WordPress themes Used by UK Field Services Companies: Market Share (2026)
Detected WordPress theme usage across 1,259 of 248,331 trading UK field services companies, with Kadence WP holding the largest share at 17.5%.
Among 248,331 trading UK field services companies, 1,259 have a detectable WordPress theme, with 27 systems in use. Kadence WP has the largest detected share at 17.5% (220), ahead of BeTheme at 13.3% (167).
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The middle of the market is tightly spaced: GeneratePress accounts for 7.8% (98), Avada 7.6% (96), aThemes 5.8% (73), Genesis theme 5.4% (68), Blocksy 4.9% (62), and Astra 4.6% (58). Nineteen further systems cover 429 companies, so a sizeable share of usage sits outside the profiled themes.
Kadence WP is first in each employee band, with 17.3% among Under 10 employees, 18.3% among 10–50 employees, and 14.8% among Over 50 employees. The pattern suggests a small-company market where theme choice remains dispersed rather than concentrated around one system.
1,259
field services with detected WordPress themes
Of 248,331 UK field services
0.5%
Detection rate
2026
27
Systems detected
In this category
17.5%
Leader share
Kadence WP
UK Field Services WordPress themes market share
Share of the 1,259 UK Field Services with a detectable system. As of June 2026.
WordPress themes compared
| System | UK Field Services | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Kadence WP | 220 | 17.5% | 6 | 10.9% | Six-employee firms, 17.5% share |
| BeTheme | 167 | 13.3% | 6 | 12.6% | Six-employee firms, 13.3% share |
| GeneratePress | 98 | 7.8% | 6 | 11.2% | Six-employee firms, 7.8% share |
| Avada | 96 | 7.6% | 6 | 12.5% | Six-employee firms, 7.6% share |
| aThemes | 73 | 5.8% | 6 | 13.7% | Six-employee firms, 5.8% share |
| Genesis theme | 68 | 5.4% | 7 | 4.4% | Seven-employee firms, 5.4% share |
| Blocksy | 62 | 4.9% | 5 | 25.8% | Five-employee firms, 4.9% share |
| Astra | 58 | 4.6% | 6 | 12.1% | Six-employee firms, 4.6% share |
| HashThemes Total | 49 | 3.9% | — | — | View these companies in Firmbase → |
| ThemeIsle | 49 | 3.9% | — | — | View these companies in Firmbase → |
| Enfold | 38 | 3% | — | — | View these companies in Firmbase → |
| Qode Interactive | 38 | 3% | — | — | View these companies in Firmbase → |
| ThemeGrill | 32 | 2.5% | — | — | View these companies in Firmbase → |
| VamTam | 26 | 2.1% | — | — | View these companies in Firmbase → |
| Understrap | 24 | 1.9% | — | — | View these companies in Firmbase → |
| ThemeNectar | 22 | 1.7% | — | — | View these companies in Firmbase → |
| Hestia | 22 | 1.7% | — | — | View these companies in Firmbase → |
| The7 | 22 | 1.7% | — | — | View these companies in Firmbase → |
| ExtendThemes Mesmerize | 19 | 1.5% | — | — | View these companies in Firmbase → |
| GoDaddy Go | 18 | 1.4% | — | — | View these companies in Firmbase → |
| ThemeREX | 18 | 1.4% | — | — | View these companies in Firmbase → |
| Phlox | 16 | 1.3% | — | — | View these companies in Firmbase → |
| ThemeMove | 16 | 1.3% | — | — | View these companies in Firmbase → |
| PressMaximum Customify | 14 | 1.1% | — | — | View these companies in Firmbase → |
| XTemos | 11 | 0.9% | — | — | View these companies in Firmbase → |
| Jupiter | 11 | 0.9% | — | — | View these companies in Firmbase → |
| WPZOOM | 6 | 0.5% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress themes system shifts with company size: among UK Field Services with under 10 employees, Kadence WP leads at 17.3% of the 898 with a detectable system; among UK Field Services with 10–50 employees, Kadence WP leads at 18.3% of the 334 with a detectable system; and among UK Field Services with over 50 employees, Kadence WP leads at 14.8% of the 27 with a detectable system.
Under 10 employees
17.3% of band
Under 10 employees accounts for 898 companies with a detectable theme. Kadence WP is first at 17.3%, while the rest of usage is spread across the 27-system field.
10–50 employees
18.3% of band
10–50 employees covers 334 field services companies with a detectable theme. Kadence WP is first at 18.3%, close to its overall 17.5% share.
Over 50 employees
14.8% of band
Over 50 employees is a small detected segment at 27 companies. Kadence WP remains first at 14.8%, but the low count makes the band more exposed to movement as detections change.
How WordPress themes usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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