Accounting Companies Using MonsterInsights in the UK: 95 Active Firms (2026)
Accounting firms running website analytics provide audit, tax and advisory services while measuring public-site traffic in the UK.
For accounting practices, the plug-in is a public-site measurement layer rather than a practice-management or audit workflow system. It helps partners and marketing teams see which service pages, tax updates and enquiry routes are drawing attention, usually before a prospect becomes known in the CRM or client-onboarding process. Adoption tends to signal a firm with enough direct-channel activity to care about inbound demand, but not necessarily a large marketing department. The common buyer is a partner-led practice or mid-sized regional firm serving business clients, with website ownership split between internal administrators, external web agencies and fee-earners who publish technical guidance.
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There are 95 actively trading UK accounting and audit practices running the plug-in, making this a relatively selective adoption pattern rather than a default analytics choice. Reported employment across the cohort totals 831 people. Within the sector’s detected analytics stack, the system ranks fourth, with 5.5% share across a 1,712-firm comparison base. Registered-address skew is southern and metropolitan: South East accounts for 20.0% of the cohort, London 18.9% and North West 17.9%, followed by South West at 9.5% and East of England at 6.3%.
Statutory audit is a regulated activity, so website measurement sits beside a more formal professional-services regime than many software adopters face. The FRC is the Competent Authority for public supervision of UK statutory auditors, while recognised supervisory and qualifying bodies handle registration, supervision and audit qualifications. Public-site analytics adds a separate governance layer: cookie consent, privacy notices, enquiry-form handling and retention rules need to line up with GDPR and ICO expectations. In practice, ownership often falls between partners, marketing support and external web agencies, which can make consent configuration less tidy than the rest of the engagement process.
Adoption appears likely to remain bound to website ownership patterns rather than to audit regulation itself. Practices that publish guidance, chase inbound enquiries and review service-line demand tend to have a clearer reason to keep the plug-in in place; smaller offices with agency-managed sites may treat it as part of a bundled website setup. Consolidation in statutory audit could push more practices towards standardised marketing operations, although migration away from legacy site builds may be uneven. The constraint is not interest in analytics so much as who inside the firm is accountable for acting on it.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of MonsterInsights rises with company size across the trading UK accounting companies in this cohort. 0.2% of the 34,652 companies with under 10 employees run MonsterInsights (71 detected). 1.7% of the 1,209 companies with 10–50 employees run MonsterInsights (20 detected). 3.3% of the 60 companies with over 50 employees run MonsterInsights (2 detected). That is a 3.1% gap between the over 50 employees and under 10 employees bands.
95
Active firms
2026
5.5%
Of detected Analytics share
UK accounting
5
Median headcount
Filed accounts
212
Verified directors
Across this cohort
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Key facts
6% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Among 1,712 accounting and audit companies with a detectable analytics system, three other systems appear at or above 6.7% (115), leaving the profiled system fourth on 5.5% (95).
A content-management layer is detected alongside the analytics tag on 100.0% (95), and a second analytics tag on 97.9% (93).
South East, London and North West account for 20.0% (19), 18.9% (18) and 17.9% (17) of the cohort respectively.
Statutory audit is a regulated activity, with the FRC designated as Competent Authority under the Statutory Auditors and Third Country Auditors Regulation 2016.
Registered statutory audit firms fell to 3,760 in 2024 from 5,007 in 2020, a 24.9% decline over five years, including a 6.9% fall during 2024.
Analytics market share among UK Accounting
Share of the 1,712 UK Accounting with a detectable system. As of June 2026.
What else do MonsterInsights-running Accounting run?
Share of the 95 MonsterInsights-running UK companies where each technology was also detected. As of June 2026.
Where MonsterInsights Accounting are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£229.4K
Median UK turnover
0%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 139 companies, alongside financials and websites, in one CSV file.
Top UK Accounting using MonsterInsights
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides accountancy, audit and assurance, tax, payroll, and wealth management services. Advises SMEs, charities, education organisations, rural businesses, startups, and individuals on financial…
Serves SMEs across sectors in the North West, sixth form colleges and multi-academy trusts, Cheshire charities and not-for-profits, rural farmers and landowners, business start-ups, and individuals.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting, tax advisory and statutory audit services, with specialisation in the travel and leisure sector. Services include corporate and personal tax, VAT, payroll, management accounts,…
Serves established and start-up businesses in the travel and leisure sector, including UK and EEA tour operators needing specialist accounting, tax, audit and regulatory advice.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsProvides accountancy and tax advisory services for businesses and individuals, including accounts preparation, audit and assurance, business and personal tax planning, payroll, VAT, bookkeeping,…
Serves business owners and organisations from start-up to exit, including retail, services, property, construction, agriculture, manufacturing and professional services, plus individuals with…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting and advisory services including audit, tax planning and compliance, bookkeeping, payroll, and financial strategy. Works with owner‑managed businesses and organisations, offering…
Serves owner-managed businesses, startups, family businesses and public-sector organisations in Northern Ireland, including clients in farming, retail, hospitality and leisure.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting, tax and advisory services with a focus on travel and leisure businesses. Services include statutory audits, payroll, company secretarial support, management accounts, corporate…
Serves B2B clients in the travel and leisure sector, from startups to established businesses, including UK and EEA tour operators and regulated travel companies.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides accountancy and business advisory services including year-end accounts, audits, management accounts, VAT returns, tax planning, payroll outsourcing, HR support, and advice on business…
Targets business owners, startups and established SMEs, plus individuals with personal estate and tax affairs. Works with clients locally, nationally and internationally.
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 5 filingsProvides accounting and audit services for businesses and individuals, including accounts preparation, tax planning and compliance, business advisory, cash flow forecasting, forensic accounting, and…
Serves businesses and individual taxpayers across Northern Ireland, including SMEs, owner-managed companies and sectors such as construction, with accountancy, tax and advisory needs in Omagh, Derry…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including statutory accounts preparation, audit, tax compliance and consulting, payroll, VAT and bookkeeping, company secretarial services, and…
Serves sole traders, partnerships and limited companies, including startups and established businesses, across Northern Ireland, the Republic of Ireland and mainland UK.
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides accountancy and tax services to businesses and individuals, including annual accounts preparation, audit and assurance, bookkeeping, payroll, VAT returns, tax planning, company formation,…
Serves businesses, families and individuals across the UK, including agricultural businesses, dental practices and doctors.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 2 filingsProvides accountancy and tax services for businesses and individuals, including annual accounts preparation, audit and assurance, bookkeeping, payroll, VAT returns, company formation, and tax…
Serves businesses, owner-managed firms, families and individuals, with sector focus on agriculture, dentists and doctors; primarily clients in Yorkshire towns such as Goole, York, Selby and…
Financial Health
StableStable · 4% CAGR over 1y
Location
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Provides accountancy and audit services along with tax compliance, payroll, wealth management and business advisory. Works with SMEs, education organisations, charities, rural businesses, start-ups…
Serves SMEs across sectors, sixth form colleges and multi-academy trusts, charities and not-for-profits, rural businesses such as farmers and landowners, business start-ups, and individuals, mainly…
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Provides accountancy and tax services for businesses and individuals, including accounts preparation, auditing, bookkeeping, payroll, VAT returns, corporation tax, and personal tax returns. Also…
Serves individuals and SMEs in Mid Wales, including owner-managed businesses, companies needing audit or compliance support, and clients seeking personal tax planning advice.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting and audit services to businesses and individuals, including statutory audits, preparation of financial statements, tax planning and compliance advice. Also supports day‑to‑day…
Serves businesses and private individuals needing accountancy, audit and tax support, including small business owners, larger corporations and taxpayers seeking financial advice in the UK.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting, audit and assurance, tax compliance, and advisory services to businesses and individuals. Also offers business advisory support, guidance on tax policy changes, and resources for…
Serves businesses, entrepreneurs and owner-managed companies in Northern Ireland, from start-ups to growing established organisations.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides accountancy and tax services for businesses and individuals, including bookkeeping, payroll, audit, company formation, corporate tax planning, VAT support, and self‑assessment. Also advises…
Serves small and owner-managed businesses, sole traders, landlords, contractors, startups, charities and professional clients, plus individuals needing personal tax support, with in-person coverage…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides accountancy and tax services for businesses and individuals, including bookkeeping, year‑end accounts, payroll, VAT, self‑assessment and tax planning. Also offers company incorporation,…
Serves start-ups, SMEs, growing businesses and charities across the UK, plus individual taxpayers, with sector focus on digital marketing agencies, technology companies, seafarers and sports clubs.
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Computed from 5 filingsProvides accountancy and audit services for businesses, including preparation of financial statements, tax planning and compliance, cloud accounting support using platforms such as Xero and Sage,…
Serves entrepreneurs, owner-managed businesses and SMEs, along with their owners and management teams, primarily needing business and personal financial guidance through different stages of growth or…
Financial Health
DistressedDistressed · -2% CAGR over 6y
Location
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Provides chartered accountancy services to businesses and individuals, including accounts preparation, auditing, tax planning and compliance, business advisory, cash flow forecasting, forensic…
Serves businesses and individuals in Northern Ireland, including local SMEs, owner-managed companies, tradespeople and company directors with personal tax affairs.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides accountancy and taxation services for businesses and individuals, including financial accounts preparation, bookkeeping, payroll, VAT returns, tax advice, business start‑up support, and…
Serves individuals and small to medium-sized businesses in and around Milton Keynes, including clients in construction, manufacturing, e-commerce, motor, property and professional services sectors.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services to SMEs, including preparation of annual accounts and tax returns, bookkeeping, VAT and payroll processing, management accounts, cashflow…
Serves SMEs and owner-managed businesses in Chelmsford, Tiptree and Essex, from start-ups to larger established companies.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered accountancy services including bookkeeping, accounts preparation, VAT and CIS reporting, payroll processing, tax compliance and planning, company secretarial support, and strategic…
Serves businesses of all sizes in Plymouth, Devon and Cornwall, including employers, limited companies, company secretaries and small business owners seeking accounting, tax, payroll and compliance…
Financial Health
StrongStrong · Growing · 2% CAGR over 5y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including accounts preparation and compliance, tax planning, payroll services, cloud accounting and Xero support, corporate finance advice, and…
Serves businesses and entrepreneurs, including start-ups, growth-stage companies and owners seeking funding, investment or exit, plus employers needing ongoing finance and payroll support.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and taxation services to businesses, including preparation of annual accounts, bookkeeping and payroll, and tax planning. Supports startups and owner‑managed companies with…
Serves start-ups, owner-managed businesses and growing SMEs, including companies seeking funding, R&D relief, payroll support, tax planning, or sale and exit advice.
Financial Health
StableStable · Hiring · 21% CAGR over 4y
Location
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Computed from 3 filingsProvides business consultancy, accounting, and tax services to companies. Advises on strategic and financial planning, fundraising, acquisitions and sales, and business restructuring. Also delivers…
Serves MDs, founders and owners of growing businesses, including entrepreneurs and SMEs needing support around growth, funding, acquisitions, succession and sale.
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsProvides accounting services for small businesses and sole traders, including bookkeeping, tax return preparation, payroll processing, VAT returns, CIS support, company secretarial services,…
Serves B2B and self-employed customers, especially small businesses, owner-managed businesses and sole traders needing accountancy support, tax returns, bookkeeping, payroll and related financial…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 4 filingsProvides accounting and tax services for small and medium-sized businesses, including statutory accounts preparation, VAT returns, payroll and corporation tax filings. Also offers management…
Serves small and medium-sized businesses across a range of industries that need accounting, tax compliance, payroll, VAT, corporation tax and financial management support.
Financial Health
StableStable · -5% CAGR over 3y
Location
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Computed from 5 filingsProvides accountancy, tax planning and compliance, and business consultancy services. Supports businesses with financial reporting, tax returns, and advisory on financial management and operational…
Serves business owners and companies needing accountancy, taxation and business advisory support, including clients seeking ongoing financial guidance and related professional services.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and tax services for businesses, charities and not‑for‑profit organisations, including company and charity accounts, VAT returns, payroll, bookkeeping, management accounts,…
Serves B2B and not-for-profit organisations, especially sustainable businesses, social enterprises, charities, community interest companies, grant-funded bodies and other purpose-driven entities,…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and financial management services including bookkeeping, VAT returns, payroll, statutory accounts, corporation tax, cashflow forecasting and management reporting, plus advice on…
Serves B2B clients in the creative industries, particularly animation, video game, film and TV studios, plus business owners needing finance support from bookkeeping through board-level input.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 4 filingsProvides accounting and tax advisory services for individuals and businesses, including VAT returns, corporation tax, self-assessment, payroll, bookkeeping, management and statutory accounts, company…
Serves individuals, high-net-worth clients, landlords, expatriates/non-doms, and SMEs across the UK, including property, construction, ecommerce, logistics, hospitality, healthcare, education, legal…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides accountancy and tax services for businesses and individuals, including bookkeeping, year-end accounts, VAT, payroll, self-assessment and tax planning. Also offers business advisory services…
Serves UK businesses, especially start-ups and SMEs, plus charities and sectors such as digital marketing agencies, technology companies, seafarers and sports clubs; also works with individuals with…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides accountancy and tax services for businesses and individuals, including bookkeeping, payroll, VAT returns, financial accounts preparation, business start‑up support, and Xero cloud accounting…
Serves SMEs and larger businesses plus individual clients, particularly in construction, manufacturing, e-commerce, motor, property and professional services. Targets local and surrounding-area…
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 5 filingsProvides accounting and bookkeeping services for businesses and individuals, including payroll, VAT returns, management accounts, personal and business tax, and business startup support, along with…
Serves SMEs, startups, contractors, landlords and business owners in Manchester and across the UK, with sector focus including construction, hospitality, leisure, real estate, digital and technology.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Provides accountancy and tax services for contractors, businesses and self‑employed individuals, including bookkeeping, tax returns, company formation and outsourced payroll. Also operates an…
Serves UK contractors, freelancers, limited company directors, CIS construction workers, start-ups, SMEs, franchises, landlords and recruitment agencies needing employment, accountancy, payroll or…
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Computed from 5 filingsProvides accounting and business advisory services for businesses and individuals, including bookkeeping, tax returns, payroll, R&D tax credit claims, business structure setup, accounting software…
Serves UK business owners, small and growing companies, start-ups and software-led businesses, alongside individuals with personal tax needs and an online community of business owners.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and financial advisory services to businesses and individuals, including bookkeeping, payroll management, tax planning and compliance, self‑assessment, VAT support, company…
Serves businesses and individuals, especially startups and established SMEs needing accounting support. Targets clients in music, entertainment, film and TV, theatre, digital content, sports,…
Financial Health
StrongStrong · Hiring · 36% CAGR over 4y
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Computed from 5 filingsProvides online accounting and tax services for limited companies, sole traders and landlords. Handles company accounts, self‑assessment tax returns, bookkeeping, VAT returns, payroll,…
Serves UK small businesses, limited companies, sole traders, partnerships, landlords, and individuals needing self-assessment or personal tax support.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides accountancy services for individuals, self‑employed workers and small businesses, including company accounts, self‑assessment tax returns, bookkeeping, VAT returns, payroll, business…
Serves small owner-managed businesses, self-employed consultants, partnerships, limited companies, start-ups and private individuals needing accountancy and tax support, with services suited to SMEs…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsProvides accounting and tax advisory services for small businesses, freelancers, contractors and individuals, including bookkeeping, payroll, VAT returns, corporation tax and year‑end accounts,…
Serves small and medium-sized businesses, owner-managed firms, freelancers, consultants, contractors, coaches, entrepreneurs, landlords and individuals across Stockport, Cheshire, Greater Manchester…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
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Computed from 5 filingsProvides accounting and tax services for businesses and individuals, including bookkeeping, management accounts, corporate tax, VAT compliance, payroll, pensions auto‑enrolment, company secretarial…
Serves small and medium-sized businesses, self-employed professionals, contractors, landlords, expats and high net worth individuals needing accounting and tax support.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides accounting services for small businesses, including bookkeeping, payroll, monthly management accounts and outsourced accounts department functions. Supports sectors such as hospitality, food…
Serves small and growing businesses and charities in the UK and Ireland, especially hospitality, food and beverage operators with multiple venues, and tech and IT companies.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 2 filingsProvides accounting and finance services for businesses, including bookkeeping, tax filing and planning, payroll processing, and annual compliance. Also offers financial reporting, cash flow…
Serves small and growing businesses operating in the UK, US or internationally, including companies needing outsourced finance support, payroll/bookkeeping capacity, tax compliance help, and…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides accountancy services for limited companies, partnerships and sole traders, including self‑assessment tax returns, management accounts, payroll processing, corporation tax, VAT returns,…
Serves limited companies, partnerships and sole traders, including construction industry scheme clients, across North West England, North Wales and the wider UK.
Financial Health
StableStable · -5% CAGR over 4y
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Computed from 5 filingsProvides accountancy and tax advisory services for small and medium-sized businesses and individuals, including bookkeeping, VAT, payroll and CIS, company and personal tax returns, self‑employed…
Serves small and medium-sized businesses, start-ups, self-employed individuals and personal tax clients, primarily in Sussex, including companies seeking outsourced finance department support.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered accountancy and tax consultancy services to individuals and businesses, including bookkeeping, payroll, VAT support, business start‑up advice, accounting software assistance, and…
Serves individuals, start-ups and established small businesses, with an emphasis on clients in Dorset and across the south west of England, including sectors such as agriculture and trades.
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services for small businesses and sole traders, including annual accounts preparation, bookkeeping, self‑assessment tax returns, VAT, payroll processing,…
Serves small businesses, start-ups, sole traders and limited companies needing accountancy and tax support, with an emphasis on clients in and around Sheffield.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Provides accountancy services for contractors, businesses and landlords, including bookkeeping, tax returns, company registration and outsourced payroll. Also offers umbrella employment, CIS scheme…
Serves UK contractors, limited company directors, self-employed professionals, CIS construction workers, landlords, start-ups, SMEs and franchises, plus businesses needing finance and payroll support.
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Computed from 5 filingsProvides accounting and payroll services for contractors, freelancers and small businesses, including limited company accounting, VAT and tax returns, CIS support, outsourced payroll, umbrella…
Serves SMEs, sole traders, contractors and freelancers, including limited company and CIS workers, plus agencies and businesses needing outsourced payroll or PEO support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and tax advisory services for businesses and individuals, including accounts preparation, bookkeeping, VAT returns, payroll and PAYE support, tax planning, company formation,…
Serves owner-managed businesses, family firms, limited companies, contractors and private individuals with business or personal tax affairs, with local emphasis on Leicester and Market Harborough.
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting and financial management services for businesses, including bookkeeping, annual accounts, tax returns, payroll administration, VAT reporting, management accounts, and virtual CFO…
Serves businesses needing outsourced accounting support, especially modern SMEs, ecommerce companies, marketing agencies and estate agents. Targets business owners seeking bookkeeping, payroll, tax…
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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How MonsterInsights usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. accounting companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of accounting companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
MonsterInsights is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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