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SaaS Companies in Swansea: 122 Active Firms (2026)
SaaS companies in Swansea sell subscription-priced cloud software to organisations across South Wales and wider UK markets.
Buying activity tends to sit with finance, operations, revenue and digital teams, rather than a single software budget. The Swansea cohort is shaped less by consumer apps than by hosted workflow products sold to SMEs, mid-market businesses and public-sector bodies across South Wales and beyond. Engagements usually look like departmental subscriptions, implementation support and ongoing account management, with procurement influenced by data-processing risk, cyber-security questionnaires and the customer’s own regulatory duties. Platforms that handle business data for regulated clients need to evidence UK GDPR alignment and sensible controls before they become embedded in day-to-day workflows.
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Swansea has 122 actively trading SaaS companies in this cohort, giving the city a compact software base within South Wales rather than a broad metropolitan concentration. Total reported headcount is 1,020 people, which points to a sector made up largely of small operating teams and founder-led commercial units. No company reports turnover above £5M, so the local picture is more early-commercial than mature scale-up.
UK SaaS suppliers are not licensed under a dedicated sector regime, so obligations usually attach to the activity rather than the label. For Swansea providers handling customer records, employee data or sector workflows, the main baseline is UK GDPR, with the ICO setting guidance on processing, rights and breach handling. Cyber security, contract terms and sector rules then sit on top where customers operate in regulated markets. Cloud dependency adds a market-structure layer: the CMA has examined public cloud infrastructure supply and found competition concerns, with remedies aimed upstream rather than at SaaS licensing.
Commercial development appears likely to come from deeper vertical specialisation rather than a broad rush of local platform businesses. Swansea providers tend to be close to customers in regional services, public bodies and regulated SMEs, which can favour domain knowledge over volume-led acquisition. Scale-up scarcity means acquirers and larger software groups may remain an exit route for products that prove repeatable outside South Wales. Compliance pressure is also unlikely to ease: buyers will keep asking for clearer evidence on data handling, cyber controls and cloud dependencies before moving core workflows.
122
Active firms
2026
17
Newer firms
incorporated since 2022
0
£5M+ revenue
none in this cohort
Key facts
13% of the cohort was incorporated since 2022 (17 firms), so a sizeable share is in its first few filing cycles.
SaaS is not licensed as a single UK sector; exposure usually comes through data protection, cyber security, consumer and contract law, and sector-specific rules where software serves regulated clients.
Providers processing personal data need to account for ICO guidance, UK GDPR and the Data Protection Act 2018.
The CMA closed its public cloud infrastructure investigation on 31 July 2025 after reporting an adverse effect on competition and recommending strategic market status investigations into the two largest infrastructure providers.
The UK market includes about 100,000 software companies, so Swansea SaaS suppliers sit within a wider national software base.
The UK is the “second largest” ICT market by ICT spending per head, after the US.
Top Swansea SaaS companies
DEZREZ SERVICES LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops and provides cloud-based CRM and business management software for estate and letting agents, including tools for property sales, lettings management, client accounts and payments, compliance…
Sells B2B to UK estate and letting agencies, from startups and single-branch firms to multi-branch, enterprise and franchise networks, plus agency teams managing vendors, buyers, landlords and…
Financial Health
StableStable · -7% CAGR over 2y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides cloud-based legal case and practice management software for law firms, including conveyancing tools, document automation, client portals, legal accounting, workflow management, integrations…
Serves B2B legal practices, including solicitors, conveyancers and law firms handling family law, wills and probate, personal injury, litigation, immigration and asylum matters.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops digital health software for healthcare providers, including systems integrated with GP clinical platforms that enable remote patient questionnaires, data collection, monitoring and…
Serves NHS and independent healthcare organisations, including GP practices, ICBs, PCNs, community care providers and offsite clinicians, with patients and care users as end users.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops video‑centric event monitoring and workflow software for security operations centres, central monitoring stations, and guard services. The platform integrates cameras, sensors, and other…
Sells to commercial central monitoring stations, guard companies, systems integrators and security service organisations serving enterprise and large commercial customers, plus multinational…
Financial Health
StableStable · -87% CAGR over 2y
Location
WAM LEISURE LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDevelops and provides web‑based and mobile software for asset management and maintenance operations. The system maintains asset inventories, schedules preventative maintenance, logs inspections and…
Sells to organisations managing physical assets and facilities, including operational teams across multi-site environments. Serves businesses and institutions needing maintenance scheduling, defect…
Financial Health
DistressedDistressed · -5% CAGR over 3y
Location
SPROUT.AI LIMITED
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsDevelops artificial intelligence software for the insurance industry that automates claims processing, policy coverage checking and fraud detection. The platform analyses claim data and documents and…
Sells to insurers, insurance service providers and MGAs across multiple lines, including health, life, motor, property, commercial, pet and travel, targeting claims, underwriting, operations, fraud…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
Symple
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsProvides an online platform for landlords, letting agents and property managers to book and manage property compliance and maintenance services, including gas safety certificates, EPCs, EICRs, boiler…
Serves letting agents, landlords and property managers responsible for rented property portfolios, from small landlords to large agencies, with UK-wide coverage; also engages vetted trade service…
Financial Health
DistressedDistressed
Location
Trajectory
2y · 2022–NowFinancial sub-scores
Computed from 2 filingsDevelops speech‑to‑text transcription and digital recording software used to capture audio, generate transcripts, and manage documentation. Provides tools and services for courts, law firms, law…
Sells to B2B and public sector buyers in courts, law firms, law enforcement, insurance, government, corporate finance, media broadcasting, and transcription companies, including court administrators,…
Financial Health
WeakWeak
Location
EACCOUNTS LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops and provides cloud‑based ERP and accounting software that integrates point of sale, general ledger, inventory management and CRM. Offers subscription access, system setup, data migration and…
Serves SMEs and multi-branch businesses in trade merchanting, import distribution, retail, auto parts and third-party logistics.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
My Recruitment Hub Ltd
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsOperates an online recruitment marketplace and AI-driven hiring platform connecting employers with independent recruitment agencies. Provides tools for job posting, candidate sourcing, AI screening,…
Serves employers and corporate hiring teams, independent recruitment agencies/vendors, IT bench workforce suppliers, job candidates, and franchise partners using a B2B recruitment marketplace.
Financial Health
DistressedDistressed · -47% CAGR over 2y
Location
Trajectory
1y · 2020–NowDevelops physical security information management (PSIM) software for security operations centres. The platform integrates alarms, devices and third‑party systems, automates incident response…
Serves organisations with security operations centres, field security teams, multiple sites, and strict compliance or air-gapped infrastructure needs, including businesses managing alarms, events,…
Financial Health
Insufficient historyInsufficient history
Location
ORTHARIZE LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides an online platform for corporate travel booking and management. Enables businesses to book flights, hotels, rail, and car rentals, apply travel policies, track trips, generate reports…
Serves businesses with employee travel needs, targeting travel managers, finance/admin teams and corporate travellers. Also addresses organisations arranging production travel, private or group…
Financial Health
StableStable · Hiring · 43% CAGR over 5y
Location
Bytelite Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
TAWESOFT LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
R H E Global
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides consultancy, training courses, software tools and professional resources for environmental health, housing and community safety practitioners. Services include regulatory consultancy,…
Serves UK local authorities, housing associations, and public, private and third-sector professionals working in environmental health, housing regulation and community safety.
Financial Health
StrongStrong
Location
SANDFISH SOFTWARE LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Tynet Ltd
Financial Health
Insufficient historyInsufficient history
Location
OSPREY MARKETING SYSTEMS LIMITED
Trajectory
3y · 2023–NowFinancial Health
Insufficient historyInsufficient history
Location
MATCH-IT LIMITED
Trajectory
5y · 2021–NowFinancial Health
Insufficient historyInsufficient history
Location
Umano Ltd
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Logic Systems Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Brandspace Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
GAMEDIGITS LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
USER FUSION LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
ADIRA LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
FIFE CONSULTANCY LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 3y
Location
Universal Applications Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StableStable · 0% CAGR over 3y
Location
EXTRABIT SOFTWARE LTD.
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
SA1 CREATIVE LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
Trading by Numbers
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
BOT8 LTD
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
Stealth App Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
Miro Online Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -68% CAGR over 4y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
House Vault Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
WEBSIM LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
CUTE LOGIC LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
BRIGHTSEED DEVELOPMENT LTD
Trajectory
5y · 2020–NowFinancial Health
Insufficient historyInsufficient history
Location
TECHDROBE LTD
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -68% CAGR over 4y
Location
SMART WEBSITE DESIGNERS LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
KENAZ DEVELOPMENT LTD
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Muse Care Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 3y
Location
EMBEDDED MEDIA LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
BAYSOFT SOFTWARE DEVELOPMENT LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
HE PLACEMENT SOLUTIONS LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed
Location
Yotta Digital Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
AFAN LOGIC LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 26% CAGR over 3y
Location
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How Swansea SaaS companies work and how to sell to them
What they do
Swansea SaaS providers usually earn revenue from recurring subscriptions rather than one-off licence sales, with set-up fees, configuration work and support retainers filling the gap between product and service. Pricing tends to be per user, per site, per transaction or by module, depending on whether the tool supports internal workflows, customer-facing portals or reporting obligations. Smaller customers often start with monthly plans, while public-sector and mid-market accounts are more likely to require annual contracts, service-level terms and implementation milestones. Revenue can still come from onboarding, data migration and bespoke integrations, particularly where the software replaces spreadsheets or older hosted systems.
Who they sell to
Typical buyers are owner-managed SMEs, mid-market service businesses and public-sector bodies that need hosted workflow software without building large internal engineering teams. The first conversation may sit with an operations director, finance lead, digital manager or departmental head, before IT, procurement and information-governance teams test risk, integration and support. Contracting is usually direct sales rather than pure self-serve, although lower-value seats may begin through trials or inbound enquiries. Sales cycles tend to lengthen when personal data, public money or line-of-business replacement is involved, because buyers need references, security answers and board-level comfort.
What they buy
Most Swansea SaaS firms tend to spend on cloud hosting, application monitoring, security testing, backup and recovery, payment collection, billing operations and customer support tooling. As teams move from founder-led selling to repeatable account management, demand often shifts towards CRM, marketing operations, revenue analytics, customer success processes and renewal management. Technical buyers may also need development workflow tools, API management, identity and access controls, data warehousing and incident response support. Services spend is usually practical: UK GDPR advice, penetration testing, finance support for subscription revenue, product marketing, implementation partners and recruitment for engineers, support staff and commercially minded product managers.
Why and how to sell to them
SaaS firms tend to evaluate suppliers when a product begins to move beyond founder-managed delivery: churn becomes visible, support queues lengthen, security questionnaires slow deals, or integrations start to absorb engineering time. In Swansea, the more credible outbound angle is usually operational proof rather than category jargon. Sellers should lead with evidence that speaks to lower risk, faster implementation, cleaner renewals, clearer audit trails or fewer manual handoffs. Useful triggers include new commercial hires, a funding or grant event, public-sector tender wins, a move into regulated customers, and the need to show UK GDPR, cyber and cloud-dependency controls during procurement.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Swansea
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Frequently asked questions
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