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E-Commerce Companies in Swansea: 201 Active Firms (2026)
E-commerce companies in Swansea sell goods and services through online storefronts, marketplace channels and fulfilment operations across the city region.
Buying centres tend to sit around merchandising, performance marketing, payments operations, customer service and fulfilment, rather than a distinct technology buyer. The better-qualified Swansea cohort looks like commercially mature online retail: management or fulfilment capacity in the city region, sales across Wales and the wider UK, and repeat process for warehousing, returns and service queries rather than online orders treated as an adjunct to a shop floor. Customer bases are mostly consumer-facing, though some models lean into trade accounts, digital goods or mixed retail and wholesale. Engagement value tends to be built through basket frequency, range breadth and logistics reliability, not long enterprise contracts.
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Swansea has 201 actively trading e-commerce companies in this list. Reported headcount across the cohort is 1,266 people, which suggests the employment footprint is not limited to micro-merchants and owner-managed storefronts. Scale is uneven: 7 firms have turnover above £5M, while 66 have been incorporated since 2022. That mix points to a market with a broad base of younger operators and a much smaller layer of revenue-proven retailers, likely spanning home-based merchants, fulfilment-led sellers and online brands with management functions still anchored in the city region.
Operating constraints are mostly horizontal retail obligations rather than a Swansea-specific licensing regime. Sellers need processes for clear pricing, delivery promises, cancellation and refund handling, product claims, age-restricted goods where relevant, and the custody of customer information. Payments add another layer: many merchants rely on regulated payment partners, but complaints, chargebacks and fraud controls still land operationally with the retailer. Market structure also matters. Online sellers can look asset-light from the outside, yet margins are often tied to courier terms, storage costs, returns rates and the cost of acquiring traffic through paid channels.
Future expansion appears likely to favour operators with repeat-purchase categories, defensible sourcing and tighter control over fulfilment economics. Younger Swansea retailers may find it easier to test demand online than to build durable margin once advertising, delivery and returns are counted. Consolidation tends to follow from that pressure: capable smaller sellers become acquisition targets, while less differentiated storefronts drift towards marketplace dependency or closure. The more durable part of the cohort is likely to be operationally disciplined rather than purely brand-led, with technology used to improve stock visibility, service response and cash conversion.
201
Active firms
2026
7
Above £5M
Revenue threshold
66
Since 2022
New incorporations
Key facts
About 3% of the trading cohort reports turnover above £5M (7 of 201 firms) — the rest sits below that revenue band.
32% of the cohort was incorporated since 2022 (66 firms), so a sizeable share is in its first few filing cycles.
Swansea e-commerce operators sell through online storefronts, marketplace channels and fulfilment operations rather than relying only on local physical retail.
Software, payments, warehousing and delivery suppliers sit close to the revenue model, so purchasing decisions often involve operations and finance teams.
Marketplace exposure, supplier credit and fulfilment capacity tend to matter as much as storefront presentation for larger online sellers.
Top Swansea E-Commerce companies
TOAST (MAIL ORDER) LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDesigns and sells clothing, footwear and accessories for women and men, along with homeware such as tableware, textiles and lighting. Products are sold through retail stores, online mail order and…
Serves consumers buying women’s and men’s clothing, accessories, footwear, gifts and homeware online or in stores, alongside wholesale buyers and stockists for apparel and home products.
Financial Health
StrongStrong · Hiring · 6% CAGR over 3y
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsProduces and sells flavoured vodka spirits through an online store. Offers fruit‑flavoured vodka varieties and gift sets, including bottled products with illuminated packaging, supplied for retail…
Targets UK adults aged 18+ shopping online for flavoured spirits and alcohol gift sets for parties, celebrations, holidays and home consumption.
Financial Health
DistressedDistressed
Location
SOMETHING DIFFERENT WHOLESALE LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies wholesale giftware and homeware to retailers through an online trade platform. Product range includes candles, incense, ornaments, garden decor, mugs, seasonal decorations, spiritual items…
Serves B2B trade buyers including independent retailers, gift shops, florists, garden centres, charities, museums and tourist attractions, from small shops to bulk wholesale purchasers.
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
Cycle Solutions (Cycle to Work) Limited
Trajectory
5y · 2019–NowFinancial sub-scores
Computed from 5 filingsProvides and administers Cycle to Work salary sacrifice schemes for employers, enabling employees to obtain bicycles and cycling accessories through payroll deductions. Also sells bikes, clothing,…
Serves UK employers offering Cycle to Work salary-sacrifice benefits, and their employees purchasing bikes, accessories and safety equipment through online stores, partner bike shops and retail…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
N D John Wine Merchants Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOnline wine merchant retailing wines by type, region and grape variety, along with Champagne, sparkling wine, beer, cider and spirits. Also sells mixed cases, glassware and wine accessories through…
Sells to UK consumers buying wine, Champagne, beer, cider and spirits online, including gift buyers, collectors and shoppers seeking mixed cases, accessories and tasting-related purchases.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsAcquires and operates e‑commerce brands, particularly businesses selling through Amazon, Shopify, Etsy and other online marketplaces. Purchases FBA, FBM and vendor brands from founders and manages…
Targets entrepreneurs and owners of e-commerce brands seeking an exit, especially Amazon FBA/FBM and Vendor sellers as well as Shopify and Etsy businesses.
Financial Health
DistressedDistressed · Hiring · 10% CAGR over 2y
Location
E CIGARETTE DIRECT LIMITED
Trajectory
5y · 2019–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling vaping products, including vape kits, refillable and prefilled pod systems, e‑liquids, nicotine salts, coils, replacement pods, and accessories. Also sells…
Serves UK adult consumers who vape or are switching from smoking, including beginner and experienced vapers shopping online for vape kits, e-liquids, pods, coils and nicotine alternatives.
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
Universal Hardware Supplies Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSupplies architectural ironmongery and building hardware, including door and window fittings, locks and security products, hinges, handles, seals, tools, fixings, and maintenance supplies for trade…
Sells to trade and retail customers in Wales, including builders, property maintenance teams, UPVC/window and door installers, and homeowners sourcing architectural ironmongery and general hardware.
Financial Health
StableStable · -4% CAGR over 4y
Location
ENTERPRISE DIRECT (SWANSEA) LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsRetailer of domestic kitchen and household appliances through an online store and showroom. Sells cookers, ovens, hobs, refrigerators, dishwashers, washing machines, and small appliances, and…
Sells to consumers and homeowners in Swansea and South Wales seeking domestic kitchen and laundry appliances, with local showroom, delivery and installation within 25 miles of Swansea.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
CHEERS WINE MERCHANTS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRetailer of wine, beer and spirits through an online shop and merchant store. Sells fine wines, Welsh spirits, and craft beers, alongside gift sets and mixed cases, and operates wine and whisky…
Serves UK consumers, wine club members and gift buyers, with options for local Swansea-area shoppers and corporate thank-you purchasers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Ickle Bubba Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSells baby and toddler products including prams, travel systems, pushchairs, strollers, car seats, nursery furniture, cribs, and related accessories through an online retail store and product…
Serves expectant and new parents, carers and growing families shopping for baby and nursery essentials, primarily direct-to-consumer in the UK, with options for trade distributors.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
Right Now Foods Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProduces and sells dietary supplements and natural health products, including vitamins, minerals, herbal extracts, probiotics, essential oils, and personal care items such as skin, body, and hair…
Sells primarily to health-conscious consumers and online shoppers seeking wellness, nutrition, beauty, personal care and family health products, including segments focused on children’s, men’s and…
Financial Health
StrongStrong
Location
Celtic Vapours Trading Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling vaping products including vape kits, e-liquids, tanks, coils, pods, batteries and accessories, as well as nicotine pouches and replacement parts from multiple…
Sells to adults aged 18+ who vape or use nicotine products, including beginner, intermediate and advanced consumers buying online or in store.
Financial Health
StableStable · Hiring · 6% CAGR over 5y
Location
GOWER ENTERPRISES LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online retail store selling electronic cigarettes, vape kits, refillable and prefilled pod systems, e‑liquids, coils and accessories. Also sells nicotine pouches, nicotine gum and related…
Sells to adult UK consumers who vape or are switching from smoking, including beginners buying starter kits and experienced users seeking refillable or pod devices, e-liquids and accessories.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
Rock The Dragon Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDesigns and sells dancewear and custom merchandise for dance schools, clubs and performing arts groups. Supplies leotards, tights, shoes, bags and team apparel, with options for printed, embroidered…
Targets dance schools, performing arts academies, cheer and gymnastics clubs, plus corporate and event teams across the UK; serves both organisations managing team stores and individual dancers or…
Financial Health
WeakWeak · Hiring · 8% CAGR over 4y
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -2% CAGR over 2y
Location
Door Decor & More Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsOnline retailer of marine safety equipment, specialising in adult and children’s lifejackets, buoyancy aids, and commercial life‑saving gear. Sells lifebuoys, immersion suits, CO2 rearming kits,…
Sells to consumers and businesses needing marine safety gear, including sailors, powerboaters, paddleboarders, canoeists, anglers, families, and commercial or industrial operators.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
HERBIE AND JOSH LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StableStable
Location
Gringo Imports (U.K.) Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
ODD OUTDOORS LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak
Location
Oxford Diecast Limited
Trajectory
4y · 2020–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StableStable · -2% CAGR over 5y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy
Location
Picture A Gift Ltd
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
Unique Keyrings Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StableStable · 0% CAGR over 3y
Location
MINTKEEPER LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy
Location
GIFTED PLEASURES LTD
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Vanric Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
NYLONZ LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -68% CAGR over 4y
Location
Blinkin-Bananas Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
GLENROSSCOMMUNICATIONS LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
KONNEXTED LTD
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
ALOUCAR LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · -78% CAGR over 3y
Location
Shiji's Boutique Ltd
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Ggcommerce Ltd
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
SYNSER LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StableStable
Location
ANALYSIS PARALYSIS LTD
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
CRIDCO LIMITED
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
KARINA LANE TRADING LTD
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy
Location
No Crash Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
BLBA LIMITED
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong
Location
JUNRUI INTERNATIONAL TRADING LTD
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Eshopbargains Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Elevated Gear Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
KHCY LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
ARCHDRUID LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
ZENEASY LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
SLH-UK LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Celtic Giftware Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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How Swansea E-Commerce companies work and how to sell to them
What they do
Swansea e-commerce firms typically earn revenue from product margin, delivery charges, trade-account pricing and, in some categories, repeat-purchase or replenishment models. The commercial unit is usually the order rather than a retained contract: basket value, purchase frequency and returns rate matter more than seat count or licence volume. Some operators sell through their own storefronts, others use marketplace channels alongside direct sales, and a smaller group blends online retail with wholesale or digital goods. Their cost base tends to sit in stock, storage, packaging, payments, courier terms, customer service and paid acquisition.
Who they sell to
Most sell to consumers across Wales and the wider UK, although trade-led sellers may deal with small retailers, installers, offices or specialist buyers that want account terms and repeat ordering. Consumer decisions are usually self-serve and price-led, with merchandising, reviews, delivery promises and returns policy doing much of the selling. Trade accounts tend to involve owner-managers, procurement staff, finance controllers or operations managers, with decisions shaped by availability, credit terms and service reliability. Larger supply or wholesale relationships may move through direct sales, negotiated pricing and periodic supplier review rather than a formal RFP.
What they buy
Most e-commerce firms tend to spend on systems and services that reduce operational friction between order capture and delivery. Common buying categories include inventory and order management, warehouse tooling, courier management, returns handling, payment operations, fraud screening, customer service software, CRM, marketing attribution, email and messaging tools, analytics, bookkeeping, VAT support and cyber security. More operationally mature retailers may also buy demand forecasting, product information management, packaging, product photography, search marketing, recruitment and outsourced fulfilment advice. The pitch normally lands better when it links software or services to margin, cash conversion or service response, rather than generic digital capability.
Why and how to sell to them
Buying triggers often appear when order volumes outgrow spreadsheets, stock accuracy slips, returns absorb staff time, chargebacks rise, or paid acquisition becomes harder to justify against repeat purchase. Leadership changes, new warehouse roles, finance hires, range expansion, international shipping, new trade-account activity or a move away from marketplace dependency can all signal intent. Sellers should usually lead with measurable operational outcomes: fewer manual touches per order, clearer stock visibility, lower avoidable returns, better refund handling, cleaner customer records or faster month-end reporting. Swansea-based retailers may be commercially cautious, so proof around implementation effort and payback period matters.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Swansea
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Frequently asked questions
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