WordPress plugins Used by UK Wholesale Companies: Market Share (2026)
Detected WordPress plugin market share across 2,253 UK wholesale companies, with Site Kit first at 28.7%.
Among 77,014 trading UK wholesale companies, 2,253 show a detectable WordPress plugin. The market is fairly concentrated at the front, with 24 systems detected and the first three accounting for much of observed use.
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Site Kit is first overall with 28.7% across 646 companies. Max Mega Menu follows at 21.8% across 491 companies, while Jetpack has 16.5% across 371 companies; Essential Addons for Elementor is next at 10.2% across 229 companies.
Headcount does not change the first-place system: Site Kit ranks first in Under 10 employees, 10–50 employees and Over 50 employees. The long tail remains visible, with 16 further systems covering 324 companies.
2,253
wholesale with detected WordPress plugins
Of 77,014 UK wholesale
2.9%
Detection rate
2026
24
Systems detected
In this category
28.7%
Leader share
Site Kit
UK Wholesale WordPress plugins market share
Share of the 2,253 UK Wholesale with a detectable system. As of June 2026.
WordPress plugins compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Site Kit | 646 | 28.7% | 6 | 11.9% | Median six-person wholesalers, 28.7% share |
| Max Mega Menu | 491 | 21.8% | 5 | 11.6% | Median five-person wholesalers, 21.8% share |
| Jetpack | 371 | 16.5% | 6 | 15.4% | Median six-person wholesalers, 16.5% share |
| Essential Addons for Elementor | 229 | 10.2% | 6 | 17.9% | Median six-person wholesalers, 10.2% share |
| Smush | 176 | 7.8% | 5 | 9.1% | Median five-person wholesalers, 7.8% share |
| JetEngine | 110 | 4.9% | 6 | 19.1% | Median six-person wholesalers, 4.9% share |
| EWWW Image Optimizer | 76 | 3.4% | 5 | 11.8% | Median five-person wholesalers, 3.4% share |
| iThemes | 72 | 3.2% | 6 | 25% | Median six-person wholesalers, 3.2% share |
| Breadcrumb NavXT | 62 | 2.8% | 5 | 12.9% | Median five-person wholesalers, 2.8% share |
| Autoptimize | 60 | 2.7% | 4 | 20% | Median four-person wholesalers, 2.7% share |
| Perfmatters | 47 | 2.1% | — | — | View these companies in Firmbase → |
| GoDaddy CoBlocks | 43 | 1.9% | — | — | View these companies in Firmbase → |
| WooBeWoo | 40 | 1.8% | — | — | View these companies in Firmbase → |
| GenerateBlocks | 32 | 1.4% | — | — | View these companies in Firmbase → |
| Animate It | 30 | 1.3% | — | — | View these companies in Firmbase → |
| Elementor Addon Elements | 24 | 1.1% | — | — | View these companies in Firmbase → |
| ContentViews | 23 | 1% | — | — | View these companies in Firmbase → |
| Advanced Custom Fields | 22 | 1% | — | — | View these companies in Firmbase → |
| Essential Blocks | 18 | 0.8% | — | — | View these companies in Firmbase → |
| a3 Lazy Load | 16 | 0.7% | — | — | View these companies in Firmbase → |
| HT Mega | 15 | 0.7% | — | — | View these companies in Firmbase → |
| Flying Pages | 14 | 0.6% | — | — | View these companies in Firmbase → |
| Shortcodes Ultimate | 13 | 0.6% | — | — | View these companies in Firmbase → |
| WP Portfolio | 3 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress plugins system shifts with company size: among UK Wholesale with under 10 employees, Site Kit leads at 28.6% of the 1,554 with a detectable system; among UK Wholesale with 10–50 employees, Site Kit leads at 27.7% of the 649 with a detectable system; and among UK Wholesale with over 50 employees, Site Kit leads at 44% of the 50 with a detectable system.
Under 10 employees
28.6% of band
Under 10 employees is the largest band, with 1,554 companies and Site Kit first at 28.6%. Competition in this band sits across the wider set of 24 detected systems, including measurement, navigation, image and page-building plugins.
10–50 employees
27.7% of band
10–50 employees covers 649 companies, with Site Kit again first at 27.7%. The band still looks fragmented beyond the first system, rather than moving to a separate mid-market toolset.
Over 50 employees
44% of band
Over 50 employees is a small band of 50 companies, and Site Kit has a larger share here at 44.0%. With fewer companies in scope, the remaining usage is split across the other detected systems.
How WordPress plugins usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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