Wholesale Companies Using Smush in the UK: 176 Active Firms (2026)
UK wholesale companies running image optimisation tools compress website media to improve catalogue speed, search visibility and buyer experience.
Trade catalogue teams usually adopt image optimisation once the website has moved beyond brochure content and starts carrying sizeable product ranges, technical sheets, brand imagery and enquiry routes for trade buyers. In wholesale and distribution, the tool is less a standalone software purchase than part of the web operations stack: marketing wants faster landing pages, sales wants cleaner product discovery, and e-commerce or agency teams want fewer performance complaints. Running it tends to signal a direct-channel posture, some budget for maintaining the site, and a customer base that expects product information before speaking to an account manager.
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Across the UK, 176 wholesale and distribution companies are actively trading while running the image-optimisation plug-in. Reported headcount totals 1,380 across the firms with disclosed employment, which puts the visible adoption base mostly among small teams rather than enterprise IT estates. Within the sector’s web plug-in mix, the tool ranks fifth, with a 10.2% share among 1,724 sector websites. The registered-address pattern is dispersed: South East accounts for 14.8%, East of England 13.1%, North West 12.5%, West Midlands 10.8% and London 9.1%.
For wholesale operators, image-compression tooling is rarely a regulated system in its own right, but it sits close to tracking tags, contact forms and account-enquiry flows. Procurement tends to be owned by e-commerce, marketing or the external web agency rather than central IT, so due diligence is often light unless customer data or hosted media processing is involved. Where page assets include customer-specific catalogues, trade pricing or restricted product imagery, GDPR and standard supplier-security checks still matter. Plug-in-heavy sites also create maintenance risk: updates, compatibility and consent controls need a named owner, not just a one-off web build.
Adoption appears likely to remain tied to catalogue depth and search-led selling rather than board-level technology programmes. Migration pressure from heavier product imagery, mobile browsing and managed website packages tends to favour bundled optimisation over standalone procurement. More mature wholesale operators may fold image handling into broader site-performance and content workflows, while smaller traders rely on agency defaults. Consolidation in web tooling could make the individual plug-in less visible over time, but the underlying need is unlikely to disappear for distributors with large catalogues and thin e-commerce teams.
Adoption by company size
Adoption of Smush rises with company size across the trading UK wholesale companies in this cohort. 0.2% of the 69,735 companies with under 10 employees run Smush (125 detected). 0.7% of the 6,677 companies with 10–50 employees run Smush (48 detected). 0.5% of the 602 companies with over 50 employees run Smush (3 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
176
Active firms
2026
10.2%
Of detected WordPress plugins share
UK wholesale
5
Median headcount
Filed accounts
365
Verified contacts
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (21 of 176 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
The image-optimisation plugin ranks fifth by detected website-plugin share in wholesale, at 10.2% (176) of 1,724 companies with a detectable system.
Website stack overlap points to maintained digital catalogues: 68.2% (120) also show a detected SEO tool, while 61.4% (108) show a detected analytics tag.
Half of the cohort, 50.0% (88), also runs a bot-check or form-protection layer, which fits wholesale sites that expose trade-enquiry and account-opening forms.
Regional distribution is tilted away from London: South East 14.8% (26), East of England 13.1% (23), North West 12.5% (22), West Midlands 10.8% (19), London 9.1% (16).
Sector tags extend beyond general wholesale, with FMCG at 16.5% (29), Construction at 10.2% (18), Advanced Manufacturing at 9.7% (17) and Field Services & Trades at 9.7% (17).
WordPress plugins market share among UK Wholesale
Share of the 1,724 UK Wholesale with a detectable system. As of June 2026.
What else do Smush-running Wholesale run?
Share of the 176 Smush-running UK companies where each technology was also detected. As of June 2026.
Where Smush Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£793.8K
Median UK turnover
11.9%
Above £5M turnover
7
Incorporated since 2022
365 verified decision-maker contacts
across these 176 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Wholesale using Smush
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsSupplies IT networking, power and AV connectivity products to trade customers, including network cabling, USB and monitor cables, KVM switches, fibre optic components, power distribution units,…
Sells to UK trade and business buyers, including IT/network installers, AV integrators, data centres, on-site engineers, facilities teams and organisations equipping offices, meeting rooms, control…
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sources branded consumer products and promotional merchandise, including drinkware and seasonal goods. Provides product design, global sourcing, direct‑from‑factory manufacturing,…
Serves B2B and B2C markets, including food and drink brands, retailers, leisure and cinema operators, e-commerce sellers, and consumer product brands needing branded merchandise and sourced products.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies home and garden décor products to trade customers through an online wholesale store, including mirrors, wall art, wind spinners, garden ornaments, planters, benches, bistro sets, and…
Serves trade-only buyers such as garden centres, home and garden retailers, interiors shops and other resellers sourcing garden décor, furniture, planters, mirrors and seasonal products.
Financial Health
StrongStrong
Location
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Computed from 3 filingsSupplies compressed air systems and engineering components, including air compressors, pneumatic products, valves, fittings, hoses and couplings. Provides equipment sales, servicing, maintenance and…
Serves industrial and commercial businesses, maintenance teams and engineers needing compressed air, pneumatic, hydraulic and MRO components, with emphasis on customers in Northern Ireland, Fife, and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies industrial and structured cabling, fibre optic cables, networking hardware, and security equipment. Distributes products including patch panels, racks, access control systems, alarms,…
Serves trade and business customers in the UK and Ireland, including electrical contractors, security installers, network cabling firms, IT infrastructure teams and facilities buyers needing cabling,…
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 4 filingsSupplies and wholesales professional hairdressing and beauty products, including hair care, styling products, cosmetics, and skincare from multiple brands. Distributes to salons, beauty businesses,…
Serves B2B buyers including hair and beauty salons, shops, wholesalers, hairdressers and stylists purchasing professional haircare, beauty and cosmetics brands, with international supply capabilities.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Manufactures and distributes food packaging products including paper cups, paper bags, aluminium containers and foil, plastic and R‑PET containers, biodegradable packaging, wooden cutlery and…
Sells B2B to foodservice, takeaway, catering, retail and distribution customers in the UK and Europe that buy packaging and hygiene consumables in volume.
Financial Health
N/AN/A
Location
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Computed from 5 filingsSupplies terracotta pots, planters and plant containers, including traditional and glazed pottery ranges and polyethylene containers. Acts as UK distributor for Spang Pottery and supplies products to…
Serves UK horticulture and landscaping buyers, including florist wholesalers, garden centres, commercial growers, nurseries, hard and soft landscapers, landscape architects, local authorities and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsWholesale distributor of CCTV and security equipment, supplying Hikvision and HiLook cameras, DVR/NVR recorders, alarm systems, video doorbells, PoE switches, cables, brackets, and related…
Serves UK trade buyers, including CCTV and security installers, resellers and electrical contractors sourcing surveillance and alarm system stock for commercial or residential projects.
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Computed from 5 filingsSupplies workwear and uniforms customised with embroidery and print. Offers branded garments including polo shirts, hoodies, jackets, hi‑vis clothing, trousers and PPE, sourcing items from apparel…
Targets UK businesses and organisations buying custom branded workwear, from small teams ordering individual garments to employers needing bulk orders or managed accounts for staff uniforms and PPE.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsDistributes professional audio equipment from brands including K-array, KGEAR, Innosonix and Sontronics, supplying speakers, amplifiers, microphones, digital consoles and related systems to AV…
Sells to AV integrators, venues and project teams across corporate, hospitality, houses of worship, leisure, theatre, retail and residential sectors, plus audio enthusiasts in the UK.
Financial Health
StrongStrong · Hiring · 65% CAGR over 3y
Location
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Computed from 5 filingsProduces and sells tea and roasted coffee blends, including loose‑leaf tea, ground coffee, beans and coffee bags. Supplies hot chocolate, brewing accessories and coffee machines, and provides…
Serves retail consumers and trade customers buying tea, coffee and related equipment, including hospitality venues, workplaces and organisations seeking commercial gifts or beverage training.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 2 filingsSupplies personal protective equipment and safety workwear, including protective clothing, footwear, respiratory and hazard protection products. Provides procurement services, online ordering…
Serves B2B procurement and health & safety teams managing workforces in utilities, housing associations, industrial businesses and renewable energy, primarily across the UK and Ireland.
Financial Health
StableStable · Profitable · 0% CAGR over 1y
Location
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Computed from 4 filingsOnline retailer of insulation and drylining materials, supplying insulation boards, loft and cavity wall insulation, insulated and fire‑resistant plasterboard, metal framing systems, membranes,…
Serves UK trade buyers and DIY consumers, including builders, contractors, renovators and property owners working on loft, wall, floor, roof and fire/acoustic insulation projects.
Financial Health
StableStable
Location
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Computed from 5 filingsSupplies sublimation printing equipment and blanks, including heat presses, vinyl cutter plotters, laminators, UV printers, transfer paper, inks, and printable items such as mugs, bottles, textiles,…
Serves UK businesses and individuals involved in sublimation printing, signage and personalised products, including print shops, sign makers, crafters and start-ups.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies packaging machinery and materials for industrial and food applications, including shrink wrapping, bagging, vacuum and stretch wrapping systems. Provides packaging films, bags and mailing…
Serves B2B manufacturers, packers and distributors in food, dairy, beverage, e-commerce, contract packing, pharma/cosmetics, pet food, construction and furniture sectors.
Financial Health
HealthyHealthy · -64% CAGR over 4y
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Computed from 4 filingsImports, exports and supplies frozen seafood and Japanese food ingredients through wholesale, retail and cash‑and‑carry channels. Offers products such as prawns, squid, fish fillets, sushi toppings,…
Serves B2B foodservice buyers including Japanese restaurants, sushi operators, fusion eateries and other restaurants, alongside retail home cooks seeking seafood and Japanese ingredients.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsSupplies building materials and construction products to trade and public customers, including bricks, insulation, timber, roofing materials, landscaping products, aggregates, tools, workwear,…
Sells to both trade customers and the general public needing building supplies, especially small construction firms, contractors and DIY/home improvement buyers seeking materials, tools and related…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsSupplies professional power tools, woodworking and metalworking machinery, and workshop equipment from brands including Mafell, Holzmann, Zipper and Stuermer. Sells compressors, construction and…
Serves professional tradespeople, workshops and businesses in woodworking, metalworking, construction, farm and garden, and garage sectors, alongside individual buyers in the UK.
Financial Health
StableStable · -10% CAGR over 2y
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Computed from 5 filingsDesigns and supplies safety gloves and gardening products, including knitted, dipped and coated gloves, garden accessories, trellises, and footwear. Markets ranges such as ClipGlove and themed…
Serves garden centres, DIY and garden retailers, trade buyers and stockists, plus businesses or distributors sourcing safety gloves and gardening accessories for resale to consumers.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsSupplies ironmongery and hardware products including door furniture, locks, hinges, fixings and fasteners, sealants, abrasives and PPE. Distributes hand and power tools from brands such as DeWalt,…
Sells to tradespeople, contractors, joiners, woodworkers and construction-related businesses needing ironmongery, fixings, tools, PPE and workshop supplies, with trade counter, credit account and UK…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsWholesale supplier of school uniforms and related garments, including trousers, skirts, shirts, knitwear and sportswear. Also supplies dancewear, bags and accessories, and provides bespoke garments…
Serves UK retailers, online retailers and schools seeking wholesale schoolwear, sportswear and dancewear, including bespoke uniform supply.
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 5y
Location
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Computed from 5 filingsImports and distributes wines sourced from wineries in multiple countries, supplying independent retailers, multiple retailers, wholesalers, and hospitality trade customers with a portfolio of…
Sells to UK wine trade customers including independent merchants, multiple and regional/national retailers, wholesalers, cash & carry operators, mail order sellers, bar chains, restaurants, pubs and…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsDesigns, sources and supplies branded uniforms, workwear and promotional merchandise for leisure, fitness, hospitality and retail organisations. Provides range development, product customisation,…
Sells to businesses needing branded uniforms and merchandise, especially leisure, health and fitness operators. Also serves hotels, hospitality, food and beverage, warehousing, distribution and…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsSupplies industrial spraying and compressed air equipment, including spray nozzles, air nozzles, tank washing systems and professional sprayers. Also provides emergency safety showers and outsourced…
Sells primarily to industrial B2B customers, including large engineering, food processing, chemical and petrochemical companies, as well as SMEs. Also serves businesses needing outsourced fulfilment,…
Financial Health
StableStable · -64% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures golf gifts, accessories, and promotional products. Provides in‑house product design, printing, custom packaging, and fulfilment, supplying branded golf items such as tees,…
Serves businesses in the golf and corporate promotions sectors, including golf retailers, clubs, event organisers and marketing teams seeking branded golf gifts and accessories.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 3 filingsSupplies plumbing, heating, and bathroom products including toilets, basins, baths, shower enclosures, taps, tiles, and bathroom furniture. Also provides boilers, radiators, underfloor heating…
Serves consumers and trade buyers sourcing bathroom, plumbing and heating supplies, including homeowners, renovators, plumbers and installers needing sanitaryware, tiles, boilers, radiators and…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 3 filingsSupplies beverage and food packaging products including bag‑in‑box systems, flexible pouches, packaging films, sparkling wine capsules, wirehoods, and polylaminate or PVC capsules. Provides sales,…
Serves beverage and dairy producers, including wineries, cider and juice makers, sparkling wine brands and milk dispenser operators, needing packaging supplies and technical support in the UK.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 5 filingsSupplies maintenance, repair and operations (MRO) products and industrial components, including bearings, motors, pneumatics, hydraulics, valves, tools and PPE. Provides technical support, stores and…
Serves B2B maintenance, engineering and procurement teams at large factories and production facilities across the North East, including pharmaceuticals, chemicals, aerospace, renewables and other…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
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Computed from 3 filingsSupplies visual and audible vehicle warning equipment, including alarms, beacons, lightbars, strobes, work lamps, interior lighting, brackets and accessories. Serves OEM, OES and aftermarket vehicle…
Serves B2B vehicle OEMs, OES suppliers and aftermarket distributors, focusing on commercial vehicle builders, installers and fleet operators with build and fleet requirements globally.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
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Computed from 5 filingsSupplies hydraulic, pneumatic and fuel transfer components including hoses, couplings, valves, fittings, tubing, compressors and pressure equipment. Also provides hydraulic hose and ram repair…
Serves B2B customers in agricultural, industrial and commercial sectors across Essex and the wider UK, including maintenance teams and buyers needing hydraulic, pneumatic and fuel transfer parts.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsSupplies resin bound and resin bonded surfacing materials, including resin and aggregate kits, decorative and marble aggregates, binders, rubber surfacing products, and internal stone carpet flooring…
Serves trade installers, construction businesses and DIY property owners buying materials for driveways, patios, pathways, internal floors, play areas and landscaping projects.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 3y
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Computed from 5 filingsSupplies IT hardware including PCs, laptops, iPads and interactive whiteboards, audio‑visual and meeting room technology, digital signage, software licences, backup and security solutions, plus…
Serves schools and education-sector buyers, as well as business organisations across the UK, including teams responsible for IT, facilities, classrooms, offices and meeting rooms.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsSupplies food ingredients and packaging products to restaurants and takeaway businesses through a cash-and-carry wholesale operation. Offers items such as flour, rice, cooking oils, pizza boxes and…
Sells to B2B foodservice businesses, especially takeaways and restaurants in the North East, serving buyers that need wholesale food products and packaging supplies.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
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Computed from 4 filingsSupplies and distributes HVAC and mechanical building services equipment, including boilers, pumps, heat exchangers, pressurisation units, valves, tanks and air handling products. Provides technical…
Serves B2B customers in the HVAC and building services market, including mechanical contractors, design and consulting engineers, and construction or renovation teams on commercial and residential…
Financial Health
HealthyHealthy · -78% CAGR over 3y
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Computed from 3 filingsGrows, sources and supplies fresh produce including fruit, vegetables and salads to retail, foodservice and wholesale customers. Operates farms and provides ripening, distribution, brand management,…
Serves B2B customers in the fresh produce sector, including retailers, foodservice operators and wholesalers in Ireland, the UK and Europe, plus retail clients and produce businesses needing supply…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
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Computed from 3 filingsDevelops and supplies personal care and bathing products, including bath accessories, toiletries, kids’ oral care items and fragrance gift sets. Works with licensed brands to design and produce…
Serves major UK retailers, licensors and consumer brand owners in the health, beauty and personal care market, with emphasis on kids’ licensed toiletries, seasonal gifting, bathing accessories, oral…
Financial Health
HealthyHealthy · Profitable · -1% CAGR over 2y
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Computed from 5 filingsImports, distributes and trades packaged grocery products including biscuits, wafers, cakes, confectionery, chocolate, snacks, rice cakes, bread substitutes and organic foods, sourcing products from…
Serves B2B grocery retailers, wholesalers and distribution partners seeking biscuits, confectionery, bakery goods, snacks, organic and baby food lines for retail selling points.
Financial Health
StableStable · -62% CAGR over 4y
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Computed from 5 filingsSupplies alcoholic and non‑alcoholic beverages to hospitality venues, including beers, wines, spirits, soft drinks, mixers and snacks. Provides wholesale ordering via telesales and website, delivery…
Serves hospitality venues of all sizes across the Midlands, including pubs, bars, restaurants and event venues needing wholesale alcoholic and soft drinks suppliers.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
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Computed from 5 filingsSupplies catering equipment and hospitality products including tableware, kitchen appliances, consumables, cleaning supplies, beverage items, and workwear. Also provides food and beverage consultancy…
Serves foodservice and hospitality operators, including restaurants, pubs, hotels, cafés, takeaways, bars, events caterers, schools, hospitals, care homes, workplaces and domestic/residential…
Financial Health
HealthyHealthy · -60% CAGR over 4y
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Computed from 3 filingsSupplies driver and operator seating for vehicles and industrial equipment, including bus, truck, tractor, marine and construction machinery seats. Sells suspension seats, replacement parts,…
Serves businesses and operators across bus and coach, truck, taxi, van, forklift, construction, mining, crane, marine, agriculture, fire engine and rail sectors, with UK and overseas buyers.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
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Computed from 2 filingsDistributes and retails professional lighting products, including LED luminaires from the Disano and Fosnova ranges. Supplies interior and exterior lighting for commercial, healthcare, industrial and…
Sells primarily to B2B buyers in the UK specification lighting market, including hospitals, pharmacies, offices, food factories and sports facilities, serving specifiers, contractors and…
Financial Health
StrongStrong · Growing, Hiring · 501% CAGR over 1y
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Computed from 5 filingsDistributes high‑reliability electronic interconnect components including connectors, wire and electro‑mechanical parts, and manufactures custom cable assemblies and wiring harnesses. Provides…
Serves B2B engineering, procurement and supply-chain teams in aerospace, defence, space, robotics, oil and gas, energy, industrial, medical, automotive, research, test and measurement, broadcast,…
Financial Health
HealthyHealthy · -2% CAGR over 4y
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Computed from 4 filingsSupplies paints, coatings and decorating materials for the painting and decorating industry, including wall and ceiling paints, wood finishes, primers and specialist coatings, along with brushes,…
Serves trade painters, decorators, contractors and DIY customers across the UK, including buyers needing decorating supplies, coatings, tools and wallpaper from an online independent retailer.
Financial Health
HealthyHealthy · -2% CAGR over 3y
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Computed from 5 filingsWholesales Greek dairy products, supplying feta PDO, goat and sheep milk cheeses, semi-hard cheeses, whey cheeses and butter produced by the EPIRUS brand to retailers, distributors and food service…
Serves grocery retailers, food wholesalers, delicatessens and foodservice buyers sourcing Greek dairy products, while consumer-facing content also addresses shoppers interested in feta and other…
Financial Health
StableStable · Hiring · 12% CAGR over 4y
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Computed from 5 filingsSupplies welding equipment and consumables including MIG and TIG welders, spot welders, helmets, rods and accessories. Also provides PPE and services such as on-site gas testing, electrical safety…
Serves B2B customers in the welding industry, including metal fabrication, construction and industrial project teams, plus tradespeople purchasing through its online shop or trade counter.
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HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsSupplies scientific instruments and measurement systems for research and industrial laboratories, including equipment for material characterisation, spectroscopy, X‑ray analysis, optics, electron…
Serves research laboratories, universities and industrial R&D teams in the UK and Ireland working in materials science, spectroscopy, X-ray analysis, optics, electron microscopy and cryogenics.
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
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Computed from 3 filingsDevelops and distributes consumer goods including bottled artesian and alkaline water, chocolate milk drinks, and paper hygiene products such as toilet rolls, centrefeed and wiper rolls, serviettes,…
Serves a mix of consumers and B2B buyers, including retailers, wholesalers, hospitality venues and workplaces seeking bottled drinks and hygiene paper products, with sustainability-focused options.
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSupplies air‑operated double diaphragm (AODD) pumps and related industrial pumping equipment. Distributes pumps from multiple manufacturers along with accessories, controllers, compressors and spare…
Serves B2B buyers in industrial processing, chemical handling, and hygienic food and pharmaceutical sectors, including teams needing ATEX-rated or sanitary-standard equipment, with worldwide shipping…
Financial Health
StableStable · 0% CAGR over 2y
Location
Unlock all 176 leads
Showing 49 of 176 — +127 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 176 leads
Showing 49 of 176 — +127 more with verified decision-maker contacts, live data, and CRM sync.
How Smush usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smush is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK wholesale companies use Smush?
What share of UK wholesale companies run Smush?
How is Smush usage detected?
What size wholesale companies use Smush in the UK?
What do Smush-running wholesale companies also run?
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