Analytics Used by UK Security Companies: Market Share (2026)

Updated June 2026

Detected Analytics use across 1,021 of 12,111 trading UK security companies, with Google Analytics accounting for 85.6% of detected companies.

Among 12,111 trading UK security companies, 1,021 have a detectable Analytics system. Google Analytics accounts for 85.6% of detected usage, covering 874 companies, while Microsoft Clarity reaches 6.6% (67) and MonsterInsights 6.1% (62).

The same pattern holds by employment band. Google Analytics has 86.7% of the 622 companies under 10 employees, 85.5% of the 311 companies with 10–50 employees, and 78.4% of the 88 companies over 50 employees; the gap narrows a little among larger employers.

Outside the main three systems, Statcounter reaches 1.8% (18), Plausible 1.4% (14), CallRail 1.2% (12), TWIPLA 0.9% (9) and Lucky Orange 0.8% (8). A further 21 systems cover 29 companies, so the long tail is broad but thin.

1,021

security with detected Analytics

Of 12,111 UK security

8.4%

Detection rate

2026

Systems detected

In this category

85.6%

Leader share

Google Analytics

UK Security Analytics market share

Lucky Orange

Other (21 systems)

Share of the 1,021 UK Security with a detectable system. As of June 2026.

Analytics compared

System	UK Security	Share	Median headcount	London share	Typical profile
Google Analytics	874	85.6%	7	18.9%	Median 7-employee firms, 85.6% share
Microsoft Clarity	67	6.6%	11	17.9%	Median 11-employee firms, 6.6% share
MonsterInsights	62	6.1%	6	16.1%	Median 6-employee firms, 6.1% share
Statcounter	18	1.8%	—	—	Buy these companies as a spreadsheet →
Plausible	14	1.4%	—	—	Buy these companies as a spreadsheet →
CallRail	12	1.2%	—	—	Buy these companies as a spreadsheet →
TWIPLA	9	0.9%	—	—	Buy these companies as a spreadsheet →
Lucky Orange	8	0.8%	—	—	Buy these companies as a spreadsheet →
ExactMetrics	8	0.8%	—	—	Buy these companies as a spreadsheet →
AdvertiserReports	7	0.7%	—	—	Buy these companies as a spreadsheet →
Fathom Analytics	7	0.7%	—	—	Buy these companies as a spreadsheet →
Clicky	5	0.5%	—	—	Buy these companies as a spreadsheet →
Contentsquare	4	0.4%	—	—	Buy these companies as a spreadsheet →
Smartlook	4	0.4%	—	—	Buy these companies as a spreadsheet →
PagePulse	4	0.4%	—	—	Buy these companies as a spreadsheet →
Gauges	3	0.3%	—	—	Buy these companies as a spreadsheet →
Crazy Egg	3	0.3%	—	—	Buy these companies as a spreadsheet →
SiteWit	2	0.2%	—	—	Buy these companies as a spreadsheet →
Mediahawk	2	0.2%	—	—	Buy these companies as a spreadsheet →
WebSuccess	1	0.1%	—	—	Buy these companies as a spreadsheet →
CallTrackingMetrics	1	0.1%	—	—	Buy these companies as a spreadsheet →
FullStory	1	0.1%	—	—	Buy these companies as a spreadsheet →
Matomo Analytics	1	0.1%	—	—	Buy these companies as a spreadsheet →
Microsoft Power BI	1	0.1%	—	—	Buy these companies as a spreadsheet →
Mouseflow	1	0.1%	—	—	Buy these companies as a spreadsheet →
Pendo	1	0.1%	—	—	Buy these companies as a spreadsheet →
PostHog	1	0.1%	—	—	Buy these companies as a spreadsheet →
Tableau	1	0.1%	—	—	Buy these companies as a spreadsheet →
Adjust	1	0.1%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Security with under 10 employees, Google Analytics leads at 86.7% of the 622 with a detectable system; among UK Security with 10–50 employees, Google Analytics leads at 85.5% of the 311 with a detectable system; and among UK Security with over 50 employees, Google Analytics leads at 78.4% of the 88 with a detectable system.

Under 10 employees

Google Analytics

86.7% of band

Google Analytics accounts for 86.7% of the 622 companies under 10 employees. The remaining usage is spread across the other 28 systems, with Microsoft Clarity and MonsterInsights the next largest systems overall.

10–50 employees

Google Analytics

85.5% of band

Google Analytics has 85.5% among 311 companies with 10–50 employees. Microsoft Clarity and MonsterInsights are the main alternatives overall, at 6.6% and 6.1% of detected usage.

Over 50 employees

Google Analytics

78.4% of band

Google Analytics accounts for 78.4% of 88 companies over 50 employees. Its share is lower than in the two smaller bands, so the rest of the 29-system field is more visible here.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Security by Analytics

Security Companies Using Google Analytics in the UK Security Companies Using Microsoft Clarity in the UK Security Companies Using MonsterInsights in the UK

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Frequently asked questions

What is the most-used Analytics among UK security companies?

Google Analytics is the most-detected Analytics among UK security companies, with 85.6% share (874 of 1,021 companies with a detectable system), ahead of Microsoft Clarity (6.6%) and MonsterInsights (6.1%).

How many UK security companies have a detectable Analytics?

1,021 of 12,111 actively-trading UK security companies (8.4%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system measures how visitors arrive at, use and leave a company website or digital enquiry journey. For UK security companies, it helps track demand from prospects, quote requests and service pages, usually so marketing and sales teams can see which channels generate enquiries.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK security companies, Google Analytics or Microsoft Clarity?

Google Analytics: 874 detected companies versus 67 for Microsoft Clarity, of the 1,021 UK security companies with a detectable Analytics.

What is the best Analytics for UK security companies?

This page reports observed usage figures rather than recommendations, so it does not name a single best Analytics system. Google Analytics has the highest share in every employment band: 86.7% of 622 companies under 10 employees, 85.5% of 311 companies with 10–50 employees, and 78.4% of 88 companies over 50 employees. Overall, Google Analytics accounts for 85.6% (874) of the 1,021 detected companies, ahead of Microsoft Clarity at 6.6% (67) and MonsterInsights at 6.1% (62).

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