Analytics Used by UK Road Freight Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 1,238 UK road freight companies, with Google Analytics used by 92.2% of detected firms.

Among 31,047 trading UK road freight companies, 1,238 have a detectable Analytics system. Google Analytics appears on 92.2% (1,141) of those companies, while Site Kit appears on 10.1% (125) and MonsterInsights on 5.2% (64).

Google Analytics leads every employee band: 91.9% among Under 10 employees (805 companies), 91.8% among 10–50 employees (367 companies), and 97.0% among Over 50 employees (66 companies). The pattern is consistent across micro-operators, SMEs and the larger road freight cohort.

Beyond the three most common systems, Microsoft Clarity is found at 3.5% (43), Lead Forensics at 1.4% (17), Statcounter at 1.1% (14), Leadfeeder at 1.1% (13) and PixelYourSite at 0.9% (11). Another 31 systems cover 48 companies, leaving a long tail beside the Google Analytics base.

1,238

road freight with detected Analytics

Of 31,047 UK road freight

Detection rate

2026

Systems detected

In this category

92.2%

Leader share

Google Analytics

UK Road Freight Analytics market share

Other (31 systems)

Share of the 1,238 UK Road Freight with a detectable system. As of June 2026.

Analytics compared

System	UK Road Freight	Share	Median headcount	London share	Typical profile
Google Analytics	1,141	92.2%	6	11.2%	Median headcount 6, 92.2% share
Site Kit	125	10.1%	7	12.8%	Median headcount 7, 10.1% share
MonsterInsights	64	5.2%	5	14.1%	Median headcount 5, 5.2% share
Microsoft Clarity	43	3.5%	—	—	View these companies in Firmbase →
Lead Forensics	17	1.4%	—	—	View these companies in Firmbase →
Statcounter	14	1.1%	—	—	View these companies in Firmbase →
Leadfeeder	13	1.1%	—	—	View these companies in Firmbase →
PixelYourSite	11	0.9%	—	—	View these companies in Firmbase →
ExactMetrics	10	0.8%	—	—	View these companies in Firmbase →
TWIPLA	10	0.8%	—	—	View these companies in Firmbase →
PagePulse	8	0.6%	—	—	View these companies in Firmbase →
CallRail	7	0.6%	—	—	View these companies in Firmbase →
Leadinfo	6	0.5%	—	—	View these companies in Firmbase →
Burst	6	0.5%	—	—	View these companies in Firmbase →
Plausible	6	0.5%	—	—	View these companies in Firmbase →
Gauges	5	0.4%	—	—	View these companies in Firmbase →
Microsoft Power BI	4	0.3%	—	—	View these companies in Firmbase →
Clicky	4	0.3%	—	—	View these companies in Firmbase →
AdvertiserReports	3	0.2%	—	—	View these companies in Firmbase →
IPTrack.io	3	0.2%	—	—	View these companies in Firmbase →
Piwik PRO	3	0.2%	—	—	View these companies in Firmbase →
Crazy Egg	3	0.2%	—	—	View these companies in Firmbase →
Contentsquare	3	0.2%	—	—	View these companies in Firmbase →
Lucky Orange	3	0.2%	—	—	View these companies in Firmbase →
Matomo Analytics	2	0.2%	—	—	View these companies in Firmbase →
Experian	2	0.2%	—	—	View these companies in Firmbase →
Fathom Analytics	2	0.2%	—	—	View these companies in Firmbase →
ResponseTap	2	0.2%	—	—	View these companies in Firmbase →
SiteWit	2	0.2%	—	—	View these companies in Firmbase →
Snitcher	2	0.2%	—	—	View these companies in Firmbase →
Quantcast	1	0.1%	—	—	View these companies in Firmbase →
Amplitude	1	0.1%	—	—	View these companies in Firmbase →
Dynatrace	1	0.1%	—	—	View these companies in Firmbase →
WebSuccess	1	0.1%	—	—	View these companies in Firmbase →
ZoomInfo	1	0.1%	—	—	View these companies in Firmbase →
Comscore	1	0.1%	—	—	View these companies in Firmbase →
Mouseflow	1	0.1%	—	—	View these companies in Firmbase →
Metricool	1	0.1%	—	—	View these companies in Firmbase →
PostHog	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Road Freight with under 10 employees, Google Analytics leads at 91.9% of the 805 with a detectable system; among UK Road Freight with 10–50 employees, Google Analytics leads at 91.8% of the 367 with a detectable system; and among UK Road Freight with over 50 employees, Google Analytics leads at 97% of the 66 with a detectable system.

Under 10 employees

Google Analytics

91.9% of band

805 companies sit below 10 employees, and Google Analytics appears across 91.9% of them. Site Kit and MonsterInsights are the main secondary systems in a band dominated by very small operators.

10–50 employees

Google Analytics

91.8% of band

367 companies fall into the 10–50 employee band, with Google Analytics at 91.8%. Secondary usage still centres on Site Kit and MonsterInsights, with smaller shares spread across the wider 39-system market.

Over 50 employees

Google Analytics

97% of band

66 companies sit above 50 employees, where Google Analytics reaches 97.0%. The remaining space is narrow, with other systems forming a small tail rather than a clear rival.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Road Freight by Analytics

Road Freight Companies Using Google Analytics in the UK Road Freight Companies Using Site Kit in the UK Road Freight Companies Using MonsterInsights in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)Road Freight in the UK

Frequently asked questions

What is the most-used Analytics among UK road freight companies?

Google Analytics is the most-detected Analytics among UK road freight companies, with 92.2% share (1,141 of 1,238 companies with a detectable system), ahead of Site Kit (10.1%) and MonsterInsights (5.2%).

How many UK road freight companies have a detectable Analytics?

1,238 of 31,047 actively-trading UK road freight companies (4%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records activity on a company’s website and turns it into reports on traffic, behaviour and enquiries. For UK road freight companies, it helps operators see how visitors arrive, which pages they use, and where commercial interest may be forming.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK road freight companies, Google Analytics or Site Kit?

Google Analytics: 1,141 detected companies versus 125 for Site Kit, of the 1,238 UK road freight companies with a detectable Analytics.

What is the best Analytics for UK road freight companies?

This page publishes usage figures, not recommendations, so “best” is treated as a market-share question. Google Analytics leads all three employee bands: 91.9% of Under 10 employees (805 companies), 91.8% of 10–50 employees (367 companies) and 97.0% of Over 50 employees (66 companies). Across all 1,238 companies with a detectable Analytics system, Google Analytics is at 92.2% (1,141), ahead of Site Kit at 10.1% (125) and MonsterInsights at 5.2% (64).

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