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Sports Retail Companies in Nottingham: 62 Active Firms (2026)
Sports retail companies in Nottingham sell sports equipment, outdoor gear and related apparel to consumers across the city region.
Most demand comes from individual consumers, club committees, school sport staff and outdoor participants, with store owners and ecommerce managers controlling stock, channel mix and service levels. Transactions tend to be basket-level retail purchases, kit bundles and small account orders rather than enterprise procurement. Specialist shops and local omnichannel operators compete on curation, fit advice, equipment availability and fulfilment into nearby towns. The sales motion is therefore practical and price-sensitive: footwear, apparel and accessories move through walk-in and online flows, while team or school requirements create repeat relationships.
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Nottingham has 62 actively trading sports retail companies in this cohort, a local market that looks more fragmented than chain-led. Reported headcount totals 182, which points to owner-managed stores, small ecommerce operations and specialist retailers using lean teams. Scale is uneven: 1 company sits above £5M turnover, while 17 were incorporated since 2022. That mix leaves a visible early-commercial layer alongside a small number of mature operators, with consumer footfall, club relationships and online reach likely doing more work than formal enterprise sales channels.
Sector-specific retail licensing is not the main constraint for Nottingham sports and outdoor sellers. Consumer-rights obligations apply whether goods are bought remotely or in person, and GOV.UK notes that complaints intelligence can be shared with Trading Standards, the Competition and Markets Authority and other regulators. Product-safety exposure sits with businesses that make, import, distribute or sell consumer products, with the Office for Product Safety and Standards and local enforcement bodies overseeing the regime. The General Product Safety Regulations require products to be safe in normal or reasonably foreseeable use; cross-border sellers also need care where Northern Ireland rules apply. The Outdoor Industries Association provides a trade-body reference point for outdoor manufacturers, retailers and related organisations.
Local sports retail appears more likely to evolve through channel discipline than through a wave of large new entrants. The cohort tends to be weighted towards lean operators, so stock selection, supplier terms and fulfilment costs may matter more than brand-building at national scale. Clubs and schools can give repeat demand, but they also keep price comparison close to the transaction. Online sales should remain part of the mix, though physical advice, fitting and returns handling still give specialist shops a reason to exist. Consolidation may occur at the margin where older retailers lack succession plans, rather than through a broad roll-up pattern.
62
Active firms
2026
17
New incorporations
Since 2022
1
Above £5M
Turnover band
Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 62 firms) — the rest sits below that revenue band.
27% of the cohort was incorporated since 2022 (17 firms), so a sizeable share is in its first few filing cycles.
Sports and outdoor retailers usually sit under general UK consumer and product-safety law rather than a sector-specific retail licence.
Consumer rights apply when goods are bought remotely or in person, with complaints intelligence shared with Trading Standards, the Competition and Markets Authority and regulators.
Businesses making, importing, distributing or selling consumer products in the UK are responsible for safety under the General Product Safety Regulations 2005.
The UK sports equipment and outdoor gear market is valued at about £11.3 billion across online retail, physical stores, specialist shops, wholesale distributors and direct-to-consumer stores.
US outdoor retail sales reached $28 billion in 2024, up 1% on 2023, with footwear and accessories gaining while equipment declined.
Top Nottingham Sports Retail companies
NOTTS COUNTY F.C. COMMUNITY PROGRAMME
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates an online retail store selling football club merchandise, including team kits, training wear, clothing, accessories, gifts and sports equipment, with options for delivery and…
Sells primarily to football supporters and consumers buying club merchandise, including adults, juniors, infants and gift shoppers, with UK click-and-collect and worldwide delivery options.
Financial Health
StableStable · 0% CAGR over 1y
Location
ZEE APPAREL LTD.
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Drapers Gun Centre Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsRetailer of airguns, airsoft guns, and related shooting equipment. Sells air rifles, pistols, magazines, maintenance kits, and accessories from brands such as BSA, Gamo, FX Airguns and Weihrauch, and…
Serves individual shooting-sports and airsoft enthusiasts, airgun owners and collectors seeking new or used products, accessories, servicing and repairs via an online shop and showroom.
Financial Health
DistressedDistressed · -42% CAGR over 3y
Location
G Barra Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
Affinity Trophies & Designs Ltd
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Vale Field & Game Ltd
Trajectory
5y · 2021–NowFinancial Health
Insufficient historyInsufficient history
Location
ATHLETIC MOVEMENT LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
WOMEN IN TANDEM C.I.C.
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Profitable
Location
Wobble Ltd
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
Bulwell Hall Golf Retail Limited
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
GW Performance Ltd
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsManufactures and sells indoor fitness equipment including rowing machines, ski and cycling ergometers, and strength training devices, along with rowing oars, performance monitors, and workout…
Sells to individual fitness users, competitive athletes, rowers and rowing clubs, as well as commercial gyms and training facilities seeking indoor exercise equipment and rowing oars.
Financial Health
StableStable · 8% CAGR over 1y
Location
Hucknall Sports & Cycle Centre Limited
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsRetailer of school uniforms and sportswear for local schools, supplying clothing, footwear and teamwear. Also offers garment printing and embroidery services, and sells sports equipment and…
Serves families and pupils at Hucknall-area nursery, primary and academy schools, plus local sports teams, Scout and Guide groups, and shoppers buying schoolwear, footwear and teamwear.
Financial Health
StableStable · 0% CAGR over 2y
Location
Beeston Marina Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates a marina providing moorings for narrowboats and cruisers. Runs a chandlery selling marine equipment, fuel and boating supplies, offers outboard engine servicing and boat sales, and operates…
Serves leisure boat owners, narrowboat and cruiser users, visiting boaters, mobile home residents, and riverside bar/cafe customers around Nottingham and the River Trent.
Financial Health
StableStable · -6% CAGR over 4y
Location
M3C Sports Supplies Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSupplies sports equipment, teamwear and training accessories through an online store, including balls, nets, gym equipment, trophies and pitch equipment. Also offers bespoke sports kits, printing and…
Sells to schools, colleges, sports clubs, leisure centres and other organisations buying sports equipment, PE supplies, teamwear and related kit, mainly for institutional or club use.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
ALT ATHLETIC LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StableStable
Location
BEARACTIVE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
Bunneys Bikes Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
SIMPSON BROTHERS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsRetailer of firearms and shooting equipment, selling shotguns, rifles, ammunition, optics, clothing and accessories through shops and an online store. Also provides gun servicing and repairs, secure…
Serves licensed firearms owners and shooting-sports customers, including clay shooters, game shooters, deer stalkers and rifle users, plus professional shooters seeking specialist retail advice.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
Prosport International Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSupplies sports clothing, team kits and equipment for football, volleyball and athletics, including shirts, shorts, socks, tracksuits, balls and protective gear. Also provides kit supply and garment…
Sells to sports teams and organisations, including football clubs, volleyball associations, athletics clubs, universities and corporate buyers. Targets both teamwear purchasers and individual…
Financial Health
StableStable · -2% CAGR over 4y
Location
Inspired Bicycles Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and supplies trials bicycles and street mountain bikes, including models with alloy frames and specialised geometry. Also sells bike frames, components, brakes, wheels, and accessories for…
Sells to trials and street mountain biking consumers, from children to adult riders, as well as cycling dealers and enthusiasts seeking specialist bikes, frames and components.
Financial Health
StableStable · -10% CAGR over 4y
Location
Jansons Leisure & Fishery Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsDesigns and sells technical marine apparel and equipment for sailing, boating and fishing. Product range includes waterproof jackets, drysuits, wetsuits, base layers, footwear, gloves, bags and…
Sells to recreational and competitive sailors, dinghy crews, powerboaters and anglers, including men, women and juniors, plus sailing teams and corporate buyers through its US online store.
Financial Health
WeakWeak · -4% CAGR over 1y
Location
Pixie Dust Dancewear Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsRetailer of dancewear and dance shoes including ballet, ballroom, tap, jazz and theatre footwear. Provides professional pointe shoe fitting, gymnastics and dance accessories, and designs and…
Serves dancers, dance parents, dance returners and performers, alongside local dance and theatre schools, gymnastics, acro and ice skating teams, schools, businesses and individuals needing uniforms…
Financial Health
StrongStrong · Hiring · 40% CAGR over 1y
Location
Urban Delux Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling skateboarding products including skate shoes, sneakers, clothing, bags and accessories, alongside skateboard decks, trucks, wheels, bearings and other hardware…
Sells to UK consumers interested in skateboarding and streetwear, including skateboarders, casual sneaker and clothing buyers, and parents purchasing kids’ skate shoes or gear.
Financial Health
WeakWeak · Hiring · 7% CAGR over 5y
Location
THE RANCH STORE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRetailer of equestrian equipment and riding apparel, selling horse rugs, riding hats, boots, breeches, bits, grooming supplies, supplements, and stable products through an online store and tack shop.
Sells to B2C horse owners, riders and equestrian enthusiasts, including adults and children, seeking riding clothing, competition wear, stable supplies and horse equipment.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
The Manor Club Retail Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Five57 Ltd
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 3y
Location
Grypit Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
BIKEPACKING WALES LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
Manor Equestrian Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online retail store selling equestrian equipment and horse care products, including horse rugs, tack, riding boots, rider clothing, feed, supplements, and stable supplies from multiple…
Serves horse owners, riders and equestrian enthusiasts shopping online, including leisure riders, competitors and stable yard customers seeking equestrian, animal-care and country-lifestyle brands.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
Location
ALLUMY GOLF LIMITED
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
SCALE SWIMMING LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
TEX-FISHING LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed
Location
MD SPORTS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -67% CAGR over 4y
Location
RPE (Notts) Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StableStable
Location
Referee Kit & Equipment Retail Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong
Location
PEAK CHALK LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
RLGOLF LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
Jaffa Bikes Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
OARSPORT LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -3% CAGR over 4y
Location
Bestcity Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
HIT & CO LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
Golfdealers.co.uk (Derby) Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
CREATION CYCLES LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -68% CAGR over 4y
Location
Wentworth Sporting Supplies Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
TORCH DIRECT LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOnline retailer of LED torches and portable lighting equipment, including handheld, head and keyring torches, lanterns and work lights. Also sells batteries, chargers, power banks, and related…
Sells to UK consumers and professional buyers, including outdoor enthusiasts, runners, cyclists, dog walkers, fishers and divers, plus trades, repair teams, search and rescue users, and workplaces…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
Spurk Golf Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsManufactures portable golf practice mats designed to anchor into the ground for stable ball striking and fairway protection. Sells short and long pile golf mats, carry bags, and related accessories…
Sells to golfers of all abilities for course and garden practice, and to golf club greenkeepers seeking fairway protection during winter play.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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How Nottingham Sports Retail companies work and how to sell to them
What they do
Nottingham sports retailers usually earn revenue from resale margin on footwear, apparel, equipment and accessories, with some extra income from fitting, repairs, personalisation, delivery fees or club-kit administration. Pricing is usually per item or bundle, rather than licence or subscription. Seasonal ranges matter: winter outdoor stock, school-year kit, tournament periods and new-season footwear all affect cash tied up in inventory. Ecommerce adds card payments, shipping and returns costs, while physical stores carry rent, staffing and display costs. The commercial model rewards accurate buying, quick replenishment and fewer markdowns.
Who they sell to
Most customers are local consumers, parents, recreational athletes, club committees and school sport staff. Larger local accounts are typically handled by an owner, store manager or ecommerce manager, with the buyer on the other side often a treasurer, coach, PE lead, facilities manager or procurement officer. Consumer purchases can close in a single visit or online session; club and school orders tend to follow the season, with quote revisions, size collection and logo approvals stretching the cycle. Routes to purchase are mixed: walk-in retail, website checkout, email quotation, account ordering and occasional school tender.
What they buy
Sports retail firms tend to spend on systems that keep stock, orders and margins visible across shop and online channels. Relevant categories include point-of-sale, inventory planning, ecommerce platforms, payment processing, accounting, payroll, CRM, email marketing, search marketing, shipping management and returns workflow software. Operators with teamwear or school accounts may also need quoting tools, artwork approval, order portals and basic project tracking. Outside software, common purchases include insurance, bookkeeping, HR support, seasonal recruitment, photography, warehousing, courier services, store fit-out, signage and legal advice on consumer terms, privacy notices and product-safety responsibilities.
Why and how to sell to them
Buying intent often appears when a retailer adds online trading, takes on a sizeable club or school account, opens extra storage, changes ownership, hires for ecommerce, or starts carrying higher-value technical equipment. Common pressures are cash locked in slow-moving stock, returns from size variation, missed replenishment, supplier minimums, discounting by larger chains and admin around product safety. Outbound works better when it is tied to a visible operating problem: fewer stock-outs before season starts, cleaner margin reporting, faster team-order collection, lower return friction, clearer supplier paperwork or reduced manual work for a very small team.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Sources
- UK Sports Equipment and Outdoor Gear Market
- The UK Sports Equipment and Outdoor Gear Market is valued at approximately GBP 11.3 billion.
- The UK outdoor recreation sector generated approximately £23 billion recently, reflecting a 12% increase from the previous year.
- The smart sports equipment segment grew by 30%, driven by fitness trackers and smart wearables.
- By type, the market includes fitness equipment, outdoor apparel, camping gear, cycling equipment, team sports equipment and water sports gear.
- Sales channels listed include Online Retail, Brick-and-Mortar Stores, Specialty Sports Shops, Wholesale Distributors and Direct-to-Consumer Brand Stores.
Also in Nottingham
Related directories
Frequently asked questions
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