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D2C Companies in Liverpool: 39 Active Firms (2026)
D2C companies in Liverpool sell consumer products through owned digital channels across the city and surrounding metropolitan area.
Buying power tends to sit with founders, ecommerce directors, merchandisers and operations leads rather than wholesale account teams. The better-fitting businesses are brand owners with control over fulfilment, customer acquisition, pricing and post-purchase contact, usually selling to individual consumers through short-cycle basket, repeat-purchase or subscription models. Supplier relationships often touch performance marketing, payments, inventory planning, outsourced warehousing and customer service tooling. Commercially, engagements are usually judged on conversion, repeat order behaviour, fulfilment reliability and margin control rather than on long enterprise procurement cycles.
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Liverpool has 39 active D2C companies in this cohort, making it a small local market rather than a broad retail cluster. Reported employment totals 289 people, so the visible footprint is closer to lean brand operations than to large warehouse-led retail. That shape matters for researchers: many firms are likely to combine ecommerce management, customer support, supplier coordination and fulfilment oversight inside compact teams, with specialist buying concentrated around paid acquisition, stock flow, product presentation and retention.
Consumer-facing product sellers face a more mixed compliance burden than many software-only firms: product labelling, returns handling, privacy consent, payment security and claims made in advertising all sit close to the operating model. Market structure is also shaped by platform dependence, even where the brand keeps ownership of the customer relationship; paid acquisition costs, parcel-carrier performance and inventory risk can affect viability as much as product-market fit. For Liverpool operators, the compliance profile is national rather than city-specific, and lean teams tend to spread responsibility across founders, ecommerce staff and operations managers rather than dedicated legal functions.
Scale-up paths appear selective. The cohort tends to favour owned customer relationships and lean execution, which can suit specialist consumer products but leaves less room for error when acquisition costs rise or stock turns slow. Larger retailers and marketplaces can absorb margin pressure more easily, while smaller D2C brands often have to choose between deeper product focus, wholesale partnerships, subscription mechanics or controlled geographic expansion. Consolidation has been more plausible where a buyer can add audience, fulfilment capability or category expertise, rather than where a brand is still dependent on short bursts of paid traffic.
39
Active firms
2026
1
£5M-plus firm
reported revenue
2
Newer incorporations
since 2022
Key facts
About 2% of the trading cohort reports turnover above £5M (1 of 39 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
D2C sellers use owned digital channels, reducing reliance on wholesale and marketplace distribution.
The model brings brand, e-commerce, fulfilment and customer-retention economics into the same operating unit.
Margins and working-capital needs can differ from conventional retail because fulfilment sits inside the operating model.
Liverpool’s metropolitan-area D2C scene is weighted towards small and lower mid-market operators rather than national retail groups.
Top Liverpool D2C companies
Crosby Coffee Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRoasts speciality coffee and sells beans and blends through an online shop, subscriptions, and wholesale supply. Also sells brewing equipment and merchandise, supplies coffee to offices and…
Serves home coffee drinkers, gift buyers and barista course attendees, especially around Liverpool, plus businesses including offices and hospitality operators using wholesale supply, subscriptions…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
TPW GLOBAL LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsActs as a holding company and sells protein powders, supplements and sports nutrition products under the The Protein Works brand, supplying products designed for fitness, performance and dietary…
Financial Health
StableStable · -67% CAGR over 4y
Location
Liverpool Coffee Roasters Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRoasts and sells speciality coffee beans sourced from multiple producing countries. Supplies whole or ground coffee via online shop, subscriptions and wholesale, and sells brewing equipment and…
Serves UK coffee drinkers buying online, gift and subscription customers, and wholesale buyers such as cafés, hospitality venues and retailers seeking speciality coffee supplies.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
LSA International
Designs and sells handmade glassware and porcelain tableware, including wine and champagne glasses, tumblers, decanters, vases, planters and serving pieces. Offers collections for dining, drinkware…
Sells mainly to consumers shopping online for contemporary homeware and gifts, including homeowners and gift buyers interested in table settings, drinkware, vases, planters and interior accessories.
Location
FRENSON LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSells orienteering equipment and sports apparel through an online store, including thumb compasses, compass accessories, running tights, shirts, socks, and nylon pants designed for orienteering and…
Targets individual orienteering competitors, runners and outdoor sport enthusiasts shopping online for race-focused gear, including both men’s and women’s apparel customers.
Financial Health
StableStable · 0% CAGR over 2y
Location
Silver Fingerprint Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and produces personalised solid silver jewellery incorporating customers’ fingerprints, handprints, footprints, handwriting and drawings. Sells items such as necklaces, pendants, charms,…
Sells to consumers buying personalised silver jewellery, including families, parents, couples and gift buyers seeking items based on fingerprints, handprints, footprints, handwriting or children’s…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
MY HOME ROCKS ONLINE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOnline retailer of home furniture and décor, selling sofas, armchairs, beds, tables, lighting, rugs and home accessories. Also offers bedding, bathroom textiles, candles, decorative objects and…
Serves UK consumers and homeowners furnishing living rooms, dining rooms, bedrooms and bathrooms, including shoppers seeking branded homewares, décor and furniture online or via a showroom.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
RAW TO YOUR DOOR LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSells raw, dry and cooked dog food, treats and feeding products through an online shop. Offers branded raw meat meals, bulk boxes, sausages, nuggets and supplements for dogs, with options to build…
Serves UK dog owners and pet owners buying raw, dry and bulk dog food online, including customers seeking breed- or diet-specific products, treats and regular home delivery.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 4y
Location
Hivibenutrition Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides plant‑based meal preparation services, juice cleanses and nutrition programmes. Sells vegan and gluten‑free ready meals, drinks and cleanse packages through an online shop, and offers meal…
Serves health-conscious consumers seeking plant-based, vegan and gluten-free nutrition options, including people interested in juice cleanses, meal prep, detox programmes and holistic wellness…
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
Oriental Supply (UK) Ltd
Trajectory
1y · 2025–NowOnline retailer of craft and jewellery‑making supplies, including semi‑precious gemstone beads, pearls, sterling silver and gold‑filled findings, wool felt balls and shapes, threads, cords, and…
Serves UK-based hobby crafters, jewellery makers, designers and small craft businesses buying materials online for beadwork, felt crafts, origami and handmade projects.
Financial Health
Insufficient historyInsufficient history
Location
OPTIC 3D SOLUTIONS LIMITED
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsDesigns and sells prescription and non‑prescription 3D glasses for cinema and home 3D systems including RealD, MasterImage and passive 3DTVs. Also supplies interchangeable polariser frames,…
Serves consumers who watch 3D films, sports or passive 3DTV, especially prescription glasses wearers seeking cinema and home viewing options, plus viewers needing non-prescription or 2D conversion…
Financial Health
StrongStrong · Growing · 7% CAGR over 1y
Location
Operates an online retail platform selling designer clothing, shoes, accessories and beauty products for women and men from multiple fashion brands, offering seasonal collections, new arrivals and…
Targets fashion-conscious online consumers, mainly women but also men, seeking designer and trend-led apparel, shoes, accessories and beauty products, including occasion, festival, holiday and…
Location
Elligance Wholesale Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsRetailer of fragrance and home scent products including candles, wax melts, reed diffusers, room and linen sprays, humidifier fragrance liquids, car air fresheners, cleaning products, and bath and…
Sells mainly to consumers seeking home fragrance, cleaning scent, bath and body, car fragrance, and gift products for personal use or gifting through an online retail store.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProduces small-batch craft gin using traditional copper still distillation and botanical blends. Operates a distillery and bar offering tastings and private event hire, and sells bottled gin through…
Serves adult gin consumers, online shoppers seeking delivery or click-and-collect, and local visitors booking distillery bar tables or private events in Liverpool.
Financial Health
StableStable
Location
BRIMSTAGE BREWING CO. LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsBrews and sells craft beers including ales, stout, lager and IPA. Produces varieties such as Trapper’s Hat, Sandpiper and Rhode Island Red, supplying pubs and offering direct online sales with…
Serves beer drinkers in Wirral and mainland UK through online orders and home delivery, alongside local pubs and trade customers stocking cask and packaged beers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
West Coast Coffee Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsRoasts and sells small-batch artisan coffee beans and flavoured blends through an online shop, with delivery and membership offers. Also provides coffee brewing classes and sells brewing equipment,…
Sells mainly to consumers and home coffee drinkers seeking café-style coffee, online ordering, gifts, memberships, and brewing classes, with some reach through local retail customers.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
Location
Massey & Cross Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsOperates a butcher’s shop, delicatessen and wine merchant, selling fresh beef, pork, lamb, poultry, sausages and bacon alongside cheeses, cured meats, pies, bakery items, condiments and a range of…
Serves local consumers in Heswall and the Wirral, including household shoppers and online customers buying from an independent butcher, delicatessen and wine merchant.
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProduces and sells raw dog food products including frozen meat minces, bundles and treats. Operates an online store offering DEFRA‑approved raw pet food and subscription options with frozen home…
Serves dog owners seeking raw feeding options, including subscription customers, and trade stockists or retailers looking to carry frozen raw dog food.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
RIVERSIDE SPIRITS LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProduces and sells small-batch infused liqueurs and flavoured spirits, including gin, vodka, rum and whisky liqueurs. Offers bottled products and gift sets through an online shop, with cocktail…
Sells primarily to adult consumers buying spirits and alcohol gifts online, including shoppers treating themselves or loved ones, with additional reach through retail stockists.
Financial Health
StableStable · -9% CAGR over 3y
Location
ADAM OF LONDON LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDesigns and sells mod‑inspired menswear, including suits, jackets, coats, shirts, knitwear, trousers, and accessories. Offers ready‑to‑wear garments made from wool and mohair fabrics through retail…
Serves B2C menswear customers interested in Mod-inspired British tailoring, including wedding and occasionwear buyers, online shoppers and store visitors; also appears to accommodate wholesale trade…
Financial Health
WeakWeak · -76% CAGR over 3y
Location
HUSH DESIGNS LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDesigns and sells women's clothing, footwear and fashion accessories through an online retail platform. Product range includes dresses, denim, knitwear, jackets, loungewear, bags, jewellery, scarves…
Serves individual consumers, primarily women shopping online for casual fashion, denim, loungewear, workwear, shoes, accessories and gift cards.
Financial Health
StrongStrong · Hiring · 44% CAGR over 3y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an e-commerce store selling women's fashion items, including knit dresses, knit crop tops and skirts. Products are offered for purchase online through a Shopify-based website with shopping…
Sells direct to online retail consumers shopping for knit fashion apparel, including dresses, crop tops and skirts.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
Whieldons Butchers Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates a butcher’s shop and online store selling fresh meat products including beef, pork, lamb, poultry, sausages, bacon and gammon. Also supplies cooked meats, pies, ready meals, eggs and dairy…
Sells primarily to UK consumers and households buying butcher’s meat and prepared foods online, with nationwide shipping, local delivery and click-and-collect; also targets pet owners and…
Financial Health
StableStable · -7% CAGR over 4y
Location
Lucy Lou Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRetailer of women's clothing, footwear and fashion accessories through a boutique and online store. Sells dresses, tops, knitwear, jeans, loungewear, trainers, sandals, bags and belts, with product…
Sells directly to women consumers shopping for fashion, footwear and accessories, including a broad age range and plus-size customers, with inclusive clothing sizes from 6 to 24.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
DOOGLESDONUTS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProduces handcrafted donuts and baked sweet treats, selling them through online orders and postal delivery boxes as well as direct retail sales of freshly baked donuts via its website and shop.
Serves consumers seeking handcrafted donuts by nationwide postal delivery, as well as local walk-in customers visiting for warm, freshly baked treats.
Financial Health
StableStable
Location
TURTLE WAX EUROPE LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsMarkets and distributes branded automotive cleaning and detailing products, including car wash solutions, waxes, sealants, wheel and tyre cleaners, interior cleaners, restoration products, and car…
Serves vehicle owners and car-care enthusiasts shopping direct online, plus professional valeters, detailers and automotive retail/distribution partners across EMEA.
Financial Health
WeakWeak · -90% CAGR over 2y
Location
WILLIAM FOX DRINKS CO LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsManufactures and sells flavoured syrups for coffee and cocktails, including colourless gomme syrups made with acacia gum. Offers a wide range of flavours such as vanilla, caramel and fruit varieties,…
Serves bars, bartenders, cafés, coffee shops and drinks trade wholesalers, alongside consumers buying cocktail and coffee syrups online worldwide.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
Coco Boutique Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online fashion boutique selling designer clothing, footwear and accessories. Product range includes dresses, blouses, knitwear, shoes, bags and jewellery, along with beauty products,…
Sells directly to consumers shopping for designer women’s fashion, footwear, bags, jewellery, beauty products and gifts, including occasionwear, holiday clothing and gift vouchers.
Financial Health
WeakWeak · -9% CAGR over 2y
Location
RAW 4 PAWS LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSupplies raw pet food and related products for dogs and cats through an online shop. Offers frozen raw meals, bones, treats, dry and cold‑pressed food, supplements, and pet care items, with…
Serves pet owners, especially dog and cat owners seeking raw food, natural treats, supplements and pet supplies, with local delivery to CH postcodes and advice for owners switching pets to raw…
Financial Health
StableStable · 0% CAGR over 4y
Location
CCCO INTERIORS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides interior design and styling services and sells home furnishings including furniture, lighting, accessories and homeware. Produces handmade cushions and supplies made-to-measure curtains,…
Serves consumers furnishing or restyling their homes, including shoppers for bespoke soft furnishings, homeware and gift cards, and homeowners seeking interior styling support.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
Aquasource Products Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSupplies equipment and consumables for koi ponds and water gardens, including filtration systems, filter media, koi food, water treatments, water testing kits, pumps, UV clarifiers, hoses, pipe…
Serves UK koi keepers, garden pond owners and aquatic hobbyists, as well as aquatic and pet retail stockists supplying pond-care customers.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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How Liverpool D2C companies work and how to sell to them
What they do
D2C businesses earn mainly from product margin, rather than licence fees or long service retainers. Revenue usually comes through owned ecommerce checkouts, repeat-purchase flows, bundles, limited drops or replenishment subscriptions, with discounting used carefully because acquisition and fulfilment costs sit close to gross profit. The commercial unit is often a basket or repeat customer, not an enterprise account. Product shape is mostly physical goods wrapped in brand, content, packaging, payments, stock planning and post-purchase service. In Liverpool, the better-fit targets tend to look like compact brand operators: commercial, marketing and operations work sits close together, and spend is assessed against conversion, retention, returns and cash tied up in inventory.
Who they sell to
Their end customers are usually individual consumers buying through short online journeys, with some brands adding wholesale, marketplaces or corporate gifting as secondary channels. Consumer decisions are low-procurement and often shaped by search, social proof, email, paid media, price, delivery promise and returns terms. For B2B sellers approaching these firms, the internal buyer is more likely to be a founder, ecommerce lead, operations manager, merchandiser or finance owner than a formal procurement team. Typical vendor selection is direct and evidence-led: a short trial, a monthly retainer, usage-based software, project work, or a supplier switch justified by margin, retention or operational time saved.
What they buy
Most D2C firms tend to spend on the trading stack around the storefront: payments, checkout optimisation, email and customer messaging, CRM, analytics, attribution, stock forecasting, returns management and customer support. Operational buying can include fulfilment partners, parcel services, packaging, product photography, creative production, performance marketing, accountancy, tax, legal advice, insurance and recruitment for ecommerce or operations roles. As order volumes rise, security, privacy consent, finance reporting and inventory controls become harder to manage informally. Smaller Liverpool teams are likely to prefer tools and services that fit existing workflows, reduce manual reconciliation and show a clear link to cash collection, delivery reliability or repeat order behaviour.
Why and how to sell to them
D2C buyers tend to evaluate vendors when margins are being squeezed by paid acquisition, carrier costs, discounting, returns or stock misreads. Other triggers include a new product range, a move to subscription selling, a change in fulfilment model, a senior ecommerce hire, fundraising, or evidence that customer service and finance teams are relying on spreadsheets. Only one local firm is past £5M revenue, so many prospects may be careful on fixed commitments and more receptive to modular pricing, short pilots and case evidence from similar consumer-product categories. Outbound works better when it names an operating cost or revenue leak, rather than presenting a general retail growth pitch.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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