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PR Agency Companies in Sheffield: 41 Active Firms (2026)

PR agencies in Sheffield manage media relations, reputation, campaigns and stakeholder communications for regional and national clients.

Buying centres tend to sit with owner-managers, managing partners, charity chief executives and public-sector communications teams, rather than with procurement-led enterprise marketing departments. Engagements are usually fee-based retainers or campaign projects, with work scoped around corporate positioning, local media access, issue handling, stakeholder programmes and expert commentary. The buyer mix in South Yorkshire appears more business-to-business and civic than consumer-advertising led, spanning business, public-sector, charity and professional-services clients. Most assignments are relationship-led and relatively modest in budget, with senior consultants expected to combine strategy, writing and client handling.

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Sheffield has 41 actively trading PR agencies, making the local cohort small enough for individual consultant networks and referrals to shape demand. Reported headcount totals 135, which points to a labour footprint dominated by owner-managed teams and small consultancies rather than agency groups with large delivery benches. No firm in the Sheffield group reports turnover above £5M. A further 15 have been incorporated since 2022, suggesting a steady churn of new advisory shops around regional business, charity and public-sector communications work.

Sheffield agencies operate in a lightly licensed part of the communications market: public relations work is not generally authorised in the way financial services or utilities activity can be. Professional standards sit mainly with self-regulatory bodies; PRCA members must follow the PRCA Code of Conduct, and members undertaking professional lobbying also face declaration processes under its lobbying code and register. Consultant lobbying adds a statutory layer under the Transparency of Lobbying, Non-Party Campaigning and Trade Union Administration Act, with registration overseen by the Registrar of Consultant Lobbyists. For agencies with public-sector or charity clients, governance and conflicts processes are therefore part of the service model.

Sheffield's market appears likely to remain consultant-led and relationship-heavy, with relatively low scale-up density. Demand tends to follow local business confidence, public-sector communications needs and the willingness of professional-services firms to invest in reputation work. Newer agencies may find space in content, crisis support and stakeholder engagement, but the absence of revenue-scale operators points to a market where consolidation, succession planning and freelancer networks matter as much as formal expansion. Regulatory pressure is likely to be episodic rather than constant, except where lobbying or public-sector mandates bring disclosure expectations into client work.

41

Active firms

2026

15

New since 2022

Recent incorporations

0

£5M+ turnover

None in this Sheffield list

Key facts

36% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.

UK PR agencies are not generally licensed in the way that financial services or utilities firms are; professional standards are largely self-regulatory through sector bodies.

PRCA members must comply with its Code of Conduct, with lobbying members also subject to its Code for Professional Lobbying and declaration requirements on the Professional Lobbying Register.

Consultant lobbying has a statutory layer under Part 1 of the Transparency of Lobbying, Non-Party Campaigning and Trade Union Administration Act 2014, with registration overseen by the Registrar of Consultant Lobbyists.

One industry estimate puts aggregate annual revenue for the UK’s top 150 agencies at about £2 billion for calendar year 2023.

International comparisons depend on whether sources count agency fees, communications roles or wider PR services.

Top Sheffield PR Agency companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

Neve Agency Ltd

Neve Agency
Marketing Agency
1 employeesInc. 2022Sheffield, DorsetCH 14335000

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets38 / 100
Headcount40 / 100
Key contacts (1)
LN
Luke Neve
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£10kEstimate
Founded
3 years ago
Since Sep 2022
HQ
Sheffield, Dorset
Financial health
39

Financial Health

Weak

Weak · 0% CAGR over 2y

Location

Map of Sheffield, Dorset
117 Industry Street
Sheffield, Dorset, S6 2WU
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CLARET PR LIMITED

Claret PR
Marketing Agency
2 employeesInc. 2013Sheffield, South YorkshireCH 08613065

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets90 / 100
Cash21 / 100
Headcount40 / 100
Key contacts (2)
AD
Adam Dominic Tregaskis
Director
CT
Clare Tregaskis
Director
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Company vitals
UK Headcount
2
UK Revenue
£26.9kEstimate
Founded
12 years ago
Since Jul 2013
HQ
Sheffield, South Yorkshire
Financial health
57

Financial Health

Stable

Stable · 0% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Sheffield, South Yorkshire
28a School Green Lane
Sheffield, South Yorkshire, S10 4GQ
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Wingspan Media Ltd

Wingspan Media
Marketing AgencyManagement Consulting
2 employeesInc. 2023Sheffield, South YorkshireCH 15283239

Trajectory

1y · 2024–Now
Key contacts (2)
DP
Daniel Peat Reynolds
Director
KA
Kazuma Andrew Costello
Director
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Company vitals
UK Headcount
2
UK Revenue
£46.9kEstimate
Founded
2 years ago
Since Nov 2023
HQ
Sheffield, South Yorkshire
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Sheffield, South Yorkshire
Flat 3, 17 Brocco Bank
Sheffield, South Yorkshire, S11 8RQ
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OMEGA WORKS LTD

Omega Works
Marketing Agency
2 employeesInc. 2023SheffieldCH 14719284

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets100 / 100
Cash22 / 100
Headcount100 / 100
Key contacts (2)
JH
James Hamilton Bristow
Director
RA
Rose Ann Bell
Director
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Company vitals
UK Headcount
2
UK Revenue
£43.8kEstimate
Founded
3 years ago
Since Mar 2023
HQ
Sheffield
Financial health
79

Financial Health

Healthy

Healthy · Hiring · 100% CAGR over 1y

Hiring

Location

Map of Sheffield
30 Lismore Road
Sheffield, S8 9JD
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Be More Mary Limited

BE More Mary
Marketing Agency
1 employeesInc. 2023SheffieldCH 14596283

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets0 / 100
Headcount40 / 100
Key contacts (1)
JM
Joanne Mateer
Director
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Company vitals
UK Headcount
1
UK Revenue
£22.4kEstimate
Founded
3 years ago
Since Jan 2023
HQ
Sheffield
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 1y

Financial distress

Location

Map of Sheffield
4 Harbord Road
Sheffield, S8 0BB
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JS ROSE LTD

JS Rose
Marketing Agency
1 employeesInc. 2024SheffieldCH 15567285

Trajectory

1y · 2025–Now
Key contacts (1)
JS
Judith Shana Rose
Director
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Company vitals
UK Headcount
1
UK Revenue
£24.7kEstimate
Founded
2 years ago
Since Mar 2024
HQ
Sheffield
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Sheffield
70 Clarkehouse Road
Sheffield, S10 2LJ
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Omnis Intelligence Limited

Omnis Intelligence
Marketing Agency
4 employeesInc. 2019Hertfordshire,, South YorkshireCH 11804190
omnisintel.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets85 / 100
Cash100 / 100
Headcount0 / 100
What does Omnis Intelligence Limited do?

Provides marketing and design consultancy services including branding, website development, inbound marketing, data and CRM integration, email and social media campaigns, video production, PR…

Who does Omnis Intelligence Limited sell to?

Serves growing businesses needing outsourced marketing support, including B2B technology firms, automotive dealer networks, home/lift brands and organisations delivering government-backed energy or…

Key contacts (1)
PR
Paul Robert Lo
Director
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Company vitals
UK Headcount
4
UK Revenue
£416.8kEstimate
Founded
7 years ago
Since Feb 2019
HQ
Hertfordshire,, South Yorkshire
Financial health
66

Financial Health

Healthy

Healthy · -16% CAGR over 4y

Location

Map of Hertfordshire,, South Yorkshire
Suites 9 - 12, The Hive, Bell Lane, Old Stevenage
Hertfordshire,, South Yorkshire, SG1 3HW
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THE SEO WORKS LIMITED

The SEO Works
Marketing Agency
84 employeesInc. 2009SheffieldCH 06845547
seoworks.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash10 / 100
Headcount39 / 100
What does THE SEO WORKS LIMITED do?

Provides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising management, digital PR, content marketing and paid social campaigns. Also designs and…

Who does THE SEO WORKS LIMITED sell to?

Serves UK businesses seeking online customer growth, including B2B and B2C organisations across eCommerce, healthcare, education, manufacturing, professional services, SaaS and automotive sectors.

Key contacts (3)
BM
Benedict Matthew Foster
Director
JE
James Edward John Corry
Director
AK
Alexander Kent Hill
Director
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Company vitals
UK Headcount
84
UK Revenue
£3.8mEstimate
Founded
17 years ago
Since Mar 2009
HQ
Sheffield
Financial health
25

Financial Health

Weak

Weak · -1% CAGR over 2y

Location

Map of Sheffield
Third Floor Balm Green Wing, Fountain Precinct
Sheffield, S1 2JA
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BEYOND BRANDING LTD

Beyond Branding
Marketing Agency
1 employeesInc. 2023SheffieldCH 15371713

Trajectory

1y · 2025–Now
Key contacts (1)
JJ
Joe James Hewett-Hobson
Director
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Company vitals
UK Headcount
1
UK Revenue
£11k
Founded
2 years ago
Since Dec 2023
HQ
Sheffield
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Sheffield
17 Lydgate Hall Crescent
Sheffield, S10 5NE
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Jack Beadle PR Ltd

Jack Beadle PR
Marketing Agency
0 employeesInc. 2021Barnsley, South YorkshireCH 13580995
jackbeadle.com

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Cash7 / 100
Headcount0 / 100
Key contacts (2)
CE
Caroline Elizabeth Beadle
Director
JR
Jack Rupert Beadle
Director
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Company vitals
UK Headcount
0
UK Revenue
£41.7kEstimate
Founded
4 years ago
Since Aug 2021
HQ
Barnsley, South Yorkshire
Financial health
2

Financial Health

Distressed

Distressed · -86% CAGR over 2y

Financial distress

Location

Map of Barnsley, South Yorkshire
2 Western Street
Barnsley, South Yorkshire, S70 2BP
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Talk to Media Limited

Talk to Media
Marketing Agency
10 employeesInc. 2004DoncasterCH 05193262
talktomedia.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets70 / 100
Cash38 / 100
Headcount40 / 100
What does Talk to Media Limited do?

Provides digital marketing and design services including website design and development, SEO, Google Ads and PPC management, social media advertising and management, graphic design, branding, email…

Who does Talk to Media Limited sell to?

Serves B2B clients, especially local Doncaster businesses, alongside UK and international organisations across varied sectors such as automotive, retail, home improvement and commercial services.

Key contacts (2)
PA
Paul Andrew Gregory
Director
TJ
Tracey Jayne Gregory
Director
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Company vitals
UK Headcount
10
UK Revenue
£384.2kEstimate
Founded
21 years ago
Since Jul 2004
HQ
Doncaster
Financial health
53

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Doncaster
Unit 19 Jetstream Drive, Fountain Court, Auckley
Doncaster, DN9 3QS
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Cannon Public Relations Limited

Cannon Public Relations
Marketing Agency
2 employeesInc. 2012Rotherham, South YorkshireCH 08117775
cannonpr.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash100 / 100
Headcount40 / 100
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Company vitals
UK Headcount
2
UK Revenue
£61.1kEstimate
Founded
13 years ago
Since Jun 2012
HQ
Rotherham, South Yorkshire
Financial health
38

Financial Health

Weak

Weak · 0% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Rotherham, South Yorkshire
32a High Street
Rotherham, South Yorkshire, S60 1PP
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SZYBKA NAUKA PRO LTD

Szybka Nauka PRO
Marketing Agency
Inc. 2015RotherhamCH 09567701
szybkanauka.pro

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Key contacts (3)
RM
Rafal Marcin Dudek
Director
KS
Katarzyna Szafranowska
Director
AZ
Artur Zygmunt
Director
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Company vitals
UK Headcount
0
UK Revenue
£48.5kEstimate
Founded
11 years ago
Since Apr 2015
HQ
Rotherham
Financial health
0

Financial Health

Distressed

Distressed

Financial distress

Location

Map of Rotherham
Unit 10 Enterprise Court Farfield Park, Manvers
Rotherham, S63 5DB
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Lazenby Shaw Creative Limited

Lazenby Shaw Creative
Marketing Agency
2 employeesInc. 2015Doncaster, South YorkshireCH 09793979

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets22 / 100
Headcount40 / 100
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£35kEstimate
Founded
10 years ago
Since Sep 2015
HQ
Doncaster, South Yorkshire
Financial health
29

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Doncaster, South Yorkshire
27 Langdale Drive, Tickhill
Doncaster, South Yorkshire, DN11 9UX
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Stockbox Media Limited

Stockbox Media
Marketing Agency
Inc. 2020DoncasterCH 12811053

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£0Estimate
Founded
5 years ago
Since Aug 2020
HQ
Doncaster
Financial health
40

Financial Health

Stable

Stable

Location

Map of Doncaster
1 Top Farm Court Top Street, Bawtry
Doncaster, DN10 6TF
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Field Services Utility Ltd

Field Services Utility
Marketing Agency
1 employeesInc. 2023BarnsleyCH 14861520

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets40 / 100
Headcount0 / 100
Key contacts (1)
PA
Paul Anthony Gladwin
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£15.8kEstimate
Founded
3 years ago
Since May 2023
HQ
Barnsley
Financial health
25

Financial Health

Weak

Weak · -50% CAGR over 1y

Location

Map of Barnsley
285 Dodworth Road
Barnsley, S70 6PF
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Guild Consulting London Limited

Guild Consulting London
Marketing Agency
2 employeesInc. 2022DoncasterCH 14356692

Trajectory

2y · 2023–Now

Financial sub-scores

Computed from 2 filings
Net assets28 / 100
Headcount100 / 100
Key contacts (1)
SV
Sarah Victoria Guild
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£40.6kEstimate
Founded
3 years ago
Since Sep 2022
HQ
Doncaster
Financial health
55

Financial Health

Stable

Stable · Hiring · 100% CAGR over 1y

Hiring

Location

Map of Doncaster
8 Castlegate, Tickhill
Doncaster, DN11 9QU
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Level 27 Limited

Level 27
Marketing Agency
1 employeesInc. 2019DoncasterCH 11942531

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets32 / 100
Headcount40 / 100
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£96.2kEstimate
Founded
7 years ago
Since Apr 2019
HQ
Doncaster
Financial health
35

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Doncaster
1 Top Farm Court Top Street, Bawtry
Doncaster, DN10 6TF
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THE BRAND SURGERY LTD

The Brand Surgery
Marketing AgencyManagement ConsultingMedia & Publishing
1 employeesInc. 2002DoncasterCH 04605451

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash100 / 100
Headcount40 / 100
Key contacts (1)
VA
Victoria Anne Vaughan
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£17.4kEstimate
Founded
23 years ago
Since Dec 2002
HQ
Doncaster
Financial health
38

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Doncaster
Bawtry Hall South Parade, Bawtry
Doncaster, DN10 6JH
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SCRIPT MEDIA GROUP LTD

Script Media
Marketing AgencyMedia & Publishing
8 employeesInc. 1897South YorkshireCH 00052243
scriptmedia.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash30 / 100
Headcount0 / 100
What does SCRIPT MEDIA GROUP LTD do?

Provides graphic design, branding and illustration services, video production, website design and development, and digital marketing support including PR, social media management, press releases and…

Who does SCRIPT MEDIA GROUP LTD sell to?

Serves businesses seeking external creative and marketing support, including brand owners and teams needing design, video, branding, digital and campaign resources tailored to individual client…

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Company vitals
UK Headcount
8
UK Revenue
£366.8kEstimate
Founded
129 years ago
Since Mar 1897
HQ
South Yorkshire
Financial health
15

Financial Health

Distressed

Distressed · -22% CAGR over 4y

Financial distress

Location

Map of South Yorkshire
47 Church Street, Barnsley
South Yorkshire, S70 2AS
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How Sheffield PR Agency companies work and how to sell to them

What they do

Sheffield PR agencies earn mainly through retained advisory work, fixed-fee campaigns and short project engagements rather than licence revenue or media commissions. The service shape is people-heavy: senior consultants sell judgement, writing, press access, stakeholder mapping and issue handling, then deliver through a mix of account management, copy, content, events support and media relations. Some agencies add crisis cover, training workshops or public-affairs support as separate fees. Pricing usually follows monthly retainers, day rates or scoped campaign budgets, with outcomes framed around coverage quality, message pull-through, stakeholder response and reputational risk rather than direct response metrics.

Who they sell to

Most local PR agencies sell to owner-managed businesses, charities, professional-services partnerships and public-sector communications teams across Sheffield and South Yorkshire. The buyer is often a managing director, charity chief executive, marketing lead, partner, head of communications or procurement officer, depending on whether the work is private-sector advisory or publicly tendered. Smaller clients tend to buy through referrals and chemistry meetings, while public-sector and charity work may involve frameworks, written proposals and conflict checks. Sales cycles are usually shorter for campaigns and press-office retainers, but longer where governance, board sign-off or tender rules apply.

What they buy

Most PR agencies tend to spend on tools and services that reduce senior-consultant drag without making client work feel generic. Common categories include CRM, proposal management, media monitoring, journalist databases, social scheduling, email marketing, website analytics, project management, time recording, billing and management accounts. Agencies handling public-sector or charity work may also need document control, conflict registers, cyber security, data protection support and professional indemnity advice. Outside software, spend often goes to freelance writers, designers, videographers, event support, recruitment, HR advice, accounting, legal review and training for media handling or crisis response.

Why and how to sell to them

PR agency buyers tend to evaluate suppliers when retainer churn exposes weak forecasting, new client wins stretch delivery capacity, or a public-sector brief adds compliance and reporting burden. Other triggers include a new managing director, a move from founder-led selling to account-team delivery, hiring for senior consultants, or a shift into crisis, lobbying or stakeholder work. Outbound angles usually land better when tied to billable time, client retention, proof of activity, pitch conversion or risk control. Claims about automation need care: these firms sell judgement and relationships, so vendors should show where process support frees senior people rather than replacing advisory work.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Sources

Also in Sheffield

Related directories

Frequently asked questions

How many PR agency companies are there in Sheffield?
Around 41 actively-trading PR agency companies are registered in Sheffield. Of those, 0 report turnover above £5M in their most recent filed accounts. This Sheffield list covers companies across the wider Sheffield travel-to-work area, including surrounding towns — not just the Sheffield local-authority boundary.
What counts as a PR agency company in this list?
A company is included when its public website and filed activity descriptions indicate it sells PR agency products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest PR agency companies in Sheffield?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable PR agency companies in Sheffield appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 0 of the 41 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do PR agency companies in Sheffield actually do?
Sheffield PR agencies earn mainly through retained advisory work, fixed-fee campaigns and short project engagements rather than licence revenue or media commissions. The service shape is people-heavy: senior consultants sell judgement, writing, press access, stakeholder mapping and issue handling, then deliver through a mix of account management, copy, content, events support and media relations. Some agencies add crisis cover, training workshops or public-affairs support as separate fees. Pricing usually follows monthly retainers, day rates or scoped campaign budgets, with outcomes framed around coverage quality, message pull-through, stakeholder response and reputational risk rather than direct response metrics.
How does Sheffield PR agency compare internationally?
Cross-border comparisons of PR agency populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical PR agency companies in Sheffield?
Company sizes in this list vary widely. The median actively-trading PR agency firm employs around 1 people, and median UK turnover across the list is roughly £24k in the most recent filed accounts.
Are these mostly new or established PR agency companies?
15 of the 41 actively-trading PR agency companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Sheffield list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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