Analytics Used by UK advanced manufacturing: Market Share (2026)

Updated June 2026

Detected analytics usage across 7,015 of 49,996 trading UK advanced manufacturing companies, with Google Analytics used by 89.6% of companies with a detectable system.

Among 49,996 trading UK advanced manufacturing companies in 2026, 7,015 have a detectable Analytics system. Google Analytics accounts for 89.6% of those companies, covering 6,287 companies, with the next named system, Site Kit, at 10.7% and 749 companies.

Microsoft Clarity and MonsterInsights sit close together at 5.9% and 5.8%, covering 414 and 406 companies respectively. B2B visitor-identification tools form a smaller layer: Lead Forensics appears at 2.4% with 167 companies, Leadfeeder at 1.4% with 96 companies, and Snitcher at 1.0% with 70 companies.

The tail is fragmented. Beyond the named systems, 51 further systems cover 315 companies, while smaller tools such as Statcounter, IPTrack.io and TWIPLA each sit below 1.2% of companies with a detectable Analytics system.

7,020

advanced manufacturing with detected Analytics

Of 50,136 UK advanced manufacturing

14%

Detection rate

2026

Systems detected

In this category

89.6%

Leader share

Google Analytics

UK advanced manufacturing Analytics market share

Other (51 systems)

Share of the 7,020 UK advanced manufacturing with a detectable system. As of June 2026.

Analytics compared

System	UK advanced manufacturing	Share	Median headcount	London share	Typical profile
Google Analytics	6,292	89.6%	7	7.5%	Small manufacturers, broad default
Site Kit	749	10.7%	7	6.8%	Small sites, CMS-managed analytics
Microsoft Clarity	414	5.9%	8	9.4%	Small firms, behaviour analysis
MonsterInsights	406	5.8%	7	9.1%	Small sites, plugin-led reporting
Lead Forensics	167	2.4%	8	6.6%	Small manufacturers, B2B visitor ID
Leadfeeder	96	1.4%	6	5.2%	Micro firms, sales-led tracking
Statcounter	83	1.2%	11	6%	Larger SMEs, simple web stats
Snitcher	70	1%	16	8.6%	Mid-sized manufacturers, visitor ID
TWIPLA	55	0.8%	9	7.3%	Small manufacturers, web statistics
IPTrack.io	55	0.8%	14	7.3%	SMEs, IP-based tracking
ExactMetrics	45	0.6%	—	—	View these companies in Firmbase →
PixelYourSite	40	0.6%	—	—	View these companies in Firmbase →
Plausible	34	0.5%	—	—	View these companies in Firmbase →
Fathom Analytics	32	0.5%	—	—	View these companies in Firmbase →
CallRail	32	0.5%	—	—	View these companies in Firmbase →
Contentsquare	29	0.4%	—	—	View these companies in Firmbase →
Leadinfo	29	0.4%	—	—	View these companies in Firmbase →
Metricool	28	0.4%	—	—	View these companies in Firmbase →
Matomo Analytics	26	0.4%	—	—	View these companies in Firmbase →
Crazy Egg	25	0.4%	—	—	View these companies in Firmbase →
Gauges	24	0.3%	—	—	View these companies in Firmbase →
CANDDi	20	0.3%	—	—	View these companies in Firmbase →
WebSuccess	19	0.3%	—	—	View these companies in Firmbase →
PagePulse	17	0.2%	—	—	View these companies in Firmbase →
Lucky Orange	16	0.2%	—	—	View these companies in Firmbase →
Mouseflow	16	0.2%	—	—	View these companies in Firmbase →
Clicky	16	0.2%	—	—	View these companies in Firmbase →
Mux	16	0.2%	—	—	View these companies in Firmbase →
Whoisvisiting	15	0.2%	—	—	View these companies in Firmbase →
Smartlook	15	0.2%	—	—	View these companies in Firmbase →
Burst	14	0.2%	—	—	View these companies in Firmbase →
GatorLeads	14	0.2%	—	—	View these companies in Firmbase →
Experian	13	0.2%	—	—	View these companies in Firmbase →
CallTrackingMetrics	12	0.2%	—	—	View these companies in Firmbase →
Quantcast	12	0.2%	—	—	View these companies in Firmbase →
Microsoft Power BI	11	0.2%	—	—	View these companies in Firmbase →
Piwik PRO	11	0.2%	—	—	View these companies in Firmbase →
Visitor Queue	10	0.1%	—	—	View these companies in Firmbase →
PostHog	10	0.1%	—	—	View these companies in Firmbase →
SiteWit	8	0.1%	—	—	View these companies in Firmbase →
AdvertiserReports	8	0.1%	—	—	View these companies in Firmbase →
ZoomInfo	7	0.1%	—	—	View these companies in Firmbase →
Pendo	7	0.1%	—	—	View these companies in Firmbase →
Pingdom	7	0.1%	—	—	View these companies in Firmbase →
Quotemedia	7	0.1%	—	—	View these companies in Firmbase →
Snowplow Analytics	7	0.1%	—	—	View these companies in Firmbase →
Mediahawk	7	0.1%	—	—	View these companies in Firmbase →
ResponseTap	5	0.1%	—	—	View these companies in Firmbase →
Amplitude	5	0.1%	—	—	View these companies in Firmbase →
Albacross	5	0.1%	—	—	View these companies in Firmbase →
Azure Monitor	4	0.1%	—	—	View these companies in Firmbase →
FullStory	4	0.1%	—	—	View these companies in Firmbase →
Comscore	3	0%	—	—	View these companies in Firmbase →
Lotame	2	0%	—	—	View these companies in Firmbase →
Adobe Analytics	2	0%	—	—	View these companies in Firmbase →
Zipkin	1	0%	—	—	View these companies in Firmbase →
Adjust	1	0%	—	—	View these companies in Firmbase →
Dynatrace	1	0%	—	—	View these companies in Firmbase →
AppsFlyer	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

Google Analytics

90.5% of band

Under 10 employees is the largest band, with 4,191 companies in 2026. Google Analytics accounts for 90.5% of detectable Analytics usage in this band, leaving other systems mainly as add-ons or smaller-site alternatives.

10–50 employees

Google Analytics

88.5% of band

10–50 employees covers 2,427 companies in 2026. Google Analytics remains first at 88.5%, while systems such as Site Kit, Microsoft Clarity and MonsterInsights compete for secondary measurement and site-management roles.

Over 50 employees

Google Analytics

87.1% of band

Over 50 employees includes 397 companies in 2026. Google Analytics still accounts for 87.2%, although the band has more room for visitor-identification and analytics-adjacent tools used alongside core web measurement.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK advanced manufacturing by Analytics

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B: Market Share (2026)Analytics Used by UK B2C: Market Share (2026)CMS Used by UK advanced manufacturing: Market Share (2026)Analytics Used by UK field services: Market Share (2026)advanced manufacturing in the UK

Frequently asked questions

What is the most-used Analytics among UK advanced manufacturing companies?

Google Analytics is the most-detected Analytics among UK advanced manufacturing companies, with 89.6% share (6,292 of 7,020 companies with a detectable system), ahead of Site Kit (10.7%) and Microsoft Clarity (5.9%).

How many UK advanced manufacturing companies have a detectable Analytics?

7,020 of 50,136 actively-trading UK advanced manufacturing companies (14%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system tracks visits and interactions on a company website, turning traffic sources, page views and enquiry behaviour into reports. For UK advanced manufacturing companies, it supports marketing measurement, sales follow-up and website performance monitoring across distributor, export and direct-enquiry channels.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK advanced manufacturing companies, Google Analytics or Site Kit?

Google Analytics: 6,292 detected companies versus 749 for Site Kit, of the 7,020 UK advanced manufacturing companies with a detectable Analytics.

What is the best Analytics for UK advanced manufacturing companies?

This page is a usage count, not a recommendation ranking. Google Analytics is first in each employee band: 90.5% of 4,191 companies under 10 employees, 88.5% of 2,427 companies with 10–50 employees, and 87.2% of 397 companies over 50 employees. Across all 7,015 companies with a detectable Analytics system, Google Analytics accounts for 89.6% with 6,287 companies, followed by Site Kit at 10.7% with 749 companies.

Push these 7,020 companies into your pipeline.

Find the right decision-makers, see verified company data, and export your list in seconds.

Start free trial