Wholesale Companies Using Klaviyo in the UK: 302 Active Firms (2026)
Wholesalers running email marketing automation buy, store and distribute goods for resale, with UK websites showing customer messaging tooling.
For wholesale and distribution operators, the system sits between ecommerce, customer databases and sales-led account management. Its job is less about brand advertising than about repeat ordering: replenishment prompts, segmented promotions, trade-customer reactivation and lifecycle messaging after first purchase. Running this sort of stack usually signals a business with owned customer relationships, product catalogues that change often, and enough marketing operations capacity to maintain lists, templates and triggered journeys. It also points to a direct-channel posture: even where sales teams or trade counters remain important, the company is trying to turn order history into timed communications rather than relying only on rep contact.
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In the UK, 302 wholesale and distribution businesses are actively trading with this email-automation stack detected. The same adoption picture is mid-market in intent but mixed in operating scale: reported employment totals 3,613 people across the headcount-covered cohort. Within marketing automation for the sector, the stack ranks third at 14.3% share, behind two general email platforms each used by roughly a third of detected adopters. Registered offices are spread rather than London-only: London accounts for 16.6%, South East 16.2%, North West 13.6%, South West 11.9%, and Yorkshire and The Humber 10.3%.
Direct marketing against trade accounts brings familiar compliance and procurement issues, even where the underlying activity is wholesale rather than consumer retail. Consent capture, preference centres, suppression lists and unsubscribe handling need to sit close to order history, credit accounts and ecommerce checkouts. Procurement also tends to involve more than the marketing team: ecommerce managers, sales operations and finance may all care about how customer records, promotions and replenishment messaging move between systems. The vendor ecosystem is therefore agency-influenced, with implementation work often tied to commerce builds, catalogue management and analytics tagging rather than a stand-alone email purchase.
Adoption appears to follow the ecommerce maturity curve rather than a pure wholesale IT cycle. Businesses with repeat-purchase catalogues and direct checkout tend to keep specialist email workflows, while account-led distributors may treat them as campaign add-ons until online ordering becomes more central. Bundling pressure is likely to matter: commerce suites, payment tools and customer-service software all want a larger share of retention messaging. The more durable use cases are likely to be those linked to replenishment, trade pricing and post-purchase service, where the workflow is tied to revenue operations rather than occasional newsletters.
Adoption by company size
Adoption of Klaviyo rises with company size across the trading UK wholesale companies in this cohort. 0.3% of the 69,735 companies with under 10 employees run Klaviyo (193 detected). 1.5% of the 6,677 companies with 10–50 employees run Klaviyo (97 detected). 3.2% of the 602 companies with over 50 employees run Klaviyo (19 detected). That is a 2.9% gap between the over 50 employees and under 10 employees bands.
302
Active firms
2026
14.3%
Of detected Marketing automation share
UK wholesale
6
Median headcount
Filed accounts
678
Verified contacts
Across this cohort
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Key facts
About 18% of the trading cohort reports turnover above £5M (55 of 302 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (19 firms), so a sizeable share is in its first few filing cycles.
Within UK wholesale, this marketing automation system accounts for 14.3% of the 2,108 firms with a detectable system, behind two larger systems at 33.6% and 33.4%.
The surrounding web stack leans towards managed ecommerce infrastructure, with 73.8% (223) running a traffic-management layer, 60.9% (184) tag management and 41.1% (124) a commerce platform.
London and the South East each account for about one-sixth of wholesalers running this system: London 16.6% (50) and South East 16.2% (49), followed by North West 13.6% (41).
Adjacent sector tags point to trade ecommerce rather than a narrow distributor base, with E-commerce at 49.3% (149), FMCG at 17.2% (52), Fashion & Retail at 9.9% (30) and Construction at 6.6% (20).
Financial-health classifications show a visible risk tail, with 16.9% (51) weak, 10.3% (31) distressed and 2.0% (6) carrying insufficient history.
Marketing automation market share among UK Wholesale
Share of the 2,108 UK Wholesale with a detectable system. As of June 2026.
What else do Klaviyo-running Wholesale run?
Share of the 302 Klaviyo-running UK companies where each technology was also detected. As of June 2026.
Where Klaviyo Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£1.2M
Median UK turnover
18.2%
Above £5M turnover
19
Incorporated since 2022
678 verified decision-maker contacts
across these 302 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Wholesale using Klaviyo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsSupplies and distributes health, beauty, baby and household products to retailers. Offers branded and own‑label items including hair accessories, skincare, grooming, pharmacy and nursery products,…
Sells B2B to retail trade buyers in the health, beauty and nursery sectors, primarily across the UK and Ireland, and also internationally. Serves retailers needing branded or private-label product…
Financial Health
HealthyHealthy · Profitable · -1% CAGR over 3y
Location
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Computed from 5 filingsSupplies health food and wellness products to retailers on a wholesale basis, including natural and organic foods, drinks, superfoods, vitamins and supplements, personal care items, baby products,…
Sells B2B to UK retailers buying wholesale natural, organic and health-focused food, drinks, supplements, personal care, baby, household and pet products.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsSupplies office and business products through online stores, including stationery, paper, toner, shredding machines, office equipment, furniture, PPE and workwear, packaging materials, safes, and…
Serves businesses of all sizes across the UK, including national account customers and buyers in offices, facilities, procurement and workplace safety, alongside individual consumers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies professional hairdressing and beauty products through an online store, including hair colour, styling tools, salon electricals, nail products, waxing and tanning supplies, hair extensions,…
Sells trade-only to professional hairdressers, beauty therapists, nail technicians, tanning specialists, salons, barbers and students needing salon supplies, equipment and training products.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsSupplies professional hair and beauty products to salons and trade customers, including shampoos, colour systems, styling products, tools, electrical equipment, and salon furniture. Also offers…
Sells B2B to professional hair and beauty salons, stylists and salon owners buying trade haircare, colouring products, tools, furniture and education.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 4 filingsImports and distributes power tools, generators, garden machinery and related equipment, including JCB Tools and Hyundai Power Products. Supplies dealers and sells direct online, and provides product…
Serves a mix of B2B dealers, specialist online retailers and direct consumers, primarily in the UK and Ireland, with some worldwide distribution relationships for JCB-branded ranges.
Financial Health
StrongStrong
Location
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Computed from 3 filingsWholesales and distributes beers, wines, spirits and soft drinks to hospitality and retail customers. Supplies a large drinks portfolio with delivery and account management services, and develops and…
Serves UK hospitality and licensed-trade businesses, including pubs, bars, restaurants and venues, plus trade account customers buying beers, wines, spirits and soft drinks.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsSupplies professional hairdressing and beauty products and equipment to salons and colleges through wholesale outlets and an online store. Product range includes haircare, hair colour, electrical…
Serves professional hair and beauty trade customers, including hair salons, barbers, beauty and spa salons, nail technicians, and training colleges.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsSupplies aesthetic and cosmetic clinic products through an online wholesale store, including dermal fillers, PDO threads, skin boosters, mesotherapy solutions, chemical peels, fat dissolvers, exosome…
Serves UK aesthetics clinics, cosmetic practitioners and beauty or medical professionals buying wholesale injectable skincare supplies, clinic consumables and training.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsSupplies industrial components and maintenance products, including bearings, power transmission parts, electric motors and gearboxes, lubricants, hydraulics, seals, PPE, and cleaning supplies,…
Serves UK industrial and engineering businesses, including manufacturers, maintenance teams and plant operators buying industrial parts, PPE and site consumables.
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsSupplies professional nail and beauty products including gel manicure systems, spa treatments, spray tan solutions, tools and accessories. Also provides training courses, starter kits and educational…
Serves beauty professionals, nail technicians and salons in the UK and Ireland, including buyers seeking professional nail, pedicure, hand care and tanning product ranges, training and business…
Financial Health
HealthyHealthy · -2% CAGR over 5y
Location
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Computed from 3 filingsOnline retailer supplying roasted coffee beans, ground coffee, instant coffee, pods and capsules, plus tea, hot chocolate and flavouring syrups. Also sells barista tools, coffee machines, disposable…
Serves UK businesses and consumers buying coffee and beverage supplies, including cafés, caterers, offices, vending operators and home coffee drinkers.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
Location
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Computed from 4 filingsOnline retailer of insulation and drylining materials, supplying insulation boards, loft and cavity wall insulation, insulated and fire‑resistant plasterboard, metal framing systems, membranes,…
Serves UK trade buyers and DIY consumers, including builders, contractors, renovators and property owners working on loft, wall, floor, roof and fire/acoustic insulation projects.
Financial Health
StableStable
Location
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Computed from 5 filingsSupplies plastic containers and packaging products for business use, including bottles, jars, jerrycans, drums, aluminium containers and dispensing closures. Also provides bulk and pallet packaging…
Serves B2B customers across the UK, Ireland and Europe, including food and drink producers, cosmetics and healthcare brands, laboratories, chemical/hazardous goods handlers, and wholesalers buying…
Financial Health
StableStable · -60% CAGR over 5y
Location
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Computed from 5 filingsSupplies office products and workplace consumables, including stationery, paper, pens, labels and envelopes, alongside snacks, drinks, milk, cleaning products and washroom supplies. Also offers…
Serves businesses buying workplace supplies, including offices and commercial sites needing stationery, pantry items, drinks, cleaning products, washroom supplies and office furniture. Targets…
Financial Health
HealthyHealthy · -5% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retailer of medical and clinical supplies, including needles, syringes, blood collection equipment, gloves, PPE, dressings, first aid items, catheters, and laboratory consumables…
Serves UK healthcare professionals, clinics, aesthetic and podiatry practices, laboratories, veterinary/agricultural users, first-aid purchasers and individual consumers buying medical consumables…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsSupplies coffee machines and beverage equipment, including bean‑to‑cup, capsule and traditional espresso machines. Provides coffee beans, capsules, tea, hot chocolate, syrups and other drink…
Serves B2B customers including offices, restaurants, cafés, hotels, golf clubs and leisure venues that need coffee, beverage and refreshment supplies for staff, guests or customers.
Financial Health
StrongStrong · Hiring · 15% CAGR over 6y
Location
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Computed from 5 filingsSupplies electrical products and installation materials, including consumer units, circuit protection devices, wiring accessories, sockets and switches, cables, lighting equipment, ventilation…
Serves electricians, electrical contractors, tradespeople and DIY buyers seeking electrical, lighting, cable, ventilation, tools and hardware supplies through a UK retail/ecommerce distributor.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsSupplies wholesale foodservice products including fresh, frozen and ambient foods and catering supplies. Distributes over 6,000 items to restaurants, cafés, schools, healthcare facilities, hotels,…
Serves education, healthcare and hospitality organisations across the North of England, including schools, colleges, universities, NHS facilities, cafés, hotels, event caterers, restaurants, bars,…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsSupplies food and takeaway packaging to restaurants, takeaways and retailers, including pizza, noodle and burger boxes, cups, bags, plastic containers and disposable tableware. Also provides…
Serves UK food businesses including takeaways, restaurants, cafes, commercial kitchens and supermarkets that need food, fast-food, takeaway and branded packaging supplies.
Financial Health
HealthyHealthy · -50% CAGR over 5y
Location
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Computed from 5 filingsManufactures household and kitchen products including plastic storage boxes, bakeware, cookware, cleaning tools, laundry and waste bins, garden planters, and organisers. Supplies product ranges such…
Serves B2B trade buyers, retailers, wholesalers and stockists in homewares, kitchenware, storage, garden and utility products, with consumer demand fulfilled through local UK and global stockists.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsSupplies corporate gifts, branded merchandise and employee reward products. Operates incentive and loyalty programmes, including points‑based redemption platforms, and provides sourcing, custom…
Sells B2B to UK and EU businesses of all sizes, including HR, employee engagement, marketing and loyalty teams running staff recognition, customer retention, promotional merchandise or competition…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsOperates an online pharmacy supplying aesthetic medicine and pharmaceutical products to healthcare professionals. Sells dermal fillers, skin boosters, fat dissolvers, polynucleotides, toxins, and…
Sells to UK doctors, dentists, pharmacists and aesthetic practitioners or clinics buying aesthetic treatment products, pharmaceutical supplies and clinical consumables online.
Financial Health
StrongStrong · Growing, Hiring · 112% CAGR over 2y
Location
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Computed from 5 filingsSupplies packaging materials and warehouse packing equipment through an online store, including cardboard boxes, bubble wrap, mailing envelopes, tapes and adhesives, pallet wrap, strapping, void fill…
Sells to UK businesses and consumers needing packaging materials, including e-commerce sellers, warehouses, fulfilment teams, offices, retailers, and people buying moving or postal packaging supplies.
Financial Health
HealthyHealthy · -13% CAGR over 4y
Location
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Computed from 3 filingsSupplies catering and concession equipment and ingredients, including popcorn, candy floss, waffle and slush machines, food preparation equipment, syrups and mixes. Also sells ready‑made…
Serves B2B catering and concession operators, including event businesses, cinemas, takeaway and dessert venues, plus consumers buying fun-food items for household use.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsSupplies professional skincare products and aesthetic treatment devices to clinics and practitioners. Distributes brands including Dermaceutic, Circadia, Celluma LED, Exceed microneedling and…
Serves UK dermatology and aesthetic professionals, including skin clinics, dermatologists and beauty practitioners, alongside retail consumers seeking skincare products.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
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Computed from 5 filingsSupplies industrial components and maintenance products including bearings, power transmission parts, fasteners, lubricants, tools, PPE and abrasives. Provides engineering support services such as…
Serves B2B engineering, maintenance and procurement teams in industrial and manufacturing companies that need components, consumables, tooling, PPE and on-site supply support.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
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Computed from 5 filingsSupplies catering consumables and food packaging to hospitality and foodservice businesses via an online store. Products include paper and plastic cups, takeaway containers, foil trays, disposable…
Sells to UK foodservice businesses, including cafés, restaurants, hotels, food trucks, office canteens, event caterers, festivals and outdoor bars.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsSupplies veterinary practices and hospitals with medical equipment, instruments and consumables, including wound care products, anaesthesia and diagnostic equipment, syringes and needles, PPE,…
Sells to veterinary practices and animal hospitals, including independent clinics, corporate veterinary groups and buying groups, with buyers equipping clinical, surgical, laboratory, ward, pharmacy…
Financial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 5 filingsSupplies HVAC components and control equipment through an online store, including valves, actuators, sensors, thermostats, humidifiers, refrigeration controls, and ventilation control parts, plus…
Serves B2B HVAC, air handling and ventilation trade customers, including contractors, controls engineers, facilities teams and maintenance providers buying components and spares online with UK…
Financial Health
HealthyHealthy · -62% CAGR over 4y
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Computed from 5 filingsSupplies OE‑quality aftermarket automotive parts, including anti‑vibration components, timing chain kits, timing belt components, crankshaft pulleys and other powertrain parts for a range of vehicle…
Sells to B2B customers in the automotive aftermarket, including parts distributors, motor factors, retailers and repair trade buyers seeking OE-quality replacement vehicle components.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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Computed from 5 filingsSupplies personal protective equipment and workwear, including safety footwear, helmets, gloves, eye and hearing protection, respiratory gear, fall‑protection equipment, and first aid products. Also…
Serves B2B safety, procurement and operations teams in industrial, construction, offshore, utilities and workplace environments.
Financial Health
HealthyHealthy · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsSupplies podiatry and chiropody equipment and foot care products through a trade-focused online store. Product range includes orthotics and insoles, surgical instruments, drills, dressings,…
Serves B2B trade customers in podiatry and chiropody, including foot care clinics, private practitioners and healthcare practices buying clinical consumables, equipment and treatment supplies.
Financial Health
StrongStrong · -1% CAGR over 4y
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Computed from 5 filingsSupplies bathroom fixtures and fittings through an online store, including baths, toilets, basins, taps, showers, furniture, radiators, mirrors and accessories. Also sells tiles, wall panels and…
Serves UK homeowners and residential renovators shopping online for modern or traditional bathroom products, alongside trade customers using trade accounts.
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 2 filingsSupplies professional paints, lacquers and surface coatings for wood, metal, glass and marine applications, along with spray shop consumables, PPE and finishing products. Also provides colour…
Serves B2B trade customers, including professional spray shops, joinery firms, furniture makers, flooring and kitchen manufacturers, shopfitters, marine businesses and metal fabricators across the UK.
Financial Health
HealthyHealthy · -8% CAGR over 1y
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Computed from 3 filingsSupplies timber and building materials for construction and landscaping, including fencing, decking, sheet materials, doors, mouldings, flooring and hardware. Sells products online with delivery and…
Sells to both trade and retail customers buying timber, fencing, decking, sheet materials and building supplies, including homeowners, DIY buyers, landscapers, joiners and building contractors across…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 4 filingsOperates an online electrical wholesaler supplying industrial and commercial electrical products, including cable and accessories, circuit protection devices, enclosures, lighting, motor control…
Serves trade buyers and consumers in the UK, including customers sourcing industrial electrical supplies, cable, circuit protection, enclosures, lighting, motor control gear and related accessories…
Financial Health
StableStable · -3% CAGR over 3y
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Computed from 5 filingsSupplies pipework systems and components through an online store, including plastic and metal pipes, fittings, valves, drainage products, and related accessories for plumbing, water, gas, and…
Serves both consumers and trade customers, including households, plumbers, contractors and installers buying pipework, fittings, valves and drainage products, with trade account options for business…
Financial Health
StableStable · -65% CAGR over 4y
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Computed from 3 filingsOnline retailer of roof windows, skylights, and related roofing products. Sells branded and own‑brand roof windows, flashings, blinds, loft ladders, sun tunnels, roof lanterns, and accessories for…
Serves UK homeowners, self-builders, loft converters, roofers and building contractors purchasing roof windows, rooflights, blinds, flashings and loft ladders online.
Financial Health
HealthyHealthy · -7% CAGR over 2y
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Computed from 5 filingsManufactures and wholesales chocolates and confectionery, including continental chocolate bars, boxed chocolates, liqueur chocolates, biscuits and sweets. Supplies a wide range of branded…
Sells B2B to trade buyers in confectionery retail and wholesale, including independent shops, gift retailers and other stockists seeking fine chocolates, biscuits and free-from confectionery in the…
Financial Health
HealthyHealthy · Profitable, Hiring · 9% CAGR over 4y
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Computed from 5 filingsOnline retailer of office, hospitality and educational furniture and workplace equipment. Sells desks, office chairs, storage units, meeting tables, reception furniture, whiteboards, and related…
Serves UK organisations buying workplace, hospitality and education furnishings, including offices, call centres, restaurants, cafes, caterers, schools and nurseries, plus home-office buyers.
Financial Health
StrongStrong
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Computed from 5 filingsSupplies and distributes electrical equipment including industrial cables, low‑voltage control gear, drives, automation components, relays, sensors and terminal blocks. Also provides specialist power…
Serves B2B buyers such as industrial electrical contractors, control panel builders, automation engineers and maintenance teams, including UK and export customers.
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
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Computed from 3 filingsDistributes and manages luxury skincare, beauty and wellness brands for clinics, spas, salons and online retailers. Provides brand development, marketing support, training and business growth…
Sells B2B to doctors, aesthetic clinics, spas, salons and specialist e-tailers seeking luxury, science-backed skincare, wellness and beauty brands, with support for business growth, training and…
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 2y
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Computed from 4 filingsWholesale distributor of vaping products, supplying e‑liquids, disposable and refillable vape devices, pods, coils, batteries, and related accessories from multiple brands through an online trade…
Serves UK vape retailers and trade buyers seeking wholesale e-liquids, vaping hardware, accessories and compliant prefilled vape kits from multiple brands.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
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Computed from 5 filingsSupplies gas detection and industrial safety equipment through an online store, including portable and fixed gas detectors, environmental monitors, respiratory protection, fall protection gear,…
Serves B2B trades, industrial and facilities safety teams, plus direct consumers purchasing gas detection and workplace protection equipment; UK delivery is highlighted.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 5 filingsSupplies takeaway and foodservice packaging through an online shop, including paper cups, food containers, pizza boxes, straws, cutlery and bagasse tableware. Focuses on recyclable or compostable…
Serves UK foodservice and hospitality businesses, including cafés, takeaways, restaurants, caterers and food-to-go retailers needing trade ordering and sustainable packaging supplies.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 3 filingsSupplies solar energy equipment through an online store, including solar panels, inverters, battery storage systems, mounting hardware, cables, and accessories. Offers power kits and components for…
Sells primarily to trade and commercial buyers in the solar and renewable energy market, including installers and contractors sourcing panels, inverters, batteries, mounting systems and accessories.…
Financial Health
StrongStrong · 167% CAGR over 1y
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Computed from 3 filingsSupplies welding and metal fabrication equipment and consumables through an online store, including MIG, TIG and ARC welders, torches, gas equipment, abrasives, power tools, PPE and industrial…
Serves UK welding, metal fabrication and metalworking businesses, including fabricators, welders, engineering workshops and trade buyers needing industrial tools, PPE and workshop consumables.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
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Financial sub-scores
Computed from 3 filingsSupplies coffee machine and grinder parts, including valves, pumps, gaskets, burrs, and electronic components. Also sells water filtration systems, barista tools, café supplies, cleaning products,…
Serves coffee industry businesses and home espresso users, including cafés, baristas, coffee machine technicians, roasters and hospitality operators in the UK.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsSupplies construction and trade tools to wholesalers, distributors and retailers. Product range includes hand tools, measuring equipment, cutting discs, fastening systems, pumps, tiling tools, and…
Serves B2B trade wholesalers, distributors and retailers in the UK construction and tool supply sector, not the general public.
Financial Health
StableStable · -9% CAGR over 3y
Location
Unlock all 302 leads
Showing 50 of 302 — +252 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 302 leads
Showing 50 of 302 — +252 more with verified decision-maker contacts, live data, and CRM sync.
How Klaviyo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Klaviyo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Wholesale by Marketing automation
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Frequently asked questions
How many UK wholesale companies use Klaviyo?
What share of UK wholesale companies run Klaviyo?
How is Klaviyo usage detected?
What size wholesale companies use Klaviyo in the UK?
What do Klaviyo-running wholesale companies also run?
Can I get contact details for these companies?
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