Ecommerce Used by UK B2B Companies: Market Share (2026)
Detected ecommerce usage across 8,979 of 112,345 trading UK B2B companies, with WooCommerce ahead on 73.1% market share.
Among 112,345 trading UK B2B companies, 8,979 have a detectable Ecommerce system. WooCommerce accounts for 73.1% of those detections, with 6,563 companies, while Shopify follows at 17.9% and 1,610 companies.
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The rest of the market is much thinner. Magento has 2.0% of detected companies, Ecwid 1.6%, OpenCart 1.3%, BigCommerce 1.1%, EKM 0.9% and nopCommerce 0.8%.
Size segmentation does not change the first-place system. WooCommerce leads Under 10 employees at 73.6%, 10–50 employees at 72.3%, and Over 50 employees at 69.8%, while 17 further systems together cover 244 companies.
8,979
B2B with detected Ecommerce
Of 112,345 UK B2B
8%
Detection rate
2026
25
Systems detected
In this category
73.1%
Leader share
WooCommerce
UK B2B Ecommerce market share
Share of the 8,979 UK B2B with a detectable system. As of June 2026.
Ecommerce compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WooCommerce | 6,563 | 73.1% | 6 | 15.7% | Small B2B sellers, broad adoption |
| Shopify | 1,610 | 17.9% | 7 | 22% | Small B2B sellers, London-skewed |
| Magento | 183 | 2% | 5 | 11.5% | Micro B2B sellers, specialist footprint |
| Ecwid | 143 | 1.6% | 7 | 8.4% | Small B2B sellers, low London share |
| OpenCart | 117 | 1.3% | 6 | 19.7% | Small B2B sellers, London-skewed |
| BigCommerce | 95 | 1.1% | 6 | 14.7% | Small B2B sellers, narrow footprint |
| EKM | 77 | 0.9% | 5 | 9.1% | Micro B2B sellers, narrow footprint |
| nopCommerce | 76 | 0.8% | 6 | 13.2% | Small B2B sellers, narrow footprint |
| Wholesale Suite | 73 | 0.8% | 9 | 9.6% | Larger small sellers, wholesale use |
| Globo | 62 | 0.7% | 8 | 17.7% | Small B2B sellers, London-skewed |
| Hyvä | 53 | 0.6% | 2 | 5.7% | Very small B2B sellers |
| PrestaShop | 50 | 0.6% | 7 | 12% | Small B2B sellers, narrow footprint |
| Yell eCommerce | 34 | 0.4% | — | — | View these companies in Firmbase → |
| BSS Commerce | 32 | 0.4% | — | — | View these companies in Firmbase → |
| HulkApps | 30 | 0.3% | — | — | View these companies in Firmbase → |
| Bold Commerce | 29 | 0.3% | — | — | View these companies in Firmbase → |
| Metorik | 27 | 0.3% | — | — | View these companies in Firmbase → |
| Visualsoft | 27 | 0.3% | — | — | View these companies in Firmbase → |
| ShopWired | 25 | 0.3% | — | — | View these companies in Firmbase → |
| SAP Commerce Cloud | 25 | 0.3% | — | — | View these companies in Firmbase → |
| Square Online | 23 | 0.3% | — | — | View these companies in Firmbase → |
| Big Cartel | 16 | 0.2% | — | — | View these companies in Firmbase → |
| Global-e | 14 | 0.2% | — | — | View these companies in Firmbase → |
| Salesforce Commerce Cloud | 7 | 0.1% | — | — | View these companies in Firmbase → |
| Lightspeed | 5 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Ecommerce system shifts with company size: among UK B2B with under 10 employees, WooCommerce leads at 73.6% of the 5,789 with a detectable system; among UK B2B with 10–50 employees, WooCommerce leads at 72.3% of the 2,922 with a detectable system; and among UK B2B with over 50 employees, WooCommerce leads at 69.8% of the 268 with a detectable system.
Under 10 employees
73.6% of band
5,789 detected Ecommerce users sit in Under 10 employees, where WooCommerce has 73.6% share. The band is the largest in the market and leaves only a small opening for Shopify and the longer tail.
10–50 employees
72.3% of band
2,922 detected Ecommerce users sit in 10–50 employees, with WooCommerce on 72.3% share. Shopify remains the main alternative, while Magento, Ecwid and other systems divide a comparatively small remainder.
Over 50 employees
69.8% of band
268 detected Ecommerce users sit in Over 50 employees, where WooCommerce still leads with 69.8% share. Larger B2B firms are present, but the detected market remains concentrated rather than shifting to a different first-place system.
How Ecommerce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2B by Ecommerce
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Frequently asked questions
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