B2B Companies Using Animate It in the UK: 221 Active Firms (2026)
UK B2B companies using website animation software sell to other organisations and add motion effects to public web journeys.
Motion effects usually sit in the public-site conversion layer for B2B operators, owned by marketing, digital and sales-enablement teams rather than IT procurement. Companies running this website-animation plugin tend to sell considered products or services where pages need to explain features, proof points or sector use cases before a sales conversation starts. Adoption points to a paid web stack, recurring campaign work and either in-house web capability or an agency relationship; engagements are usually contained website-build or optimisation projects, not enterprise platform replacements. The same teams are often managing contact forms, search optimisation, tracking tags and gated content around the public site.
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There are 221 actively trading UK B2B companies running this website-animation plugin. Reported employment totals 2,691 people, so the adoption picture is mostly a small-employer one rather than a roll-out across large workforces. Within detected content-management plug-ins in the B2B set, the tool ranks ninth at 1.6% against a category denominator of 13,719, which makes it a minority presentation layer rather than a default site component. Registered-office distribution is tilted towards London at 19.5% and the South East at 16.7%, followed by the East of England at 12.2%, the East Midlands at 10.4% and the South West at 10.0%.
B2B website-animation use is not licensed in its own right; obligations follow the activity behind the site and the contact data collected through forms, tracking tags and campaigns. UK GDPR applies where business-contact data can identify a person. PECR matters for direct marketing by live call, automated call, electronic mail and fax. ICO guidance says the electronic-mail rule does not apply to corporate subscribers, but senders still need to identify themselves and provide a valid opt-out route. Live B2B calls require screening against CTPS and TPS, and organisations must not call businesses that have objected.
Adoption appears tied to B2B sites that need clearer product explanation, evidence-led landing pages and agency-supported brand work. The installed base is likely to remain selective: motion effects can help guide attention, but they also add maintenance, accessibility and performance checks that smaller firms may defer. Wider site-builder bundles and page-design plug-ins tend to absorb simpler animation needs, leaving specialist tools to justify themselves where marketing teams want tighter control over scroll effects and campaign pages. Consolidation pressure in the plug-in layer may keep buyer diligence focused on support continuity, privacy settings and compatibility with existing site stacks.
Adoption by company size
Adoption of Animate It varies by company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run Animate It (157 detected). 0.2% of the 31,788 companies with 10–50 employees run Animate It (57 detected). 0.2% of the 3,773 companies with over 50 employees run Animate It (7 detected).
221
Active firms
2026
1.6%
Of detected WordPress plugins share
UK B2B
5
Median headcount
Filed accounts
478
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (15 of 221 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
The animation plug-in has a 1.6% detected share within the B2B website plug-in category, measured across 13,719 companies with a detectable system.
B2B users of the animation plug-in skew towards industrial and built-environment suppliers: Construction accounts for 22.2% (49), Advanced Manufacturing 18.1% (40) and Field Services & Trades 17.2% (38).
London accounts for 19.5% (43) of B2B users, followed by the South East at 16.7% (37) and the East of England at 12.2% (27).
Stack overlap points to conventional website set-ups: 78.3% (173) also run a publishing platform, while 44.3% (98) use a search-optimisation plug-in and 44.3% (98) use bot-checking.
PECR covers B2B direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data includes personal data.
WordPress plugins market share among UK B2B
Share of the 13,719 UK B2B with a detectable system. As of June 2026.
What else do Animate It-running B2B run?
Share of the 221 Animate It-running UK companies where each technology was also detected. As of June 2026.
Where Animate It B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£723.5K
Median UK turnover
6.8%
Above £5M turnover
7
Incorporated since 2022
478 verified decision-maker contacts
across these 221 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Animate It
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProduces visual effects for television, documentaries, and immersive attractions. Creates CGI, compositing, and visual sequences for broadcasters, streaming platforms, museums, and themed experiences…
Serves B2B clients including broadcasters, streaming platforms, production studios, documentary makers, museums, tourism bodies and immersive visitor attractions needing visual content for television…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 4 filingsDevelops and provides a no‑code/low‑code SaaS platform for building and managing OTT streaming applications. Enables media companies and publishers to create, update and operate video apps across…
Serves B2B media and entertainment organisations, including broadcasters, sports rights holders, publishers, fitness and kids’ content brands, and OTT providers managing streaming businesses.
Financial Health
HealthyHealthy · -31% CAGR over 3y
Location
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Computed from 5 filingsDevelops and supplies digital ordering and customer experience technology for restaurant and retail brands, including self-service kiosks, digital signage, self-checkout systems and drive‑thru…
Serves B2B customers in food and beverage, QSR, foodservice, retail and leisure, especially multi-site restaurant and retail brands with in-store, drive-thru or self-checkout customer journeys.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsDevelops data and software platforms for brand licensing and retail. Provides product lifecycle management, master data management, digital product catalogues, and royalty reporting tools that…
Serves B2B customers in the brand licensing and retail sectors, especially consumer brands and teams managing product, licensing and royalty programmes, plus partners across the licensing value chain…
Financial Health
StrongStrong
Location
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Computed from 4 filingsDevelops quantum computing hardware and software, including annealing and gate‑model systems. Provides cloud-based access to quantum processors, development tools, and professional services for…
Serves enterprise technology and business leaders, developers and quantum researchers in manufacturing, logistics, public sector, defence/aerospace and advanced computing organisations.
Financial Health
StrongStrong · Hiring · 91% CAGR over 3y
Location
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Computed from 5 filingsProvides software for e‑commerce brands to manage ambassador and influencer marketing programmes. The platform supports recruiting ambassadors, coordinating campaigns, tracking referrals and…
Sells to eCommerce brands and marketing teams that use ambassadors, influencers, affiliates, customers and fans to drive community-led sales, content, launches and social media engagement.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Computed from 4 filingsDesigns and manufactures multi‑fuel internal combustion engines using rotary valve technology. Supplies propulsion systems for unmanned vehicles and engines for generators, hybrid power units, and…
Serves B2B OEMs and engineering teams in unmanned vehicles, hybrid platforms, man-portable generator systems, and handheld forest and garden equipment.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 3y
Location
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Computed from 2 filingsProvides software platforms for universities that support student engagement, careers services, employability programmes, disability and wellbeing case management. Offers tools for job postings,…
Sells to higher education institutions, primarily universities in the UK, Europe and worldwide, targeting careers, employability, student services, disability, wellbeing and conduct teams that…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProduces branded films and video content for companies and organisations. Provides creative development, strategic planning and film production for marketing, corporate communications and social…
Serves marketing, brand and communications teams at large businesses and charities, including consumer, retail, financial services, automotive, media and nonprofit organisations.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsDevelops AI-based software for testing and analysing visual marketing and retail creative. The platform predicts attention, emotion and memorability in adverts, packaging and digital content,…
Serves enterprise CPG brands, retailers and marketing agencies, targeting shopper marketing, consumer insights, ecommerce, retail marketing and visual merchandising teams managing omnichannel…
Financial Health
StableStable · Hiring · 55% CAGR over 5y
Location
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Computed from 3 filingsDesigns and manufactures non-domestic ventilation and cooling equipment, including air handling units, heat recovery systems and data‑centre cooling systems. Produces acoustic enclosures and…
Serves B2B and public-sector facilities managers, contractors and estate teams in healthcare, pharmaceuticals, food manufacturing, offices, retail, education, hospitality, warehouses, data centres…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides data centre and managed hosting services, including server colocation, dedicated and virtual servers, cloud hosting, backup solutions, hosted email and SharePoint, VoIP communications, and…
Serves B2B customers, especially web-based businesses, web developers, app developers and software developers needing hosting infrastructure for online content, data, applications and services.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 3 filingsProvides vehicle leasing, daily rental and contract hire services for businesses, supplying cars and light commercial vehicles. Also offers fleet funding, fleet management, driver services, vehicle…
Serves UK businesses operating vehicle fleets, including organisations needing cars and light commercial vehicles for staff mobility, daily rental, contract hire or managed fleets across diverse…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsProvides a technology platform that enables businesses to offer insurance price comparison services. Supplies white‑label comparison journeys for car, van, bike and home insurance, including quote…
Serves businesses of all sizes that want to offer car, van, bike or home insurance comparison to their customers, including organisations with branches or individual agents seeking additional revenue.
Financial Health
StrongStrong · Hiring · 516% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing analytics, data management and consulting services. Integrates advertising and business data from channels such as TV, radio, print and digital to deliver performance measurement,…
Serves B2B marketing and business leaders at growth-focused brands and advertisers, including organisations managing data across TV, radio, print, web and social channels in Europe and Asia Pacific.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Designs and manufactures industrial automation systems, including special‑purpose machinery and integrated production lines. Provides engineering, research and development, and systems integration…
Sells to businesses needing industrial automation and production line systems, particularly manufacturers in automotive, aerospace, healthcare/medtech, modular building, logistics and material…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides category strategy, brand development, and shopper marketing services for FMCG brands, including planning, trade activation, shopper activation, and creative communications to support product…
Serves FMCG brand owners and consumer goods marketing, category, customer and trade teams seeking agency support for shopper activation and retail-focused brand activity.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsSupplies commercial furniture and provides contract interior fit-out services for offices and workplaces. Works with architects and designers to specify, source and install furniture systems and…
Serves B2B commercial interiors clients, especially architects, interior designers, furniture manufacturers and large organisations planning workplace projects in the UK and Ireland.
Financial Health
StrongStrong · Hiring · 81% CAGR over 2y
Location
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Computed from 5 filingsDesigns and supplies in-flight textiles and comfort products for airlines, including blankets, bedding, linens and dining textiles used in aircraft cabins for passenger seating, sleeping and meal…
Serves airlines and aviation operators worldwide, from single-aircraft operators to commercial fleets, targeting buyers responsible for passenger comfort, cabin experience, in-flight service and…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
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Computed from 5 filingsDevelops artificial intelligence and data science software platforms providing machine learning, generative AI and IoT analytics for agriculture, biotechnology and environmental monitoring, including…
Serves B2B and public-sector customers in agriculture, controlled-environment farming, biotech, animal health, environmental science and agri-finance, plus researchers, regulators and policy teams.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides graphic design, branding and marketing services alongside lithographic and digital printing. Produces large‑format print, packaging, direct mail, exhibition materials and merchandise, and…
Serves B2B marketing and brand teams at premium, lifestyle and sustainability-led organisations, including consumer brands, food businesses, environmental companies and charities.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 3y
Location
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Computed from 5 filingsProvides systems integration and digital engineering for industrial and critical infrastructure facilities. Designs and implements control and safety systems, digital operations platforms, asset…
Serves B2B organisations operating critical facilities in life sciences, manufacturing, nuclear, oil and gas, power and utilities, and warehousing, where safety, compliance and uptime are…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsOrganises professional conferences and events focused on business and technology topics including data science, AI, cybersecurity, digital marketing and digital marketplaces. Connects industry…
Serves B2B audiences including executives, founders, analysts, marketers, data/AI and cybersecurity professionals, and business transformation leaders across technology-driven sectors.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 5 filingsDevelops and supplies electronic toll collection systems, roadside tolling hardware, and automatic number plate recognition enforcement technology. Provides integrated mobility software, mobile toll…
Serves public-sector transport agencies, tolling authorities, road operators and infrastructure concessionaires, plus private mobility partners managing highways, express lanes, parking and road-user…
Financial Health
StableStable · -66% CAGR over 4y
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Computed from 5 filingsActs as an independent insurance broker arranging commercial and personal insurance policies, including professional indemnity, liability, property, motor and cyber cover. Also provides risk…
Serves UK businesses of all sizes, from small firms to mid-large corporates, plus umbrella and payroll providers, freelance contractors, M&A advisers needing due diligence, and private clients.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 3 filingsOperates a member-owned buying group that connects wholesale distributors with consumer goods suppliers and brands. Negotiates group purchasing deals, promotes product offers, and provides access to…
Serves wholesale businesses seeking group buying terms, alongside FMCG suppliers and brands looking to trade with member wholesalers through a buying consortium.
Financial Health
StableStable · Hiring · 32% CAGR over 2y
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Computed from 5 filingsProvides retail sales support programmes for consumer brands and retailers, supplying trained product experts who operate in-store and online channels, deliver product demonstrations, assist…
Serves major retailers and consumer electronics suppliers, targeting category, trade marketing and supplier partnership teams involved in omnichannel retail sales programmes.
Financial Health
DistressedDistressed
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Computed from 3 filingsDesigns, manufactures and installs interior fit‑out elements for commercial spaces, including demountable partitions, bespoke joinery, ceiling rafts and modular “Rox in a Box” room systems, delivered…
Targets B2B clients in commercial property and construction, including developers, main contractors, architects and corporate occupiers involved in offices, leisure venues, sports facilities and…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
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Provides finance transformation and performance management consulting, implementing and supporting platforms such as Workday Adaptive Planning, IBM Planning Analytics and BlackLine. Services include…
Sells B2B to finance leaders and Office of Finance teams at companies large and small across industries, especially those using or adopting Workday Adaptive Planning, IBM Planning Analytics or…
Financial Health
N/AN/A
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Computed from 2 filingsDevelops practice management software for private medical practices, clinics and hospitals. The system provides electronic patient records, appointment scheduling, billing and invoicing, reporting,…
Serves private healthcare providers across the UK and Ireland, including independent consultants, private practices, clinics, hospitals and LLPs, with buyers and users such as medical secretaries and…
Financial Health
StableStable · 9% CAGR over 1y
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Computed from 3 filingsProvides marketing consultancy and strategic planning alongside design and branding services. Designs and builds websites and e‑commerce platforms, and delivers digital marketing, SEO, PR, and…
Serves SMEs and other businesses seeking external marketing support, including owners and teams addressing growth barriers across brand, web, e-commerce, digital marketing, SEO, PR and communications.
Financial Health
StableStable · -15% CAGR over 2y
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Computed from 3 filingsDesigns and implements industrial automation and mission‑critical control systems. Provides consultancy, system integration, SCADA and legacy system migration, and develops technologies such as…
Serves B2B organisations with mission-critical industrial processes, including aviation, food and beverage, logistics, water and renewables. Targets industrial and manufacturing managers, operators…
Financial Health
StableStable · -11% CAGR over 2y
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Computed from 4 filingsDesigns, manufactures and installs mechanical handling and processing equipment, including conveyors, elevators, pick‑and‑place systems, bulk handling equipment and specialist process machinery.…
Sells to businesses needing mechanical handling and process equipment, mainly manufacturers in the food, drink and pharmaceutical industries, including buyers with specialist production, bulk…
Financial Health
StableStable · -6% CAGR over 3y
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Computed from 3 filingsManufactures and supplies uPVC and aluminium double‑glazed windows, doors and conservatories for trade customers. Product range includes casement and flush sash windows, composite and bi‑fold doors,…
Serves UK trade customers, including window and door installers, glazing firms, builders and home improvement businesses needing supply partnerships and installer support.
Financial Health
StableStable · -91% CAGR over 2y
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Computed from 3 filingsDesigns and manufactures ventilation equipment and systems for commercial and industrial buildings. Supplies standard and bespoke ventilation units and provides system design, installation,…
Serves businesses and organisations across the UK involved in commercial and industrial building projects, including contractors, property owners, facilities managers and project teams needing…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
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Computed from 4 filingsProvides technology and business consultancy services including business intelligence, project management, IT architecture, IT operations, information security, and global translation. Works with…
Serves businesses seeking tech, business and people solutions, particularly companies with complex operational or growth challenges. Targets organisations looking to strengthen technology, project…
Financial Health
StableStable · Hiring · 15% CAGR over 3y
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Computed from 3 filingsManufactures industrial and commercial doors including roller shutters, steel doors, fire doors, security doors, sectional overhead and high‑speed doors. Provides bespoke design and fabrication, door…
Sells to businesses and organisations across the UK with commercial, retail, industrial, high-security and agricultural premises, including buyers responsible for building access, security, fire…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
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Computed from 4 filingsProvides courier and logistics services including same-day and overnight delivery, pallet distribution, international shipping, and final‑mile transport. Also offers warehousing, storage, fulfilment,…
Serves businesses needing same-day courier, pallet freight, scheduled delivery, international shipping, and storage or fulfilment services across the UK, Ireland and Europe.
Financial Health
StrongStrong · Profitable
Location
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Computed from 3 filingsProvides professional recruitment and executive search services across HR and communications, accounting and finance, IT, procurement, marketing, customer contact, and executive roles, offering…
Serves employers from startups to FTSE 100 companies and major brands across the UK and Europe, plus professional jobseekers, across HR, finance, IT, procurement, marketing, customer contact and…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
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Computed from 5 filingsDesigns and supplies upholstery fabrics for commercial interiors. Offers ranges of performance textiles, including recycled polyester fabrics made from plastic bottles, used by architects and…
Serves interior designers, architects and commercial fit-out/specification buyers creating interiors for offices, auditoriums and other commercial spaces, with fabrics used globally.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
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Computed from 4 filingsManufactures made-to-measure internal door sets, including fire-rated, acoustic, security and X-ray doors. Produces custom timber doors with veneers, glazing and painted finishes, supplying projects…
Serves B2B and public-sector buyers, including interior designers, architects, contractors and developers working on education, healthcare, offices, retail, hospitality, airports, retirement homes,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
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Computed from 2 filingsDistributes screening, crushing, conveying, shredding, mixing and recycling equipment for quarrying, mining, construction and waste management industries. Supplies hydraulic breakers and new and used…
Serves B2B customers in quarrying, mining, construction, landfill and waste management, including operators processing aggregates, coal, rubble, municipal waste, compost, topsoil and sand.
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HealthyHealthy · 0% CAGR over 1y
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Computed from 5 filingsProvides shopfitting and interior fit‑out services for retail and hospitality spaces. Project manages and delivers bespoke shop and restaurant fit-outs, working with architects and designers to…
Serves B2B clients in luxury retail and restaurant sectors, particularly major brands, as well as architects, designers and consultants involved in shop fit-out and branded interior projects.
Financial Health
WeakWeak · -62% CAGR over 4y
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Computed from 3 filingsProvides recruitment services for IT, HR, marketing, accountancy and finance roles. Sources and places permanent staff, contractors, temporary workers and executives, and supports employers with…
Serves employers and jobseekers across IT, HR, marketing, accountancy and finance, including organisations hiring permanent, temporary, contractor and executive staff.
Financial Health
WeakWeak · -9% CAGR over 2y
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Computed from 5 filingsDesigns, manufactures and installs commercial signage, including illuminated signs, totems, wall graphics and large‑format digital prints. Provides end‑to‑end signage projects with site surveys,…
Serves businesses and public-sector organisations across the UK, including financial institutions, healthcare providers, construction firms, retailers, industrial sites, travel and hospitality…
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StableStable · -5% CAGR over 4y
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Computed from 3 filingsDevelops artificial intelligence software for analysis of cardiac imaging, including MRI and echocardiography. Provides AI‑assisted measurement and diagnostic analysis tools and core laboratory…
Serves hospitals, NHS and other healthcare providers, cardiac imaging teams, and sponsors of global cardiovascular clinical trials needing specialist CMR and echocardiography analysis support.
Financial Health
HealthyHealthy · -75% CAGR over 2y
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Computed from 5 filingsProvides industrial design and product development consultancy services, including user research, product strategy, concept design, mechanical engineering, prototyping, and design for manufacture for…
Serves businesses and institutions developing physical products, including consumer brands, medical device companies, industrial firms, universities and spin-outs.
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StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides public relations and marketing services for beauty and lifestyle brands, including media relations, influencer outreach, product launch campaigns, social media management, events, and brand…
Serves emerging and established health, beauty and luxury brands, from new market entrants to global beauty companies needing refreshed positioning or board-level communications support.
Financial Health
WeakWeak · -64% CAGR over 4y
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Computed from 5 filingsSupplies tools, fixings and construction consumables for building sites, including screws, anchors, nails, adhesives, sealants, safety equipment, power tools and accessories. Also provides cable and…
Serves UK construction sites, builders, carpenters and trade contractors, including large London projects, needing trade supplies delivered to site nationwide.
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HealthyHealthy · -69% CAGR over 4y
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Computed from 5 filingsSupplies and services industrial print-and-apply labelling machines and automated labelling systems for cases, pallets, parcels and kegs. Provides barcode verification, RFID and control software,…
Serves UK manufacturers, major retailers, food and beverage producers, breweries, ecommerce businesses and logistics distribution operators with manufacturing and warehousing facilities.
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StableStable · -54% CAGR over 6y
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How Animate It usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Animate It is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Animate It?
What share of UK B2B companies run Animate It?
How is Animate It usage detected?
What size B2B companies use Animate It in the UK?
What do Animate It-running B2B companies also run?
Can I get contact details for these companies?
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