B2B Companies Using Pardot in the UK: 205 Active Firms (2026)
B2B organisations using marketing automation sell to other companies and capture website demand across the UK market.
Adoption here points to a business-to-business revenue operation rather than a simple newsletter setup. The system typically sits between website analytics, campaign landing pages, sales development and the customer relationship management database, giving marketing and sales teams a shared view of identified accounts. In this sector, it is most useful for suppliers with considered purchases, repeat nurture journeys and multiple stakeholders on the buying side. It also signals a certain operating maturity: named ownership for marketing operations, consent and suppression processes, lead-scoring rules, and the budget to maintain integrations rather than just collect enquiries.
Read more
UK adoption is relatively selective, with 205 trading companies in this list running the platform on public websites. Those firms report 2,454 employees in total, giving the cohort a visible but still mid-market employment footprint. Within detected marketing technologies for this sector, the system sits seventh, at 5.2% of a 3,912-company denominator. The regional skew is familiar for business software adoption: London accounts for 36.6% of users, followed by the South East at 17.1% and the East of England at 9.3%. That distribution points to sales-led and services-heavy adopters rather than a broad small-business tool.
Regulatory exposure is activity-specific, because business-to-business suppliers are not covered by a uniform licensing regime. The ICO’s guidance on PECR matters for direct marketing by live calls, automated calls, electronic mail and fax. Corporate-body emails and texts sit outside the PECR electronic-mail consent rule, but senders still need to identify themselves and provide a valid opt-out route. UK GDPR remains relevant wherever business-contact data identifies an individual. For live sales calls, organisations need suppression processes against CTPS and TPS, and should reflect objections back into the marketing-automation and sales systems.
Adoption appears likely to stay concentrated among firms with sales-development teams, account-based campaigns and enough process discipline to keep contact permissions current. Some smaller suppliers may move towards bundled marketing tools if the operational overhead feels too high, while more mature users tend to value tighter integration between web capture, scoring and sales follow-up. The constraint is less demand generation in itself than governance: duplicate contacts, stale suppression lists and unclear ownership can erode confidence in automation. That makes migration and consolidation plausible, but not universal.
Adoption by company size
Adoption of Pardot varies by company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run Pardot (127 detected). 0.2% of the 31,788 companies with 10–50 employees run Pardot (70 detected). 0.2% of the 3,773 companies with over 50 employees run Pardot (9 detected).
205
Active firms
2026
5.2%
Of detected Marketing share
UK B2B
6
Median headcount
Filed accounts
471
Verified contacts
Across this cohort
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Key facts
About 14% of the trading cohort reports turnover above £5M (29 of 205 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable Marketing system, this cohort represents 5.2% (205) of the 3,912-company category denominator; the six larger detected systems range from 5.6% to 7.6%.
Registered offices skew towards London at 36.6% (75), followed by the South East at 17.1% (35) and the East of England at 9.3% (19).
Co-detected website infrastructure is common: tag management appears on 72.7% (149) of sites, content management on 66.8% (137) and site-security infrastructure on 61.5% (126).
The cohort overlaps most with SaaS at 28.3% (58), Advanced Manufacturing at 13.7% (28), and IT Services & Managed Services at 11.7% (24).
ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
Marketing automation market share among UK B2B
Share of the 3,912 UK B2B with a detectable system. As of June 2026.
What else do Pardot-running B2B run?
Share of the 205 Pardot-running UK companies where each technology was also detected. As of June 2026.
Where Pardot B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£995.4K
Median UK turnover
14.1%
Above £5M turnover
14
Incorporated since 2022
471 verified decision-maker contacts
across these 205 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Pardot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides B2B sales and marketing services for technology companies, including data‑driven campaign planning, lead generation, outsourced sales development, and marketing operations support such as…
Serves B2B technology companies, from startups to Fortune 500 brands, targeting sales, marketing and marketing operations teams running data-driven lead generation and campaign conversion programmes.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides consulting and implementation services for Salesforce marketing automation platforms. Offers bespoke implementations, managed services, system health checks, and data strategy support,…
Sells to marketing, CRM and growth teams at organisations using Salesforce, including commercial businesses, ecommerce/retail firms, leisure brands and charities seeking customer acquisition,…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides a platform and services for developing and managing brand messaging, including language calibration, content creation, and integrations to help organisations produce and distribute…
Targets B2B brand, marketing and content teams at companies and consumer brands, especially organisations responsible for maintaining brand voice and producing content at scale.
Financial Health
StableStable · 0% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides B2B marketing data, lead generation and campaign services, including content syndication, intent data, digital advertising, and audience targeting tools. Also supplies administrative,…
Sells to B2B marketing and sales teams seeking pipeline growth, especially marketers targeting specific accounts and decision-makers. Serves businesses using demand generation, account-based…
Financial Health
StableStable · -46% CAGR over 5y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides a sales intelligence platform offering company insights, brand activity signals, and curated contact data to help businesses identify prospects, research organisations, and connect with…
Serves B2B sales, business development and partnerships teams, particularly in charity and arts, HR and people services, marketing, and sport and entertainment organisations.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops workplace experience software that enables organisations to manage employee communications, intranet content, digital signage, room and desk reservations, visitor management, and workplace…
Sells to organisations managing employee communications and workplaces, including communications, workplace, facilities and IT teams. Targets businesses in financial services, healthcare, industrial…
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides B2B marketing services including content creation, account‑based marketing, partnership development, PR and paid advertising. Works with technology, fintech and financial services companies…
Serves B2B companies in financial services, compliance, technology and SaaS, from early-stage innovators to global firms, including fintech, regtech, wealthtech, energy tech, wealth managers and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides digital lead generation and performance marketing services, using AI‑driven advertising campaigns, media buying, and landing pages to deliver sales‑ready customer leads to businesses on a…
Sells to fast-growing businesses and brands with marketing, sales and tech teams, plus agencies and BPOs, across sectors including home services, health insurance, online education, digital marketing…
Financial Health
StableStable
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops software and consulting services for enterprise content management modernisation, including tools for migrating legacy ECM systems to Microsoft 365, content governance, archiving, document…
Serves enterprise and public-sector organisations with large content estates, particularly in legal, retail, finance, healthcare, government and manufacturing, including teams responsible for…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops and sells applications that extend Salesforce CRM functionality, including tools for subscription management, product and bundle configuration, volume pricing, revenue scheduling, sales…
Serves B2B organisations using Salesforce, particularly sales managers, sales operations teams and revenue leaders seeking apps, dashboards and bespoke support for sales pipeline, targets, products…
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides Salesforce consulting, implementation and managed services. Supports CRM strategy, system design, deployment and optimisation across products such as Sales Cloud, Service Cloud and marketing…
Serves smaller businesses through large global enterprises using Salesforce, with sector focus on manufacturing, healthcare, high tech, financial services, and media and entertainment in the UK and…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides Salesforce consultancy and implementation services, including system design, integration, optimisation and support for Sales, Service and Marketing Cloud. Also offers CPQ, billing and…
Serves organisations using or adopting Salesforce, especially CRM, sales, service, marketing, finance and professional services teams needing Salesforce and Certinia expertise.
Financial Health
StableStable · 1% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides consulting, implementation and managed services for Salesforce Revenue Cloud, CPQ and billing systems. Develops integrations with ERP platforms and supports lead‑to‑cash processes, contract…
Serves B2B organisations using Salesforce, particularly revenue operations, finance and sales teams across sectors such as technology, communications and healthcare/life sciences.
Financial Health
StableStable · -66% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops and provides enterprise trading technology for financial institutions, including multi-asset execution systems, pricing and risk management hubs, market connectivity, liquidity distribution…
Serves B2B financial markets clients, including retail brokers, institutional brokers, banks, liquidity providers, and buy-side or sell-side firms needing trading infrastructure and market access.
Financial Health
StrongStrong · -10% CAGR over 1y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides recruitment software that distributes job adverts to thousands of job boards, social media channels and search engines, and offers tools for candidate sourcing, résumé database search,…
Sells to B2B recruitment teams, including direct employers, in-house talent acquisition teams, and agency recruiters seeking to advertise roles, manage applicants, and optimise job board spend.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsProvides Salesforce consulting and integration services, including implementation of Sales, Service and Marketing Cloud systems, MuleSoft integrations, ongoing managed support, digital marketing…
Serves UK businesses using or adopting Salesforce, particularly in manufacturing, high tech, business services, travel, transport and hospitality, financial services, and entertainment, including…
Financial Health
StableStable · Hiring · 299% CAGR over 1y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides new business development services for marketing and creative agencies. Conducts research on target companies, performs intelligence-led outreach and email introductions, monitors prospect…
Serves B2B marketing and creative agencies of all sizes, targeting agency leaders and new-business teams seeking to win brand and corporate clients.
Financial Health
StableStable · -8% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides a cloud platform for selling and managing subscription-based digital services. Offers tools for B2B marketplaces, subscription billing, partner and reseller management, cloud distribution,…
Serves B2B organizations in the subscription economy, including communications service providers, software companies, manufacturers, IT and managed service providers, financial services firms,…
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides IT consulting, integration and managed services focused on cloud computing, cybersecurity, networking and collaboration platforms. Designs, implements and supports digital infrastructure, AI…
Serves businesses and public sector organisations of all sizes, including healthcare, financial services, retail, manufacturing, media, gaming, legal, energy, utilities and federal customers.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides an e-commerce platform and fulfilment services for hotels and resorts to sell and manage gift vouchers, event tickets, retail products and guest add-ons, including online storefronts,…
Serves B2B hospitality clients: luxury hotels, hotel groups, resorts and destination restaurants, including individual venues and multi-site groups.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based payroll software and managed payroll services for businesses. Platform automates payroll processing, HMRC compliance and reporting, and offers employee tools such as online…
Serves UK businesses of all sizes, particularly finance, HR and payroll teams in hospitality, manufacturing, retail, care homes and distribution/logistics, from small businesses to enterprises.
Financial Health
WeakWeak · Hiring · 65% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides Salesforce consulting services including strategy, implementation and managed support for CRM, data and marketing platforms. Develops AI-driven automation and analytics solutions, and…
Sells primarily to businesses using Salesforce, especially ambitious brands in retail media, consumer goods, high tech, financial services and communications seeking CRM, data and AI capabilities…
Financial Health
StableStable · Hiring · 96% CAGR over 3y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides an employee engagement platform offering peer recognition, service awards, rewards and incentives, employee surveys, and wellness challenges. Also designs and supplies custom and symbolic…
Serves HR and people teams at businesses seeking employee engagement programmes, with messaging aimed at executives who need evidence on retention, eNPS, cultural health and ROI.
Financial Health
StrongStrong · Hiring · 9% CAGR over 6y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops governance, risk and compliance (GRC) management software. Provides a cloud platform for risk assessment, policy management, regulatory compliance, audit workflows and reporting, integrating…
Serves enterprise risk, cybersecurity, compliance and audit teams in financial services, insurance, retail, healthcare, manufacturing, technology, telecoms, energy, utilities and business services.
Financial Health
StrongStrong
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides an AI-powered search optimisation platform for businesses, offering analytics, recommendations, automation and content tools to improve website visibility across search engines and AI search…
Serves enterprise and growth-company brands, especially digital marketing, SEO and ecommerce teams seeking visibility across traditional search, AI search and agentic commerce channels.
Financial Health
StableStable · -52% CAGR over 5y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops property management and leasing software for residential rental operators. Platform supports marketing listings, enquiry handling, leasing workflows, resident communication, community…
Serves B2B residential rental owners, operators and investors, including BTR, SFR, PRS, affordable housing, PBSA, co-living and later-living portfolios, targeting negotiators, property managers,…
Financial Health
StrongStrong · Hiring · 94% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides recruitment marketing technology for employers and staffing agencies, including platforms for job advertising distribution, multiposting across job boards, programmatic advertising, employer…
Serves enterprise employers, recruitment teams and staffing agencies seeking to attract candidates across niche specialist and high-volume hiring needs.
Financial Health
StrongStrong
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides subscription-based healthcare industry intelligence, including news, market analysis, reports, and databases on healthcare providers, investments, and deals. Operates an online platform and…
Serves B2B buyers in international healthcare services, including investors, operators, providers and advisory teams seeking market data on healthcare subsectors and regions.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 5y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides managed cloud and security services focused on Microsoft technologies, including Azure infrastructure management, Microsoft 365 and modern workplace support, security operations centre…
Serves mid-market and enterprise organisations using Microsoft cloud environments, targeting IT, security and operations teams responsible for distributed users, devices and infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops web content filtering and digital safety software that monitors and blocks harmful or illegal online content. Provides AI‑driven URL categorisation, network filtering, and reporting tools…
Serves telecom operators, national regulators/governments, and education providers such as K–12 schools and academy trusts managing large-scale networks and user safety.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides digital marketing services for B2B manufacturing companies, including brand development, website and content creation, growth marketing campaigns, and revenue operations consulting to…
Serves B2B manufacturing companies, particularly industrial firms with complex sales cycles, targeting leadership, sales and marketing teams seeking stronger pipeline, brand visibility and commercial…
Financial Health
StableStable · -15% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based supply chain network software for retail businesses, including electronic data interchange (EDI), order management, product data synchronisation, analytics, supplier onboarding,…
Serves B2B retail supply chain organisations, including retailers, grocery businesses, distributors, brands, manufacturers, e-commerce marketplaces, 3PLs and suppliers needing trading partner…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides programmatic advertising technology for digital publishers, app developers, and media buyers. Operates a supply-side platform and related tools for ad inventory monetization, media buying,…
Serves digital publishers, app developers, CTV/OTT publishers, commerce media networks, agencies, and media buyers or advertisers operating programmatic advertising across the open internet.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides managed IT services including cloud hosting, cybersecurity, data protection and infrastructure management. Delivers IBM Power and hybrid cloud solutions, consultancy, maintenance, disaster…
Serves B2B organisations and enterprise IT teams running IBM Power, IBM i/AIX, SAP or Oracle workloads, with a focus on hybrid cloud, infrastructure and cybersecurity buyers.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 37% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops software tools for law firms including workflow and resource management, digital dictation and speech recognition, document creation and formatting, metadata protection, and business…
Sells to law firms and legal professionals, especially operations, HR, finance, pricing, support services, document services, IT teams and lawyers in large and mid-sized legal practices.
Financial Health
HealthyHealthy · Hiring · 63% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops and supplies software for investment fund administration, including fund accounting, transfer agency, fund of funds management, private equity support and regulatory reporting. Provides web…
Serves B2B fund administrators and investment administration firms handling traditional and alternative funds, including hedge funds, fund of funds, partnerships and private equity structures.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops financial reconciliation software that automates matching and verification of transactions. The platform imports financial data, applies configurable matching rules, generates reports and…
Targets CFOs, finance managers and financial operations teams in B2B sectors including banking, fintech, asset management, insurance, gambling, hospitality and payments, from startups to large…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides global workforce management services including employer of record arrangements, international payroll, contractor payments, recruitment, entity setup, and HR support, enabling companies to…
Serves multinational and growth businesses expanding internationally, including HR, payroll, finance and talent teams managing distributed employees, contractors, M&A integrations and entity…
Financial Health
StrongStrong · -17% CAGR over 1y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops fleet management software that helps organisations track vehicles, manage maintenance and fuel usage, automate workflows, collect driver and technician data via mobile apps, and integrate…
Sells to organisations that operate vehicle fleets, including fleet managers, drivers and maintenance teams. Targets businesses needing fleet tracking, fuel, maintenance and workflow management, with…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsProvides IT consulting and managed services including IT strategy, infrastructure solutions and support. Advises organisations on data strategy, cloud and platform migration, data governance,…
Serves businesses and organisations of varying sizes, especially IT and data teams adopting cloud platforms, BI tools, analytics infrastructure and AI-enabled data stacks.
Financial Health
StableStable · -10% CAGR over 1y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsProvides commercial services to pharmaceutical and life sciences companies, including market access and pricing strategy, regulatory and medical affairs support, patient access and adherence…
Serves B2B life sciences companies, including pharmaceutical and biotech firms commercialising therapies, with emphasis on product launch, market access, patient support, pricing, regulatory, medical…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 1y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Develops software platforms and provides advisory services for open banking and open finance ecosystems, including identity and regulatory validation, certificate chain management, and infrastructure…
Serves governments, regulators, banks, payment providers and fintech infrastructure teams involved in open finance, PSD2 and secure financial data-sharing ecosystems globally.
Financial Health
N/AN/A
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cybersecurity software and services including anti‑piracy, content protection and anti‑cheat solutions for video games, streaming and broadcast platforms. Also offers digital platform…
Serves B2B customers in video games, streaming and broadcast media, broadband, fleet operations, automotive OEMs and EV charging, including digital platform operators with cybersecurity and…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Provides market research, consumer insights, and data analytics services for brands and marketers. Conducts surveys, brand equity studies, advertising and media effectiveness testing, and consulting…
Serves B2B clients, primarily marketing, brand, insights and strategy teams at consumer-facing companies, media owners and agencies operating across multiple markets.
Location
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 205 leads
Showing 50 of 205 — +155 more with verified decision-maker contacts, live data, and CRM sync.
How Pardot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pardot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Marketing automation
Other B2B technology
Related directories
Frequently asked questions
How many UK B2B companies use Pardot?
What share of UK B2B companies run Pardot?
How is Pardot usage detected?
What size B2B companies use Pardot in the UK?
What do Pardot-running B2B companies also run?
Can I get contact details for these companies?
Search 205 UK companies by the marketing automation technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.