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E-commerce Companies in London: 22,000+ Active Firms (2026)
E-commerce companies sell goods or services through digital storefronts and online marketplaces, with this cohort based across London boroughs.
For suppliers and analysts, the buyer is rarely a single retail manager: decision-making usually spans marketing, merchandising, operations, finance and customer-service teams. Consumer-facing merchants dominate, but B2B wholesalers and digital-goods sellers also sit in the London cohort. Typical engagements are mid-market to enterprise in shape: catalogue migration, checkout conversion work, fulfilment integration, returns workflow and analytics stack review, rather than small brochure-site projects. Marketplace exposure also changes the operating model, with channel management, margin control and customer ownership sitting alongside the owned storefront.
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London has 22,343 actively trading e-commerce companies, giving the capital a sizeable concentration of online retail, marketplace and direct-to-consumer operators. Reported headcount within the cohort totals 4,288, pointing to a market where many firms remain lean despite running operations that can span acquisition, checkout, fulfilment and returns. The capital’s role is partly commercial: it concentrates brand, media, finance and logistics buying relationships, while physical warehousing and delivery capacity may sit outside the borough where the company is headquartered.
Retail-facing online sellers work within a mixed compliance stack rather than a single sector regulator. Consumer cancellation and returns duties shape post-purchase operations; privacy and marketing-consent rules affect acquisition; payment security and fraud controls sit around checkout; tax and customs treatment matters for cross-border orders. Physical goods add product safety, packaging and carrier-service obligations, while digital goods and subscriptions bring their own renewal, refund and access issues. For London firms selling through marketplaces as well as owned channels, platform terms can be as commercially important as formal regulation.
Further cohort formation appears likely to cluster at the asset-light end of the market. The London base tends to favour marketing-led brands, marketplace sellers and digitally native retailers that can test demand before taking on warehousing or store commitments. Scale remains harder: paid acquisition costs, return rates and fulfilment complexity can expose weak unit economics before revenue looks mature. Consolidation appears more plausible around category specialists, subscription-led models and operators with repeat-purchase behaviour. Data quality, consent management and customer-service automation are also moving from back-office concerns into board-level procurement decisions.
22,343
Active firms
2026
172
Above £5M
Companies over £5M revenue
9,727
Since 2022
Newer incorporations
Key facts
About 1% of the trading cohort reports turnover above £5M (172 of 22,343 firms) — the rest sits below that revenue band.
43% of the cohort was incorporated since 2022 (9,727 firms), so a sizeable share is in its first few filing cycles.
London e-commerce firms use digital storefronts and online marketplaces as their main route to customers.
The segment covers online retail, direct-to-consumer sales and marketplace-led distribution.
Operating models tend to mix stock-holding retail, marketplace operations and service-led commerce.
Top London E-commerce companies
MOTORWAY ONLINE LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online marketplace for selling used cars, connecting private vehicle owners with a network of car dealers who bid in auctions. Provides vehicle valuations, listing tools, dealer offers,…
Serves private vehicle owners in the UK looking to sell cars and a B2B network of verified car dealers seeking used vehicle stock through auctions.
Financial Health
StableStable · -35% CAGR over 5y
Location
Frank Smythson Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns, manufactures and retails luxury leather goods and stationery through online and retail channels, including bags, wallets, purses, notebooks, diaries, travel accessories and desk accessories,…
Sells primarily to affluent consumers and gift buyers, with ranges also aimed at professionals shopping for business, travel, desk and home use.
Financial Health
StableStable · -7% CAGR over 4y
Location
Crew Clothing
Trajectory
4y · 2019–NowFinancial sub-scores
Computed from 4 filingsDesigns and retails smart casual clothing and accessories for men, women and children through an online store and retail shops, including shirts, knitwear, dresses, outerwear, footwear, and…
Serves UK consumers shopping for smart-casual fashion, including men, women and children, through ecommerce and stores; also targets students, NHS staff and first responders with dedicated discounts.
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
Location
Polene UK Ltd
Trajectory
1y · 2025–NowDesigns and sells leather goods and accessories including handbags, wallets, belts, jewellery, and small leather items. Also offers leather stationery and decorative items such as baskets and leather…
Serves fashion-conscious consumers shopping online or in stores for handbags, jewellery and leather accessories, with storefronts and country-specific e-commerce across Europe, North America, the…
Financial Health
Insufficient historyInsufficient history
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and retails contemporary women’s clothing and accessories, including dresses, tops, denim, outerwear, shoes, and belts. Sells products through an e‑commerce website and branded boutiques, as…
Sells to consumers shopping for women’s luxury and contemporary fashion, primarily online, through boutiques and selected department stores, with UK and international delivery.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
MNG-MANGO U.K. LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and retails clothing, footwear and fashion accessories for women, men, teenagers and children through online stores and branded retail channels, offering seasonal apparel collections and…
Sells to UK consumers, with dedicated ranges for women, men, teenagers, children and households shopping online for fashion, footwear, accessories and home products.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
GO GROOPIE LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online deals marketplace offering discounted consumer products, travel packages and local experience vouchers. Lists items such as home goods, electronics, fashion and beauty products,…
Serves UK consumers seeking discounted everyday products, gifts, travel packages and local activities across categories such as home, fashion, beauty, fitness, electronics, kids’ items, pets and car…
Financial Health
DistressedDistressed · -12% CAGR over 4y
Location
CREOATE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
Location
Trajectory
5y · 2021–NowDesigns and sells fashion and lifestyle products including phone cases, clothing, bags, beauty items, and tech accessories. Operates an online retail store offering branded collections,…
Sells direct to consumers, primarily young women, students and gift shoppers interested in fashion, beauty, tech accessories and pop-culture licensed ranges, with a UK online retail focus.
Financial Health
Insufficient historyInsufficient history
Location
SELLERX ONE LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsAcquires and operates consumer product brands originally built on online marketplaces, expanding them into omnichannel retail businesses. Manages product development, marketing, partnerships, and…
Serves consumers through ecommerce marketplaces and national retailers across categories including outdoor gear, beach products, food and drink, gardening kits and vinyl accessories.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
Pepe Jeans London Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDesigns and sells denim-focused apparel and fashion products for men, women and children, including jeans, shirts, dresses, jackets, footwear, bags and accessories, offered through branded retail…
Sells directly to consumers shopping fashion and lifestyle products, targeting women, men and children. Serves retail customers buying jeans, clothing, footwear, bags and accessories through its…
Financial Health
WeakWeak · Hiring · 4% CAGR over 3y
Location
SUIT SUPPLY UK LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsRetailer of men's formalwear and business clothing, including suits, tuxedos, jackets, shirts, trousers, shoes and accessories. Offers made‑to‑measure and custom tailoring, alterations, and online…
Serves male consumers shopping online or in-store for business, wedding, black-tie and resort occasions, including grooms, wedding guests and men seeking custom-fit formalwear and wardrobe staples.
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
JACKSON'S FULHAM LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOnline retailer of art materials, supplying oil, acrylic and watercolour paints, brushes, canvases, papers, painting mediums, and tools. Offers products from multiple brands along with drawing,…
Sells to artists, art students, illustrators, creative professionals, hobbyists and studios buying art materials online, primarily in the UK with international shopping options.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
THE CONRAN SHOP LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsRetailer of contemporary furniture, lighting, tableware and home accessories. Offers sofas, tables, chairs, rugs, cushions and decorative items, including products designed in-house by TCS Studio,…
Sells to design-conscious consumers buying premium furniture, lighting and home accessories for their homes, and also serves trade buyers via wholesale and trade channels. Targets residential…
Financial Health
HealthyHealthy · -85% CAGR over 3y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online marketplace for buying and selling vintage and antique furniture and homeware, including lighting, art, rugs and decor. Connects independent dealers and sellers with consumers…
Serves consumers and interior buyers seeking vintage and antique furniture, homeware, lighting, art and rugs, alongside dealers and sellers listing items on its marketplace.
Financial Health
DistressedDistressed · -26% CAGR over 2y
Location
SEASON COOKSHOP LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsRetailer of kitchenware and dining products including cookware, bakeware, knives, utensils, tableware, and food preparation tools. Sells branded cooking equipment, kitchen textiles, and homeware…
Sells to consumers and gift buyers seeking kitchen, baking, dining, bar and homeware products, with an emphasis on shoppers using its London stores and online shop.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
NOBODY'S CHILD LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, tops, knitwear, trousers, shoes and occasionwear, with collections such as petite,…
Sells direct to consumers shopping for womenswear, including petite, maternity-friendly and extended-size customers, plus shoppers buying occasion, bridal, bridesmaid and wedding guest outfits.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 2y
Location
DOCKER (UK) LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling men’s and women’s clothing, including chinos, trousers, shirts, jackets, dresses and accessories. Offers branded apparel collections and seasonal styles…
Sells directly to UK retail consumers shopping online for men’s and women’s casual, office and everyday clothing, especially chinos, khakis, trousers, tops, outerwear and accessories.
Financial Health
StrongStrong · Hiring · 15% CAGR over 5y
Location
BLUE VANILLA CLOTHING LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and retails women’s fashion clothing and accessories through an online store, including dresses, tops, knitwear, trousers, skirts, jumpsuits, outerwear and footwear, with seasonal collections…
Sells directly to female consumers shopping for on-trend women’s fashion, including curve customers, across the UK and international markets. Targets individuals buying dresses, knitwear, workwear,…
Financial Health
DistressedDistressed
Location
CURIO SPACE LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail platform selling designer furniture, lighting, tableware, home accessories, and art pieces from various makers and brands, with purchasing options and trade accounts for…
Serves affluent consumers and interior design professionals, with a trade programme for designers, architects and other design-sector buyers across multiple international markets.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
LYHFL LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsProvides handmade and bespoke furniture including sofas, armchairs, beds, sofa beds, footstools and mattresses, along with cushions and homewares. Sells products online and through showrooms,…
Serves private homeowners and design-led consumers furnishing homes, alongside trade customers such as interior designers seeking bespoke furniture and homewares.
Financial Health
StrongStrong · Growing, Hiring · 31% CAGR over 2y
Location
IZZIE & OLLIE LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsRetailer of maternity clothing and accessories sold online, including dresses, tops, jeans, knitwear, loungewear and workwear. Focuses on environmentally and socially responsible womenswear and also…
Sells direct to consumers, targeting expectant mothers and pregnant women seeking environmentally and socially conscious maternity wear for everyday, work, occasion and holiday use.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
Myemarket Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProcures and distributes FMCG, grocery, health and beauty products for brands, selling them across online marketplaces including Amazon, Walmart, TEMU, TikTok Shop and eBay. Manages fulfilment, FBA…
Serves B2B FMCG, grocery, health and beauty brands and suppliers, including confectionery, beverages and snack producers seeking sales across Amazon and other global marketplaces.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
King & Tuckfield Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and sells menswear and womenswear clothing, including knitwear, shirts, trousers, outerwear, and denim. Produces seasonal and core collections focused on everyday garments and fabrics such as…
Sells direct to consumers seeking premium menswear and womenswear, particularly style-conscious adults looking for durable everyday wardrobe pieces across knitwear, shirting, trousers, denim and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Optical Center UK Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online retail store selling prescription eyeglasses, sunglasses and contact lenses from multiple brands. Also offers coloured lenses, lens care products, hearing aids and related…
Sells directly to UK consumers buying prescription glasses, sunglasses, contact lenses and hearing aids online, including men, women, children and contact lens wearers seeking branded eyewear.
Financial Health
WeakWeak · Hiring · 85% CAGR over 2y
Location
COLE HAAN UK LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsOperates an online retail store selling footwear, bags, and accessories for men and women, including trainers, boots, oxfords, golf shoes, handbags, wallets and outerwear, along with shoe care…
Sells direct to UK consumers shopping for men’s and women’s footwear, bags, accessories and outerwear, including workwear, golf, running and occasion styles.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
Easylife Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsRetailer selling household, garden and lifestyle products through online and catalogue channels, including cleaning tools, kitchen gadgets, garden equipment, mobility aids, health products, clothing…
Sells directly to UK consumers and households, particularly catalogue and online shoppers seeking home, garden, motoring, health, wellbeing and mobility products, including older adults needing…
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
SOLOMON GLOBAL LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsSells physical gold and silver bullion products online, including investment coins and bars from various mints. Provides e‑commerce purchasing, secure payment processing, and insured delivery of…
Serves private customers and retail investors in the UK seeking physical precious metals, including gold and silver bullion, coins and limited-edition collectible coins.
Financial Health
StableStable · -60% CAGR over 3y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling alcoholic and non‑alcoholic beverages. Offers spirits, wine, beer, cider, champagne, soft drinks, and bar accessories, with options for bulk purchases, mixed…
Targets UK consumers and bulk buyers purchasing drinks online, including shoppers buying alcohol, soft drinks, bar essentials and gift sets for personal use or gifting.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Luggage Superstore Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates an online retail store selling luggage and travel bags, including suitcases, cabin bags, backpacks, business bags, and travel accessories from brands such as Samsonite, American Tourister,…
Sells primarily to consumers buying luggage, cabin bags, business bags and travel accessories for leisure or business travel, including airline-specific cabin bag shoppers and gift buyers. Also…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
Panda Life Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDesigns and sells bamboo-based sleep products including mattresses, mattress toppers, pillows, duvets, bedding sets and bath textiles through an online store, along with children’s bedding and sleep…
Sells primarily to UK consumers and households shopping online for sleep and home textiles, including adults, parents buying kids’ and baby ranges, and gift buyers; also supports international…
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
Location
WOB UK LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail platform selling second-hand books and media. Buys used books from the public and resells them through its website, offering a large catalogue across fiction, non-fiction,…
Sells primarily to consumers buying affordable second-hand books, textbooks, children's books, rare books and music online. Also serves individuals looking to sell unwanted books for cash, with a…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsOperates an online retail store selling homeware products including tableware, cookware, kitchen utensils, small kitchen appliances, bedding, bath accessories, decorative items, and rugs, offering…
Serves UK consumers and households shopping online for home, kitchen, dining, bedding and décor products, with additional pathways for wholesale buyers and franchise applicants.
Financial Health
StableStable · -16% CAGR over 3y
Location
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates an online retail store selling home, garden and leisure products, including outdoor furniture, BBQ equipment, garden structures, tools, storage solutions, lighting, office furniture, and…
Sells primarily to UK consumers and households shopping online for garden, patio, home, office, DIY/workshop and leisure items, including homeowners, renters, gardeners and home-office users.
Financial Health
StrongStrong
Location
Hunters Quest Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and sells printed apparel and merchandise through multiple e‑commerce brands and online marketplaces. Develops designs based on social trends and manages order processing, production, and…
Sells to consumers via international online marketplaces and e-commerce brands, with additional B2B relationships involving brand and licence partners in merchandising retail.
Financial Health
StableStable · Hiring · 41% CAGR over 4y
Location
UK TRADE LINE LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online trade marketplace supplying consumer electronics, appliances and general merchandise. Products include smartphones, TVs, laptops, CCTV cameras, gaming consoles, tools, home…
Serves trade customers and business account holders seeking discounted ranges across CCTV/security, electronics, appliances, gaming, tools/building, home/outdoor, clothing, jewellery, and health and…
Financial Health
StrongStrong · Growing, Hiring · 124% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online retail store selling mobile phones, tablets, laptops, video game consoles, smartwatches, headphones, and related accessories. Also offers device trade‑in services and sells…
Serves UK retail consumers buying consumer electronics, including mobile phone users, laptop and tablet buyers, gamers, smart home shoppers, and customers trading in devices.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
Location
PREFIX SOLUTIONS LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRetailer and distributor of household goods, hardware and toys, sourcing products from UK and international suppliers. Supplies everyday items and seasonal merchandise for occasions such as…
Serves UK households and independent stores seeking household goods, hardware, toys, party and seasonal products, including pound lines and higher-quality items.
Financial Health
StableStable · -8% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOnline retailer of golf equipment and apparel. Sells golf clubs, balls, bags, trolleys, shoes, GPS devices, clothing and accessories from major brands through an e‑commerce store, with product ranges…
Sells to individual golfers and golf gift buyers, including men, women and juniors, primarily in the UK, through an online retail model.
Financial Health
HealthyHealthy
Location
ARLETTIE LONDON LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOrganises private and online sample sales for luxury and fashion brands, allowing members to purchase discounted clothing, accessories and lifestyle products through limited‑time events held in…
Serves luxury and fashion brands, plus consumer members and shoppers seeking private sample-sale access online and in Paris, London, Milan and New York City.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
Location
UNIVERSAL LIQUORMART (LONDON) LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates retail shops and an online store selling alcoholic and non‑alcoholic beverages, including beer, cider, wine, champagne, spirits, liqueurs, ready‑made cocktails, mixers, syrups, water, and…
Sells primarily to adult consumers in London and online, including drinkers, home entertainers and gift buyers shopping for alcohol, alcohol-free drinks, mixers and gift packs.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
BEDS AND FURNITURE LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates an online retail store selling beds, mattresses, sofas, headboards, and bedroom and living room furniture. Also offers rugs, lighting, and flooring products, with consumer finance options…
Serves UK consumers and households furnishing bedrooms, living rooms and dining areas, including online and in-store shoppers seeking home furniture, mattresses, sofas, rugs, lighting and flooring.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
Case Furniture Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and manufactures contemporary furniture in collaboration with external designers. Produces and sells products including sofas, tables, chairs, beds, desks, shelving, storage units, and…
Sells to consumers furnishing homes and outdoor spaces, plus trade professionals such as interior designers and specifiers. Serves UK online shoppers, with international ecommerce options indicated.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
Paperflow Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies office products and workplace equipment through an online catalogue, including stationery, paper, envelopes, packaging materials, ink and toner, office furniture, printers, shredders, safety…
Sells to UK businesses, offices and organisations purchasing workplace, facilities, furniture, technology, mailroom, cleaning, catering and safety supplies through an online trade-style catalogue.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
Health Zone Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling health supplements, vitamins, herbal remedies and natural skincare products. Offers products including amino acids, probiotics, essential fatty acids,…
Serves UK consumers shopping online for health and wellness products, including adults, parents, men’s grooming buyers, skincare shoppers, and people seeking supplements for specific conditions or…
Financial Health
StableStable · -4% CAGR over 4y
Location
Cult Furniture Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsImports and retails furniture and home furnishings through an online store, including dining chairs, tables, sofas, stools, storage units, lighting, garden furniture, and decorative accessories such…
Sells mainly to consumers furnishing homes and gardens, including homeowners and renters buying dining, office, bedroom, living room and outdoor furniture, lighting and home décor.
Financial Health
HealthyHealthy · Profitable · -6% CAGR over 4y
Location
Stussy UK Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDesigns and sells streetwear clothing and accessories through its online store, including T‑shirts, hoodies, sweatshirts, jackets, pants, denim, headwear, sunglasses and other branded apparel items.
Serves B2C streetwear and casual fashion consumers shopping online, including UK customers and international buyers across multiple countries.
Financial Health
WeakWeak · 2% CAGR over 3y
Location
Showcase Group Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOrganises members-only luxury fashion sample sale events, partnering with brands and designers to sell past-season stock, samples and excess inventory at discounted prices through time‑slot in-store…
Serves fashion-conscious consumers seeking members-only luxury sample sales, alongside global fashion houses, brands and designers looking to reach shoppers through online and in-store events.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 5y
Location
Building Materials Wholesale Ltd
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsOperates online retail stores selling building materials and supplies, including sheet materials, insulation products, drylining materials and bricks. Provides e‑commerce ordering and delivery of…
Serves businesses of every size in the UK construction and building trades, including buyers for building sites, as well as DIY consumers and homeowners buying online.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
TRADE ELECTRICAL DISTRIBUTORS LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSupplies electrical installation products through a wholesale and online store, including power cables, EV charging equipment, switchgear, fuse boards, wiring accessories, cable management systems,…
Serves electricians, electrical contractors, EV charger installers and trade businesses across London and beyond, including trade buyers working on electrical installation, maintenance and urgent job…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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How London E-commerce companies work and how to sell to them
What they do
London e-commerce companies usually earn revenue from product margin, transaction fees, subscriptions, marketplace commission or digital access charges. Physical-goods sellers price at SKU and order level, with delivery, returns and promotional funding affecting realised margin. Digital-goods sellers may use subscriptions, usage allowances or licence-style access, while marketplace operators often monetise seller services as well as buyer demand. The operating product is not just a website: it is a catalogue, checkout, payments, fulfilment, customer-service and analytics operation. Smaller firms may test categories through marketplaces before investing in owned channels; larger operators usually run several channels and reconcile margin across them.
Who they sell to
Most London e-commerce firms sell either to consumers making self-serve purchases or to business buyers ordering replenishment, merchandise, supplies or digital products. Consumer sales are usually short-cycle, driven by search, paid media, email and marketplace discovery; decision-making is individual, with trust, price, delivery and returns terms carrying weight. B2B orders more often involve procurement, finance, operations and category managers, particularly where account pricing, credit terms, integration with purchasing systems or repeated fulfilment is required. Enterprise-style contracts are less common than transactional buying, but larger merchants may negotiate annual supply terms, marketplace agreements and logistics partnerships through direct sales or formal procurement.
What they buy
Most e-commerce firms tend to spend on commerce platforms, payments orchestration, fraud screening, customer-service tooling, marketing attribution, analytics, stock control, order management, carrier management and returns workflows. The supporting services layer is also wide: product photography, copywriting, paid media, search, conversion-rate testing, finance, tax, customs advice, legal review and interim operations support. Larger operators usually care about systems integration between storefront, warehouse, accounting and customer-service functions, because margin leakage often sits between teams rather than inside one tool. Security, cloud hosting, uptime monitoring and data governance become more relevant as checkout volume and customer records accumulate.
Why and how to sell to them
Buying intent usually appears when acquisition costs rise, returns become a board-level issue, a finance leader wants clearer margin reporting, or an operations team is preparing for a new warehouse, marketplace expansion or cross-border launch. Leadership changes in marketing, technology or operations can also reopen vendor shortlists. Sellers should avoid retail theatre and speak in unit economics: conversion rate, basket profitability, stock accuracy, refund cycle time, customer-service load and paid-media efficiency. London e-commerce buyers tend to respond better to evidence that a supplier can reduce operational friction without disrupting checkout, fulfilment or customer ownership.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in London
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Frequently asked questions
How many E-commerce companies are there in the London?↓
What counts as a E-commerce company in this list?↓
Which are the largest E-commerce companies in the London?↓
What do E-commerce companies in the London actually do?↓
How does London E-commerce compare internationally?↓
How is this list built and how fresh is the data?↓
How big are the typical E-commerce companies in the London?↓
Are these mostly new or established E-commerce companies?↓
What SIC codes does this use?↓
What buying signals should I look for?↓
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