Wholesale Companies Using Pinterest in the UK: 79 Active Firms (2026)
Wholesale companies using visual discovery tools showcase products and buying ideas online, within UK distribution and trade supply markets.
For wholesalers, a visual discovery layer turns catalogue pages into shareable buying prompts: room sets, ranges, seasonal edits and product bundles that a retailer or commercial buyer can revisit before placing an order. Adoption tends to signal more than a social-media presence. It points to a merchandised product catalogue, marketing ownership of the website, and enough digital budget to measure referral traffic rather than relying only on sales reps or PDF price lists. The fit is clearest among distributors selling physical goods where appearance, compatibility or range planning matter, especially when trade buyers browse online before speaking to an account manager.
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There are 79 actively trading UK wholesale and distribution firms running this visual discovery stack. Within social media tooling across the sector, it ranks seventh by detected share at 7.5% of a 1,052-company wholesale and distribution benchmark, behind several sharing and feed tools. Headcount is modest but visible: all 58 firms with staff disclosure report employees, and their combined reported headcount is 623 people. The registered-address skew is more regional than London-centric, led by the East of England at 19.0%, Yorkshire and The Humber at 16.5%, the North West at 13.9%, London at 12.7% and the South East at 11.4%.
Procurement sits between ecommerce and marketing rather than core wholesale systems. The tool is often embedded through a website plug-in, tag manager or theme layer, so buying decisions tend to involve the commercial owner, web agency and whoever manages consent banners and analytics. For wholesale distributors, the practical compliance questions are mundane: whether social referral tracking is covered by consent wording, whether product images can be saved or shared by trade buyers, and whether embedded scripts pass visitor identifiers outside the firm’s usual hosting and analytics stack. Buyers serving larger trade customers may also need clearer supplier-risk documentation before adding external scripts to catalogue pages.
Adoption appears tied to a narrower slice of wholesale than general social sharing: firms with visual catalogues, seasonal ranges and marketing-led websites have clearer reasons to keep the channel live. Less merchandised distributors may treat it as legacy website furniture unless referral traffic can be tied to account enquiries or repeat ordering. Consolidation in website tooling could also pull visual discovery into broader commerce, analytics and consent bundles, reducing the case for standalone widgets. The cohort therefore looks more like a selective digital-merchandising signal than a universal wholesale requirement, with uptake likely to follow catalogue quality and direct-channel ambition rather than sector coverage alone.
Adoption by company size
Adoption of Pinterest rises with company size across the trading UK wholesale companies in this cohort. 0.1% of the 69,735 companies with under 10 employees run Pinterest (52 detected). 0.4% of the 6,677 companies with 10–50 employees run Pinterest (24 detected). 0.5% of the 602 companies with over 50 employees run Pinterest (3 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
79
Active firms
2026
7.5%
Of detected Social media share
UK wholesale
6
Median headcount
Filed accounts
176
Verified contacts
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (10 of 79 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Among wholesale firms with a detectable social media system, the visual-discovery tool has 7.5% (79) detected share across a 1,052-company denominator.
Higher-share social media systems in the same wholesale category show 25.1% (264), 17.7% (186), 17.2% (181), 14.4% (151), 14.1% (148) and 12.7% (134).
East of England accounts for 19.0% (15) of the cohort by registered region, ahead of Yorkshire and The Humber at 16.5% (13) and North West at 13.9% (11).
Co-detected website tooling points to measurement and site-protection use: web analytics appears on 51.9% (41), challenge-based bot protection on 40.5% (32), and infrastructure tooling on 38.0% (30).
Tag overlap shows an online-trade skew, with E-commerce at 19.0% (15), Fashion & Retail at 15.2% (12), Advanced Manufacturing at 13.9% (11), and FMCG at 11.4% (9).
Social media market share among UK Wholesale
Share of the 1,052 UK Wholesale with a detectable system. As of June 2026.
What else do Pinterest-running Wholesale run?
Share of the 79 Pinterest-running UK companies where each technology was also detected. As of June 2026.
Where Pinterest Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£841.1K
Median UK turnover
12.7%
Above £5M turnover
1
Incorporated since 2022
176 verified decision-maker contacts
across these 79 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Wholesale using Pinterest
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsImports and wholesales lighting products and home furnishings, including table and floor lamps, ceiling lights, furniture, mirrors, clocks, baskets, and decorative accessories. Also supplies outdoor…
Sells B2B to retailers, trade buyers and home/interiors businesses sourcing lighting, furniture, mirrors, home accessories and outdoor living ranges.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsSupplies home furnishings and decorative items, including lighting, mirrors, furniture, clocks, wall décor, artificial plants, gardenware, rugs, and accessories. Offers product ranges such as…
Sells to trade buyers in the interiors sector, including homeware and furniture retailers, showroom operators and other businesses purchasing decorative home, lighting, mirror and furniture ranges.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 4 filingsSupplies contemporary and luxury furniture to retailers and commercial venues including hotels, restaurants and leisure facilities. Provides product design, sourcing, supply and installation for…
Sells to specialist and major furniture retailers in the UK and Ireland, and to commercial buyers furnishing hotels, restaurants and leisure venues, including large multi-site operators.
Financial Health
DistressedDistressed · -18% CAGR over 3y
Location
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Computed from 5 filingsWholesales home, garden and giftware products to retailers, including decorative items, fantasy-themed ornaments, tile art and seasonal collections. Develops and distributes exclusive licensed…
Sells B2B to independent retailers across the UK, including gift shops, homeware stores and garden centres buying wholesale home, garden, fantasy and seasonal giftware ranges.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops bridal gowns and bridesmaid dresses across multiple collections, including plus-size and junior styles. Supplies wedding apparel to authorised bridal retailers and stockists,…
Serves brides and bridesmaids seeking wedding and bridesmaid dresses across sizes 6–36, while also supplying authorised bridal retailers and stockists through wholesale.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsWholesales and distributes rugs and carpets, including hand‑tufted, hand‑knotted and machine‑made designs, Oriental rugs, cowhide rugs and broadloom carpets. Supplies branded collections such as…
Serves B2B trade customers across the UK and Europe, including rug and carpet retailers, flooring businesses and interior designers sourcing modern, traditional, designer and broadloom ranges.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 3 filingsWholesales home fragrance and giftware products including wax burners, ultrasonic diffusers, fragrance oils and wax melts, Himalayan salt lamps, incense holders, LED novelty lamps, indoor water…
Sells wholesale to UK trade customers, including garden centres, independent gift shops, wholesalers, multiple retailers, furniture stores, florists and promotion specialists.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies contract and commercial furniture for hospitality, workplace, education and healthcare settings, including seating, sofas, tables, booths and accessories. Provides bespoke furniture design…
Serves B2B clients running commercial interiors, including restaurants and bars, hotels and hospitality venues, offices and workplaces, education providers and healthcare environments.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 5 filingsWholesales home, garden and giftware products to retailers, including decorative items, fantasy figurines, tile art and seasonal ranges. Develops licensed collections in collaboration with sculptors…
Sells B2B to independent retailers across the UK in the home, garden and giftware sectors, including shops buying seasonal, licensed and decorative product ranges wholesale.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies solid and engineered wooden flooring, including large plank floors in oak, Douglas fir, ash and pine. Offers bespoke flooring solutions, stock collections, samples, floor care…
Serves private homeowners, architects, interior designers, developers and hospitality project teams specifying high-end residential and commercial interiors internationally.
Financial Health
StableStable
Location
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Computed from 3 filingsSupplies self‑adhesive vinyl films for kitchen, furniture and worktop wrapping, including woodgrain, marble and coloured finishes. Also sells decorative and privacy window films and architectural…
Serves DIY homeowners, renters and home improvers, alongside trade decorators, kitchen fitters, furniture upcyclers and professional vinyl wrap businesses buying through trade accounts.
Financial Health
StableStable · -9% CAGR over 2y
Location
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Computed from 3 filingsRetailer of wall and floor tiles for kitchens, bathrooms and outdoor spaces, including ceramic, porcelain, mosaic and patterned tiles. Also sells tiling accessories such as grout, adhesives, trims,…
Sells to UK homeowners and DIY buyers renovating kitchens, bathrooms and other living spaces, as well as trade customers including tilers, plumbers, builders and other tradespeople.
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies kitchen, bedroom and bathroom furniture and components for trade customers. Offers kitchen units and doors, worktops, sinks, appliances, bathroom suites, fitted bedroom…
Serves UK trade partners such as kitchen, bedroom and bathroom installers, builders and retailers, while also selling online to DIY homeowners buying home renovation products.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSupplies furniture to retailers, including beds, mattresses, sofas, rugs, lamps, and bedroom, living room, and outdoor furniture. Provides wholesale distribution, drop‑shipping, and direct delivery…
Serves furniture retailers and dropshipping businesses in Ireland and Northern Ireland, with retail consumers directed to local stockists.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsDesigns and produces bridal gowns and wedding dress collections under multiple labels, and offers veils and bridal accessories. Markets products through authorised boutiques and retailers, with…
Sells to consumers planning weddings, especially brides shopping for designer wedding dresses and accessories across a range of budgets, via authorised bridal boutiques.
Financial Health
StableStable · -6% CAGR over 5y
Location
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Computed from 5 filingsManufactures and supplies branded and private‑label chocolate products for retail, promotional and seasonal use, including chocolate bars, neapolitans, hot chocolate, truffles, confectionery gifts…
Sells to B2B buyers including retailers, wholesalers, foodservice and catering operators, heritage and tourism venues, and corporate marketing teams seeking branded, seasonal or private-label…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies ceramic and porcelain tiles, natural stone products, sintered stone slabs, and mosaic surfaces for wall and floor applications, along with accessories such as engineered stone products,…
Serves B2B trade buyers in architecture, interior design, construction, and tile/building-material retail or distribution, as well as specifiers researching surface materials.
Financial Health
WeakWeak · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsDesigns and distributes licensed children’s accessories including backpacks, trolley bags, lunch bags, umbrellas, water bottles, stationery and towels. Supplies character‑branded products based on…
Serves retailers, wholesalers and e-commerce sellers in the UK, Ireland and Europe buying licensed children’s bags, luggage, school accessories and character-branded products for resale.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsSells vintage and decorative home and lifestyle items, particularly American‑themed memorabilia and salvaged pieces, including signage, lighting, furniture, ceramics, garden décor and automobilia.…
Sells to consumers buying decorative, vintage and Americana-style home and gift items online, and to trade buyers including bars, restaurants, retailers and retail fit-out customers seeking props and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies flame‑retardant fabrics and made‑to‑measure soft furnishings for commercial interiors, including curtains, upholstery and bedding. Provides fabric collections, bespoke textile design, and…
Serves B2B contract interiors customers, including hotel and leisure operators, cruise ship operators, healthcare and care providers, education clients, offices, private rented sector developers, and…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsSupplies wholesale fresh cut flowers, foliage and florist sundries including tools, ribbons, vases and basketware through in‑store and online sales. Also provides floral arrangements and support for…
Sells to trade florists and members of the public across the UK, including DIY wedding and event customers seeking wholesale flowers, foliage and floristry supplies without trade accounts or minimum…
Financial Health
StableStable · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsSupplies concentrated food flavourings for cooking, baking, desserts, and drinks. Operates an online shop offering over 200 flavour concentrates across fruit, beverage, and dessert profiles for…
Serves retail consumers and trade/wholesale buyers seeking flavourings for cooking, baking and drinks, including home users and food or beverage businesses.
Financial Health
StableStable · -71% CAGR over 4y
Location
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Computed from 5 filingsSupplies architectural building products including doors, security and fire doors, garage doors, glazing systems, wood flooring, interior partitions, and decorative wall finishes. Also provides…
Serves architects, interior designers, developers and private clients specifying luxury Italian architectural products for high-end residential, hotel, office and commercial interiors.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 3 filingsManufactures and sells chalk‑based paints and decorating products, including furniture and wall paints, chalkboard and masonry paint, grout and sealant pens, and liquid chalk or glass marker pens,…
Sells to DIY consumers, home decorators and furniture upcyclers, plus small businesses needing display markers and trade users such as automotive or industrial marking buyers.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 3 filingsSupplies cotton canvas, jute and paper bags, including tote, drawstring and shopping bags, offered plain or custom printed. Also sells printed textiles such as aprons, tea towels and T‑shirts, and…
Serves businesses, charities and organisations needing branded promotional bags, textiles and packaging, plus individual consumers and crafters buying plain reusable bags, clothing and fabric craft…
Financial Health
DistressedDistressed · -2% CAGR over 2y
Location
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Computed from 3 filingsSupplies contract furniture to pubs, cafés and restaurants, including chairs, tables, stools, cabinets, sofas and outdoor furniture. Also provides bespoke manufacturing, fixed seating, refurbishment…
Serves hospitality businesses nationwide, including pubs, cafes and restaurants, plus venue owners, operators and designers involved in contract furnishing and refurbishment projects.
Financial Health
StableStable · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsSupplies furniture, bespoke fixed seating, artwork and upholstery for hospitality venues. Provides chairs, stools, tables, tables and units, and one-off pieces, and undertakes upholstery work…
Sells to hospitality businesses, including pubs, hotels, restaurants, leisure centres and cruise ship operators needing furniture, artwork and upholstery.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 4 filingsDesigns and sells kitchen and bathroom fixtures and fittings, including taps, sinks, basins, showers, baths, toilets, mirrors, cabinet handles and accessories. Offers products for kitchens,…
Sells to UK homeowners and renovators shopping for kitchen, bathroom, utility and outdoor fixtures, alongside trade account customers buying for residential interiors and renovation projects.
Financial Health
HealthyHealthy · Hiring · 76% CAGR over 3y
Location
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Computed from 3 filingsSupplies furniture, textiles, flooring and equipment to care homes and residential care facilities. Provides interior design, spatial planning and project management, and sells bedroom, lounge and…
Serves care home operators, managers and care providers needing residential interiors, furnishings and equipment, including dementia care settings and new-build care home projects.
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsSupplies bioethanol fireplaces, fire tables and fire pits, ethanol burners, and electric radiant heaters, alongside concrete furniture such as coffee tables and planters, plus bioethanol fuel and…
Serves residential consumers and trade buyers, including retailers, builders, hospitality operators and design-led project customers in the UK.
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides custom printing and branding services for promotional merchandise and packaging, including printed glassware, mugs, bottles, and plastic or polycarbonate drinkware. Also offers product…
Serves businesses, venues and visitor attractions needing branded merchandise, custom packaging and printed glassware, including buyers with low-quantity or quick-turnaround requirements.
Financial Health
HealthyHealthy · -86% CAGR over 3y
Location
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Computed from 5 filingsSupplies home improvement products including natural stone and porcelain tiles, kitchen units, granite and quartz worktops, wood flooring, and fires and stoves. Also provides measurement, fabrication…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 5 filingsSupplies lightweight plywood, furniture materials and components for campervans, motorhomes and horseboxes, alongside wholesale leisure vehicle parts including appliances, water systems, LPG…
Serves trade buyers in the leisure vehicle sector, including campervan, caravan, motorhome, horsebox and boat converters, fitters, repairers and retailers across the UK.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies porcelain and ceramic wall and floor tiles for interior projects, offering ranges including terrazzo, marble, stone, wood‑effect and patterned tiles. Provides product collections, stock…
Serves homeowners, renovators and design buyers looking for porcelain tile ranges for interior projects, using showroom and online catalogue selection.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 5 filingsSupplies polycarbonate sheets and building plastics for roofing and construction projects. Offers products including multiwall and solid polycarbonate sheets, glazing bars, corrugated roofing sheets,…
Serves UK homeowners, DIY buyers, builders and contractors working on residential and commercial roofing, glazing, greenhouse, carport, conservatory and canopy projects.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 2 filingsSupplies made-to-measure uPVC and aluminium windows, doors, patio and bifold doors, roof lanterns and flat roof lights to trade customers. Provides online design tools, quotations and product supply…
Serves trade customers such as window installers, builders and home improvement contractors, primarily around Sheffield/Yorkshire, working on residential glazing and door projects.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 3 filingsSupplies and processes upholstery leather, faux leather and fabrics for seating and interior applications. Offers bespoke colour matching and services including cutting, debossing, embroidery and…
Serves B2B buyers in hospitality, commercial furniture, aviation, automotive, healthcare, marine, leisure, hotel and workspace sectors, particularly designers, specifiers and architects sourcing…
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 5 filingsOperates an architectural salvage yard and online store selling reclaimed and reproduction items for homes and gardens, including cast iron radiators, antique doors, fireplaces, furniture, flooring,…
Serves homeowners, renovators, interior designers and tradespeople working on period homes, gardens and heritage-style interiors, primarily for residential and property restoration projects.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies branded workwear, PPE and promotional merchandise for businesses, including T‑shirts, uniforms, bags and accessories. Provides custom logo printing and embroidery, online design tools, and…
Serves UK businesses needing branded workwear, PPE, uniforms and promotional merchandise, including corporate teams and organisations in hospitality, office, sports and healthcare settings.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies wooden flooring products, including engineered and solid oak boards, manufactured through associated facilities in Asia. Distributes flooring to retailers and customers through The Flooring…
Serves a mixed B2C and B2B UK market through flooring showrooms, including homeowners, landlords and commercial premises customers seeking wood flooring options.
Financial Health
HealthyHealthy · -19% CAGR over 4y
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Computed from 5 filingsRetailer of power tools and equipment for trade and DIY use, including drills, impact drivers, saws, grinders, sanders, nail guns and demolition hammers. Also sells tool batteries, chargers,…
Serves trade and consumer buyers needing power tools, workwear and accessories, including contractors, tradespeople and DIY users purchasing drills, saws, grinders, batteries and related equipment.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsDistributes hardware components for furniture, architectural, industrial and marine applications, including hinges, drawer slides, door fittings, dampers and motion control hardware, supplying…
Serves B2B customers including architects, builders, interior and furniture designers, OEMs and manufacturers in the furniture, architectural, marine, industrial, kitchen, bathroom and bedroom…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
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Computed from 5 filingsManufactures and supplies sealants, colour hardeners, release agents, texture mats and tools for pattern imprinted concrete. Also provides block paving sealants, cleaning products, drainage…
Serves UK driveway and paving contractors, pattern imprinted concrete trade customers, and DIY homeowners seeking materials, tools, advice or training for concrete, paving and related building…
Financial Health
StableStable · -68% CAGR over 4y
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Computed from 5 filingsSupplies, fabricates and installs stone surfaces including quartz, granite, marble and porcelain worktops for kitchens and bathrooms. Also provides stone or glass splashbacks and custom surfaces such…
Serves homeowners and corporate clients planning kitchen or bathroom projects, including customers needing worktops, vanities, splashbacks, reception counters and tables, mainly in London and…
Financial Health
StableStable · -14% CAGR over 4y
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Computed from 5 filingsProduces and sells handmade art papers, including cotton, hemp and Himalayan papers, along with paper packs, sketchbooks and wrapping papers for artists. Supplies products through an online shop and…
Serves artists and creative consumers buying specialist paper online, as well as art materials retailers through its “Where to Buy” channel.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsSupplies equipment and components for motorhomes, campervans and caravans, including parts for DIY vehicle conversions. Products include awnings, electrical systems, gas and heating equipment,…
Serves consumers, DIY converters and leisure vehicle owners looking for motorhome, campervan and caravan equipment, parts and accessories.
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 5 filingsSupplies power tools, hand tools, screws, fasteners and construction accessories from brands including Dewalt, Makita and Hikoki. Provides trade and online sales as well as workshop services offering…
Serves trade professionals, builders, contractors and DIY customers across the UK needing tools, fixings, fasteners, PPE, workwear and power tool repairs.
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 3 filingsSupplies real Christmas trees to retailers and trade buyers, sourcing stock from specialist growers. Offers varieties including Nordmann and Noble fir and pot‑grown trees, with online ordering,…
Serves UK trade buyers and sole traders in the seasonal Christmas tree market, plus consumers and households purchasing online or through local suppliers for the festive season.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsOperates a plant nursery growing and supplying container‑grown trees and shrubs, from native species to rare varieties. Provides wholesale plants to garden centres, retailers, and landscape…
Serves garden centres, retail plant shops, landscape gardeners and other horticultural trade buyers, plus suitable organisations and individuals seeking nursery stock.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsWholesales and distributes smoking accessories and related products to retailers, including rolling papers, pre‑rolled cones, lighters, filters, incense and party accessories, supplying brands such…
Sells B2B to convenience retailers and other trade buyers in the UK, including shops stocking rolling papers, smoking accessories, vaping-related lines, party accessories, lighters, batteries and…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
Unlock all 79 leads
Showing 50 of 79 — +29 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 79 leads
Showing 50 of 79 — +29 more with verified decision-maker contacts, live data, and CRM sync.
How Pinterest usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pinterest is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Wholesale by Social media
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Frequently asked questions
How many UK wholesale companies use Pinterest?
What share of UK wholesale companies run Pinterest?
How is Pinterest usage detected?
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