Analytics Used by UK HVAC Companies: Market Share (2026)

Updated June 2026

Shows detected Analytics market share across 1,000 of 24,483 trading UK HVAC companies, led by Google Analytics at 86.9%.

Across 24,483 trading UK HVAC companies, 1,000 have a detectable Analytics system. Google Analytics accounts for 86.9% of detected usage, with 869 companies, while MonsterInsights has 6.0% with 60 companies and Microsoft Clarity has 5.5% with 55 companies.

The pattern is consistent by company size. Google Analytics accounts for 88.1% of the 663 companies in the Under 10 employees band, 84.4% of the 307 companies in the 10–50 employees band, and 86.7% of the 30 companies in the Over 50 employees band.

The long tail is thin rather than fragmented at scale. Statcounter has 1.8% with 18 companies, ExactMetrics has 1.2% with 12 companies, Plausible has 1.0% with 10 companies, and 16 further systems cover 21 companies between them.

1,000

HVAC with detected Analytics

Of 24,483 UK HVAC

4.1%

Detection rate

2026

Systems detected

In this category

86.9%

Leader share

Google Analytics

UK HVAC Analytics market share

Gauges

Other (16 systems)

Share of the 1,000 UK HVAC with a detectable system. As of June 2026.

Analytics compared

System	UK HVAC	Share	Median headcount	London share	Typical profile
Google Analytics	869	86.9%	6	12.1%	Small HVAC firms, broad default
MonsterInsights	60	6%	7	15%	Small firms, plug-in measurement
Microsoft Clarity	55	5.5%	9	23.6%	Larger small firms, behaviour analytics
Statcounter	18	1.8%	—	—	View these companies in Firmbase →
ExactMetrics	12	1.2%	—	—	View these companies in Firmbase →
Plausible	10	1%	—	—	View these companies in Firmbase →
CallRail	8	0.8%	—	—	View these companies in Firmbase →
Gauges	8	0.8%	—	—	View these companies in Firmbase →
AdvertiserReports	5	0.5%	—	—	View these companies in Firmbase →
TWIPLA	5	0.5%	—	—	View these companies in Firmbase →
PagePulse	4	0.4%	—	—	View these companies in Firmbase →
CallTrackingMetrics	4	0.4%	—	—	View these companies in Firmbase →
Fathom Analytics	4	0.4%	—	—	View these companies in Firmbase →
WebSuccess	2	0.2%	—	—	View these companies in Firmbase →
Smartlook	2	0.2%	—	—	View these companies in Firmbase →
Crazy Egg	2	0.2%	—	—	View these companies in Firmbase →
Contentsquare	2	0.2%	—	—	View these companies in Firmbase →
Piwik PRO	1	0.1%	—	—	View these companies in Firmbase →
Matomo Analytics	1	0.1%	—	—	View these companies in Firmbase →
Microsoft Power BI	1	0.1%	—	—	View these companies in Firmbase →
Mouseflow	1	0.1%	—	—	View these companies in Firmbase →
Lucky Orange	1	0.1%	—	—	View these companies in Firmbase →
PostHog	1	0.1%	—	—	View these companies in Firmbase →
Burst	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK HVAC with under 10 employees, Google Analytics leads at 88.1% of the 663 with a detectable system; among UK HVAC with 10–50 employees, Google Analytics leads at 84.4% of the 307 with a detectable system; and among UK HVAC with over 50 employees, Google Analytics leads at 86.7% of the 30 with a detectable system.

Under 10 employees

Google Analytics

88.1% of band

Under 10 employees is the largest detected band, with 663 companies. Google Analytics accounts for 88.1%, leaving smaller usage pockets for plug-in analytics, session recording, and privacy-oriented tools.

10–50 employees

Google Analytics

84.4% of band

10–50 employees contains 307 companies and remains centred on Google Analytics, which accounts for 84.4%. The next tier is more visible here, with MonsterInsights and Microsoft Clarity among the named alternatives across the wider HVAC cohort.

Over 50 employees

Google Analytics

86.7% of band

Over 50 employees is a small detected band, with 30 companies. Google Analytics still accounts for 86.7%, so larger HVAC companies do not show a materially different Analytics stack in this market view.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK HVAC by Analytics

HVAC Companies Using Google Analytics in the UK HVAC Companies Using MonsterInsights in the UK HVAC Companies Using Microsoft Clarity in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)HVAC in the UK

Frequently asked questions

What is the most-used Analytics among UK HVAC companies?

Google Analytics is the most-detected Analytics among UK HVAC companies, with 86.9% share (869 of 1,000 companies with a detectable system), ahead of MonsterInsights (6%) and Microsoft Clarity (5.5%).

How many UK HVAC companies have a detectable Analytics?

1,000 of 24,483 actively-trading UK HVAC companies (4.1%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records how visitors arrive at, use, and move through a website or digital campaign. For UK HVAC companies, it helps track enquiries, service pages, booking journeys, and marketing activity across a market where 1,000 companies have a detectable Analytics system.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK HVAC companies, Google Analytics or MonsterInsights?

Google Analytics: 869 detected companies versus 60 for MonsterInsights, of the 1,000 UK HVAC companies with a detectable Analytics.

What is the best Analytics for UK HVAC companies?

This page reports observed usage rather than recommendations, so there is no single “best” Analytics system for every UK HVAC company. Google Analytics is the most used system overall, with 86.9% of detected companies, and it also leads every size band: 88.1% of Under 10 employees, 84.4% of 10–50 employees, and 86.7% of Over 50 employees.

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