B2B Companies Using Cognito Forms in the UK: 212 Active Firms (2026)
B2B companies using online forms capture enquiries, registrations and workflow data through public websites in the UK market.
Adoption usually sits with revenue operations, marketing, customer service and operations managers rather than a formal procurement function. For business-to-business suppliers, the form builder is a practical intake layer: quote requests, partner applications, site surveys, candidate or contractor details, and support triage can all be routed into existing email, spreadsheet or CRM workflows. Running it tends to signal a company that has outgrown plain mailbox handling but has not necessarily centralised web intake inside a wider customer platform. The typical buyer profile is operationally mature enough to care about field validation, hand-off rules and auditability, while still favouring a configurable tool that business teams can administer.
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UK adoption is modest: 212 actively trading business-to-business companies are running this form-builder stack. The employment footprint is visible across 116 reporting firms, which together account for 3,816 staff. Within detected form-builder usage in the business-to-business cohort, the system accounts for 0.7% of a category denominator of 28,791, placing it below the more common alternatives. Registered-office geography leans towards southern England: South East 19.8%, London 13.2% and South West 10.4%, followed by West Midlands 9.4% and North West 9.0%.
Operating context is shaped less by a sector licence than by the activity attached to each form. A quote request from a regulated financial-services provider, a telecoms sales enquiry and a professional-services onboarding form can sit under different rulebooks, but the common thread is personal-data handling. ICO guidance treats PECR as relevant to direct marketing by calls, electronic mail and fax. Electronic mail to corporate subscribers does not need PECR consent, but the sender must identify itself and offer a valid opt-out route. UK GDPR still applies to named business contacts, and live marketing calls require screening against CTPS and TPS where relevant.
Adoption appears tied to website refresh cycles and the maturity of internal intake processes rather than to board-level software strategy. The cohort tends to skew towards practical service operators, so the form layer often remains close to marketing, operations and customer-support teams. Over time, replacement pressure is likely to come from CRM hand-off quality, consent governance, spam controls and reporting needs. Broader suites may absorb some use cases, but specialist form tools should remain defensible where non-technical teams need conditional routing, repeatable templates and quick changes without waiting for developer capacity.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Cognito Forms rises with company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run Cognito Forms (123 detected). 0.3% of the 31,788 companies with 10–50 employees run Cognito Forms (80 detected). 0.3% of the 3,773 companies with over 50 employees run Cognito Forms (12 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
212
Active firms
2026
0.7%
Of detected Form builders share
UK B2B
8
Median headcount
Filed accounts
471
Verified directors
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (12 of 212 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
The form-builder cohort represents 0.7% (212) of 28,791 B2B companies with a detectable form-builder system, placing it eighth among the listed systems.
The two largest detected form-builder systems account for 63.2% (18,196) and 25.1% (7,235) of the same B2B denominator, so this cohort sits in the category’s long tail.
Co-detected website infrastructure skews towards content management and measurement: 52.8% (112) also run a content-management platform and 44.8% (95) run an analytics tag.
Registered-region distribution is led by the South East at 19.8% (42), followed by London at 13.2% (28) and the South West at 10.4% (22).
B2B marketing is not a single licensed activity, but ICO guidance still brings UK GDPR, PECR, CTPS and TPS into scope where forms collect identifiable business-contact details or trigger follow-up marketing.
Form builder market share among UK B2B
Share of the 28,791 UK B2B with a detectable system. As of June 2026.
What else do Cognito Forms-running B2B run?
Share of the 212 Cognito Forms-running UK companies where each technology was also detected. As of June 2026.
Where Cognito Forms B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£701.8K
Median UK turnover
5.7%
Above £5M turnover
8
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 373 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Cognito Forms
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides recruitment and staffing services, supplying temporary and permanent professionals to sectors including criminal justice, social care, healthcare, education, psychological therapies, and…
Serves public, private and third-sector employers in criminal justice, healthcare, social care, housing, therapies, animal health, offshore/oil and gas, and education, alongside professionals seeking…
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
Location
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Computed from 3 filingsManufactures and supplies UPVC and aluminium windows and doors for trade customers, including casement and flush sash windows, bifold and patio doors, composite doors, and shaped window frames, with…
Serves trade professionals in England, especially window and door fabricators needing extra production capacity or specialist frames they do not make in-house.
Financial Health
StableStable · -1% CAGR over 2y
Location
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Computed from 5 filingsOrganises and manages B2B executive networking events including summits, private dinners, virtual roundtables, webinars and one‑to‑one meetings. Provides end‑to‑end event services for sponsors,…
Serves B2B sponsors seeking access to executive decision-makers, and senior business leaders such as CIOs, CFOs, CMOs and CPOs attending peer networking events across UK, Europe and North America.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 5y
Location
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Computed from 3 filingsProvides print-on-demand manufacturing and ecommerce fulfilment services, producing customised merchandise such as apparel, mugs and wall art. Offers software and API integrations that allow online…
Sells to direct-to-consumer ecommerce brands and selected partners managing client brands, serving businesses that need print-on-demand, merchandise, wholesale printing and global fulfilment for…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 2y
Location
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Computed from 5 filingsProvides apprenticeship training programmes and professional development courses for employers, covering leadership and management, HR, learning and development, business administration, and early…
Serves employers seeking apprenticeship-funded workforce development, especially organisations training leaders, managers, HR, learning and development, business administration, process improvement,…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides IT and technology recruitment services, sourcing and placing professionals in roles such as software development, data, and technical leadership. Supports employers with hiring processes and…
Serves UK employers in the technology and IT sector, including in-house talent acquisition teams and organisations hiring permanent or contract tech staff, alongside IT professionals seeking roles.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides online recruitment advertising services enabling employers to post job adverts across hundreds of UK job boards from a single platform. Offers advert writing support, distribution to partner…
Serves UK employers, HR teams and hiring managers seeking to advertise vacancies across job boards, including businesses that want recruitment support without using traditional recruitment agencies.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsOrganises B2B exhibitions and trade shows, including The Business Show World Series, International Franchise Show and White Label Expo, connecting entrepreneurs, brands and suppliers through…
Sells to businesses seeking B2B event exposure and networking, including entrepreneurs, exhibitors and brands across multiple sectors. Serves companies attending or exhibiting at international trade…
Financial Health
StableStable · Hiring · 32% CAGR over 2y
Location
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- Commercial Maintenance Services UK Ltd13251275
Financial sub-scores
Computed from 2 filingsProvides facilities and building maintenance services for commercial properties, including gas, plumbing and heating, HVAC, air conditioning, and electrical systems. Delivers planned preventative…
Serves UK organisations with commercial buildings and estate portfolios, including facilities teams in leisure, hospitality, education, defence, industrial, healthcare, public sector, retail and…
Financial Health
HealthyHealthy · Profitable · 6% CAGR over 1y
Location
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Computed from 3 filingsSupplies domestic appliances through an online trade platform, including washing machines, tumble dryers, refrigerators, freezers, cookers, ovens, hobs, dishwashers, and small appliances. Also offers…
Serves B2B trade buyers and account holders purchasing domestic and commercial appliances, including businesses sourcing laundry, refrigeration, cooking, dishwashing and heating product ranges.
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides tenancy management software and services for letting agents, including tenant referencing checks, Right to Rent verification, compliance and sanctions screening, insurance products, and…
Serves UK letting agents and property agencies managing residential tenancies, with related services reaching their landlord clients and tenant applicants. Targets lettings professionals handling…
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides occupational health services to employers, including workplace medicals and safety‑critical assessments, health surveillance and screening, management referrals, ergonomic assessments, drug…
Serves employers needing occupational health support for staff, including rail and construction companies, transport/driving employers, safety-critical workplaces, and organisations managing employee…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides foreign exchange brokerage services for businesses, including international payments, multi‑currency accounts, and currency risk management tools such as hedging, market orders and stop…
Targets organisations with £1m-£250m annual FX exposure, particularly importers and exporters, plus corporate, private, partnership and institutional clients making regular international currency…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsDesigns, installs and services building automation and control systems for commercial and mission‑critical facilities. Provides BMS, PLC and energy management solutions, including system engineering,…
Serves B2B and public-sector building owners, operators and facilities teams across the UK and Western Europe, including data centres, financial services, healthcare, biotech/pharma, education,…
Financial Health
HealthyHealthy · -74% CAGR over 3y
Location
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Computed from 5 filingsDevelops and supplies structural engineering software used to design and code-check steel connections, steel members, and reinforced concrete elements. Provides tools for structural analysis,…
Serves B2B structural engineering professionals and firms, including structural engineers, steel detailers, steel fabricators, reinforced concrete designers, precast engineers, bridge engineers and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and staffing services, specialising in drivers and logistics personnel. Sources and places HGV, delivery, forklift and warehouse staff, and recruits workers for commercial,…
Serves employers in logistics, driving, commercial, construction, industrial and healthcare sectors across Norfolk, Suffolk and East Anglia, alongside jobseekers seeking driving and logistics roles.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsProvides DNA and RNA sequencing and synthesis services for research and clinical applications, including next‑generation sequencing, Sanger sequencing, gene and oligonucleotide synthesis, plasmid DNA…
Serves B2B life sciences researchers and organisations in biotech, pharma, academic, clinical and preclinical research, including genomics, cell and gene therapy, cancer, infectious disease,…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides temporary and permanent recruitment services, supplying staff to employers in sectors including warehousing and logistics, manufacturing and engineering, driving, office and administrative…
Serves UK employers needing temporary and permanent staff, especially in warehousing, logistics, manufacturing, engineering, driving, office/admin, education/support and professional services,…
Financial Health
StableStable · Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsProvides cloud-based telecommunications and connectivity services for businesses, including unified communications, UCaaS and contact centre platforms, inbound call handling, Microsoft Teams direct…
Targets B2B organisations across sectors, especially customer-facing teams and contact centres, plus value-added resellers, channel partners and technology partners.
Financial Health
HealthyHealthy · Profitable · -9% CAGR over 4y
Location
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Provides recruitment and staffing services for employers and job seekers in driving and logistics, engineering, and industrial sectors. Sources and places temporary and permanent workers, screens…
Serves employers and jobseekers in driving, logistics, industrial and engineering sectors across Warwickshire, Leicestershire, Northamptonshire and Derbyshire.
Financial Health
N/AN/A
Location
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Designs and manufactures trapped key interlocking systems and related safety hardware used to control access to hazardous machinery and processes. Products are used in energy, manufacturing,…
Sells to B2B customers operating in safety-critical environments, including energy, industrial, manufacturing and transport sectors. Targets buyers at data centres, electrical OEMs, renewables,…
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Computed from 5 filingsDistributes action sports equipment, apparel and accessories from international brands, covering snowboarding, surfing, cycling, motocross and outdoor sports. Also provides B2B logistics, fulfilment…
Serves B2B retailers, dealers and brand partners in action sports, outdoor, cycling, snow, surf, wake, moto and lifestyle markets, alongside athletes and enthusiasts buying sportswear and tech online.
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 4 filingsProvides mechanical and electrical (M&E) asset condition surveys, building fabric surveys, NHS backlog and Six Facet surveys for public and commercial property portfolios. Collects asset data,…
Serves public and private sector estate owners and managers with large built-environment portfolios, including NHS trusts, prisons, universities, schools, councils, defence sites, commercial offices,…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides membership services, professional training, and industry events for safety and compliance professionals, particularly in the social housing sector. Offers courses on topics such as gas and…
Serves safety and compliance professionals and teams in the social housing sector, including registered social landlords, housing providers and related sector practitioners.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies cleaning, hygiene and catering disposable products to businesses in the service sector. Product range includes cleaning chemicals, food packaging, janitorial paper, personal hygiene items,…
Serves B2B service-sector organisations needing catering, cleaning, hygiene, janitorial, PPE and disposable supplies, including hospitality, facilities, catering and workplace buyers.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsProvides temporary and permanent recruitment services for logistics and distribution centres. Supplies warehouse operatives, cleaners, PPT pickers, forklift and delivery drivers, administrative staff…
Serves logistics and distribution centre employers across the UK needing temporary or permanent workers, from managerial roles to operatives, cleaners, PPT pickers, drivers and administration staff;…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
Location
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Computed from 4 filingsProvides education recruitment services, placing teachers, teaching assistants, SEND support staff and cover supervisors in primary, secondary and specialist schools. Operates a job portal and…
Serves primary, secondary and SEND schools needing temporary or permanent education staff, plus teachers, teaching assistants, SEND assistants and cover supervisors seeking local supply roles.
Financial Health
StrongStrong · Hiring · 42% CAGR over 3y
Location
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Computed from 5 filingsSupplies medical devices, surgical instruments and clinical equipment to healthcare providers. Distributes products including airway management devices, tissue repair grafts, otology and rhinology…
Serves NHS organisations, private hospitals, MoD healthcare providers and home care markets, with clinical buyers and surgeons in ENT, airway management, surgery and related hospital specialties…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides healthcare fieldwork and participant recruitment services for market research and health economics studies, sourcing patients, healthcare professionals, payers and stakeholders globally for…
Serves B2B and public-sector clients in healthcare, including market research agencies, CROs, strategic consultancies, government organisations, and digital, creative or PR agencies worldwide.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsRecruits healthcare professionals for primary care roles, including general practitioners, advanced nurse practitioners, practice nurses, and healthcare assistants. Connects medical staff with…
Serves primary care healthcare employers across the UK, including small and large clients hiring general practitioners, advanced nurse practitioners, practice nurses and healthcare assistants; also…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 3 filingsDesigns and supplies safety, monitoring and telematics equipment for commercial vehicle fleets, including vehicle CCTV cameras, blind‑spot sensors, turning warning speakers, driver monitors,…
Sells to commercial fleet operators, HGV and van fleets, emergency services and organisations needing Direct Vision Standard compliance, plus vehicle manufacturers, OEM partners, resellers and…
Financial Health
StrongStrong · Hiring · 120% CAGR over 2y
Location
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Computed from 3 filingsSupplies and distributes commercial foodservice and catering equipment for professional kitchens, including food preparation machines, cooking appliances, refrigeration units, ice machines,…
Serves B2B catering and foodservice buyers in the UK and Ireland, including hospitality operators, commercial kitchens, healthcare catering teams and equipment trade customers.
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 5 filingsManufactures digital signage hardware including LCD and DV‑LED displays, advertising screens, video walls, touch screen monitors, kiosks and digital posters. Also supplies media players and content…
Sells to businesses and organisations in retail, food service, corporate, healthcare, hospitality, education, finance, transport, entertainment and fitness, plus system integrators.
Financial Health
StrongStrong · Hiring · 14% CAGR over 5y
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Computed from 5 filingsProvides geo-environmental consultancy and ground investigation services, including site assessments, fieldwork, soil and groundwater sampling, laboratory testing, risk assessment, and design of…
Sells to businesses involved in land acquisition and property development, including developers and engineering teams needing geo-environmental assessments, ground investigation and remediation input…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsImports, exports and distributes craft beverages, including beer, to retail and hospitality markets. Provides cold‑chain logistics, bonded warehousing, and freight management, and supports producers…
Serves B2B beverage trade customers across UK retail, convenience, on-trade and off-trade channels, alongside craft beverage producers and brands seeking market routes.
Financial Health
StrongStrong · 29% CAGR over 2y
Location
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Computed from 5 filingsOrganises healthcare conferences, webinars and online training for medical and health service professionals. Provides CPD‑accredited e‑learning courses, expert interviews and events connecting…
Serves healthcare professionals, leaders and teams across the UK and internationally, including NHS and public-sector bodies, private healthcare organisations, infection prevention specialists and…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsSupplies healthcare staff to care providers, including registered nurses, nursing associates, healthcare assistants and support workers. Provides short‑ and long‑term staffing and recruitment…
Serves registered care providers and health and social care employers needing short- or long-term staffing, including care homes and other care settings that use nurses, healthcare assistants and…
Financial Health
StrongStrong · Hiring · 81% CAGR over 4y
Location
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Computed from 3 filingsProvides healthcare recruitment and staffing services, supplying registered nurses, healthcare assistants and other care professionals to hospitals, NHS trusts and social care providers, and…
Sells to healthcare employers and care providers, including NHS trusts and organisations in acute and social care settings, and also to care professionals such as registered nurses, healthcare…
Financial Health
DistressedDistressed · -95% CAGR over 2y
Location
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Computed from 3 filingsProvides utility surveying services to locate and map underground services and drainage using electromagnetic detection, GPS and ground penetrating radar. Conducts PAS128 surveys, borehole clearance,…
Serves public-sector bodies and commercial clients across retail, environmental, industrial estate, heritage and residential projects, with a nationwide response for organisations needing underground…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 3 filingsAdvises businesses on and arranges commercial funding, including asset finance, commercial mortgages, bridging loans, unsecured business loans, development finance, and invoice financing. Matches…
Serves limited companies, LLPs, partnerships and sole traders, plus commercial property investors and residential/commercial developers seeking finance for assets, property, working capital,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
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Computed from 5 filingsManufactures industrial and commercial valves, actuators, and automated valve assemblies, including ball valves, butterfly valves, electric and pneumatic actuators, and control valves used in HVAC,…
Serves B2B commercial and industrial customers, including controls companies, HVAC/building automation firms, automation integrators, engineers, and municipal waterworks buyers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops electronic point-of-sale (EPoS) software and related business management tools for hospitality, retail and event venues. Products include POS systems, handheld ordering, self-service kiosks,…
Serves businesses in hospitality, retail, venues and events, including pubs, bars, restaurants, hotels, takeaways, convenience stores, farm shops, theatres, cinemas, attractions, schools and…
Financial Health
HealthyHealthy · Growing · 5% CAGR over 2y
Location
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Computed from 5 filingsSupplies calibration equipment including multifunction calibrators, pressure and temperature calibration devices, and calibration management software. Also provides calibration, repair, training and…
Serves B2B customers in regulated process industries, including pharmaceutical, chemical, power generation, oil and gas, food and beverage, water and wastewater, plus calibration service companies.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsProvides mechanical, electrical and public health building services engineering consultancy. Offers design and advisory services including building information modelling, sustainability assessment,…
Serves public and private-sector property owners, developers and contractors in healthcare, education, commercial, residential, industrial, utilities, hospitality, leisure, schools, defence and…
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 3y
Location
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Computed from 3 filingsProvides medical recruitment and staffing services to healthcare organisations, supplying temporary and permanent professionals including nurses, doctors, allied health professionals, mental health…
Serves healthcare providers, including NHS/framework and private medical employers, plus clinicians and care staff seeking roles across nursing, doctors, AHP, mental health, theatres, healthcare…
Financial Health
StableStable · Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsSupplies passive fire protection and fire‑stopping products for construction and building maintenance, including fire seals, smoke seals, pipe collars, wraps, fire pillows, grilles, fire‑rated…
Serves B2B construction and building-maintenance markets, including architects, designers, contractors, installers, fire inspectors and trade buyers with UK/EU fire compliance needs and worldwide…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides recruitment services for construction and building services companies, supplying temporary and permanent staff. Sources and places tradespeople, labourers, engineers, site managers, and…
Serves construction and built environment businesses across the West Midlands needing temporary or permanent blue- and white-collar staff, and engages jobseekers in trades, site management and…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides healthcare recruitment services, placing temporary and permanent staff including care and support workers as well as senior roles. Sources, screens and supplies qualified healthcare…
Serves UK healthcare employers needing temporary or permanent staff, from frontline care roles to senior positions, and healthcare workers seeking jobs, with emphasis on Chesterfield, Manchester,…
Financial Health
StableStable · Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides recruitment services for dental practices, placing permanent and temporary staff including dentists, dental nurses, hygienists, therapists, practice managers and receptionists. Sources…
Serves dental practices across Scotland needing permanent or locum staff, and dental professionals such as dentists, hygienists, therapists, practice managers, nurses and receptionists seeking roles.
Financial Health
StableStable · -18% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides healthcare staffing services, supplying qualified nurses and care assistants to hospitals and nursing homes on a temporary basis. Recruits, vets, and places clinical staff to support patient…
Serves hospitals, nursing homes and other healthcare providers across Northern Ireland that need temporary nursing and care assistant staff.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
Location
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How Cognito Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Cognito Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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What share of UK B2B companies run Cognito Forms?
How is Cognito Forms usage detected?
What size B2B companies use Cognito Forms in the UK?
What do Cognito Forms-running B2B companies also run?
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