B2B Companies Using Demandbase in the UK: 121 Active Firms (2026)
B2B companies using account-based marketing technology identify and prioritise target accounts across UK business markets.
Named-account marketing sits between CRM, web personalisation and sales-intelligence workflows, so adoption usually points to a sales motion with known target accounts rather than broad inbound capture. For UK B2B sellers, running this ABM stack suggests a marketing operations function with budget for intent signals, audience segmentation and website routing, plus sales teams prepared to work shared account plans. The buying centre tends to include revenue operations, demand generation and enterprise sales leadership. Engagements are usually mid-market or enterprise in character: longer buying committees, gated evaluation, and a need to link campaign activity to pipeline rather than just traffic.
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The UK adoption picture is small enough to inspect firm by firm, with 121 actively trading B2B companies running this ABM platform. Reported employment across the cohort totals 1,921 people, which puts the footprint closer to specialist commercial teams than mass-market software roll-outs. In the personalisation category for this sector, the platform ranks first at 45.0% of a 269-company comparison set. Registered-office geography is spread across several business regions rather than concentrated only in the capital: London accounts for 17.4%, followed by the West Midlands at 14.0%, the South East and North West at 12.4% each, and the East Midlands at 11.6%.
B2B marketing is not a single licensed activity in the UK; obligations depend on the underlying market and on how contact information is used. The ICO treats PECR as relevant to direct marketing by live calls, automated calls, electronic mail and fax. For corporate subscribers, B2B emails and texts do not require PECR consent, but senders still need to identify themselves and offer a valid opt-out route. UK GDPR continues to apply where business-contact data identifies people. Live B2B calling also needs screening against CTPS and TPS, and organisations must not call businesses that have already objected.
Adoption appears likely to stay tied to companies with considered sales cycles, rather than spreading evenly across all B2B firms. The stack tends to make more sense where sales and marketing can agree target-account ownership, maintain clean contact permissions and measure influence across a committee sale. Smaller firms may keep using lighter marketing automation until pipeline attribution becomes harder to manage. At the upper end, consolidation in revenue-technology budgets may favour fewer platforms, with ABM functionality bundled into wider customer-data, analytics or sales-engagement suites. Privacy governance will keep shaping how assertive personalisation can be.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Demandbase rises with company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Demandbase (71 detected). 0.1% of the 31,788 companies with 10–50 employees run Demandbase (40 detected). 0.3% of the 3,773 companies with over 50 employees run Demandbase (10 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
121
Active firms
2026
45%
Of detected Personalisation share
UK B2B
7
Median headcount
Filed accounts
350
Verified directors
Across this cohort
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Key facts
About 14% of the trading cohort reports turnover above £5M (17 of 121 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Within detected personalisation systems for B2B firms, this account-based marketing system accounts for 45.0% (121) of 269 companies, ahead of the next detected systems at 23.8% (64) and 15.6% (42).
The cohort is regionally dispersed: London accounts for 17.4% (21), followed by the West Midlands at 14.0% (17), with the South East and North West both at 12.4% (15).
The surrounding web stack is marketing-oriented: 84.3% (102) also run a content-management system, 73.6% (89) a tag-management tool and 53.7% (65) a professional-network advertising pixel.
Overlapping sector tags show a sales-led software and services skew: SaaS is 18.2% (22), IT Services & Managed Services 16.5% (20) and Marketing Agency 14.9% (18).
ICO guidance treats B2B marketing by channel: PECR covers live or automated calls, electronic mail and fax, while UK GDPR applies when business-contact personal data is processed.
Personalisation market share among UK B2B
Share of the 269 UK B2B with a detectable system. As of June 2026.
What else do Demandbase-running B2B run?
Share of the 121 Demandbase-running UK companies where each technology was also detected. As of June 2026.
Where Demandbase B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£1M
Median UK turnover
14%
Above £5M turnover
5
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 214 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Demandbase
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops a B2B account‑based marketing and sales platform that uses data, intent signals and AI to identify target accounts, deliver targeted advertising, personalise web experiences, and provide…
Sells to B2B go-to-market teams, especially marketing, sales, customer success and revenue operations leaders at enterprise organisations in sectors such as technology, manufacturing, financial…
Financial Health
WeakWeak · Hiring · 35% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B marketing consulting and marketing operations services, including account‑based marketing, marketing automation implementation, lead management, data and analytics, and martech platform…
Serves enterprise B2B organisations and their marketing operations teams, particularly users of marketing automation, CRM, ABM, analytics and martech platforms such as Marketo, Eloqua, HubSpot,…
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Computed from 4 filingsProvides identity and access management software and services, including identity governance, privileged access management, customer identity management, and cloud infrastructure entitlement…
Serves enterprise IT, security and identity teams across industries, including organisations managing employee, customer and application identities at scale.
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides B2B marketing consultancy services including marketing strategy development, digital demand generation, account-based marketing campaigns, campaign orchestration, and implementation of…
Serves B2B companies’ marketing leadership teams, including CMOs, demand generation, ABM and martech owners, particularly organisations operating in complex markets.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsProvides managed B2B digital advertising services including account-based marketing insights, audience targeting, programmatic media buying and campaign execution across display, video, audio and…
Serves B2B marketing and advertising teams at businesses seeking to reach target accounts and buying committees across digital channels, including marketers running account-based, programmatic and…
Financial Health
StableStable · -74% CAGR over 2y
Location
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Computed from 2 filingsProvides a software platform for account‑based marketing that enables teams to run targeted ads, create personalised microsites and event invites for specific accounts, and supply sales teams with…
Serves B2B marketing, sales and revenue teams running account-based marketing programmes, especially demand generation, field marketing, sales development, leadership and finance stakeholders…
Financial Health
StableStable · Hiring · 12% CAGR over 1y
Location
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Computed from 5 filingsProvides software for capturing, archiving, and supervising electronic communications across channels such as voice, messaging, and social platforms. Offers compliance archiving, surveillance,…
Serves regulated enterprises and public sector organisations, including financial services, legal, life sciences, insurance, energy, government and corporate teams with communications compliance…
Financial Health
HealthyHealthy · -55% CAGR over 4y
Location
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Computed from 4 filingsProvides payment processing and gateway services for contact centres and online merchants, including IVR payments, pay‑by‑link, agent‑assisted card payments, ecommerce checkout, and fraud prevention…
Serves UK businesses and large corporates with contact centres, including brands and merchants that take card payments and need PCI DSS-compliant customer payment collection across phone, web and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsDevelops software-defined data storage platform providing file and object storage, data management and visibility across cloud, data centre and edge environments, enabling organisations to store,…
Sells to enterprises and public sector organisations with large unstructured data and hybrid cloud needs, including teams in energy, financial services, healthcare, higher education, life sciences,…
Financial Health
StrongStrong · Hiring · 10% CAGR over 5y
Location
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Computed from 5 filingsDevelops and provides software platforms for compliance, governance and investor relations. Products include whistleblowing systems, insider and disclosure management, policy management, ESG and data…
Sells to global enterprises and listed companies, targeting compliance, legal, data privacy, ESG/sustainability and investor relations teams across Europe, the US and APAC.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 4 filingsProvides securities litigation monitoring and class action claims recovery services for institutional investors. Identifies settlement eligibility, manages and files claims, and secures recoveries.…
Serves institutional investors and financial services firms, including asset managers, asset owners, hedge funds, wealth managers, custodians, investment banks, broker-dealers, private equity and…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Computed from 3 filingsDevelops governance, risk and compliance (GRC) management software. Provides a cloud platform for risk assessment, policy management, regulatory compliance, audit workflows and reporting, integrating…
Serves enterprise risk, cybersecurity, compliance and audit teams in financial services, insurance, retail, healthcare, manufacturing, technology, telecoms, energy, utilities and business services.
Financial Health
StrongStrong
Location
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Computed from 2 filingsDevelops banking and lending software for financial institutions, including core banking systems, digital banking tools, payment processing, crypto asset management, deposit management, regulatory…
Serves B2B financial institutions, including banks, building societies and lenders across retail, wholesale, asset finance and dealer floorplan financing, plus teams responsible for payments,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
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Computed from 3 filingsProvides cloud-based human resources software for managing employee performance, engagement, goals and compensation. Platform includes performance reviews, surveys, analytics, OKR tracking and AI…
Serves B2B HR and people operations teams, managers and executives at companies seeking support for employee performance, engagement, compensation and workforce analytics.
Financial Health
StrongStrong · Hiring · 123% CAGR over 2y
Location
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Computed from 5 filingsDevelops software platforms for life sciences and regulated manufacturing, including TrackWise quality management systems, manufacturing execution systems, electronic logbooks, and tools supporting…
Serves B2B quality, compliance and manufacturing teams at pharmaceutical, biotechnology, medical device, diagnostics, food and beverage, discrete manufacturing, and consumer products companies.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsDevelops a cloud-based data platform that integrates data from multiple sources, provides ETL and data preparation tools, and delivers business intelligence dashboards, analytics, automation…
Serves B2B organizations and data teams—BI, finance, IT, marketing, sales and operations—across education, financial services, healthcare and life sciences, high tech, professional services and…
Financial Health
StableStable · Profitable · -14% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides legal practice management software for law firms, including case and matter management, legal accounting, document and email management, workflow automation, time recording, and…
Serves UK law firms and legal practices, targeting firm owners, partners, practice managers and legal operations teams responsible for running client matters, compliance, accounts and administration.
Financial Health
WeakWeak · -3% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing and brand strategy services for fintech and financial services companies, including account‑based marketing, demand generation, paid advertising, SEO, copywriting, web…
Sells to B2B and B2C fintech and financial services businesses, including wealth management firms, lendtech and regtech scale-ups, mortgage platforms, and trade credit insurance providers.
Financial Health
StableStable · Hiring · 26% CAGR over 4y
Location
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Provides marketing effectiveness consulting using data analytics and AI. Services include marketing mix modelling, creative effectiveness analysis, customer segmentation, test‑and‑learn…
Serves marketing leaders and teams at large consumer brands and global enterprises, including CPG companies, making significant marketing investment decisions.
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Computed from 3 filingsDevelops sales engagement and value management software that helps teams create customer‑specific business cases and ROI analyses. The platform supports pre‑sales, sales and customer success teams…
Sells to B2B sales, pre-sales, value engineering, customer success and marketing teams that need to build ROI-based business cases for prospects and customers.
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Computed from 4 filingsProvides integration of intelligent building management systems (iBMS) with iBOS software platforms that monitor and control building systems. Supplies tools for managing energy use, indoor climate,…
Serves B2B property owners, facilities managers and building operators seeking to manage indoor performance, energy consumption and environmental targets across commercial facilities.
Financial Health
StableStable · Hiring · 256% CAGR over 3y
Location
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Computed from 5 filingsDevelops enterprise software for data management, cybersecurity, database administration and IT platform migration. Products include tools for database monitoring, endpoint management, identity…
Serves large enterprises and mid-market organisations, especially IT operations, data leadership, cybersecurity, database administration and Microsoft platform teams, plus channel and technology…
Financial Health
DistressedDistressed · -19% CAGR over 4y
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Computed from 5 filingsProvides cloud-based CRM and marketing automation software, lead generation and nurturing services, and global contact centre support. Also offers response management for product recalls, campaign…
Serves businesses and charities with complex sales, marketing or response operations, including multinational brands managing product recalls, fundraising teams running flagship events, and…
Financial Health
DistressedDistressed · -6% CAGR over 4y
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Computed from 3 filingsDevelops warehouse automation systems including autonomous case‑handling robots, automated storage and retrieval systems, and goods‑to‑person picking solutions, with control software and workstations…
Sells to B2B warehouse and fulfilment operators, from small businesses to large retailers, across apparel, e-commerce, 3PL, grocery, healthcare, electronics and automotive sectors.
Financial Health
StableStable · -78% CAGR over 2y
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Computed from 5 filingsProvides B2B sales and marketing services for technology companies, including data‑driven campaign planning, lead generation, outsourced sales development, and marketing operations support such as…
Serves B2B technology companies, from startups to Fortune 500 brands, targeting sales, marketing and marketing operations teams running data-driven lead generation and campaign conversion programmes.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing services for technology companies, including marketing strategy, brand development, account‑based and channel marketing, demand generation, content creation, and digital…
Serves B2B technology brands and marketing teams, including channel providers, distributors and enterprise technology businesses looking for specialist agency support.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 4 filingsDevelops and provides cloud-based enterprise resource planning (ERP) and business management software for sectors including wholesale distribution, automotive, equipment rental, manufacturing, and…
Sells primarily to businesses in wholesale distribution, automotive, rental, field service and manufacturing. Targets sector-specific operators such as merchants, garages, contractors, equipment hire…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides biometric identity verification and automated KYC and AML screening software. Uses facial recognition, liveness detection, OCR and document verification to authenticate identity documents,…
Serves businesses with regulated or fraud-prone onboarding, including financial services, gaming, healthcare, legal and accounting firms, marketplaces, real estate, recruitment, retail/e-commerce,…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
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Computed from 3 filingsDevelops and supplies test, measurement, and monitoring equipment and software for telecommunications and network infrastructure. Products support wireless and fiber network testing, service…
Sells primarily to businesses in telecoms, network infrastructure, cloud and data centre markets, including lab, manufacturing, deployment and operations teams. Also serves transport, public sector…
Financial Health
StableStable · Hiring · 20% CAGR over 2y
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Computed from 4 filingsProvides consulting, design, implementation and support of digital customer experience and commerce platforms for retailers and B2B companies, including SAP CX, Salesforce and Mirakl. Services also…
Sells to retail and consumer goods businesses, including both B2C retailers and B2B trading companies. Targets enterprise buyers seeking digital CX, ERP, finance, supply chain and commerce…
Financial Health
WeakWeak · -77% CAGR over 3y
Location
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Computed from 3 filingsProvides managed IT services, cybersecurity, cloud and digital workplace solutions for organisations. Offers service desk support, infrastructure management, cloud migration, Microsoft platform…
Sells to organisations needing managed IT, cyber security, digital, and data services, including public sector bodies, healthcare, housing and government organisations, plus commercial businesses in…
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides warehouse management system (WMS) and order processing software delivered as SaaS. Features include inventory control, lot tracking, order picking and packing, returns…
Serves B2B organisations with complex warehouse and fulfilment operations, including e-retailers, 3PL fulfilment providers, B2B distributors, and food and drink distribution or manufacturing…
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 4 filingsDevelops AI-driven production planning and scheduling software for semiconductor manufacturing. Products optimise wafer start planning, tool scheduling, and fab-wide workflows using mathematical…
Serves semiconductor manufacturers and chipmakers operating wafer fabs, targeting fab management, industrial engineering, manufacturing and production control teams in frontend and backend operations.
Financial Health
WeakWeak · -1% CAGR over 3y
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Computed from 2 filingsProvides an advertising technology platform that enables advertisers and publishers to create, manage, and deliver digital and connected TV ads, run paid social campaigns, and measure reach,…
Serves B2B advertisers, publishers and ad-tech partners, including teams in automotive, CPG, media, financial services, gambling, pharma, retail, telecoms and travel.
Financial Health
DistressedDistressed · -50% CAGR over 1y
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Computed from 4 filingsProvides cloud-based customer experience and contact centre software. Offers AI-powered tools for omnichannel customer engagement, automation, workforce engagement management, customer journey…
Serves mid-market and large enterprises and public sector organisations with contact centres, including banking, healthcare, retail, insurance and government teams.
Financial Health
StableStable · 0% CAGR over 3y
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Computed from 5 filingsProvides engineering and technology services including digital, software, embedded, silicon and mechanical engineering. Offers product lifecycle management, testing, automation, and engineering…
Serves enterprise engineering and technology organisations in aerospace and defence, automotive, hi-tech, energy and utilities, industrial, medtech and healthcare, rail, and semiconductors, including…
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B commerce software and managed services that automate procurement, sourcing, accounts payable and receivable, invoicing, and payment processes. Also offers supplier network integration,…
Serves B2B finance, procurement and operations teams across industries including fleet and transportation, food and beverage, healthcare and pharmaceutical, manufacturing and distribution.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides marketing consulting focused on data, technology, and process design. Helps organisations design and implement marketing infrastructure, connect data and systems, and improve marketing…
Serves B2B organisations and marketing leaders seeking to improve marketing effectiveness, especially teams challenged by data, technology and internal stakeholder connectivity.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides a platform and services for testing, monitoring and validating contact centre and telecommunications systems, including IVR, voice and SMS. Offers load and capacity testing, agent…
Serves B2B organisations running contact centres and customer communications, including telecoms, CX, IVR, voice and SMS teams, plus platform vendors and enterprises needing compliance-focused…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 3 filingsDevelops and provides project management software for architecture and engineering firms. The platform supports budgeting and quoting, resource planning, time tracking, financial management,…
Sells B2B to architecture and engineering practices, targeting business owners, project managers, finance leaders and operations teams managing project delivery, resourcing, billing and practice…
Financial Health
StableStable · -17% CAGR over 3y
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Computed from 4 filingsProvides artificial intelligence, machine learning and data analytics consultancy, delivering projects and managed services. Builds and operates cloud-based data platforms and licenses a rapid…
Serves businesses across multiple industry sectors in Europe and the Middle East seeking AI, machine learning, data analytics and AWS cloud expertise.
Financial Health
WeakWeak · 2% CAGR over 3y
Location
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Computed from 5 filingsProvides synthetic aperture radar (SAR) satellite imagery and Earth observation data. Offers tasking APIs, analytics, and derived datasets used for disaster monitoring, insurance risk assessment,…
Serves government, defence and intelligence agencies, plus insurers, banks, utilities and energy operators needing satellite-based risk, disaster and infrastructure intelligence.
Financial Health
StableStable · -56% CAGR over 4y
Location
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Computed from 4 filingsProvides software platforms and technology for the travel industry, including airlines, travel agencies, and suppliers. Offers systems for booking and distribution, airline retailing, payments, order…
Serves B2B travel organisations, including airlines, corporate travel buyers, hoteliers, leisure agencies, online travel agencies, travel management companies, travel suppliers and travel software…
Financial Health
StableStable · -80% CAGR over 3y
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Develops and provides cybersecurity software and cloud services including email security, network firewalls, web application protection, data backup, and managed XDR. Products protect email,…
Serves businesses of all sizes, IT and security teams, and managed service providers needing cybersecurity across email, applications, networks and data, including small businesses and Microsoft 365…
Financial Health
N/AN/A
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Computed from 5 filingsProvides cloud-based accounts payable automation software, including purchase order management, AI/OCR invoice processing, approval workflows, supplier payments, expense management and reporting,…
Serves finance and accounts payable teams in SMEs, charities, education providers, care and hospice organisations, town and parish councils, manufacturers, construction firms, asset managers, leisure…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
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Computed from 3 filingsDevelops and supplies library, archive and museum management software, including library management systems, collections management, discovery and digital preservation tools. Also provides system…
Serves libraries, archives, museums and organisations with specialist information centres or knowledge bases, including corporate and cultural institutions worldwide that manage collections, records…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsDevelops retail clienteling software that helps store teams manage customer relationships, book appointments, capture customer data, organise in‑store events, track tasks and analytics, and complete…
Sells to retail businesses and brands, particularly fashion, beauty, jewellery and lifestyle retailers, targeting customer experience, store operations and sales teams that manage in-store, online…
Financial Health
StableStable · Hiring · 44% CAGR over 5y
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Computed from 5 filingsDevelops software for banks, merchants and billers to process and manage digital payments. Provides payment orchestration, card issuing and acquiring, real-time and cross-border payments, bill…
Sells to businesses across the payments ecosystem, including banks, payment processors, merchants, billers, PSPs and central infrastructure operators in sectors such as financial services, airlines,…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides compliance testing, operational audits, and mystery shopping programmes for retailers and other organisations. Services include age‑verification test purchasing, allergen and customer…
Serves B2B retailers and multi-site consumer businesses in the UK, Ireland and internationally, especially grocery, beauty, hospitality and age-restricted product operators.
Financial Health
StableStable · Hiring · 37% CAGR over 3y
Location
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How Demandbase usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Demandbase is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Demandbase?
What share of UK B2B companies run Demandbase?
How is Demandbase usage detected?
What size B2B companies use Demandbase in the UK?
What do Demandbase-running B2B companies also run?
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