Analytics Used by UK Fit-Out Companies: Market Share (2026)

Updated June 2026

Across 2,541 UK fit-out companies with detectable analytics, Google Analytics leads with 86.5% share, followed by MonsterInsights at 7.0% and Microsoft Clarity at 4.5%.

Among 9,830 trading UK fit-out companies, 2,541 have a detectable Analytics system. Google Analytics accounts for 86.5% of detected use, or 2,198 companies, ahead of MonsterInsights at 7.0% (178) and Microsoft Clarity at 4.5% (114).

The pattern is consistent across employee bands. Google Analytics is first among Under 10 employees at 86.6% of 1,901 companies, 10–50 employees at 87.1% of 581 companies, and Over 50 employees at 78.0% of 59 companies.

A small tail sits behind the three largest systems. ExactMetrics and TWIPLA each account for 1.3% (34), followed by Statcounter at 1.1% (27), PagePulse at 1.0% (25) and CallRail at 0.7% (17); 23 further systems cover 67 companies between them.

2,541

fit-out with detected Analytics

Of 9,830 UK fit-out

25.8%

Detection rate

2026

Systems detected

In this category

86.5%

Leader share

Google Analytics

UK Fit-Out Analytics market share

PagePulse

Other (23 systems)

Share of the 2,541 UK Fit-Out with a detectable system. As of June 2026.

Analytics compared

System	UK Fit-Out	Share	Median headcount	London share	Typical profile
Google Analytics	2,198	86.5%	5	15.5%	Small firms, 86.5% share
MonsterInsights	178	7%	5	16.3%	Small firms, 7.0% share
Microsoft Clarity	114	4.5%	6	13.2%	Small firms, median six headcount
ExactMetrics	34	1.3%	—	—	View these companies in Firmbase →
TWIPLA	34	1.3%	—	—	View these companies in Firmbase →
Statcounter	27	1.1%	—	—	View these companies in Firmbase →
PagePulse	25	1%	—	—	View these companies in Firmbase →
CallRail	17	0.7%	—	—	View these companies in Firmbase →
Contentsquare	17	0.7%	—	—	View these companies in Firmbase →
AdvertiserReports	12	0.5%	—	—	View these companies in Firmbase →
Fathom Analytics	12	0.5%	—	—	View these companies in Firmbase →
Crazy Egg	10	0.4%	—	—	View these companies in Firmbase →
Burst	10	0.4%	—	—	View these companies in Firmbase →
Plausible	9	0.4%	—	—	View these companies in Firmbase →
Gauges	8	0.3%	—	—	View these companies in Firmbase →
CallTrackingMetrics	7	0.3%	—	—	View these companies in Firmbase →
Mouseflow	6	0.2%	—	—	View these companies in Firmbase →
SiteWit	5	0.2%	—	—	View these companies in Firmbase →
Mediahawk	4	0.2%	—	—	View these companies in Firmbase →
Microsoft Power BI	3	0.1%	—	—	View these companies in Firmbase →
Smartlook	3	0.1%	—	—	View these companies in Firmbase →
WebSuccess	3	0.1%	—	—	View these companies in Firmbase →
FullStory	2	0.1%	—	—	View these companies in Firmbase →
Heap	2	0.1%	—	—	View these companies in Firmbase →
Lucky Orange	2	0.1%	—	—	View these companies in Firmbase →
Piwik PRO	2	0.1%	—	—	View these companies in Firmbase →
Matomo Analytics	1	0%	—	—	View these companies in Firmbase →
Pendo	1	0%	—	—	View these companies in Firmbase →
PostHog	1	0%	—	—	View these companies in Firmbase →
Branch	1	0%	—	—	View these companies in Firmbase →
Tableau	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Fit-Out with under 10 employees, Google Analytics leads at 86.6% of the 1,901 with a detectable system; among UK Fit-Out with 10–50 employees, Google Analytics leads at 87.1% of the 581 with a detectable system; and among UK Fit-Out with over 50 employees, Google Analytics leads at 78% of the 59 with a detectable system.

Under 10 employees

Google Analytics

86.6% of band

Under 10 employees is the largest detected band, with 1,901 fit-out companies. Google Analytics accounts for 86.6%, leaving MonsterInsights, Microsoft Clarity and smaller systems to split the rest.

10–50 employees

Google Analytics

87.1% of band

10–50 employees covers 581 detected fit-out companies. Google Analytics has 87.1%, very close to its share in the smallest band.

Over 50 employees

Google Analytics

78% of band

Over 50 employees is a much smaller group, with 59 detected companies. Google Analytics remains first at 78.0%, but its share is lower than in the two smaller bands.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Fit-Out by Analytics

Fit-Out Companies Using Google Analytics in the UK Fit-Out Companies Using MonsterInsights in the UK Fit-Out Companies Using Microsoft Clarity in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)Fit-Out in the UK

Frequently asked questions

What is the most-used Analytics among UK fit-out companies?

Google Analytics is the most-detected Analytics among UK fit-out companies, with 86.5% share (2,198 of 2,541 companies with a detectable system), ahead of MonsterInsights (7%) and Microsoft Clarity (4.5%).

How many UK fit-out companies have a detectable Analytics?

2,541 of 9,830 actively-trading UK fit-out companies (25.8%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system tracks how visitors find and use a fit-out company’s website, including traffic sources and on-site behaviour. For UK fit-out companies, it helps show which pages, campaigns and search activity are attracting attention before an enquiry is made.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK fit-out companies, Google Analytics or MonsterInsights?

Google Analytics: 2,198 detected companies versus 178 for MonsterInsights, of the 2,541 UK fit-out companies with a detectable Analytics.

What is the best Analytics for UK fit-out companies?

There is no recommendation here; the ranking reports observed usage rather than a preferred system. Google Analytics is first in every employee band: Under 10 employees at 86.6% of 1,901 companies, 10–50 employees at 87.1% of 581 companies, and Over 50 employees at 78.0% of 59 companies. Across all detected use, Google Analytics has 86.5% (2,198), ahead of MonsterInsights at 7.0% (178) and Microsoft Clarity at 4.5% (114).

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