Widgets Used by UK Advanced Manufacturing Companies: Market Share (2026)
Detected Widgets market share across 609 UK advanced manufacturing companies is led by POWR, with 181 detections (29.7%).
Among 50,406 trading UK advanced manufacturing companies, 609 have a detectable Widgets system, with 15 systems detected. POWR accounts for 29.7% (181), followed by Elfsight at 24.6% (150), Embedly at 21.5% (131), and EmbedPlus at 9.7% (59).
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The detected market is weighted towards smaller employers: Under 10 employees contains 341 companies and 10–50 employees contains 238, compared with 30 in Over 50 employees. POWR ranks first in the two smaller bands, at 29.6% and 30.7% respectively, while Embedly ranks first among Over 50 employees at 26.7%.
The named tail is still visible. Sketchfab has 5.3% (32), Common Ninja 3.9% (24), Purple Bear 2.6% (16), and Widgetic 2.0% (12), with 7 further systems covering 44 companies.
609
advanced manufacturing with detected Widgets
Of 50,406 UK advanced manufacturing
1.2%
Detection rate
2026
15
Systems detected
In this category
29.7%
Leader share
POWR
UK Advanced Manufacturing Widgets market share
Share of the 609 UK Advanced Manufacturing with a detectable system. As of June 2026.
Widgets compared
| System | UK Advanced Manufacturing | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| POWR | 181 | 29.7% | 8 | 7.7% | Small manufacturers, median 8 headcount |
| Elfsight | 150 | 24.6% | 8 | 7.3% | Small manufacturers, median 8 headcount |
| Embedly | 131 | 21.5% | 8 | 14.5% | Small manufacturers, median 8 headcount |
| EmbedPlus | 59 | 9.7% | 6 | 8.5% | Micro manufacturers, median 6 headcount |
| Sketchfab | 32 | 5.3% | — | — | View these companies in Firmbase → |
| Common Ninja | 24 | 3.9% | — | — | View these companies in Firmbase → |
| Purple Bear | 16 | 2.6% | — | — | View these companies in Firmbase → |
| Widgetic | 12 | 2% | — | — | View these companies in Firmbase → |
| CALCONIC | 10 | 1.6% | — | — | View these companies in Firmbase → |
| Yoshki | 9 | 1.5% | — | — | View these companies in Firmbase → |
| Buttonizer | 8 | 1.3% | — | — | View these companies in Firmbase → |
| EmbedPress | 7 | 1.1% | — | — | View these companies in Firmbase → |
| TradingView | 6 | 1% | — | — | View these companies in Firmbase → |
| WordPress Popular Posts | 4 | 0.7% | — | — | View these companies in Firmbase → |
| Unity | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK Advanced Manufacturing with under 10 employees, POWR leads at 29.6% of the 341 with a detectable system; among UK Advanced Manufacturing with 10–50 employees, POWR leads at 30.7% of the 238 with a detectable system; and among UK Advanced Manufacturing with over 50 employees, Embedly leads at 26.7% of the 30 with a detectable system.
Under 10 employees
29.6% of band
At 341 companies, Under 10 employees is the largest detected band. POWR ranks first with 29.6%, while Elfsight at 24.6% (150) and Embedly at 21.5% (131) are sizeable across the detected market.
10–50 employees
30.7% of band
The 10–50 employees band contains 238 companies. POWR ranks first here too, at 30.7%, in a market where Elfsight and Embedly also account for large cross-market shares.
Over 50 employees
26.7% of band
Over 50 employees is a smaller band, with 30 companies. Embedly ranks first at 26.7%, unlike the two smaller bands where POWR ranks first.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Advanced Manufacturing by Widgets
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Frequently asked questions
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