B2B Companies Using Hyvä in the UK: 53 Active Firms (2026)
B2B adopters of specialist commerce frontend themes sell products or services to organisations through public websites in the UK.
For B2B suppliers, Hyvä usually sits in the conversion and merchandising layer rather than in finance or back-office procurement. It is a specialist commerce frontend theme used on established ecommerce stacks, intended to make catalogue browsing, account-led purchasing and repeat ordering feel faster for business buyers. Adoption tends to signal a public web channel that matters commercially: an ecommerce manager or owner with developer support, some agency or in-house capability, and a budget for performance work rather than a purely brochureware site. The fit is mostly lower-mid-market to mid-market, selling to business customers, distributors, resellers and procurement teams where site speed, merchandising and enquiry-to-order conversion are watched operationally.
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Across the UK, 53 actively trading companies are running Hyvä in this B2B supplier slice, with 1,087 reported employees between them. Hyvä accounts for 100.0% of the detected ecommerce-frontend category within the narrowed cohort. The mix is weighted towards Wholesale & Distribution at 60.4%, with E-commerce at 35.8% and Advanced Manufacturing at 26.4%, so adoption is more trade-supply than consumer retail. Regionally, the South East accounts for 28.3%, followed by the West Midlands and North West at 18.9% each, East Midlands at 11.3% and London at 5.7%.
Regulation follows the activity behind the storefront, not the frontend theme. A B2B supplier that sells regulated products, financial services, telecoms or professional services must still handle the relevant sector rules, while business-contact marketing brings UK GDPR, PECR and ICO guidance into scope. For electronic mail to corporate subscribers, ICO guidance says PECR consent is not required, but the sender must not conceal its identity and must provide a valid opt-out address. Live B2B marketing calls need screening against CTPS and TPS, and organisations should not call businesses that have objected. Procurement teams will also care about hosting, tracking scripts and access control across the commerce stack.
Hyvä adoption appears most likely where B2B suppliers already have an established commerce estate and are trying to extend its working life. The pattern tends to favour performance-led rebuilds, agency-supported migrations and cleaner frontend ownership, rather than speculative pilots. In this slice, the absence of very young incorporations points to operationally mature adopters with existing catalogues, trading relationships and internal habits to preserve. Consolidation may come through ecommerce agencies, hosting partners and stack audits, while privacy expectations around tracking and business-contact outreach keep pressure on governance as well as page speed.
Adoption by company size
Adoption of Hyvä rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Hyvä (36 detected). 0% of the 31,788 companies with 10–50 employees run Hyvä (14 detected). 0.1% of the 3,773 companies with over 50 employees run Hyvä (3 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
53
Active firms
2026
100%
Of detected Ecommerce frontends share
UK B2B
3
Median headcount
Filed accounts
132
Verified contacts
Across this cohort
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Key facts
About 22% of the trading cohort reports turnover above £5M (12 of 53 firms) — the rest sits below that revenue band.
South East registered addresses account for 28.3% (15) of B2B firms running this specialist commerce frontend, ahead of West Midlands and North West at 18.9% (10) each.
Wholesale & Distribution is the largest overlapping sector tag, at 60.4% (32), followed by E-commerce at 35.8% (19) and Advanced Manufacturing at 26.4% (14).
The stack usually includes measurement and traffic controls: 79.2% (42) also run a tag-management tool, 77.4% (41) run bot-checking scripts and 73.6% (39) use a traffic-protection or content-delivery layer.
ICO guidance treats B2B marketing as activity-dependent: PECR covers live or automated calls, electronic mail and fax, while UK GDPR still applies when business-contact personal data is processed.
For live B2B marketing calls, ICO guidance says organisations must screen against CTPS and TPS and must not call businesses that have objected.
Ecommerce market share among UK B2B
Share of the 53 UK B2B with a detectable system. As of June 2026.
What else do Hyvä-running B2B run?
Share of the 53 Hyvä-running UK companies where each technology was also detected. As of June 2026.
Where Hyvä B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
3
Median headcount
£1.2M
Median UK turnover
22.6%
Above £5M turnover
0
Incorporated since 2022
132 verified decision-maker contacts
across these 53 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Hyvä
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsSupplies CCTV and video surveillance equipment, access control systems, intruder alarms, and related security products through an online store, including cameras, recorders, detectors, intercoms,…
Sells B2B to security installers, electrical contractors and trade buyers across the UK needing CCTV, access control, intruder alarm, networking, lighting and related security products.
Financial Health
StrongStrong · -90% CAGR over 2y
Location
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Computed from 3 filingsSupplies tools, equipment and consumables for the signage, vehicle wrapping and print industries through an online store, including cutting tools, blades, tapes, adhesives, cleaning products, sign…
Sells to B2B trade customers in the signage, vehicle wrap, window tint, architectural wrap and print industries, including signmakers, installers, wrappers and print shops in the UK and worldwide.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies retail and fashion businesses with wholesale shop equipment and packaging, including mannequins, clothes hangers, display systems, shop fittings, point‑of‑sale materials, carrier bags, and…
Sells to businesses in the UK retail and fashion sectors, including shops, boutiques, e-commerce retailers and visual merchandising teams, as well as buyers needing packaging, display, shopfitting,…
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 5 filingsSupplies commercial refrigeration and catering equipment to hospitality and food service businesses. Sells display fridges and freezers, cold rooms, ice machines, blast chillers, drinks dispensers,…
Serves UK businesses needing commercial refrigeration and catering equipment, including restaurants, cafés, bars, pubs, caterers, food retailers and other hospitality or foodservice operators.
Financial Health
HealthyHealthy · -64% CAGR over 5y
Location
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Computed from 3 filingsSupplies workplace safety equipment and monitoring instruments through an online store, including gas detectors, environmental and noise monitors, respiratory protection, fall protection gear and…
Serves B2B safety, facilities and operations teams in industrial and hazardous-work environments, including construction, manufacturing, pharmaceuticals, distilleries, breweries and swimming pools.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsSupplies new and refurbished industrial electronics, including HMIs, PLCs, drives, industrial PCs and automation components, through an online store. Also provides repair, refurbishment, sourcing and…
Serves B2B customers in manufacturing and industrial automation, including maintenance, engineering and procurement teams needing PLC, HMI, drive and industrial PC parts worldwide.
Financial Health
StableStable · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of office, hospitality and educational furniture and workplace equipment. Sells desks, office chairs, storage units, meeting tables, reception furniture, whiteboards, and related…
Serves UK organisations buying workplace, hospitality and education furnishings, including offices, call centres, restaurants, cafes, caterers, schools and nurseries, plus home-office buyers.
Financial Health
StrongStrong
Location
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Computed from 4 filingsSupplies OEM and aftermarket parts for heavy goods and light commercial vehicles, including vehicle electrics, LED lighting, emissions system components, cameras and safety systems, and tracking…
Serves B2B customers operating or maintaining HGVs and light commercial vehicles, including fleet managers, haulage operators, workshops, and commercial vehicle parts buyers.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
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Computed from 5 filingsOnline retailer of computer, audio and video cables, networking peripherals and power products. Supplies HDMI, DisplayPort and USB cables, power leads, adapters, cabinet accessories, CCTV equipment…
Serves consumers and trade/business buyers, including IT, networking, AV, CCTV and electrical installers, plus offices needing cable, power and peripheral products.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 3 filingsSupplies electrical test and measurement equipment through an online store, including installation testers, multimeters, clamp meters, PAT testing devices, thermal imaging cameras, gas analysers and…
Sells to professional electricians, electrical contractors, PAT testers, HVAC and gas engineers, solar PV installers, utilities, facilities teams and industrial maintenance buyers.
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsSupplies lighting products through an online catalogue, including LED lamps, light bulbs, fluorescent tubes, luminaires, emergency lighting units and electrical control gear such as drivers,…
Serves trade and retail buyers needing branded lighting supplies, including electricians, contractors, facilities teams, maintenance buyers and homeowners purchasing online.
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Computed from 3 filingsSupplies catering disposables, food packaging, cleaning and hygiene products, washroom consumables, and janitorial equipment. Product range includes food containers, cups, bags, paper products,…
Serves B2B buyers in catering, hospitality, foodservice, cleaning, facilities management, safety and automotive workshop sectors, including restaurants, bars, takeaways and operational procurement…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsSupplies industrial safety and arborist equipment through a B2B distribution platform, including climbing gear, rigging hardware, ropes, helmets, hearing protection, winches, and first aid kits for…
Serves B2B customers including arborists, forestry contractors, rope access and working-at-height professionals, industrial safety buyers, and outdoor/gardening trade users needing specialist PPE and…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsSupplies plastic storage and handling products including stackable boxes, Euro containers, pallet boxes, storage bins, tanks, waterproof cases and catering containers, selling through an online store…
Serves businesses and consumers needing storage solutions, including industrial, catering, education, marine, office and home users, with UK delivery and international sales.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of marine and industrial fabrics, sailcloth, and upholstery materials, along with sailmaking hardware, fasteners, ropes, and accessories. Supplies materials and components used for…
Serves trade and consumer customers in marine, sailmaking, upholstery, awning/shade and automotive fabric markets, including boat owners, sailmakers, cover makers, upholsterers and outdoor furniture…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies plastic packaging containers including bottles, jars, jerrycans, buckets, kegs and dispensing bottles for food, cosmetic, laboratory and industrial use. Also offers label application…
Serves UK businesses and trade buyers needing packaging, including food and drink producers, cosmetics brands, laboratories, chemical/solvent handlers and ecommerce sellers; also accepts online…
Financial Health
WeakWeak · -60% CAGR over 5y
Location
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Supplies laboratory equipment, consumables, chemicals and personal protective equipment to industrial, life science and water testing laboratories. Product range includes glassware, pipette tips,…
Serves B2B laboratory customers in industrial, life science and water testing sectors, including lab managers, technicians and procurement teams.
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Computed from 2 filingsSupplies customised promotional merchandise and branded products for businesses, including clothing, bags, drinkware, stationery, electronics and event items. Provides product sourcing, branding and…
Serves businesses and organisations, especially marketing, HR, events and procurement teams, needing branded merchandise for campaigns, staff onboarding, corporate gifting, uniforms and promotional…
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
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Computed from 4 filingsSupplies original IT hardware and replacement parts, including servers, switches, storage drives, memory, network adapters, power supplies and modules. Distributes equipment and components from…
Serves businesses, IT resellers and infrastructure teams sourcing enterprise networking, server and storage hardware from vendors such as Cisco, HPE, Dell, Lenovo, IBM, Juniper and NetApp.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 3y
Location
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Computed from 5 filingsSupplies workplace safety equipment through an online store, including gas detectors, environmental and air quality monitors, respiratory protection, fall protection gear, drug and alcohol testing…
Serves UK businesses, safety managers and industrial workplaces with fire, gas, confined-space or hazardous-area risks, including organisations responsible for worker protection and environmental…
Financial Health
StableStable
Location
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Computed from 5 filingsImports and wholesales novelty merchandise and fashion accessories, including hats, sunglasses, bum bags, fancy dress costumes, wigs, and themed items such as pride accessories, flags, badges, and…
Sells mainly to B2B buyers such as independent retailers, market traders, event vendors and fancy-dress or party-goods resellers buying bulk seasonal, Pride, costume and accessory stock.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsSupplies industrial lubricants, greases, rust preventatives and maintenance chemicals, along with bearings, seals, adhesives and oil and grease handling equipment. Distributes products from brands…
Serves B2B maintenance, engineering and procurement buyers across marine, automotive, energy, aviation, manufacturing, food processing, farming, construction, defence, rail and other industrial…
Financial Health
StableStable · Hiring · 8% CAGR over 3y
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Computed from 3 filingsSupplies industrial safety equipment and specialist gear for working at height, rope access, arboriculture and forestry. Distributes climbing equipment, rigging systems, PPE clothing, helmets,…
Serves B2B customers including arborists, forestry contractors, rope access and working-at-height teams, industrial safety buyers, and outdoor/gardening trade users.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 2 filingsManufactures and distributes decorative lighting products for residential and commercial use, including chandeliers, pendant lights, wall lights, lamps, outdoor lanterns, ceiling fans and lampshades,…
Serves B2B lighting resellers and trade buyers, alongside household customers shopping by room or style for residential indoor and outdoor lighting.
Financial Health
StableStable · 2% CAGR over 1y
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Computed from 3 filingsSupplies promotional products and custom branded merchandise for businesses and events, including bags, drinkware, technology accessories, clothing and eco‑friendly items. Provides online ordering,…
Sells mainly to businesses and organisations buying promotional products and branded merchandise, including marketing teams, event organisers and employers sourcing corporate gifts, swag, workwear…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsSupplies gift packaging products through an online store, including gift boxes, jewellery boxes, bags, postal packaging and accessories. Offers various box styles such as magnetic, drawer and…
Serves UK businesses and consumers needing gift and retail packaging, including jewellery sellers, food and beauty brands, photographers, subscription box companies, retailers, and wedding or event…
Financial Health
StableStable · -2% CAGR over 2y
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Computed from 3 filingsSupplies exhibition stands, banner stands, signage, retail displays and event equipment, along with large‑format printing including banners, posters and graphics. Also provides digital signage,…
Serves UK businesses and organisations, including event and exhibition teams, retailers, offices, hospitality venues and marketers needing display, signage and promotional print products.
Financial Health
WeakWeak · -3% CAGR over 2y
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Computed from 5 filingsSupplies commercial catering equipment and kitchen tools to hospitality businesses through an online store, including can openers, gelato machines, food preparation equipment, dispensers and buffet…
Serves B2B buyers in hospitality and foodservice, including restaurants, bars, cafes, caterers, commercial kitchens and shop fitters sourcing catering and bar supplies.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 3 filingsSupplies life science research products including biological samples, cell lines, nucleic acids, antibodies, proteins, reagents and laboratory consumables. Also provides contract research services…
Serves life science researchers and R&D teams in biotech, pharmaceutical, academic and preclinical research organisations across Europe, including labs working in cell biology, biomarkers, RNA…
Financial Health
WeakWeak · Hiring · 22% CAGR over 2y
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Computed from 5 filingsOnline retailer and wholesaler of horticultural plants specialising in hedging. Sells bare root, root ball and pot‑grown hedging, trees and shrubs through an e‑commerce website, with ranges organised…
Sells to UK retail consumers such as homeowners and gardeners, as well as trade and wholesale buyers including landscapers, garden designers and horticultural businesses.
Financial Health
DistressedDistressed · -58% CAGR over 5y
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Computed from 5 filingsSupplies industrial and embedded computing hardware including fanless PCs, in‑vehicle and rail computers, panel PCs, digital signage players and displays, LTE/5G gateways, antennas, cameras, and…
Serves B2B buyers and systems integrators in industrial automation, transport and fleet, rail, medical technology, digital signage and wireless/IoT sectors across the UK and Europe.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsSupplies roofing materials and accessories through an online store and trade counter, including concrete and clay roof tiles, slate, roofing battens, membranes, insulation, lead rolls, fixings,…
Sells to trade roofers, builders and contractors, as well as DIY homeowners, buying roofing materials and supplies online or in branch for pitched and flat roofing projects.
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StableStable · 0% CAGR over 2y
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Computed from 5 filingsSupplies commercial gym and home fitness equipment including strength machines, free weights, cardio machines, functional training gear, and studio accessories. Also provides gym design, flooring,…
Sells to both businesses and consumers, serving commercial gyms, corporate gyms, independent gyms, yoga and Pilates studios, personal training studios, and home gym buyers seeking fitness equipment,…
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 3 filingsRetailer of garden and outdoor lighting products through an online store, supplying wall lights, spotlights, bollards, path and deck lights, tree and underwater lighting, lamps, transformers, cables…
Sells to UK homeowners and trade buyers needing garden and outdoor lighting, including landscape designers, installers, electricians and other professionals seeking trade accounts and technical…
Financial Health
HealthyHealthy · -6% CAGR over 2y
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Computed from 3 filingsSupplies timber and building products including decking boards and kits, treated and planed timber, fencing materials, sleepers, cladding, interior wall panelling and stair parts. Also sells…
Serves retail DIY customers, homeowners, gardeners, and building or landscaping trade buyers working on decking, fencing, interiors, and outdoor living projects.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 5 filingsManufactures and supplies industrial welding equipment and components, including MIG/MAG welding torches, push‑pull wire feed systems, wire feeders, wire straighteners, feed rolls, gears, central…
Serves B2B customers in industrial welding, metal fabrication and manufacturing, including procurement and maintenance teams. Also accommodates private customers buying welding-related equipment and…
Financial Health
WeakWeak · -4% CAGR over 4y
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Computed from 3 filingsSupplies protective packaging materials and distributes them to business customers. Designs and manufactures bespoke protective packaging for high‑value items, and provides packaging advice and…
Serves B2B customers in the UK, Ireland and Europe, particularly internet retail, aerospace, logistics, automotive and electronics firms, plus industrial and retail businesses needing protective…
Financial Health
WeakWeak
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Computed from 5 filingsSupplies bingo, raffle and fundraising equipment and consumables, including bingo tickets, markers, raffle drums, lottery and change machines, darts equipment and club supplies, distributing products…
Serves social clubs, pubs, schools, charities, amusement parks, arcades, older people’s homes, sheltered accommodation providers and associations across the UK and Europe.
Financial Health
WeakWeak · -69% CAGR over 4y
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Computed from 5 filingsSupplies industrial fans and air movement equipment for HVAC and industrial applications. Provides technical selection, specification support, and supply of products including axial, centrifugal, EC…
Sells to B2B buyers in HVACR and industrial engineering, especially engineers, specifiers and project teams needing industrial fans for air handling, kitchen extraction, corrosive, ATEX and retrofit…
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HealthyHealthy
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Computed from 3 filingsManufactures and sells massage and bodywork products including massage waxes, reflexology waxes, myofascial release waxes, vegan liquiwax formulations and balms, along with related accessories such…
Serves professional massage therapists, sports and remedial therapists, reflexologists, bodywork practitioners and therapy students, with online ordering for UK and EU buyers.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 2y
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Computed from 4 filingsSupplies and hires concrete finishing and construction equipment, including power trowels, screeds, vibrators, cutting and surface preparation machinery, bricklaying tools, site equipment, and…
Sells to construction contractors, concrete flooring and finishing specialists, bricklayers and site teams across the UK needing professional concrete, masonry and surface preparation equipment.
Financial Health
StableStable · 2% CAGR over 3y
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Computed from 2 filingsManufactures and supplies MDF profiles and mouldings for interior building finishes, including skirting boards, architraves, window boards, wall panelling, door linings and veneered trims, with…
Serves trade and business customers in the building products and joinery supply chain, including merchants, distributors, installers and manufacturers needing MDF skirting, architraves, window…
Financial Health
WeakWeak
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Computed from 2 filingsSupplies barbecue charcoal products including lumpwood charcoal, briquettes, and instant light charcoal, along with firelighters, smoking wood, and BBQ accessories. Also sells home heating fuels such…
Serves both B2C and B2B buyers: households with BBQs, fireplaces and stoves, and foodservice operators including restaurants, pizzerias, shisha venues and professional BBQ caterers.
Financial Health
StrongStrong · Profitable, Growing · 3% CAGR over 1y
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Computed from 4 filingsSupplies fragrance oils and materials for candle and wax melt production, including wax, wicks, containers, dyes and packaging. Manufactures private label candles and wax melts, and sells diffuser,…
Sells to both businesses and consumers buying candle-making supplies, fragrance oils and home fragrance products, including private-label and contract manufacturing customers such as candle brands…
Financial Health
HealthyHealthy · -2% CAGR over 3y
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Computed from 5 filingsManufactures e‑liquid formulations for electronic cigarettes and supplies vaping products through wholesale and retail channels. Produces freebase, nicotine salt and shortfill liquids, and sells vape…
Serves vape retailers, trade buyers and OEM/private-label partners, with e-liquids, devices and accessories supplied internationally. Also reaches individual adult vaping consumers through retail…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 3 filingsOperates a builders’ merchant supplying building and roofing materials, timber products, insulation, plumbing and heating equipment, tools, and garden and landscaping supplies for construction,…
Serves trade and retail customers, including builders, roofers, plumbers, landscapers, joiners, construction contractors and DIY homeowners, with emphasis on the North of England.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
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Computed from 3 filingsSupplies personalised clothing and workwear with custom printing and embroidery. Offers items such as T‑shirts, hoodies, polos, caps, bags and other garments for businesses, teams and events, with…
Serves businesses, teams and organisations needing branded workwear, uniforms and promotional clothing, including construction, healthcare, hospitality, beauty, security and sports buyers, plus…
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StableStable · 4% CAGR over 2y
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Computed from 5 filingsManufactures and distributes medical furniture and equipment for healthcare settings, including bedside cabinets, medical trolleys, storage systems, seating, examination couches, lighting, drug…
Sells to NHS and private healthcare organisations, including hospital procurement teams and clinical departments such as wards, theatres, pharmacies, maternity, critical care and outpatient services.
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StableStable
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Computed from 5 filingsDesigns, manufactures, supplies and installs street furniture and public realm products. Product range includes bollards, benches, picnic tables, litter and recycling bins, planters, outdoor signage,…
Serves B2B and public sector buyers responsible for outdoor spaces, including local authorities, schools, developers, contractors, architects, landscape designers, and facilities teams seeking street…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, manufactures and supplies specialist fasteners and components for building envelopes, including screws, rivets, roofing fixings, sealants, membranes and accessories used in sheeting,…
Serves B2B customers in the building envelope sector, including roofing and cladding contractors, façade installers, specifiers and distributors working on industrial, commercial and larger…
Financial Health
StableStable
Location
Unlock all 53 leads
Showing 50 of 53 — +3 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 53 leads
Showing 50 of 53 — +3 more with verified decision-maker contacts, live data, and CRM sync.
How Hyvä usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Hyvä is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Ecommerce
Other B2B technology
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Frequently asked questions
How many UK B2B companies use Hyvä?
What share of UK B2B companies run Hyvä?
How is Hyvä usage detected?
What size B2B companies use Hyvä in the UK?
What do Hyvä-running B2B companies also run?
Can I get contact details for these companies?
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