Accounting Companies Using Google Analytics in the UK: 1,450 Active Firms (2026)
Accounting firms using web analytics in the UK provide audit, tax and advisory services while measuring public website engagement.
For accounting practices, an analytics tag usually sits close to partner-led growth, not product analytics. It helps marketing and business-development teams see which audit, tax, payroll and advisory pages attract prospective clients, how visitors move from search or referral channels into enquiry forms, and where local-office pages support demand. Companies running this stack tend to have a public-facing acquisition model, a maintained website, and enough internal or agency support to review campaign performance. In this sector, adoption often signals operating maturity: not just a website presence, but an attempt to connect content, location pages and service-line messaging with measurable inbound enquiries.
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Around 1,450 active UK accounting and audit firms are running this analytics stack on public websites. It is the first-ranked detected analytics system in the sector, with 84.7% coverage against a 1,711-firm sector denominator. The adoption picture is weighted toward registered addresses in London (23.7%), followed by the South East (14.1%), North West (11.2%), East of England (9.6%) and West Midlands (8.9%). The employment footprint is visible rather than assumed: firms with disclosed staffing account for 3,026 reported employees. That points to a cohort made up largely of small and mid-sized practices, with a narrower set of larger multi-office firms also present.
Statutory audit remains a regulated activity, so website measurement sits inside a wider governance environment rather than being a purely commercial choice. The Statutory Auditors and Third Country Auditors Regulation designates the FRC as the Competent Authority for public supervision of UK statutory auditors. Audit firms are registered and supervised through Recognised Supervisory Bodies, while audit qualifications are handled through Recognised Qualifying Bodies. For firms running analytics tags, consent wording, cookie controls and client-confidentiality policies tend to sit alongside audit-quality obligations. Procurement is usually low-friction, but implementation still touches website agencies, practice-management stakeholders and risk teams where firms handle sensitive client enquiries online.
Adoption appears to be moving from basic visit counting toward more governed measurement. Accounting practices tend to want clearer attribution for service-line enquiries, local-office pages and sector-specific content, but they also face pressure to keep tracking arrangements explainable to partners and clients. Consolidation in statutory audit may favour practice groups with central marketing teams, shared website infrastructure and more disciplined tag management. Smaller firms are likely to remain pragmatic, using familiar website stacks and agency support rather than building dedicated analytics functions. The category therefore looks less like a specialist technology race and more like a gradual clean-up of measurement, consent and lead-handling habits across the profession.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK accounting companies in this cohort. 2.4% of the 34,652 companies with under 10 employees run Google Analytics (834 detected). 23.3% of the 1,209 companies with 10–50 employees run Google Analytics (282 detected). 21.7% of the 60 companies with over 50 employees run Google Analytics (13 detected). That is a 19.3% gap between the over 50 employees and under 10 employees bands.
1,450
Active firms
2026
84.7%
Of detected Analytics share
UK accounting
6
Median headcount
Filed accounts
2,927
Verified directors
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (20 of 1,450 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (66 firms), so a sizeable share is in its first few filing cycles.
Within UK accounting and audit firms with a detectable analytics system, this tool appears on 84.7% (1,450 of 1,711).
London accounts for 23.7% (343) of accounting and audit firms running this analytics system, followed by the South East at 14.1% (204) and the North West at 11.2% (163).
Website stacks skew towards content-managed marketing sites: 73.7% (1,069) also run a publishing platform, while 45.5% (660) also run a search-optimisation plugin.
Statutory audit remains a regulated activity, with the FRC acting as the Competent Authority under the Statutory Auditors and Third Country Auditors Regulation 2016.
Registered statutory audit firms fell to 3,760 in 2024 from 5,007 in 2020, a 24.9% decline over five years.
Analytics market share among UK Accounting
Share of the 1,711 UK Accounting with a detectable system. As of June 2026.
What else do Google Analytics-running Accounting run?
Share of the 1,450 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Accounting are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£297.9K
Median UK turnover
1.4%
Above £5M turnover
66
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 2,373 companies, alongside financials and websites, in one CSV file.
Top UK Accounting using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an international network of independent accounting and advisory firms. Provides audit and assurance, tax, accounting, corporate finance, restructuring, ESG consulting, outsourcing, and risk…
Serves businesses, charities and private clients operating internationally, across sectors including finance, energy, healthcare, real estate, construction, technology, media and telecoms.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal, tax, audit and business advisory services to companies, including corporate and employment law, international tax and transfer pricing, financial statement audits, risk and compliance…
Serves businesses with national and international operations, public-sector bodies, healthcare and social-economy organisations, real estate and finance clients, and private clients.
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides chartered accountancy and business advisory services including audit, bookkeeping and accounts preparation, corporate and personal tax planning, payroll administration, VAT and R&D tax…
Serves businesses, charities, academies, professionals and individuals, with sector focus including agriculture, healthcare, hospitality, manufacturing, property, retail, technology, transport and…
Financial Health
HealthyHealthy · Profitable, Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides accountancy and financial advisory services including audit, tax planning and compliance, business advisory, corporate finance, sustainability and reporting assessments, and forensic…
Serves a mix of B2B and private clients, including SMEs, corporates, professionals, investors, pension schemes, solicitors and their clients, with reach to businesses in Ireland and overseas.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides audit, accounting, tax and business advisory services. Works with owner‑managed businesses, regional companies, UK subsidiaries of overseas groups, charities and high‑net‑worth individuals…
Serves owner-managed businesses, large regional businesses, UK subsidiaries of overseas groups, charities and high net worth individuals across the UK.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides accountancy, audit, tax planning, payroll, corporate finance and business advisory services, including mergers and acquisitions support, cloud accounting, digital transformation and property…
Serves SMEs and organisations in education and academies, haulage and logistics, hospitality, media, entertainment and sport, professional services and recruitment, plus property owners and private…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered accountancy services including audit, tax planning and compliance, corporate finance, and financial advisory. Advises businesses, entrepreneurs, and high‑net‑worth individuals…
Serves entrepreneurial SMEs, large corporates and high-net-worth individuals, with sector focus on property, hospitality, not-for-profit, sports, technology, financial services, media and…
Financial Health
HealthyHealthy · -1% CAGR over 5y
Location
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Computed from 3 filingsProvides accountancy and advisory services including audit, financial reporting, outsourced accounting, payroll, and tax planning and compliance. Also offers wills and probate, corporate finance,…
Serves B2B and nonprofit clients, including owner-managed SMEs, start-ups, family businesses, mid-market and private equity-backed companies, medical practices, solicitors, charities, pension schemes…
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides specialist accountancy and assurance services for pension schemes, including statutory pension scheme audits, accounts preparation and desktop review, AAF and ISAE assurance reports,…
Sells to UK pension schemes and pension advisers, serving trustees and employers needing pension scheme audits, accounts support and assurance reporting. Also targets organisations requiring AAF and…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting, audit and tax advisory services to technology and high‑growth companies. Services include bookkeeping, financial reporting, R&D tax credit claims, SEIS/EIS and EMI scheme…
Serves UK technology and high-growth private limited companies, including startup, seed-stage and venture-backed businesses, plus founders, CFOs and finance leaders seeking investor-ready support.
Financial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and bookkeeping, statutory audit, tax compliance and planning, payroll, and business advisory services. Also offers corporate finance, financial modelling, due diligence,…
Serves micro, small and medium-sized businesses across sectors including charities, education, healthcare, IT, manufacturing, public sector, construction, retail and logistics, plus high-net-worth…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered accountancy and tax advisory services to businesses and individuals, including audit, bookkeeping, payroll, corporate finance, business recovery, company secretarial support,…
Serves start-ups, established businesses, family firms, charities and sector-specific clients, alongside individuals needing tax, estate, probate and wealth-related support, with clients nationally…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides accounting and business advisory services including accounts preparation, audit and assurance, corporate finance, personal and corporate tax advice, outsourcing and support for businesses,…
Serves businesses, business owners, individuals and not-for-profit organisations needing accounting, tax, audit, assurance and corporate finance support, including startups and those buying, selling…
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides accountancy and tax services including year-end accounts, HMRC compliance, VAT, payroll, bookkeeping and audit. Also offers corporate finance advice, wealth management, mortgage and pension…
Serves businesses—including sole traders, limited companies, LLPs, partnerships and charities—alongside private individuals and financial advisers needing tax, accounting, wealth, mortgage, pension…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides accounting, audit, tax and business advisory services to businesses and individuals. Services include bookkeeping, payroll, VAT and corporation tax compliance, management accounts, corporate…
Serves SMEs, start-ups, UK subsidiaries, charities and not-for-profits across Yorkshire and beyond, including engineering, manufacturing, hospitality, property, construction, farming, technology,…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides accountancy and financial advisory services including company accounts preparation, business audits, tax compliance and planning, bookkeeping, payroll, corporate finance, business…
Serves startups, SMEs and international groups across the UK and internationally, including listed companies, UK subsidiaries, charities and businesses in technology, retail/hospitality, property,…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides chartered accountancy and tax advisory services to businesses and individuals, including audit, financial statement preparation, statutory compliance, business tax planning, personal tax and…
Serves owner-managed businesses, small to large companies, complex groups and UK subsidiaries of overseas parents, plus individuals, families and business owners. Sectors include property,…
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides chartered accountancy and financial advisory services, including audit, accounts preparation, tax planning, restructuring and insolvency support, corporate finance and deal advisory, and…
Serves UK businesses, company directors, finance directors, accountants, partnerships, sole traders, individuals and creditors, with clients across leisure and hospitality, retail, construction and…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsProvides accounting, audit and bookkeeping services alongside corporate and personal tax planning. Advises businesses and individuals on payroll, VAT compliance, R&D tax credits, corporate finance,…
Serves individuals, entrepreneurs, SMEs and owner-managed businesses, including start-ups, growing companies and organisations planning exit, across sectors such as charities, healthcare,…
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsProvides accountancy and audit services for businesses and individuals, including bookkeeping, payroll, tax compliance and VAT. Also offers corporate finance advice, business planning, consultancy,…
Serves SMEs and larger companies, LLPs, professional partnerships, solicitors, charities and individuals, with clients across the UK and overseas in Europe, the United States and the Far East.
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides accounting, audit and tax advisory services for businesses and charities. Also offers payroll, bookkeeping, company secretarial support, financial reporting, R&D tax relief consulting,…
Serves owner-managed businesses of all sizes, company directors and business owners, including charities, mainly organisations looking for a long-term chartered accountancy and tax adviser.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides accounting, audit and tax advisory services including statutory audits, management accounts, payroll, company secretarial support, business advisory, and tax planning such as R&D tax credits…
Serves tech start-ups, university spin-outs, established companies and owner-managed businesses, plus high-net-worth individuals, across life sciences, healthcare, engineering, manufacturing,…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting, auditing, tax advisory, payroll and VAT services to businesses. Also offers business consultancy and corporate finance support, including preparation of accounts, financial…
Serves businesses in Stockport and Greater Manchester, from sole traders to multinational firms, across varied industries needing external accountancy and financial support.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsProvides accountancy and business advisory services to companies, including financial reporting, audit, and implementation of digital and cloud-based accounting systems. Reviews business processes,…
Serves ambitious businesses, primarily SMEs and growing companies, seeking progressive accountancy support and digital finance systems, with an emphasis on companies across Warwickshire and London.
Financial Health
HealthyHealthy · 3% CAGR over 3y
Location
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Computed from 5 filingsProvides accountancy and tax advisory services for businesses and individuals, including accounts preparation, audit and assurance, business and personal tax planning, payroll, VAT, bookkeeping,…
Serves business owners and organisations from start-up to exit, including retail, services, property, construction, agriculture, manufacturing and professional services, plus individuals with…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting, audit and assurance, tax compliance and planning, payroll, bookkeeping, and statutory accounts preparation. Also offers business consultancy, financial advisory, company…
Serves small and midsize businesses and accountancy practices, primarily in the UK, with international clients across markets linked to the UK, India, UAE, USA and Nepal.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsProvides chartered accountancy services including accounts preparation, audit and assurance, bookkeeping, VAT and payroll, corporate and personal tax advice, business advisory and corporate finance…
Serves businesses and individuals, with a strong B2B focus on growing companies needing accountancy, tax, audit, payroll and advisory support. Also targets charities, clubs and not-for-profit…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including tax planning and compliance, statutory accounts preparation, audit, payroll, bookkeeping, management accounting, and company secretarial…
Serves businesses and individuals across the UK and internationally, including overseas entrepreneurs and companies entering the UK market, and established organisations requiring accountancy, tax,…
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including financial accounting, tax planning and compliance, audit and assurance, payroll outsourcing, cloud accounting, and corporate finance…
Serves businesses and private clients needing accountancy, tax, payroll, audit and corporate finance support, with particular focus on education and academies, transport and logistics, hospitality,…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides accounting and business advisory services including tax planning and compliance, audit and assurance, bookkeeping, payroll, VAT support, R&D tax credit claims, and strategic advice for…
Serves individual clients, local business owners, SMEs, growing businesses and larger corporations in Oxfordshire and beyond, including owner-managed companies and sectors with R&D, merger or…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and advisory services including company audits, annual accounts preparation, business and personal tax advice, VAT and payroll services, corporate finance support, company…
Serves businesses, charities, schools and individuals around Newbury, Hungerford, Swindon and Abingdon, including SMEs and professionals across agriculture, construction, healthcare, property,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsProvides accountancy and business advisory services including audit, tax advisory, bookkeeping, payroll, outsourced finance functions, financial modelling and business planning. Supports companies…
Serves business leaders and management teams, mainly SMEs, across construction/property, financial services, IT/telecoms, media/creative, private equity, recruitment/training, and…
Financial Health
HealthyHealthy · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 4 filingsProvides accounting and advisory services including accounts preparation, bookkeeping, VAT, audit, tax compliance and planning, business advisory, company secretarial support, financial due…
Serves businesses and individuals, particularly across Greater Manchester, including property and construction firms, professional and legal services, TV and film professionals, and medical and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including bookkeeping, year-end accounts, audit, tax planning and compliance, payroll, cloud accounting, corporate finance advice, funding support,…
Serves established owner-managed and family businesses across Yorkshire, typically £500k-£5m+ turnover, including manufacturing, professional services, agriculture and retail firms.
Financial Health
StrongStrong · -2% CAGR over 3y
Location
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Computed from 3 filingsProvides accounting, audit and taxation services along with business advisory support to small and medium-sized enterprises. Services include financial reporting, compliance, tax planning, and use of…
Serves SMEs across the UK, including owner-managed and growing businesses with accountancy, audit and tax requirements.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Computed from 3 filingsProvides chartered accountancy and tax advisory services including audit and accounting, bookkeeping, VAT and management accounts, corporate and personal tax planning, payroll and HR administration,…
Serves UK businesses of varying sizes, from start-ups to established companies, plus individuals with tax affairs. Sector focus includes not-for-profit, construction, financial services, sport and…
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides chartered accountancy and business advisory services including audit, accounting support, tax and VAT compliance, payroll and HR, forensic accounting, company secretarial and probate…
Serves businesses and private clients in media and entertainment, property, retail and wholesale, health and care, and lifestyle and hospitality, including commercial and residential property…
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsProvides chartered accountancy services including audit, financial reporting, bookkeeping, payroll, VAT and tax planning. Advises individuals and businesses on corporate finance, company secretarial…
Serves B2B and B2C clients: sole traders, high-net-worth individuals, family-run businesses, limited companies and international groups across multiple industries.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including bookkeeping, management accounts, audit, tax planning and payroll. Advises on corporate finance, business acquisitions, funding, R&D tax…
Serves UK owner-managed businesses and clients in construction, dental, education, manufacturing, medical, property, transport, wholesale and retail, plus individuals and families needing personal…
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and advisory services including audit, tax planning and compliance, bookkeeping, payroll, and financial strategy. Works with owner‑managed businesses and organisations, offering…
Serves owner-managed businesses, startups, family businesses and public-sector organisations in Northern Ireland, including clients in farming, retail, hospitality and leisure.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting, auditing and tax advisory services to businesses and individuals. Also supplies accounting software solutions and offers insurance products designed to cover clients’ costs in…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including accounts preparation, audit and compliance, business and personal tax planning, payroll, company secretarial services, and digital…
Serves owner-managed, established, high-growth and start-up businesses, plus high-net-worth individuals across London, Surrey and Croydon, including property, professional services, media/tech,…
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered accountancy and audit services, including preparation of financial statements, management accounts and bookkeeping. Offers tax advice and personal tax planning, payroll and…
Serves owner-managed and family businesses, start-ups and established companies across Shropshire, the UK and internationally, alongside private clients with personal, family or succession needs.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered accountancy services including financial accounting, bookkeeping, payroll, audit and assurance, and tax services such as corporate, personal, VAT and estate planning, alongside…
Serves start-ups, established businesses, company directors and individuals needing accountancy support, including organisations requiring audit and assurance and clients with corporate, personal,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
Location
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Computed from 4 filingsProvides accounting and tax advisory services including statutory accounts, bookkeeping, payroll, VAT and corporation tax compliance. Also offers tax planning, inheritance tax advice, HMRC…
Serves scaling and high-growth businesses, corporates of all sizes across the UK from pre-revenue to exit, finance teams needing support, and high-net-worth individuals with complex UK tax needs.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including audit, tax planning and compliance, payroll, bookkeeping, management accounts, and support for business start-ups, serving owner-managed…
Serves B2B and personal clients across the Midlands, including overseas subsidiaries, owner-managed businesses, self-employed individuals and start-ups seeking accountancy support.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital accounting and tax services for businesses and individuals, including bookkeeping, cloud accounting, management accounts, payroll, VAT returns, corporation tax, and self‑assessment.…
Serves UK start-ups, scale-ups, SMEs and growing businesses, plus consultants, high earners, directors/shareholders and accountancy firms needing corporate finance support.
Financial Health
HealthyHealthy · Hiring · 75% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides accountancy services to businesses, including bookkeeping, payroll, year‑end accounts preparation, audit and assurance, tax and VAT returns, and financial planning. Also advises on business…
Serves businesses of all sizes across Yorkshire, from small companies to larger organisations, plus individual clients seeking personal tax and financial planning advice.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsProvides accounting and tax services for businesses including auditing, financial accounts preparation, bookkeeping, payroll processing, VAT returns, tax planning and compliance, management accounts,…
Sells to businesses seeking accountancy support, including bookkeeping, payroll, tax and audit services. Serves firms across Wirral, Cheshire and North Wales, with messaging aimed at business owners…
Financial Health
StrongStrong · -3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting, tax compliance and advisory services for businesses and individuals, including cloud accounting, management reporting, payroll, company formations, company secretarial support,…
Serves businesses, business owners, entrepreneurs, professionals, landlords and private individuals with complex tax affairs, across accounting, tax, wealth and business advisory client segments.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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2,323 more companies and their verified directors are in the file
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. accounting companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of accounting companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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