B2B Companies Using Globo in the UK: 60 Active Firms (2026)
B2B adopters of detected website software in the UK sell to organisations while operating public sites with that technology.
Companies running this website software tend to have a direct-channel posture: product catalogues, enquiry forms, content capture and attribution sit close to the sales pipeline rather than in a purely corporate brochure site. In business-to-business settings, adoption usually points to a marketing or ecommerce team with responsibility for web merchandising, consent capture and lead routing, alongside a budget for hosted commerce and measurement tools. The buyers behind those sites are often operations, procurement, facilities, retail-partner or professional-services customers, so the website has to support both transaction and pre-sale qualification.
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UK adoption is a small, commerce-tilted slice of the business-to-business web stack: 60 actively trading companies are running this website software. Reported employment totals 1,317 people, which points to a cohort weighted toward smaller operating teams rather than enterprise web estates. Within the detected marketing-technology set for business-to-business companies, the system sits near the tail of the named category-share ranking, at 1.5% of a 3,913-company denominator. Registered-office geography is dispersed but southern-skewed: South East 16.7%, London 15.0%, North West 13.3%, Wales 10.0% and East of England 8.3%.
Business-to-business sellers are not regulated as one licensed category in the UK; obligations follow the underlying activity, whether financial services, telecoms, data processing or professional services. For direct marketing, ICO guidance treats PECR as relevant to live calls, automated calls, electronic mail and fax. Corporate-subscriber email rules are more permissive than consumer rules, but senders still need clear identity and a valid opt-out route. UK GDPR remains relevant when business-contact data identifies individuals. Live calling also brings screening duties against business and telephone preference registers, including respect for businesses that have already objected.
Adoption appears tied to practical web operations rather than strategic platform renewal. Many adopters look commercially mature enough to run direct web funnels, but not large enough to support deep in-house platform engineering. Procurement is likely to favour tools that reduce form handling, checkout friction and attribution gaps without creating fresh consent-management work. Bundling by commerce and analytics vendors may squeeze stand-alone add-ons, while agencies still have a role where catalogue, trade-pricing and enquiry workflows need tailoring. Consolidation therefore looks more likely through stack rationalisation than through a sudden wave of specialist adoption.
Adoption by company size
Adoption of Globo rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Globo (38 detected). 0.1% of the 31,788 companies with 10–50 employees run Globo (22 detected). 0.1% of the 3,773 companies with over 50 employees run Globo (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
1.5%
Of detected Marketing share
UK B2B
8
Median headcount
Filed accounts
118
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (5 of 60 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within detected marketing systems in UK B2B, this technology accounts for 1.5% (60) of 3,913 companies with a detectable system; eight other systems each sit between 4.9% and 7.6%.
Every B2B firm running this technology also shows one e-commerce platform and one web-infrastructure layer at 100.0% (60) each; analytics and tag-management tools appear at 35.0% (21) and 31.7% (19).
The cohort is concentrated in trading and retail-adjacent categories: Wholesale & Distribution accounts for 58.3% (35), E-commerce 41.7% (25), and Fashion & Retail 16.7% (10).
Registered offices are spread across several ITL1 regions, led by the South East at 16.7% (10), London at 15.0% (9), and the North West at 13.3% (8).
For B2B marketing, the ICO says PECR covers live or automated calls, electronic mail and fax; UK GDPR still applies where business-contact data is personal data.
Ecommerce market share among UK B2B
Share of the 3,913 UK B2B with a detectable system. As of June 2026.
What else do Globo-running B2B run?
Share of the 60 Globo-running UK companies where each technology was also detected. As of June 2026.
Where Globo B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1.1M
Median UK turnover
8.3%
Above £5M turnover
4
Incorporated since 2022
118 verified decision-maker contacts
across these 60 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Globo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops, manufactures and supplies in vitro diagnostic assays and test kits for clinical laboratories, including therapeutic drug monitoring, autoimmune disease and gastrointestinal infection tests.…
Serves clinical laboratories, hospitals, endoscopy units and healthcare professionals worldwide, plus OEM partners and distributors seeking in vitro diagnostic products.
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Computed from 5 filingsSupplies hygiene and infection control products and equipment to healthcare and emergency service organisations, including disinfectants, cleaning chemicals, PPE, air sanitisation systems and patient…
Serves public-sector and B2B buyers, including NHS trusts, emergency services, healthcare providers and commercial organisations, particularly facilities, patient services, domestic stores and…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides IT infrastructure solutions and services for data‑intensive projects, including cloud data infrastructure, high‑performance computing systems, digital forensics platforms, and rugged…
Sells to organisations running data-intensive projects, including central government and other enterprise or public sector teams needing compute, storage and networking infrastructure for large-scale…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides digital dental laboratory services, designing and manufacturing dental restorations and appliances including surgical guides for implant procedures, crowns, bridges, dentures, models and…
Serves dental professionals and clinics, particularly implant dentists, oral surgeons and dental practices needing digital lab support for guided surgery, crowns and bridges, full-arch restorations…
Financial Health
HealthyHealthy · Hiring · 84% CAGR over 5y
Location
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Computed from 5 filingsManufactures and sells construction and agricultural machinery, including excavators, backhoe loaders, wheel loaders, telehandlers, forklifts and tractors. Also produces equipment attachments and…
Sells primarily to businesses and public sector organisations in construction, agriculture, logistics, municipalities, defence and OEM manufacturing, including equipment buyers, contractors, fleet…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsSells medical equipment, diagnostic instruments and healthcare consumables through an online store. Product range includes stethoscopes, blood pressure monitors, defibrillators, PPE, nitrile gloves,…
Serves healthcare professionals and organisations, including GP practices, hospitals, nursing and care providers, emergency medical services, aesthetic clinics, veterinary practices and medical…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides IT products and support services including managed IT support, broadband and wireless networking, email filtering, AV installation, managed print, and leasing. Supplies computer hardware,…
Serves B2B and public sector customers, including schools and education trusts, healthcare organisations, corporate IT teams and public sector buyers in the Sheffield/UK market.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and supplies pollution control products and systems for odour, dust, and fat, oil and grease (FOG) management. Offers equipment such as misting and nozzle systems, with…
Sells primarily to businesses with odour, dust, and fat, oil and grease control needs, especially in construction, mining, manufacturing and recycling. Also targets site operators needing equipment…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsSupplies medical aesthetics and skincare products to clinics and professionals, including dermal fillers, chemical peels, skin boosters, microneedles and related consumables, alongside retail…
Serves aesthetic clinics and registered aesthetics professionals across the UK and Ireland, with additional retail customers buying skincare, haircare and perfume products.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDesigns, manufactures and supplies personal protective equipment including heat‑resistant, cut‑resistant and specialist gloves, protective clothing and conductive suits. Products are used by police,…
Serves emergency services, police, military and prison/immigration services, plus glass, energy, aviation and industrial manufacturers, including multinationals and independents worldwide.
Financial Health
StableStable · -12% CAGR over 2y
Location
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Computed from 3 filingsManufactures and supplies passive fire protection and firestopping products for construction, including fire collars, wraps, sealants, compounds, batt systems and accessories. Provides technical…
Serves B2B construction professionals, including architects, engineers, main contractors and subcontractors involved in building design, construction and fire safety compliance.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsDistributes fibre optic and structured cabling products, fusion splicers, cable testing equipment, wireless networking hardware, and physical security transmission systems. Also provides training…
Serves B2B customers such as network installers, cabling contractors, data centre and telecoms project teams, and physical security integrators across the UK.
Financial Health
DistressedDistressed · -11% CAGR over 5y
Location
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Computed from 5 filingsDesigns and supplies personal protective equipment (PPE) for industrial and workplace safety, including safety eyewear, gloves, head and hearing protection, welding protection, workwear, and cooling…
Sells to PPE distributors and retailers, plus businesses buying workplace safety gear for employees in industrial, construction, welding and related work environments.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides contract manufacturing of health and beauty products, including personal care, bath and body, hair care, tanning, sun care and oral care items. Offers formulation, new product development,…
Serves major UK high street retailers, health and beauty brands, retail brands and charities seeking personal care product manufacturing or white label supply.
Financial Health
StrongStrong · Hiring · 165% CAGR over 3y
Location
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Computed from 4 filingsManufactures hook-and-loop fastening products including sew-on, adhesive, flame-retardant and elastic fasteners. Supplies textile fastening systems and related tools and accessories for industries…
Serves B2B manufacturers and converters in apparel, footwear, furnishings, defence, medical, industrial textiles, POS/signage and transport sectors, including automotive, aerospace, rail and marine.
Financial Health
StrongStrong · 7% CAGR over 4y
Location
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Computed from 4 filingsSupplies equipment and products for cemeteries, crematoriums and funeral services, including grave shoring systems, coffin handling and lowering devices, cremated remains boxes and scatter tubes.…
Serves bereavement-sector organisations, including local authority operators, private cemetery and crematorium managers, parish councils, churchyards and funeral directors across the UK, Europe and…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 3y
Location
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Computed from 3 filingsDesigns and manufactures modular and bespoke cold rooms, mortuary refrigeration units, insulated panels, and coldroom doors. Supplies spare parts and accessories including hinges, handles, gaskets,…
Serves B2B buyers including food businesses, refrigeration contractors, facilities teams and mortuary operators needing cold rooms, mortuary rooms, panels, doors, shelving and replacement parts.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides drone-based remote sensing and thermal imaging surveys for buildings, infrastructure, agriculture and energy assets. Supplies drones, sensors and thermal cameras, offers equipment hire,…
Serves public sector and commercial customers, including emergency services, defence, local councils, NHS, utilities, property professionals, solar farms, data centres, agriculture, and buyers of…
Financial Health
StableStable · Hiring · 19% CAGR over 2y
Location
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Computed from 3 filingsSupplies welding equipment, consumables and related tools to distributors and industrial users. Product range includes MIG, TIG and arc welders, torches, electrodes, abrasives, gas equipment, fume…
Sells wholesale to welding and industrial supply distributors, trade resellers and service centres serving fabrication, engineering, construction and maintenance markets, primarily in mainland UK.
Financial Health
StableStable · Profitable · 1% CAGR over 2y
Location
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Computed from 3 filingsProvides distribution of pressure, vacuum, level, flow and temperature instrumentation including switches, sensors, gauges, meters and valves. Supplies industrial components from multiple…
Serves B2B industrial buyers, including machine makers, control panel builders, system integrators and distributors across hydraulics, pneumatics and processing sectors in the UK and internationally.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 3 filingsWholesale distributor of vaping products supplying e‑liquids, vape kits, hardware, pods, coils, batteries and accessories. Offers products from multiple vape brands for retail sale, including…
Serves UK vape retailers and trade buyers, including independent vape shops, convenience retailers, specialist e-cigarette stores and online resellers stocking adult consumer vaping products.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 23% CAGR over 2y
Location
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Computed from 4 filingsSupplies new and refurbished barcode scanners, mobile computers, label printers, RFID and EPOS hardware. Provides equipment repair services, device rentals, and purchases surplus or redundant barcode…
Serves businesses using barcode and EPOS hardware, including warehouses, retailers, logistics operations and organisations with mobile workforces needing scanners, label printers and handheld devices.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Computed from 3 filingsSupplies audio test and measurement equipment, including APx series audio analyzers, interfaces, accessories and software used to design, validate and manufacture consumer, professional and…
Serves engineers and technical teams at UK and Ireland businesses designing, validating and manufacturing consumer, professional and industrial audio products, including electronics, hearing aid,…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsSupplies professional skincare products and aesthetic treatment devices to clinics and practitioners. Distributes brands including Dermaceutic, Circadia, Celluma LED, Exceed microneedling and…
Serves UK dermatology and aesthetic professionals, including skin clinics, dermatologists and beauty practitioners, alongside retail consumers seeking skincare products.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsSells, hires and services surveying and construction measurement equipment, including laser levels, total stations, GPS survey systems, pipe lasers and machine control tools. Also provides equipment…
Serves B2B customers including land surveyors, construction and civil engineering contractors, utility detection teams, drainage inspectors and machine-control users.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsSupplies office products and workplace consumables, including stationery, paper, pens, labels and envelopes, alongside snacks, drinks, milk, cleaning products and washroom supplies. Also offers…
Serves businesses buying workplace supplies, including offices and commercial sites needing stationery, pantry items, drinks, cleaning products, washroom supplies and office furniture. Targets…
Financial Health
HealthyHealthy · -5% CAGR over 5y
Location
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Computed from 5 filingsManufactures steel and aluminium air tanks for vehicle braking and suspension systems. Supplies bespoke air tanks, fittings and mounting accessories, and distributes axles, air suspension components…
Serves B2B automotive and commercial vehicle customers, including fleet operators, vehicle builders, repair workshops and parts distributors needing air brake, suspension and axle components, with…
Financial Health
StableStable · Hiring · 2% CAGR over 5y
Location
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Computed from 5 filingsSupplies electrical products through an online shop and trade counter, including cables, wiring accessories, consumer units, lighting, CCTV systems, fire alarms, ventilation equipment, switchgear and…
Sells to electricians, electrical contractors, installers and maintenance teams, plus online customers seeking electrical products, with a trade counter for Leeds-area trade buyers.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial interior design and workspace fit-out services, supplying office furniture including seating, desks, workstations, tables and acoustic solutions. Also offers space planning,…
Sells to B2B customers creating or refurbishing workplaces, including office occupiers, project partners and commercial organisations needing furniture and interior fit-out support for workstations,…
Financial Health
StableStable · Hiring · 73% CAGR over 4y
Location
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Computed from 3 filingsDistributes ID card printers, badge printing systems, and related equipment including card laminators, label printers, printer ribbons, laminates, and printable plastic cards. Supplies card design…
Serves UK businesses, public-sector bodies, schools, event organisers and security teams that issue staff, visitor, access-control or accreditation cards in-house.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies packaging materials and equipment including cardboard boxes, bubble wrap, stretch film, tapes, strapping and postal products via an online shop. Also provides custom packaging design and…
Serves businesses of varying sizes that buy packaging for shipping, storage and supply-chain operations, including firms handling e-commerce, manufactured goods, electronics, high-value products and…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies specialist automotive and industrial tools, workshop equipment, and electronic diagnostic and testing devices. Product range includes suspension and brake tools, torque equipment, pullers,…
Serves B2B automotive and industrial trade customers, including garages, MOT centres, vehicle technicians, fleet and commercial vehicle workshops, and maintenance teams.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies commercial washroom equipment through an online store, including hand dryers, soap and paper towel dispensers, hair dryers, sensor taps, water heaters, and related accessories, with options…
Serves UK trade and consumer buyers responsible for commercial washrooms, including facilities managers, schools, hotels, public venues, salons, installers and maintenance teams.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsSupplies wholesale groceries and catering supplies to restaurants and takeaway outlets, including fresh fruit and vegetables, halal meat and poultry, rice, lentils, oils, frozen seafood, dairy…
Sells to foodservice buyers, including restaurants, fast food chains and pizza outlets, and grocery customers needing cash-and-carry ordering with delivery or collection.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsDesigns, manufactures and supplies diesel and petrol generators, including OEM generator sets, and distributes generator equipment from brands such as Cummins, Perkins and CAT. Also sells generator…
Serves businesses, generator dealers and domestic buyers in the UK and worldwide needing diesel or petrol generator equipment, from small single-phase sets to large industrial power units.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsSupplies networking hardware and connectivity equipment including fibre and copper cables, optical transceivers, direct attach and active optical cables, media converters, docking stations, NIC cards…
Serves B2B customers including IT resellers, channel partners, network infrastructure teams and data centre buyers working with enterprise networking environments and major vendor hardware.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
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Computed from 5 filingsSells sensory toys, educational resources, and specialist equipment for schools, homes, and therapy settings. Product range includes sensory room installations, soft play equipment, weighted items,…
Sells to schools, teachers and parents seeking educational resources and sensory products, including support for children and adults with autism, ADHD and other additional needs. Serves both…
Financial Health
StableStable · -60% CAGR over 5y
Location
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Computed from 3 filingsSupplies spare parts for CNC and machine tools, including cooling units, compressors, pumps, control boards, hydraulic components, switches, lubrication systems, bearings, seals, filters, and machine…
Serves B2B customers in the machine tool industry, including manufacturers, CNC machining firms, engineering workshops, and maintenance teams sourcing replacement parts for industrial machinery.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies materials for signmaking and graphics, including self‑adhesive sign vinyl, digital print media, vehicle wrapping and automotive films, heat transfer films, overlaminates, and application…
Targets B2B trade customers in sign making, wide-format print, vehicle graphics, architectural décor and garment personalisation, serving UK buyers and international enquirers/distributors.
Financial Health
StableStable · -11% CAGR over 2y
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Computed from 4 filingsProvides hire of construction and mechanical tools and site equipment, including powered access platforms, pipe fitting and threading tools, welding equipment, lifting gear, power tools, electrical…
Serves construction and building-services trades, especially mechanical, electrical and plumbing contractors, site managers and tradespeople working on commercial or site-based projects.
Financial Health
WeakWeak · -75% CAGR over 3y
Location
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Computed from 3 filingsManufactures and supplies self‑adhesive sign vinyl, digital print media and speciality films for signmaking and graphics. Product range includes coloured and translucent vinyl, reflective and…
Serves B2B customers in signmaking and wide-format digital print, including sign shops, graphics producers, vehicle wrap installers and architectural/decor film applicators, with UK sales and…
Financial Health
StableStable · -89% CAGR over 2y
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Computed from 4 filingsOperates an online retail store selling electrical and lighting products, including wiring accessories, cables, circuit protection equipment, security and fire alarm devices, ventilation and heating…
Sells to electricians, electrical contractors, installers and DIY consumers buying electrical supplies online for domestic, commercial and industrial projects.
Financial Health
StableStable · -78% CAGR over 3y
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Computed from 5 filingsActs as the UK distributor for Lithofin products, supplying cleaning, sealing and maintenance chemicals for natural stone, tiles and related surfaces. Sells to trade customers and provides product…
Sells B2B to UK tile and stone trade customers, including stockists, installers, fabricators, architects and specifiers working with natural stone, porcelain, ceramic, terracotta and other hard…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDistributes electronic components and electrical parts through an online store, including switches, connectors, cables, semiconductors, LEDs, power supplies, circuit protection devices, sensors, and…
Serves a mixed B2B and consumer market of electronics engineers, OEMs, manufacturers, maintenance teams, installers, repairers and hobbyists buying components online or via business accounts.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 4 filingsManufactures and supplies personalised clothing and branded merchandise, including T‑shirts, hoodies, workwear, hats, and bags. Provides custom garment printing, embroidery, and bespoke clothing…
Serves UK businesses, organisations, schools, colleges and universities, including healthcare, hospitality, industrial workwear, military, office teams, dance schools, freshers and leavers groups…
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Computed from 5 filingsSupplies postal and shipping packaging products including corrugated mailing boxes, envelopes, protective packaging, tapes and poly bags. Also provides custom‑printed packaging and branded box design…
Serves UK businesses needing postal and branded packaging, including ecommerce retailers, product brands, and companies shipping, storing or moving goods, from small buyers to multi-pallet order…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
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Computed from 5 filingsProvides trend analysis, market intelligence and ideation workshops for the beauty industry. Produces reports on emerging products, packaging and fragrance trends, tracks product launches and…
Serves B2B beauty and personal care brands, product development and innovation teams, including global industry leaders in make-up, skincare, hair, wellness, fragrance, packaging, salon, spa,…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 5 filingsWholesales electrical supplies and equipment through an online store and trade counter, including switches and sockets, lighting products, cables, fire alarms, wiring accessories, tools, and power…
Serves both B2B trade professionals, such as electricians and contractors, and B2C DIY enthusiasts shopping online or in-store for electrical supplies.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 5 filingsWholesale distributor of pet food products, supplying retailers with dog treats and chews. Offers natural dog treats, bulk packs, and branded products, with trade ordering through an online platform…
Sells B2B to pet trade retailers and resellers seeking wholesale dog treats and pet food products, including shops that buy in bulk or pre-packs through trade accounts.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsManufactures chocolate products including bars and hand‑finished confectionery using single‑origin Colombian cacao. Provides contract manufacturing for brand owners and produces own branded chocolate…
Serves chocolate brand owners, UK high street retailers and other large and small retailers seeking own-brand or branded chocolate ranges, with additional direct sales to consumers and distribution…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Unlock all 60 leads
Showing 50 of 60 — +10 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 60 leads
Showing 50 of 60 — +10 more with verified decision-maker contacts, live data, and CRM sync.
How Globo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Globo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Ecommerce
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Frequently asked questions
How many UK B2B companies use Globo?
What share of UK B2B companies run Globo?
How is Globo usage detected?
What size B2B companies use Globo in the UK?
What do Globo-running B2B companies also run?
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