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Sports Coaching Companies in Cambridge: 45 Active Firms (2026)
Sports coaching companies train individuals, schools and clubs in sport skills, participation and performance across Cambridge.
School enrichment, parent-paid holiday activity, club academy work and community participation contracts dominate demand in this market. Buying centres are practical rather than corporate: heads of sport, school business managers, club committees, leisure venues and parents tend to control spend. Engagements usually look like term-time programmes, mobile sessions, venue-based camps or specialist academy pathways, with safeguarding, coach qualifications and repeat attendance shaping supplier choice. The commercial model is local and operationally hands-on, so scheduling, venue access, insurance, role checks and sport-specific governance matter as much as coaching methodology.
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Cambridge has 45 actively trading sports coaching companies, making it a compact local cohort rather than a scaled revenue market. Reported headcount totals 214, which points to small employers and part-time coaching networks rather than large payroll organisations. The formation profile is still active, with 19 companies incorporated since 2022, but none reports turnover above £5M. That mix fits a market built around schools, clubs, leisure venues and parent-paid provision, where local trust and repeat delivery tend to matter more than national sales infrastructure.
Sports coaching sits in a fragmented governance environment rather than a licensed sector. The Disclosure and Barring Service bases eligibility for Standard and Enhanced checks on the activities and responsibilities attached to a role, not on job title. For children’s sport, coaching or instructing duties can bring Enhanced DBS and Children’s Barred List eligibility where regulated-activity conditions are met. CIMSPA provides professional-development and workforce-governance structures for the UK sport and physical-activity workforce, while Sport England shapes the English participation and workforce agenda alongside sport governing bodies.
Future expansion appears likely to be uneven. Providers with repeat school relationships, documented safeguarding processes and venue access tend to have clearer routes to retention than ad hoc instructors selling session-by-session. Administrative expectations around checks, qualifications and incident handling are likely to keep rising, which favours operators with repeatable processes but can leave very small providers exposed to margin pressure. Consolidation may remain selective: local reputation matters, and many programmes depend on coaches who are hard to replace without disrupting participation.
45
Active firms
2026
19
Incorporated since 2022
newer Cambridge firms
0
Above £5M
reported annual turnover
Key facts
42% of the cohort was incorporated since 2022 (19 firms), so a sizeable share is in its first few filing cycles.
Sports coaching and academy providers are not governed by a single sector licence; safeguarding, qualifications and sport-specific governance usually determine compliance requirements.
Disclosure and Barring Service eligibility for Standard and Enhanced checks depends on the activities and responsibilities of each role, not job title.
For children’s sport, coaches or instructors teaching, training or instructing children may be eligible for an Enhanced DBS check with a Children’s Barred List check if the regulated-activity period condition is met.
DCMS estimated sport characteristic and connected activity at £99.6 billion of direct UK economic output in 2021, equivalent to 2.5% of total UK economic output.
Eurostat counted 1.6 million people employed in sport in the EU in 2024, representing 0.8% of total employment.
Top Cambridge sports coaching companies
Love Tennis Academy
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides tennis coaching and training through an academy programme, offering individual and group lessons, player development sessions, and coaching services. Also manages tennis court bookings and…
Serves B2C tennis players and families in Cambridge, including people booking coaching, hiring courts or joining a tennis club.
Financial Health
WeakWeak · Hiring · 41% CAGR over 4y
Location
CAMBRIDGE KUNG FU LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides martial arts training classes for children, youth and adults, teaching Wing Chun Chuan, Escrima Concepts and Tai Chi Chuan, along with self-defence and structured youth programmes delivered…
Serves consumers in Cambridge seeking martial arts and mindful movement classes, including children from Reception to Year 6, teenagers up to age 16, and adults.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
East Anglia Youth Rowing Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
THE BRIDGE FIRST AID LTD.
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
EWA DZIDA SWIM SCHOOL TRADING AS SEALS SWIMMING MTW LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Fastbreak Basketball Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides basketball coaching and training sessions for children, teenagers and adults. Operates community basketball clubs, school programmes and competitive teams, and organises leagues, matches and…
Serves children, teenagers and adults seeking grassroots basketball sessions, and works with schools, clubs and local communities. Targets participants and community partners in and around…
Financial Health
StrongStrong · Hiring · 41% CAGR over 5y
Location
Bubble And Bounce Swim Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides swimming lessons for babies, toddlers and children, including preschool and independent swimmer classes. Delivers small-group instruction following the Swim England framework, teaching…
Serves parents and families in the Cambridge area with babies, toddlers, preschoolers and children through to teens, across beginner to advanced swimming abilities.
Financial Health
StrongStrong · Hiring · 100% CAGR over 1y
Location
CG Swim School Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides swimming instruction for babies, children, and adults, including structured learn‑to‑swim programmes following the National Plan for Teaching Swimming. Offers term-time lessons, intensive…
Serves consumers in Cambridgeshire, including parents of babies and children, adult learners, swimmers seeking intensive courses, and families booking pool-based parties or private hire.
Financial Health
DistressedDistressed · -17% CAGR over 2y
Location
Littleaqua Academy Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides swimming lessons for children through small group or one‑to‑one sessions using a structured progression programme. Operates swim schools with trained instructors, teaching water confidence,…
Sells to parents seeking children’s swimming lessons, primarily families in Cambridgeshire, Huntingdonshire and Bedfordshire. Serves young swimmers through 1:1 and 2:1 classes, with parents as the…
Financial Health
WeakWeak
Location
Waves Swim Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides private and small‑group swimming lessons for children, babies, and adults, including parent‑and‑child, beginner, and special needs sessions. Runs 1‑to‑1 and small group classes with…
Serves consumers in the Cambridge, Ely, Swavesey and Sutton areas, primarily parents of children aged 3+, babies and toddlers, alongside adult beginners and some learners with special needs.
Financial Health
StableStable · 0% CAGR over 4y
Location
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates golf centres offering pay‑and‑play golf courses, driving ranges with TrackMan technology, golf simulators, and coaching lessons. Provides junior golf programmes, adventure golf, event and…
Serves golfers of all ages and abilities, from beginners to experienced players, plus families, children, social groups and work colleagues seeking leisure activities around Royston, Cambridge and…
Financial Health
DistressedDistressed · -91% CAGR over 1y
Location
ADVICE ACADEMY COMMUNITY INTEREST COMPANY
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · Profitable
Location
Cambridge Golf Driving Range Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates a golf club offering an 18‑hole course, practice facilities and driving range, with public and member tee times. Provides golf lessons, junior programmes, tournaments, a pro shop, and event…
Serves consumer golfers, club members, juniors and families, plus organisers of golf tournaments, meetings, special events and weddings.
Financial Health
DistressedDistressed · -13% CAGR over 4y
Location
The Cambridge Gun Club Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates a shooting club offering clay pigeon, rifle, air rifle and practical shooting ranges. Provides shooting tuition, range safety assessments, memberships, training courses, corporate group…
Serves consumers and groups around Cambridge, including novice and experienced shooting participants, club members, juniors, cadets, Duke of Edinburgh groups, and corporate event organisers.
Financial Health
StableStable · 0% CAGR over 4y
Location
ONE LOVE TENNIS C.I.C.
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · 0% CAGR over 1y
Location
IGNITE PERFORMANCE LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
Kik-Back Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
AEES Coaching Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 40% CAGR over 1y
Location
Cambridge Endurance Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -29% CAGR over 4y
Location
HANNAM LEISURE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates a wakeboarding cable park and water‑based leisure facility offering cable wakeboarding sessions, coaching and lessons, an inflatable aqua park, open water swimming, and bookable activities…
Serves consumers near Cambridge, including beginner and experienced wakeboarders, open-water swimmers, families, and groups booking parties, events, lessons or coaching.
Financial Health
WeakWeak · Hiring · 16% CAGR over 4y
Location
Currimus Ltd
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · 0% CAGR over 1y
Location
BRIAN CUMMING TUNNEL LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
Mv-transformations Ltd
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Harpenden Active Limited
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong
Location
BRIAN CUMMING SKY LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
The Cambridge Swimming Company Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 3y
Location
JS Sports & Education Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 29% CAGR over 1y
Location
Trajectory
2y · 2024–NowOperates golf centres offering pay‑and‑play courses, driving ranges with TrackMan technology, indoor golf simulators and adventure golf. Provides PGA coaching, junior golf programmes, equipment…
Serves local consumers and groups, including beginner and experienced golfers, juniors, families, adults, and work colleagues seeking golf, practice, coaching, adventure golf, parties and events.
Financial Health
Insufficient historyInsufficient history
Location
Kraken Submission Grappling Ltd
Trajectory
3y · 2024–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · 0% CAGR over 2y
Location
GOLFBOX LIMITED
Trajectory
1y · 2025–NowOperates golf centres offering pay‑and‑play golf courses, driving ranges with Trackman technology, and indoor golf simulators. Provides coaching and junior lessons, adventure golf and footgolf,…
Serves local consumers including golfers of all ages and abilities, beginners, juniors, families and groups, plus work colleagues or organisations seeking relaxed golf-based parties and events.
Financial Health
Insufficient historyInsufficient history
Location
DIVERGENT THEATRE LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
TMB CORPORATE WELLNESS LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
Supastudios Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
DEAN SAUNDERS PERFORMANCE GOLF LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
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How Cambridge sports coaching companies work and how to sell to them
What they do
Revenue usually comes from a mixed week of school sessions, parent-paid courses, club coaching and contracted community delivery. Pricing tends to be practical: per pupil, per session, per coach-day, per term, or as a camp place sold direct to parents. Some academy-style providers add memberships or staged pathway fees, while smaller operators rely on repeat block bookings and seasonal programmes. The service shape is labour-led rather than software-led, with value tied to qualified coaches, venue slots, equipment, safeguarding paperwork and the ability to fill places without overloading administrative time.
Who they sell to
Buyers are usually local and relationship-driven: schools, clubs, leisure sites, parents, community groups and occasionally public-sector commissioners. In schools, heads of sport or PE influence the brief, while school business managers or senior leaders often control the order. Club academy work can sit with committees and coaching directors; parent-paid camps are closer to consumer sales, with trust and convenience doing much of the work. Sales cycles typically follow term dates, venue availability and committee meetings, so direct outreach, referrals and repeat renewals matter more than formal procurement, except for funded community programmes.
What they buy
Most sports coaching firms tend to spend on tools and services that reduce operational leakage rather than on large enterprise systems. Common needs include booking and payment software, registers, coach scheduling, parent communications, document storage, incident reporting, safeguarding records, CRM, accounting, payroll and basic management reporting. They also buy insurance advice, legal templates, employment support, first-aid training, coach recruitment, marketing services, website maintenance, kit, equipment and venue support. For smaller Cambridge operators, suppliers that can handle term-time peaks, school holidays and part-time staffing patterns are likely to fit better than heavy implementation projects.
Why and how to sell to them
Buying intent usually appears when providers win a school or community contract, open another venue, add holiday camp capacity, hire more coaches, formalise academy pathways or tighten safeguarding governance after a near miss. The commercial pain is often mundane: filling sessions, proving compliance, keeping coaches scheduled, collecting payments, managing cancellations and maintaining parent confidence. Outbound messaging tends to work better when it starts with a concrete operational burden, such as reducing missed registers or speeding DBS evidence checks, rather than with general growth claims. Credibility comes from understanding term cycles, volunteer committees and low spare admin capacity.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Cambridge
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Frequently asked questions
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