B2B industrial customers in material handling, including operators of conveyor systems, process plants and bulk-material facilities, plus OEM partners and maintenance teams.
Financial Health
HealthyHealthy · Profitable · -5% CAGR over 3y
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Computed from 5 filingsDesigns, manufactures and wholesales wood‑plastic composite building products including decking boards, cladding, fencing, balustrades and support systems made from recycled plastics and wood fibres.…
Serves B2B construction and landscaping buyers, including architects, specifiers, builders, decking installers and trade wholesalers sourcing decking, balcony, fencing and balustrade materials.
Financial Health
HealthyHealthy · -10% CAGR over 4y
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Computed from 5 filingsSupplies commercial bakery and food production equipment including industrial mixers, ovens, dough dividers, moulders, depositors, packaging systems, ingredient handling systems and automated…
Serves commercial bakeries, pizza producers and food manufacturers, including bread, pastry, cookie, chocolate, pasta and pet food operations, plus businesses using packaging or bulk ingredient…
Financial Health
WeakWeak · -4% CAGR over 4y
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Computed from 5 filingsSupplies and distributes patented nutraceutical ingredients used in sports nutrition, dietary supplements and functional foods. Provides formulation support, samples and technical information to…
Serves B2B wellness, nutrition and supplement companies, including brands and formulators developing sports nutrition, functional food, hydration, digestive health, beauty, weight management and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 3 filingsSupplies cables and components for lifting and handling equipment, including crane cables, cable reeling drums, festoon cable carrying systems, crane conductor systems and radio control units. Also…
Serves B2B customers in the lifting and handling sector, including equipment manufacturers, service and maintenance firms, and industrial end users, with wider industrial markets such as offshore…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
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Computed from 4 filingsDistributes electric valve actuators, drives and control systems manufactured by its parent company. Supplies equipment for water, energy, oil and gas, marine and industrial applications, and…
Serves B2B infrastructure and industrial customers, including water and wastewater utilities, energy and power operators, marine and process engineering facilities, and oil and gas companies.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 3y
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Computed from 5 filingsSupplies corporate uniforms, workwear, footwear and PPE to cruise lines, hospitality businesses and other industries. Offers ready‑to‑wear, modified and bespoke garments, along with global…
Serves B2B buyers in cruise, hospitality and industrial sectors, including onboard teams, hotel departments, engineering, mechanics, warehouse and safety functions, from single-site firms to…
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
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Computed from 3 filingsDesigns and supplies bespoke merchandise and retail souvenirs for sports clubs, events and visitor attractions. Products include drinkware, clothing, scarves, badges, keyrings, confectionery,…
Sells to UK and Ireland sports clubs across football, rugby and cricket, from Premier League to grassroots, as well as visitor attractions, bands, festivals, associations and household brands needing…
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StrongStrong · Growing, Hiring · 5% CAGR over 2y
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Computed from 5 filingsManufactures and supplies fibre cement roofing sheets and fittings, insulated roof panels, steel profiled and flat sheets, flashings and trims. Also distributes rooflights, purlins, PVC rainwater…
Serves trade and commercial customers across the UK, especially agricultural building owners, roofing and cladding contractors, and construction firms working on farm, industrial and commercial…
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StableStable · -29% CAGR over 4y
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Computed from 5 filingsSupplies consumables and equipment for nursing and care homes, including cleaning and hygiene products and medical equipment. Also provides equipment servicing, maintenance and repair, along with…
Sells B2B to care homes and nursing homes, including managers and operators buying consumables, equipment, servicing, repairs and compliance support. Serves residential care providers, with…
Financial Health
HealthyHealthy
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Computed from 5 filingsProvides workplace safety products including impact‑resistant polymer barriers, LED projected floor signage, and industrial floor marking tape. Also offers visual safety fit‑outs, site assessments,…
Serves businesses operating warehouses, factories and other industrial sites that need pedestrian and vehicle segregation, safety compliance and visual management. Targets site, operations and…
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StrongStrong · Growing · 0% CAGR over 5y
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Computed from 3 filingsSupplies ultra‑precision CNC grinding machines, lapping, polishing and deburring systems, grinding wheels and tooling. Also provides filtration and automation equipment for manufacturing processes in…
Serves B2B engineering and manufacturing companies in the UK and Ireland, including aerospace, automotive, bearings, fuel injection, medical and hydraulics firms.
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StableStable · 0% CAGR over 2y
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Computed from 4 filingsSupplies door and bathroom hardware products for residential and commercial use, including deadbolts, digital locks, handlesets, knobs, levers, door closers, cabinet hardware, towel bars, robe hooks,…
Serves residential and commercial building-product buyers, including hardware dealers, builders, contractors, designers, facility managers and homeowners.
Financial Health
WeakWeak · -5% CAGR over 3y
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Computed from 3 filingsSupplies cleaning and hygiene products, washroom consumables, laundry chemicals, and cleaning machinery to care, education, hospitality, and food sectors. Also provides healthcare equipment,…
Serves care homes, education providers, food and beverage operators, and hotel/leisure businesses across Sussex, Kent, Surrey and Hampshire, targeting facilities, housekeeping, hygiene and operations…
Financial Health
WeakWeak · -90% CAGR over 2y
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Computed from 4 filingsDistributed industrial vehicles and materials handling equipment, including forklift trucks and warehouse machinery. Supplied new and used equipment, rental and leasing, fleet management, maintenance…
Serves UK businesses operating warehouses, distribution centres, cold stores and industrial sites, particularly operations, fleet and facilities managers responsible for materials-handling fleets.
Financial Health
WeakWeak · -88% CAGR over 3y
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Computed from 4 filingsSupplies professional fastening tools and equipment including pneumatic and battery nailers, staplers, compressors, and fasteners. Distributes products from multiple manufacturers and provides…
Sells B2B to trade professionals and industrial users in flooring, upholstery, woodworking, construction, packaging, fencing, and related sectors across the UK and Ireland.
Financial Health
HealthyHealthy · -59% CAGR over 5y
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Computed from 3 filingsDesigns and supplies decorative and upholstery fabrics and wallcoverings for interior design and commercial interiors. Offers fabric collections, product samples, installation guidance and technical…
Serves interior designers, architects, specifiers, showrooms and furniture partners sourcing fabrics and wallcoverings, with dedicated pricing and representatives for U.S. and Canadian buyers.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
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Financial sub-scores
Computed from 2 filingsDesigns and supplies modular timber and aluminium architectural lining systems, including battens, screens, cladding and rainscreen facade systems for walls, ceilings, balustrades and exterior…
Sells B2B to architects, interior designers, façade consultants, builders and specifiers delivering commercial, residential, workplace, health, education and transport projects.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Showing 50 of 87 — +37 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 87 leads
Showing 50 of 87 — +37 more with verified decision-maker contacts, live data, and CRM sync.
How HubSpot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
HubSpot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Wholesale by Marketing automation
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Frequently asked questions
How many UK wholesale companies use HubSpot?
What share of UK wholesale companies run HubSpot?
How is HubSpot usage detected?
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