Analytics Used by UK Advanced Manufacturing Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 5,660 of 50,406 UK advanced manufacturing companies, with Google Analytics ranked first at 85.3% of detections.

Among 50,406 trading UK advanced manufacturing companies, 5,660 have a detectable Analytics system. Google Analytics accounts for 85.3% of detected usage, covering 4,826 companies, so the market is concentrated around one system rather than split evenly across suppliers.

Microsoft Clarity and MonsterInsights form the next visible tier, with 7.3% (413 companies) and 7.2% (406 companies) respectively. Statcounter, TWIPLA, ExactMetrics, Plausible and Fathom Analytics each sit between 0.6% and 1.5%.

The long tail is broad but thin: 34 systems are detected in total, with 26 further systems covering 169 companies between them. Google Analytics also has the highest detected use in every employee band, from 86.5% under 10 employees to 83.2% over 50 employees.

5,660

advanced manufacturing with detected Analytics

Of 50,406 UK advanced manufacturing

11.2%

Detection rate

2026

Systems detected

In this category

85.3%

Leader share

Google Analytics

UK Advanced Manufacturing Analytics market share

Other (26 systems)

Share of the 5,660 UK Advanced Manufacturing with a detectable system. As of June 2026.

Analytics compared

System	UK Advanced Manufacturing	Share	Median headcount	London share	Typical profile
Google Analytics	4,826	85.3%	6	7.7%	Small teams, 6-employee median
Microsoft Clarity	413	7.3%	8	9.2%	Small teams, 8-employee median
MonsterInsights	406	7.2%	7	9.1%	Small teams, 7-employee median
Statcounter	83	1.5%	11	6%	Larger small teams, 11-employee median
TWIPLA	55	1%	9	7.3%	Small teams, 9-employee median
ExactMetrics	45	0.8%	—	—	Buy these companies as a spreadsheet →
Plausible	34	0.6%	—	—	Buy these companies as a spreadsheet →
Fathom Analytics	32	0.6%	—	—	Buy these companies as a spreadsheet →
CallRail	32	0.6%	—	—	Buy these companies as a spreadsheet →
Contentsquare	29	0.5%	—	—	Buy these companies as a spreadsheet →
Matomo Analytics	26	0.5%	—	—	Buy these companies as a spreadsheet →
Crazy Egg	25	0.4%	—	—	Buy these companies as a spreadsheet →
Gauges	24	0.4%	—	—	Buy these companies as a spreadsheet →
WebSuccess	19	0.3%	—	—	Buy these companies as a spreadsheet →
PagePulse	17	0.3%	—	—	Buy these companies as a spreadsheet →
Lucky Orange	16	0.3%	—	—	Buy these companies as a spreadsheet →
Clicky	16	0.3%	—	—	Buy these companies as a spreadsheet →
Mouseflow	16	0.3%	—	—	Buy these companies as a spreadsheet →
Smartlook	15	0.3%	—	—	Buy these companies as a spreadsheet →
Burst	14	0.2%	—	—	Buy these companies as a spreadsheet →
CallTrackingMetrics	12	0.2%	—	—	Buy these companies as a spreadsheet →
Piwik PRO	11	0.2%	—	—	Buy these companies as a spreadsheet →
Microsoft Power BI	11	0.2%	—	—	Buy these companies as a spreadsheet →
PostHog	10	0.2%	—	—	Buy these companies as a spreadsheet →
AdvertiserReports	8	0.1%	—	—	Buy these companies as a spreadsheet →
SiteWit	8	0.1%	—	—	Buy these companies as a spreadsheet →
Pendo	7	0.1%	—	—	Buy these companies as a spreadsheet →
Mediahawk	7	0.1%	—	—	Buy these companies as a spreadsheet →
Amplitude	5	0.1%	—	—	Buy these companies as a spreadsheet →
FullStory	4	0.1%	—	—	Buy these companies as a spreadsheet →
Branch	2	0%	—	—	Buy these companies as a spreadsheet →
Adobe Analytics	2	0%	—	—	Buy these companies as a spreadsheet →
AppsFlyer	1	0%	—	—	Buy these companies as a spreadsheet →
Adjust	1	0%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Advanced Manufacturing with under 10 employees, Google Analytics leads at 86.5% of the 3,449 with a detectable system; among UK Advanced Manufacturing with 10–50 employees, Google Analytics leads at 83.4% of the 1,908 with a detectable system; and among UK Advanced Manufacturing with over 50 employees, Google Analytics leads at 83.2% of the 303 with a detectable system.

Under 10 employees

Google Analytics

86.5% of band

The under-10 employee band covers 3,449 companies using a detectable Analytics system, with Google Analytics accounting for 86.5%. Competition in this band is mostly for residual share across smaller systems.

10–50 employees

Google Analytics

83.4% of band

The 10–50 employee band includes 1,908 companies, and Google Analytics accounts for 83.4%. Microsoft Clarity and MonsterInsights are the nearest named systems overall, but neither approaches Google Analytics’ share.

Over 50 employees

Google Analytics

83.2% of band

The over-50 employee band is much smaller, at 303 companies, yet the pattern changes little: Google Analytics accounts for 83.2%. The remaining usage is spread across the same fragmented set of alternatives.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Advanced Manufacturing by Analytics

Advanced Manufacturing Companies Using Google Analytics in the UK Advanced Manufacturing Companies Using Microsoft Clarity in the UK Advanced Manufacturing Companies Using MonsterInsights in the UK Advanced Manufacturing Companies Using Statcounter in the UK Advanced Manufacturing Companies Using TWIPLA in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)CMS Used by UK Advanced Manufacturing Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Advanced Manufacturing in the UK

Frequently asked questions

What is the most-used Analytics among UK advanced manufacturing companies?

Google Analytics is the most-detected Analytics among UK advanced manufacturing companies, with 85.3% share (4,826 of 5,660 companies with a detectable system), ahead of Microsoft Clarity (7.3%) and MonsterInsights (7.2%).

How many UK advanced manufacturing companies have a detectable Analytics?

5,660 of 50,406 actively-trading UK advanced manufacturing companies (11.2%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system measures website activity for UK advanced manufacturing companies, including visits, sources and user behaviour. It helps teams understand how buyers reach their sites and which pages or campaigns appear to generate interest.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK advanced manufacturing companies, Google Analytics or Microsoft Clarity?

Google Analytics: 4,826 detected companies versus 413 for Microsoft Clarity, of the 5,660 UK advanced manufacturing companies with a detectable Analytics.

What is the best Analytics for UK advanced manufacturing companies?

This page reports detected usage rather than recommendations, so “best” is not assigned. Google Analytics has the highest detected use in every band: 86.5% of 3,449 companies under 10 employees, 83.4% of 1,908 companies with 10–50 employees, and 83.2% of 303 companies over 50 employees.

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