WordPress plugins Used by UK Food Service Companies: Market Share (2026)
Detected WordPress plugin market share across 698 UK food service companies, with Site Kit leading at 32.4% of detected installs.
Among 83,163 trading UK food service companies, 698 have a detectable WordPress plugin, spread across 21 systems. Site Kit appears in 32.4% (226) of detected companies, ahead of Jetpack at 18.5% (129) and Essential Addons for Elementor at 12.2% (85).
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Site Kit has the largest share in every employee band listed: 31.7% of 278 companies under 10 employees, 31.5% of 365 companies with 10–50 employees, and 41.8% of 55 companies over 50 employees. The pattern is therefore consistent across small, mid-sized and larger food service employers within the detectable WordPress estate.
Behind the front group, Smush is present at 9.7% (68) and Max Mega Menu at 9.2% (64), followed by EWWW Image Optimizer at 5.2% (36), Autoptimize at 4.2% (29) and JetEngine at 3.4% (24). A further 13 systems cover 100 companies, leaving a visible but fragmented tail.
698
food service with detected WordPress plugins
Of 83,163 UK food service
0.8%
Detection rate
2026
21
Systems detected
In this category
32.4%
Leader share
Site Kit
UK Food Service WordPress plugins market share
Share of the 698 UK Food Service with a detectable system. As of June 2026.
WordPress plugins compared
| System | UK Food Service | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Site Kit | 226 | 32.4% | 13 | 15% | 13-headcount firms, 32.4% share |
| Jetpack | 129 | 18.5% | 11 | 20.2% | 11-headcount firms, 18.5% share |
| Essential Addons for Elementor | 85 | 12.2% | 13 | 27.1% | 13-headcount firms, 12.2% share |
| Smush | 68 | 9.7% | 16 | 20.6% | 16-headcount firms, 9.7% share |
| Max Mega Menu | 64 | 9.2% | 12 | 14.1% | 12-headcount firms, 9.2% share |
| EWWW Image Optimizer | 36 | 5.2% | — | — | View these companies in Firmbase → |
| Autoptimize | 29 | 4.2% | — | — | View these companies in Firmbase → |
| JetEngine | 24 | 3.4% | — | — | View these companies in Firmbase → |
| GoDaddy CoBlocks | 21 | 3% | — | — | View these companies in Firmbase → |
| iThemes | 19 | 2.7% | — | — | View these companies in Firmbase → |
| GenerateBlocks | 15 | 2.1% | — | — | View these companies in Firmbase → |
| Advanced Custom Fields | 13 | 1.9% | — | — | View these companies in Firmbase → |
| Essential Blocks | 12 | 1.7% | — | — | View these companies in Firmbase → |
| Perfmatters | 9 | 1.3% | — | — | View these companies in Firmbase → |
| Animate It | 8 | 1.1% | — | — | View these companies in Firmbase → |
| Shortcodes Ultimate | 7 | 1% | — | — | View these companies in Firmbase → |
| Breadcrumb NavXT | 7 | 1% | — | — | View these companies in Firmbase → |
| a3 Lazy Load | 5 | 0.7% | — | — | View these companies in Firmbase → |
| Elementor Addon Elements | 4 | 0.6% | — | — | View these companies in Firmbase → |
| ContentViews | 4 | 0.6% | — | — | View these companies in Firmbase → |
| Flying Pages | 2 | 0.3% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress plugins system shifts with company size: among UK Food Service with under 10 employees, Site Kit leads at 31.7% of the 278 with a detectable system; among UK Food Service with 10–50 employees, Site Kit leads at 31.5% of the 365 with a detectable system; and among UK Food Service with over 50 employees, Site Kit leads at 41.8% of the 55 with a detectable system.
Under 10 employees
31.7% of band
This band covers 278 detected companies, all very small employers by definition. Site Kit has the largest share at 31.7%, with the rest split across other WordPress plugins.
10–50 employees
31.5% of band
This is the largest employee band, with 365 detected companies. Site Kit has the largest share at 31.5%, while mid-sized food service employers remain spread across the wider 21-system plugin field.
Over 50 employees
41.8% of band
This smaller band has 55 detected companies. Site Kit’s share rises to 41.8%, making the larger-employer pattern more concentrated than the two smaller bands.
How WordPress plugins usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Food Service by WordPress plugins
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Frequently asked questions
What is the most-used WordPress plugins among UK food service companies?
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