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Sports Betting Companies in the UK: 69 Active Firms (2026)
Sports betting companies provide odds, wagering platforms and betting services for real-world or virtual events in the UK regulated market.
Commercial control tends to sit with trading, risk and compliance teams, alongside product, payments, identity and safer-gambling functions. The customer relationship is mainly consumer-facing, but partner and host models bring venues, media owners and other distributors into the sales motion. Engagement value is less about a single enterprise contract than repeated account activity, wagering volumes, settlement reliability and retained licence permissions. Remote operators need account management, fraud monitoring and data analytics; retail or venue-linked operators add premises coordination and local licensing to the operating stack.
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The UK cohort contains 69 actively trading sports betting companies, a narrow active-firms base by the standards of consumer digital markets. Reported headcount totals 236, so the employment footprint looks modest even before allowing for outsourced technology, compliance support and shared group functions. The market therefore reads less like a broad start-up category and more like a licence-led market: a visible revenue tier sits above £5M, while many smaller entities appear to be specialised operators, channel partners or holding vehicles for particular betting permissions.
Gambling Commission oversight shapes the market more than ordinary consumer-platform regulation. Remote gambling covers internet, telephone, TV, radio and other remote technologies, and operators serving consumers in Great Britain need the relevant operating licence even where the operating company is based overseas. Permissions split across real-event betting, virtual-event betting, pool betting, host models and intermediary activity, so corporate structure and product scope matter. Premises used for remote operations can also bring local licensing authorities into play, while a statutory gambling levy adds a recurring cost alongside licence conditions and safer-gambling duties.
Future growth appears more likely to come from compliance capability, trading quality, safer-gambling controls and distribution partnerships than from fresh licence formation. The cohort tends to have a small cadre of scaled operators and a longer tail of specialist or partner-led firms, leaving room for acquisition where customer acquisition costs, levy exposure and technology maintenance weigh on smaller balance sheets. Remote and hybrid models should keep drawing operational attention, but retail-linked operators still face premises friction. Supplier demand is likely to cluster around identity checks, payments, fraud monitoring, account intervention and analytics.
69
Active firms
2026
16
Above £5M
reported revenue
5
New incorporations
since 2022
Key facts
About 23% of the trading cohort reports turnover above £5M (16 of 69 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Customer-facing gambling in Great Britain generated £16.8 billion in gross gambling yield from April 2024 to March 2025, up 7.3% year on year.
Remote casino, betting and bingo generated £7.8 billion in gross gambling yield, with remote betting at £2.6 billion.
The Gambling Commission regulates sports betting in Great Britain under the Gambling Act 2005, including remote betting for real events, virtual events, pool betting, betting hosts and intermediaries.
2025 regulations require operating-licence holders to pay an annual statutory gambling levy.
Top UK sports betting companies
Operates online and retail betting and gaming businesses. Owns and manages gambling brands including William Hill, 888, Mr Green and SI Sportsbook, offering sports betting, casino games, poker and…
Serves adult consumers in regulated betting and gaming markets through consumer brands, alongside institutional and retail investors seeking information on the listed group.
Location
Lovell Brothers Limited
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsOperates a multi-brand gambling and bookmaking business offering online betting platforms and on-course betting services, enabling customers to place wagers on sporting events under licences…
Serves adult consumer gambling customers, including racecourse/on-course bettors and online betting users, through multiple brands; its market is B2C rather than business or public-sector buyers.
Financial Health
StrongStrong · Growing, Hiring · 123% CAGR over 2y
Location
Operates retail betting shops and online gambling platforms offering sports betting, casino games, and other gaming products. Develops and manages e‑gaming technology and related services for…
Serves adult consumers in the retail and online betting and gaming market, including UK high-street shop customers and e-gaming users, with customer bases also referenced in South Africa and the US.
Location
Owns and operates the Tote, a pool betting (pari‑mutuel) operator for horse racing. Provides betting products such as Placepot and manages pooled wagering platforms and partnerships with racing…
Serves racing fans and bettors in the UK and internationally, alongside horseracing stakeholders such as racecourses, racing authorities and pool-betting operators.
Location
BETTING SHOP OPERATIONS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates a chain of retail betting shops providing over-the-counter wagering on sports events and horse racing. Offers in‑shop betting services through high‑street branches and publishes sports news…
Targets adult consumers aged 18+ in the UK, particularly high-street retail betting customers interested in sports and racing markets through nationwide branches.
Financial Health
StableStable · -73% CAGR over 4y
Location
Operates betting and gaming businesses providing sports betting, casino and online gambling services through retail betting shops and digital platforms. Develops and manages e‑gaming technology and…
Sells to consumers placing bets and using gaming services through high-street betting shops and online platforms, primarily in the UK and also in other markets referenced on the site, including South…
Location
Rednines Gaming Ltd
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsOperates online sports betting and casino gaming platforms using in‑house developed technology. Provides sportsbook wagering and a library of more than 500 games, including slots, progressive…
Sells B2C to adult consumers in the UK online gambling market, including sports bettors and casino game players who use mobile, tablet and desktop platforms.
Financial Health
DistressedDistressed · 22% CAGR over 2y
Location
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsOperates online sports betting and iGaming businesses through brands such as Betway, providing sportsbook and casino platforms. Manages brand development, partnerships with sports teams and leagues,…
Serves adult consumers in regulated online sports betting and iGaming markets, plus commercial partners such as sports teams, leagues and entertainment brands.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
Develops and operates technology platforms and software supporting online and retail sports betting and gaming services, including e‑gaming systems, digital infrastructure, and related technical…
Serves adult consumers seeking retail and online betting and gaming services, including UK high street shop customers and e-gaming users, with related brands addressing customers in South Africa and…
Location
Operates online gambling platforms, including sports betting apps and online casino websites. Manages brands such as kwiff, betkwiff and kwiffcasino, offering sportsbook betting, video slots, live…
Serves adult online gambling consumers in Great Britain and international markets, including sports bettors and casino players, with additional B2B relationships involving gambling affiliates and…
Location
Spreadex
Operates an online platform providing sports betting, including fixed‑odds and spread betting on global sporting events, and financial trading services. Enables customers to trade shares, indices,…
Sells to individual consumers interested in sports betting and retail financial trading, including users trading shares, indices, FX and commodities. Also serves eligible professional trading clients…
Location
Spreadex
Operates online platforms for sports betting and financial trading. Offers fixed-odds and spread betting on sports events, and trading on shares, indices, foreign exchange and commodities via spread…
Serves individual sports bettors and retail investors/traders, with separate account paths for sportsbook, sports spread betting and financial trading; also accommodates eligible professional trading…
Location
Operates and supplies lottery and gaming services, including national lottery operations, instant win and scratch games, sports betting, and online gaming. Provides retail and digital platforms and…
Serves adult consumers in lottery, gaming and betting markets, alongside public-sector and state-run lottery partners seeking lottery operation or supplier support.
Location
BETCONNECT LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsServes consumer sports bettors and betting exchange users, particularly those comparing odds from major UK bookmakers and individuals who want one account for backing or laying bets.
Financial Health
DistressedDistressed · -13% CAGR over 2y
Location
Kalooki Sportsbook Limited
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsOperates an online sportsbook offering sports betting via WhatsApp, phone and messaging. Accepts bets on horse racing, football and other sports, including singles and multiples, with live in‑play…
Serves adult consumers in Great Britain who bet on sports via WhatsApp, phone or Telegram, including horse racing and football bettors and high-staking punters seeking account-based betting.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 3y
Location
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsOperates licensed betting shops offering sports betting and wagering services. Provides in‑shop and telephone betting, self‑service betting terminals, gaming machines, and a request‑a‑bet service for…
Serves B2C adult betting customers in the UK, including retail shop visitors in Wembley and Tonbridge plus telephone and online request-a-bet users.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
JOE JENNINGS (HARLOW) LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates retail betting shops and provides telephone and Telegram betting services. Offers sports wagering, particularly on horse racing, with odds guides, betting concessions, and customer accounts…
Serves adult consumers seeking sports and horse-racing betting, including shop customers in South East England, Jersey and the Isle of Man, plus telephone and Telegram betting users across the…
Financial Health
StableStable · -91% CAGR over 2y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online gambling platform offering sports betting odds and wagering on sporting events, along with online casino games, live dealer casino, poker, and sports prediction tools through a…
Targets individual online gambling consumers, including sports bettors, casino and live-casino players, poker players and horse-racing bettors, seeking an online sportsbook and gaming account.
Financial Health
WeakWeak
Location
DAVID PLUCK INVESTMENTS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates retail betting shops offering sports betting and gaming machines, with in‑store terminals and staffed counters. Also manages commercial property lettings associated with its betting shop…
Serves B2C retail betting customers in North West England, including sports betting and gaming machine users visiting high-street shops across Merseyside, Manchester, Preston and Lancashire.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
BGBet Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates betting shops offering gambling on horse racing and other sports. Provides in‑shop wagering, promotions, and customer betting facilities, operating as a licensed bookmaker regulated by the…
Serves adult consumers in the Midlands who visit retail betting shops, including horse racing and sports betting customers seeking in-branch gambling facilities.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
Supagroup Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates as a holding company for online sports betting and iGaming businesses, managing global gambling brands that provide sports wagering, online casino games, and related digital gaming services…
Targets adult consumers using sports betting and iGaming brands, with emphasis on Europe, the Americas and Africa.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
S D BETS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates retail betting shops providing gambling services on sports events including horse racing, football, tennis, rugby and cricket. Offers in‑shop wagering, betting rules guidance, and special…
Serves adult retail betting customers in the Peterborough area, including consumers placing bets on horse racing, football, tennis, rugby, cricket and other sports through local betting shop branches.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
Operates and supplies lottery and gaming services, including national lotteries, instant win games, scratch cards, iGaming, sports betting and casino products. Partners with and runs state-licensed…
Serves adult consumers in regulated lottery, gaming and betting markets, alongside public-sector lottery bodies and retail lottery partners in markets including the UK, Europe and North America.
Location
FANATICS BETTING & GAMING UK LIMITED (FORMERLY KNOWN AS POINTSBET UK LIMITED)
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates online sports betting and gaming platforms, including sportsbook and iGaming services, within a digital sports ecosystem that integrates betting with fan engagement, sports merchandise,…
Serves B2C sports fans worldwide and B2B sports properties, including professional leagues, teams, colleges, associations, athletes, celebrities and retail partners.
Financial Health
StableStable · -96% CAGR over 2y
Location
Nottingham Greyhounds
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates a greyhound racing stadium hosting regular race meetings and competitions. Provides spectator facilities including restaurants, bars and hospitality areas, ticketed events, betting…
Serves leisure consumers, groups celebrating special occasions, and corporate hospitality buyers seeking greyhound racing events, dining, betting and venue experiences in the East Midlands.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 1y
Location
Begame Digital Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns, develops and operates online gaming systems and websites for freemium and premium markets. Provides an in‑house gaming platform, game development studio, and affiliate marketing network used…
Targets online gaming consumers in freemium and premium segments, plus B2B customers including third-party gaming operators, gaming websites and affiliate partners in the online gaming industry.
Financial Health
DistressedDistressed · -2% CAGR over 4y
Location
MAVERICK GAMES LIMITED
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsTargets consumers interested in online casino gaming and sports betting, including prospective players and community members ahead of launch.
Financial Health
StrongStrong · Hiring · 148% CAGR over 1y
Location
HARLOW TOWN GREYHOUND ENTERTAINMENT LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates a greyhound racing stadium hosting scheduled race meetings and events. Sells admission tickets and race cards, offers hospitality packages with food and drinks, and provides on-site betting…
Serves consumers seeking greyhound racing outings, including adults, families, children and concessions, plus racing followers accessing race cards, results and live racing schedules.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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How UK sports betting companies work and how to sell to them
What they do
Sports betting operators earn revenue from the margin between stakes accepted and payouts made, with pool, host and intermediary models adding commission, revenue-share or service-fee mechanics. Remote firms usually package the customer experience as an account-based app or web service wrapped around odds, settlement, payments, promotions and safer-gambling interventions. Retail-linked firms add shop, venue or partner premises processes, where the operating model depends on terminals, cash handling, local licensing and staff procedures. Pricing is therefore rarely a simple licence fee: commercial value comes from betting volume, margin control, retention, payment success and the cost of keeping accounts compliant and active.
Who they sell to
Most customer acquisition is consumer-facing, through direct digital marketing, retail footfall or distribution partners rather than procurement-led buying. The end customer is an adult consumer placing repeat wagers, so conversion, account activation and responsible-use controls matter more than a negotiated contract value. Enterprise-style selling appears mainly in host, intermediary, media and venue partnerships, where commercial directors, heads of trading, compliance leads, finance teams and legal counsel all influence approval. Typical partner deals tend to be revenue-share or fixed-fee-plus-share arrangements, with sales cycles shaped by licence scope, technical integration, payment risk, brand suitability and the need for Gambling Commission comfort before launch.
What they buy
Most sports betting firms tend to spend on payments, identity verification, fraud screening, account monitoring, safer-gambling tooling and customer communications before they expand discretionary back-office systems. Trading teams also need odds feeds, risk engines, settlement workflows, business intelligence and monitoring for outages or pricing errors. Product and engineering teams may buy cloud hosting, observability, security testing, incident response and developer tooling, while compliance teams rely on regulatory advice, audit support, complaint handling and record retention. Retail or venue-linked operators add point-of-sale hardware, device maintenance, facilities services, cash processes, local licensing support and staff training.
Why and how to sell to them
Sports betting buyers tend to evaluate vendors when licence conditions change, safer-gambling workload rises, payment decline rates creep up, fraud losses become visible, or a platform migration exposes weak operational controls. Revenue growth can also trigger buying, because higher account activity puts pressure on customer support, risk limits, settlement accuracy and audit trails. Outbound angles usually work better when tied to a named operating pain: reducing false-positive account blocks, shortening verification time, improving intervention evidence, lowering chargeback exposure, or making compliance reporting less manual. Generic efficiency claims are easier to ignore in a market where permissions and customer harm controls sit close to revenue.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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