B2B Companies Using Dotdigital in the UK: 71 Active Firms (2026)
B2B companies using marketing automation manage customer-communication workflows, lead nurturing and opt-outs across the UK.
For business-to-business sellers, a hosted marketing-automation stack usually sits between CRM, website analytics and sales follow-up rather than as a standalone newsletter tool. Running this platform points to a company with repeatable demand-generation processes, some budget for specialist configuration, and a marketing or customer-operations owner who cares about segmentation, deliverability and preference capture. Buying responsibility tends to sit across marketing, revenue operations, sales leadership and compliance. Engagements are therefore more like licence-plus-services decisions than casual plug-in choices, especially where multiple product lines, reseller channels or renewal cycles create different contact rules.
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Across the UK, 71 active trading business-to-business firms are detected running this marketing-automation platform. Reported employment linked to this adopter set totals 2,106 people, so adoption is not confined to owner-managed micro firms. Within the marketing-automation category denominator of 9,512, the platform sits ninth in the category-share ranking, at 0.7%. Registered-address distribution is weighted towards London, which accounts for 26.8% of the cohort, followed by the South East at 16.9%, the East Midlands at 12.7%, the South West at 11.3% and the West Midlands at 9.9%.
Business-to-business adoption does not put users under a single licence regime; obligations come from the activity being marketed and the contact data being processed. ICO guidance under PECR gives corporate email and text campaigns more room than consumer marketing, because the electronic-mail consent rule does not apply to “corporate subscribers”. That does not remove sender-identification, opt-out and UK GDPR duties where business-contact data is personal data. Live calling adds suppression-screening obligations, and users in financial services, telecoms, data processing or professional services may need sector-specific review of claims, retention logic and consent wording.
Adoption appears likely to remain selective rather than universal among business-to-business firms. The platform tends to suit companies with repeatable outbound and account-nurture processes, a marketing operations owner, and enough customer data to justify preference-management discipline. Smaller firms may keep using lighter newsletter or CRM-native tools until deliverability, consent governance or multi-market segmentation becomes harder to manage. Among more mature users, procurement pressure is likely to focus on integration, audit trails and data residency, while vendor bundling may pull some workflows back into broader sales and service suites.
Adoption by company size
Adoption of Dotdigital rises with company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Dotdigital (39 detected). 0.1% of the 31,788 companies with 10–50 employees run Dotdigital (22 detected). 0.3% of the 3,773 companies with over 50 employees run Dotdigital (11 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
71
Active firms
2026
0.7%
Of detected Marketing automation share
UK B2B
8
Median headcount
Filed accounts
216
Verified contacts
Across this cohort
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Key facts
About 21% of the trading cohort reports turnover above £5M (15 of 71 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Among B2B companies with a detectable marketing-automation system, the listed system accounts for 0.7% (71) of detections across a denominator of 9,512 companies.
London accounts for 26.8% (19) of this B2B cohort, followed by the South East at 16.9% (12) and the East Midlands at 12.7% (9).
Marketing Agency tags appear on 26.8% (19) of the cohort, with IT Services & Managed Services at 18.3% (13) and Wholesale & Distribution at 16.9% (12); tags overlap.
Tag-management tooling is also detected on 59.2% (42) of the cohort, content-management software on 56.3% (40), and web analytics on 49.3% (35).
ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax; UK GDPR still applies where personal data is processed, including business-contact data.
Marketing automation market share among UK B2B
Share of the 9,512 UK B2B with a detectable system. As of June 2026.
What else do Dotdigital-running B2B run?
Share of the 71 Dotdigital-running UK companies where each technology was also detected. As of June 2026.
Where Dotdigital B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1.2M
Median UK turnover
21.1%
Above £5M turnover
1
Incorporated since 2022
216 verified decision-maker contacts
across these 71 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Dotdigital
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsDevelops software for e‑commerce brands to manage and deliver digital promotions, including coupon code generation and distribution, targeted onsite promotional messages, loyalty and referral…
Sells to eCommerce brands and marketing teams, particularly in retail, travel, telecoms and utilities, that run promotions across onsite, CRM, mobile app, paid search, social, affiliate and partner…
Financial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing analytics and call tracking software that links phone calls and other conversions to online and offline marketing activity. Offers attribution reporting, user journey tracking,…
Serves B2B marketing teams and agencies, including organisations in automotive, care homes, dental, education, financial services, healthcare, legal, property, technology services and travel sectors.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides a digital experience platform and headless content management system used to create, manage and deliver content across websites, apps and portals, with tools for integrations,…
Sells to global enterprises and digital teams—marketers, developers and content teams—across manufacturing, pharma and biotech, financial services, insurance, commerce and retail, media and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides digital agency services including digital strategy consulting, e‑commerce development, product information management (PIM), marketing automation, content management systems, experience…
Serves businesses undergoing digital transformation, especially e-commerce, marketing, data and IT teams using platforms such as Shopify Plus, Magento/Adobe Commerce, Pimcore and Drupal.
Financial Health
WeakWeak · -62% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops B2B e‑commerce and lead‑generation websites. Provides platform selection, systems integration, and digital marketing services, working with platforms such as Magento, Shopify,…
Serves B2B manufacturers, wholesalers and distributors, plus D2C businesses, seeking eCommerce platforms, integrations and digital marketing support for domestic or international sales.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides direct marketing services including mailing list brokerage and management, customer data processing and hygiene, email campaign broadcasting, reporting and analysis, and GDPR/data protection…
Serves B2B clients using direct marketing, including home shopping retailers, catalogue mailers, consumer brands, agencies and data buyers managing customer files, mailing lists and GDPR-related data…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsProvides a software-as-a-service platform for retailers to manage dropshipping and curated marketplace operations. Software connects retailers with suppliers, synchronises inventory, manages product…
Serves B2B retailers and ecommerce organisations, particularly supply chain, category, dropship and online trading teams managing large product ranges and supplier networks.
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
Location
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Computed from 3 filingsProvides media, publishing, and event services focused on aviation training, military simulation, and safety‑critical industries, including industry news platforms, research initiatives, professional…
Serves B2B and industry audiences in aviation, defence and safety-critical training, including airlines, regulators, training providers, military training stakeholders, advertisers, sponsors, and…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides B2B marketing consultancy and agency services for conference and exhibition organisers, including multi-channel campaigns, PPC/paid media management, marketing operations, marketing…
Serves B2B conference and exhibition organisers, targeting founders, owners, business leaders, marketing leaders and practitioners responsible for events, attendee registrations, sponsorship and…
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides a unified commerce and eCommerce platform for retailers and distributors, including online store, EPOS, product, inventory and order management tools. Also offers website design and…
Serves independent retailers, distributors and wholesalers with complex ecommerce needs, including online-only, bricks-and-clicks, B2B, B2C and hybrid trading models.
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Computed from 5 filingsOrganises conferences, breakfast briefings, webinars and virtual roundtables for senior professionals in the insurance sector. Provides strategy and benchmarking forums, industry discussions and…
Sells to director-level leaders at UK insurance businesses, especially brokers and insurers in General Insurance, Lloyd’s and the London market. Also serves suppliers to the UK insurance sector…
Financial Health
DistressedDistressed · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides e‑commerce development and consultancy services, including Magento/Adobe Commerce and Shopify implementation, website design and UX, systems integration, hosting, technical support, and…
Serves B2B, B2C and D2C businesses, including retailers and brands that sell online and need ecommerce platforms, support, hosting, digital marketing, UX and integration services.
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Computed from 4 filingsDevelops food production management software for producers and manufacturers. Provides traceability tracking, inventory and recipe management, HACCP monitoring, product labelling and barcoding,…
Serves B2B food producers and manufacturers, from one-person operations to larger food businesses, particularly small and medium producers needing production, compliance and traceability support.
Financial Health
WeakWeak · -16% CAGR over 3y
Location
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Computed from 5 filingsProvides a managed data platform that connects and integrates data from multiple business systems. Offers data integration, data lakehouse architecture, analytics, retail and ecommerce data…
Serves B2B ecommerce and retail businesses, including teams responsible for data, analytics, digital systems, customer data, direct mail, and financial reconciliation.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOrganises professional conferences, webinars, virtual events and online courses focused on digital asset management, creative operations, product information management and related digital content…
Targets B2B professionals and teams in digital asset management, creative operations, semantic data and product information management, plus UK property professionals seeking CPD.
Financial Health
HealthyHealthy · -62% CAGR over 4y
Location
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Computed from 5 filingsPublishes news, analysis, and industry content focused on automotive manufacturing, logistics, design, and digital transformation. Operates specialist media brands, websites and newsletters, and…
Serves B2B audiences across the global automotive sector, including vehicle makers, suppliers, logistics and service providers, industry executives, engineers, start-ups and students, plus solution…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B direct marketing services including telemarketing, email marketing campaigns and telephone surveys. Supplies marketing databases and contact lists for businesses, schools and public…
Serves B2B organisations targeting decision makers in UK businesses, schools and the public sector, including teams seeking contacts by procurement responsibility across functions such as finance,…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Supplies laboratory equipment, consumables, chemicals and personal protective equipment to industrial, life science and water testing laboratories. Product range includes glassware, pipette tips,…
Serves B2B laboratory customers in industrial, life science and water testing sectors, including lab managers, technicians and procurement teams.
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B telemarketing, lead generation and appointment setting services. Plans and delivers outbound campaigns, customer and market research, and member engagement programmes to support sales…
Serves B2B organisations across the UK, including education providers, public and third sector bodies, membership organisations, startups and blue-chip companies seeking sales growth support.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops Microsoft Dynamics 365–based management software for holiday parks, marinas, boat brokers, and manufacturers. Provides systems for bookings and reservations, sales and leads, finance,…
Sells to B2B operators in the holiday park and marina sectors, including holiday parks, park home dealerships, holiday home manufacturers, marinas, boat/yacht brokers and boat builders.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
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Computed from 2 filingsDevelops software for airlines, rail operators and travel companies that automates passenger communications. The platform integrates with reservation systems to send notifications such as booking…
Serves B2B travel organisations, including airlines, rail operators, travel agencies and travel management companies that need to communicate with passengers at scale.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 1y
Location
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Computed from 3 filingsProvides cloud computing and connectivity services for businesses, including hosted desktop environments, managed internet access and private MPLS networks. Designs, deploys and manages Microsoft…
Serves SMEs and businesses of varying sizes needing managed IT, connectivity and cloud workplace support, with an additional public-sector route through G-Cloud.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides Shopify Plus ecommerce services including store design and development, platform migrations, and system integrations. Also delivers conversion rate optimisation, digital marketing, email…
Serves ambitious ecommerce and retail brands, including international Shopify Plus merchants and subscription, consumer goods, fashion, homeware, sports and food brands seeking to scale online sales.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and technology services, including digital strategy, UX design, web development, SEO, analytics, social media management and content creation. Uses customer and first‑party…
Serves marketing and digital teams at ambitious organisations in travel, hospitality, lifestyle, luxury, arts and culture, including brands, venues and property/living operators.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides direct mail marketing services including campaign strategy, creative design, print management, and fulfilment. Delivers addressed mail, door drop distribution, partially addressed and…
Serves UK and European consumer brands, especially retail, home services, financial services, food subscription, transport and ecommerce companies with marketing teams running customer acquisition,…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsProvides consultancy services for the Anaplan planning platform, including software licence sales, implementation, model development, training, and managed support. Delivers planning and performance…
Serves businesses adopting or using Anaplan, especially finance, supply chain, sales, HR and marketing teams in CPG/retail, financial services, TMT, travel, professional services, healthcare,…
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 3y
Location
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Computed from 5 filingsPublishes magazines, news and analysis covering pensions, asset management and institutional investment. Produces research reports, industry data and country studies, and organises conferences,…
Serves institutional investment professionals across Europe, including pension funds, asset owners, asset managers, advisers and service providers in pensions and investment markets.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDistributes IP networking and communications equipment to resellers, including VoIP phones, PBX systems, routers, switches, Wi‑Fi, fibre optic and conferencing hardware. Provides pre‑configuration,…
Targets B2B channel partners, including telecoms and IT resellers, ISPs and MSPs, plus education-sector buyers needing IP networking and communications solutions.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting, deployment and management of Microsoft Teams‑based unified communications systems, including direct routing, SIP trunking, contact centre integration, call recording, Teams…
Sells to businesses using Microsoft 365, especially IT, communications and operations teams adopting Teams voice, contact centre and collaboration tools. Targets organisations in healthcare, retail,…
Financial Health
DistressedDistressed · -61% CAGR over 4y
Location
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Computed from 5 filingsSupplies branded merchandise and promotional products, providing design, sourcing and procurement of customised items for corporate marketing, retail and events, supported by e‑commerce platforms,…
Sells to businesses and brands needing branded merchandise, especially large multi-site or international organisations in retail, education, financial services, automotive and energy. Targets…
Financial Health
DistressedDistressed · -63% CAGR over 5y
Location
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Computed from 4 filingsOrganises networking events for the retail industry combining conferences with motorsport driving experiences. Facilitates meetings between retail executives and retail technology and software…
Serves a B2B audience of senior retail and digital executives, alongside retail technology and software providers that want sponsored access to retail decision-makers at industry networking events.
Financial Health
DistressedDistressed · -16% CAGR over 3y
Location
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Computed from 3 filingsProvides consulting services to healthcare organisations and life sciences companies, including strategy development, health system transformation, financial and operational performance improvement,…
Serves healthcare-sector leaders and organisations, including NHS and other health systems, payors, care providers, life sciences companies, health tech firms, investors and sector suppliers.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsProvides staff absence insurance policies and health and wellbeing support services for independent schools. Offers cover for long‑term staff absence due to sickness, accident or parental leave,…
Serves UK independent schools, targeting school leaders, bursars and administrators responsible for staff absence, employee wellbeing and financial risk management.
Financial Health
DistressedDistressed · -72% CAGR over 4y
Location
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Computed from 3 filingsProvides interim management recruitment, executive search and permanent hiring services. Also offers consulting, advisory support and PMO-as-a-service to organisations undertaking transformation…
Serves B2B organisations undergoing change, including HR and people functions, senior leadership teams, and employers in life sciences, pharma, medical devices and independent healthcare.
Financial Health
DistressedDistressed · -19% CAGR over 2y
Location
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Computed from 3 filingsProvides rapid diagnostic testing products and workplace screening services, including drug and alcohol tests, infectious disease and pregnancy diagnostics. Also offers laboratory services,…
Serves businesses needing workplace drug, alcohol and wellbeing screening, healthcare providers and clinicians using rapid diagnostics, and venues or individuals concerned with drink-spiking…
Financial Health
DistressedDistressed · -30% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing, design and web development services. Activities include SEO, paid media, email marketing, conversion rate optimisation, branding, UX and web design, and development of…
Serves marketing and digital teams at UK and international organisations, including hospitality groups, media companies, ISPs, food and drink brands, education providers and industry bodies.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsProvides event management and conference production services focused on public policy. Organises in-person, online and hybrid conferences, forums and briefings that bring together policymakers,…
Serves B2B and public-sector policy stakeholders, including EU and national government bodies, regulators, corporates, trade associations and experts in finance, technology, data protection,…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates an engineering and industrial manufacturing group producing capital equipment through multiple subsidiaries. Activities include manufacturing power generation engines and systems, electric…
Serves B2B customers across global power, data centre, print, manufacturing and industrial markets, including large organisations requiring capital equipment technologies and specialist engineering…
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops and supplies tooling, workholding systems and automation equipment for machine tools, including EDM and parts production. Provides pallet handling, robotic automation and manufacturing…
Serves B2B metalworking manufacturers, precision engineering workshops and machine shops using EDM, wire EDM, additive manufacturing, powder compacting and parts-production processes.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsProvides outsourced IT support and managed IT services for businesses, including cyber security, cloud services, backup and disaster recovery, IT audits, strategy consulting, and communications…
Serves UK SMEs and professional services firms, especially legal, accountancy and financial services organisations with security, compliance and client-data protection requirements.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides education technology and services for schools and teachers, including safeguarding and classroom management software, school administration tools, a teaching resources marketplace, teacher…
Serves schools, multi-academy trusts, school leaders and safeguarding leads, plus teachers and education jobseekers in the UK and international education market.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides online training courses for individuals and organisations, covering subjects such as food hygiene, health and safety, safeguarding, fire safety, mental health, and business compliance.…
Serves individual learners and business teams needing compliance and professional development, including employers in food, education, health and social care, construction, facilities, and general…
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides digital strategy, user experience design and software development services. Designs and builds mobile apps, websites and content management platforms for sports clubs and brands, including…
Serves B2B clients, especially professional sports clubs and education brands, targeting marketing, digital and fan engagement teams responsible for customer and supporter experiences across web, app…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 4 filingsDistributes audio‑visual and home cinema equipment to professional custom installers, including projectors, AV receivers, speakers, networking devices, control systems and cabling from third‑party…
Sells to B2B customers in the custom integration trade, particularly professional residential AV integrators, installers, designers and dealers sourcing premium home cinema, networking and smart home…
Financial Health
StableStable · -5% CAGR over 3y
Location
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Computed from 5 filingsProvides brand strategy, visual identity design, website design and development, and digital marketing services. Works with businesses on branding projects, website creation, and integrated marketing…
Serves B2B organisations and brand/marketing leaders in finance, manufacturing, property, place-making and professional services, including large enterprises, transport operators and property…
Financial Health
WeakWeak · -30% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services specialising in permanent placements for technology, ERP, data centre, events, fire and security, and medical sectors. Connects employers with candidates…
Serves employers and hiring teams across the UK, Europe and US in technology, ERP, events, medical, data centre, fire/security and technical services sectors.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 3 filingsDesigns, manufactures and supplies LED lighting products and control systems for kitchens, bathrooms and bedrooms. Product range includes flexible strip lighting, cabinet and plinth lights, LED…
Serves trade professionals in the KBB sector, including kitchen, bathroom and bedroom retailers, showrooms, designers, installers and specifiers working on residential interiors and multi-unit…
Financial Health
StableStable · -7% CAGR over 2y
Location
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Computed from 2 filingsProvides installation, inspection and maintenance of fire safety and security systems, including fire alarms, sprinklers, extinguishers, gas suppression and emergency lighting, alongside fire risk…
Serves businesses, landlords and facilities or property managers responsible for commercial premises requiring fire safety and security compliance.
Financial Health
StableStable · Hiring · 11% CAGR over 1y
Location
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Computed from 5 filingsProvides document automation and data processing services including multichannel customer and employee communications, hybrid mail printing and fulfilment, inbound mail digitisation and archiving,…
Serves B2B organisations, particularly finance, payroll, HR, operations, customer service and IT teams needing high-volume customer, employee and supplier communications across print and digital…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides market research services including quantitative and qualitative studies, surveys, online communities, stakeholder engagement and public consultations. Manages fieldwork, telephone…
Serves B2B and stakeholder-facing organisations, particularly utilities, financial services, health bodies, community organisations and business networks needing research across customers, employees…
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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How Dotdigital usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Dotdigital is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Marketing automation
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Frequently asked questions
How many UK B2B companies use Dotdigital?
What share of UK B2B companies run Dotdigital?
How is Dotdigital usage detected?
What size B2B companies use Dotdigital in the UK?
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