B2B Companies Using Buzzsprout in the UK: 221 Active Firms (2026)
B2B firms running podcast-hosting technology publish audio content for buyer education and demand generation across the UK.
Marketing and revenue teams are the main buying centres here, with comms, editorial and founder-led teams often involved where podcasts double as thought-leadership channels. In business-to-business settings, podcast-hosting technology typically sits alongside a website CMS, analytics, tag management, video and SEO tooling rather than as a standalone media operation. Adoption points to a company with enough audience development work to justify scheduled publishing cadence, episode distribution and performance tracking. These are usually supplier-side businesses selling expertise, software, events, media, training or services to organisational buyers, so the commercial aim tends to be buyer education, account nurture and direct-channel demand generation.
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Among UK business-to-business adopters, 221 companies are actively trading. The hosting stack sits sixth in the sector's marketing-technology ranking, at 5.6%, which leaves it behind a cluster of adjacent publishing and outreach tools but ahead of several sales-automation options. London accounts for 37.1% of the cohort, followed by the South East at 15.8%, the East of England at 10.4%, the North West at 7.2% and Scotland at 5.9%. Reported employment totals 2,346 people, giving the adoption base a small-team bias despite the presence of some higher-turnover operators.
Business-to-business audio programmes sit inside a wider marketing workflow rather than a licensed media category. The regulatory boundary is usually set by the underlying activity: financial services, telecoms, professional services and data processing each bring their own rulebooks. For marketing operations, the ICO treats PECR as relevant to direct marketing by calls, electronic mail and fax. Emails and texts to corporate bodies generally do not require PECR consent, but senders still need to identify themselves and provide a valid opt-out route. UK GDPR remains in scope whenever business-contact personal data is collected, enriched, segmented or suppressed, and live calling needs CTPS and TPS screening where objections apply.
Adoption appears most durable where the programme is tied to sales enablement, account development or executive visibility, rather than campaign-only content. In this cohort, the next phase appears less about standalone audio tools and more about integration with web analytics, consent management, customer relationship management and video distribution. Smaller teams may keep lighter publishing workflows, while more mature marketing functions are likely to tighten measurement and suppression processes around subscriber and guest data. Consolidation could come through broader marketing suites bundling audio distribution, but specialist hosting retains a place where editorial control matters.
Adoption by company size
Adoption of Buzzsprout rises with company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run Buzzsprout (132 detected). 0.2% of the 31,788 companies with 10–50 employees run Buzzsprout (74 detected). 0.4% of the 3,773 companies with over 50 employees run Buzzsprout (14 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
221
Active firms
2026
5.6%
Of detected Marketing share
UK B2B
8
Median headcount
Filed accounts
675
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (18 of 221 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Within detected marketing systems used by B2B firms, the profiled podcast-hosting technology accounts for 5.6% (221) of 3,912 companies with a detectable system.
London accounts for 37.1% (82) of B2B firms running the technology, followed by the South East at 15.8% (35) and the East of England at 10.4% (23).
The surrounding web stack is content-led: 62.0% (137) also run a publishing CMS, 55.7% (123) run web analytics and 52.0% (115) run tag management.
Sector tags overlap, with SaaS at 16.3% (36), Management Consulting at 15.4% (34), and both Marketing Agency and Education & Training at 12.2% (27).
ICO guidance says PECR does not require consent for B2B emails or texts to corporate subscribers, but senders must identify themselves, provide a valid opt-out address and still consider UK GDPR where business-contact data is processed.
Podcast hosting market share among UK B2B
Share of the 3,912 UK B2B with a detectable system. As of June 2026.
What else do Buzzsprout-running B2B run?
Share of the 221 Buzzsprout-running UK companies where each technology was also detected. As of June 2026.
Where Buzzsprout B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£721.5K
Median UK turnover
8.1%
Above £5M turnover
9
Incorporated since 2022
675 verified decision-maker contacts
across these 221 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Buzzsprout
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsPublishes a trade magazine and online news platform covering packaging technology, design, regulation, and sustainability. Produces articles, reports, podcasts, webinars, and industry events focused…
Serves packaging industry professionals and businesses across Europe, including manufacturers, converters, brand owners, suppliers, and sustainability, innovation, regulatory and production teams in…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsPublishes online news, analysis, interviews and industry data covering the global music business. Operates a digital media platform with newsletters, podcasts, job listings and subscription content…
Serves B2B readers in the global music industry, including record labels, publishers, artists’ managers, agents, executives, investors, legal professionals and jobseekers seeking industry news,…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOrganises conferences, networking events and membership communities for senior business leaders. Operates professional networks such as d&i Leaders and People Leaders, providing briefings, reports…
Serves senior executives and decision makers globally, especially senior diversity, inclusion, HR and people strategy professionals seeking peer communities, events, networking and workplace insight.
Financial Health
HealthyHealthy · -13% CAGR over 3y
Location
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Organises and manages international trade shows, exhibitions and industry events across multiple sectors, connecting businesses, suppliers and buyers. Provides event platforms and technology for…
Serves businesses, industry professionals and consumer audiences attending or exhibiting at events across 43 sectors, including aviation, fitness and optical markets.
Location
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Financial sub-scores
Computed from 3 filingsProvides market research and economic analysis on the retail sector, publishing reports, forecasts and datasets on consumer trends, retail sales, inflation and e‑commerce, and offering consultancy,…
Serves B2B customers in the UK retail and consumer sectors, including retailers, ecommerce teams, brands, consultants, analysts, PR teams and organisations needing retail market intelligence.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsPublishes online news, analysis and features covering European startups, venture capital and technology sectors. Produces reporting, opinion pieces, investigations and investor data focused on…
Serves Europe’s startup ecosystem: founders, investors and startup operators seeking news, analysis and reporting on venture capital, startup life and high-growth tech sectors.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides cloud software for order‑to‑cash management, including accounts receivable automation, invoice processing, cash application, collections and dispute management, credit risk…
Serves large enterprise finance and order-to-cash teams across construction, mining, CPG, financial services, ICT, life sciences, manufacturing, retail, services, transport, logistics, utilities and…
Financial Health
StrongStrong · Hiring · 24% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates brands focused on the future of work and workplace innovation, including the WORKTECH conference series. Conducts research, data analysis and consulting on workplace strategy, organisational…
Serves organisations and business leaders focused on workplace, people, technology and innovation, including teams responsible for workplace strategy, future-of-work planning and organisational…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides broadcast public relations and communications services including TV and radio media relations, campaign strategy, newsroom support, media training, and production of video, podcast and…
Sells to brands, agencies and organisations seeking broadcast PR support, including communications and marketing teams needing TV, radio and owned-media coverage, internal communications content,…
Financial Health
DistressedDistressed · -61% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal services including corporate transactions, litigation, regulatory advice and intellectual property work. Advises businesses in sectors such as technology, financial services, energy,…
Serves corporate clients, investors and legal teams in technology, financial services, energy, private equity, shipping, retail and consumer products, with a focus on businesses needing commercial…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProduces video and audio‑visual content for businesses, including corporate videos, webinars, livestreams, podcasts and hybrid events. Also provides video, webinar and podcast marketing strategy and…
Serves marketing, communications and internal communications teams at B2B companies and global organisations, including technology firms with customer, employee and thought-leadership content…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops a software platform that provides businesses with access to a global network of flexible workspaces. The system enables employees to book offices or desks on demand, manages usage policies…
Serves enterprise and remote-first companies, particularly real estate, workplace experience, procurement and HR teams managing distributed employees and flexible workspace needs across multiple…
Financial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides integrated B2B marketing services including marketing strategy, digital marketing, branding and design, public relations, content marketing, and marketing technology consultancy. Develops…
Serves ambitious B2B organisations, particularly sustainable businesses, decarbonisation and sustainability firms, high-growth companies, and larger B2B enterprises.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides cyber threat intelligence software and services, including a SaaS platform that collects and analyses data on threat actors, vulnerabilities, breaches and underground marketplaces to support…
Serves B2B security teams and cyber risk leaders at organisations with exposure to advanced cyber threats, including teams managing threat intelligence, threat hunting, attack surface exposure and…
Financial Health
HealthyHealthy · -8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides international payment services and multi‑currency business accounts for companies. Offers cross‑border transfers, foreign exchange transactions, FX hedging tools, mass payments, corporate…
Serves growing businesses, enterprises and institutions with international operations, including charities, sports organisations, e-commerce firms, maritime, travel and funds sectors, plus partners…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops digital employee experience and endpoint management software for IT teams. The platform monitors desktops, virtual desktops and applications, and provides user experience analytics, patch…
Sells B2B to IT and digital workplace teams, including VDI/DaaS admins and service desk managers, in organisations managing employee endpoints, virtual desktops, SaaS apps and hybrid workplace…
Financial Health
HealthyHealthy · -62% CAGR over 3y
Location
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Computed from 5 filingsProvides podcast production and marketing services for brands, including show strategy, launch planning, audio and video recording, editing, episode publishing, and creation of promotional content…
Serves brands, companies, membership organisations and personal brands seeking audio and video campaigns to build audiences, generate leads, sell products or support communities, with clients…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsDevelops a cloud-based integration platform that connects applications, data sources, and APIs. Provides tools for data integration, ETL/ELT, API management, and workflow automation, with pre-built…
Sells to enterprise IT, data and business teams across manufacturing, retail, financial services and higher education, plus ISVs, MSPs and OEM/embedded providers.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
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Computed from 5 filingsProvides outsourced services to pharmaceutical and life sciences companies, including medical and scientific communications, regulatory submission support, pharmacovigilance monitoring, patient and…
Serves life sciences and healthcare companies, especially pharmaceutical and biotech teams, seeking to engage HCPs, patients, caregivers and consumers across global healthcare markets.
Financial Health
WeakWeak · -56% CAGR over 5y
Location
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Computed from 3 filingsProvides business transformation consulting services, including digital strategy, business intelligence and data analytics, AI and machine learning implementation, marketing and customer experience…
Targets business leaders and organisations across sectors that need digital, data, AI, marketing, ESG and workforce change, operating internationally across the UK, Middle East, Europe and US.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 2y
Location
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Computed from 2 filingsMembership organisation for professionals working in regulation. Provides training courses, events and an annual conference, publishes news and podcast content, operates special interest groups and a…
Serves regulatory professionals, experts and organisations involved in regulation, including public-sector regulators and teams seeking professional networks, training and recruitment access.
Financial Health
HealthyHealthy · -10% CAGR over 1y
Location
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Computed from 5 filingsDevelops and publishes process orchestration software that enables organisations to design, automate and monitor business workflows and microservices. The platform includes tools for workflow…
Serves enterprise and public-sector buyers, including transformation executives, IT and business leaders, chief architects, developers and software architects across financial services, healthcare,…
Financial Health
HealthyHealthy · Hiring · 75% CAGR over 4y
Location
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Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Computed from 3 filingsProvides consultancy and implementation services for Microsoft technologies including Dynamics 365, Power Platform, Fabric and Azure. Delivers data analytics and AI solutions, data migration and…
Sells to businesses using Microsoft technologies, particularly organisations needing Dynamics 365, Power Platform, Fabric, Azure and AI support. Serves demanding enterprise teams, including…
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 5 filingsPublishes trade magazines and digital media for the construction and homebuilding sectors, including titles such as Architects Datafile and Selfbuilder & Homemaker. Provides print and online…
Serves B2B advertisers and marketing teams in the construction sector, plus industry professionals such as architects and self-build/home improvement audiences reached through its trade and consumer…
Financial Health
StableStable · -5% CAGR over 5y
Location
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Computed from 5 filingsProvides quantitative and qualitative market research services, collecting primary data from consumer, business, and healthcare audiences. Conducts surveys and studies that support PR campaigns,…
Serves PR, marketing and business decision-makers at brands, agencies, B2B/corporate firms, consumer businesses, healthcare organisations, charities and public sector bodies seeking audience insight…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 5 filingsDevelops cloud‑based CRM, procurement and reporting software for energy brokers, aggregators and suppliers. Platform supports price generation for SME energy contracts, deal and customer management,…
Serves B2B energy market participants: energy brokers, aggregators and suppliers, including teams handling SME pricing, customer relationships, supplier engagement and deal flow across UK and US…
Financial Health
StableStable · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides digital consulting services including strategy development, brand and customer experience design, data and AI advisory, and implementation of digital platforms such as Salesforce to support…
Serves enterprise and growth-focused brands in finance, telecoms, media, utilities and manufacturing, targeting business leaders responsible for strategy, customer experience, operations and digital…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides AI-driven business process and operational services for enterprises, embedding software agents into workflows to run customer support, infrastructure management, field services, and revenue,…
Sells to large enterprises and Fortune 100 companies, targeting operations, service, revenue, sales, marketing and finance leaders across technology, telecoms, retail and other enterprise sectors.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides a cloud-based platform for identity, access and device management. Software enables organisations to manage user identities, single sign-on, multi-factor authentication,…
Serves IT teams and leaders at businesses managing mixed Windows, Apple, Linux and Android environments, plus MSPs, value-added resellers, distributors and technology partners supporting client…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides low‑code digital application software and related services. Offers platforms for building custom applications, managing innovation lifecycles, supporting sales processes, and handling…
Serves B2B enterprises and their innovation, sales, resilience, ESG and compliance teams, plus partner and supplier networks involved in strategic initiatives and emerging cloud products or services.
Financial Health
StableStable · Hiring · 23% CAGR over 5y
Location
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Computed from 2 filingsProvides consultancy on advertising and content production investment. Advises brands on budgeting, benchmarking and managing creative production spend, production infrastructure and asset workflows,…
Serves global brands, advertisers and their agency partners, particularly marketing and production teams managing advertising content at scale across sectors such as consumer goods and automotive.
Financial Health
DistressedDistressed · 9% CAGR over 1y
Location
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Computed from 5 filingsProvides independent ratings and research on banking, insurance and investment products, comparing providers on customer experience and product features. Also offers consultancy, consumer testing,…
Serves consumers comparing financial providers, plus banks, insurers and other financial services firms seeking consumer-duty, fair-value, communications and customer-experience support; also…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides independent investment fund research and ratings for financial advisers, including analysis of funds and asset managers. Also offers managed portfolio service ranges, market insights,…
Serves professional financial advisers and advice businesses that make investment decisions for retail clients, including firms seeking fund ratings, research support, managed portfolio options,…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides cybersecurity consulting and research services including security assessments, penetration testing, red and purple team exercises, secure development lifecycle support, AI/ML security…
Serves businesses from Fortune 500s to small and mid-sized companies, especially security and technology leaders in critical infrastructure, energy, financial services, healthcare, manufacturing,…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides digital identity and access management services using Microsoft Entra technologies. Designs, implements and supports authentication, identity governance and customer identity platforms,…
Serves enterprises and public-sector organisations with complex IT environments, including CISOs and IT leaders in hospitality, higher education, financial services, retail, manufacturing, government…
Financial Health
StrongStrong · Hiring · 73% CAGR over 5y
Location
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Computed from 5 filingsProvides managed cloud and IT infrastructure services, including Microsoft Azure migration and management, private cloud hosting, disaster recovery, virtual desktop, and SD‑WAN connectivity, with…
Serves technology-dependent businesses and enterprise IT teams, including CTOs, developers and third-line engineers, with managed cloud, connectivity, data protection and disaster recovery needs.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 5y
Location
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Computed from 4 filingsProvides digital marketing and technology consulting services including digital advertising management, marketing data analytics, adtech implementation, and cloud and e‑commerce solutions. Helps…
Sells to businesses’ in-house marketing, analytics and IT teams, and collaborates with media agencies. Targets companies seeking digital growth through advertising, data, ecommerce and cloud,…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides a cloud platform for building, deploying, and hosting web applications. Offers automated deployment from Git, preview environments, serverless functions, APIs, data storage, edge delivery,…
Serves individual developers, startups and business engineering teams building web apps, ecommerce, marketing sites, internal tools and AI apps, including teams using modern frontend frameworks and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides real-time risk intelligence and verified breaking news alerts for organisations. Uses AI and journalists to monitor global incidents and notify companies about events affecting facilities,…
Sells primarily to businesses with corporate security, travel risk, business continuity, supply chain, crisis communications and geopolitical risk teams, plus media newsrooms and humanitarian NGOs…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 4 filingsDevelops and provides a digital training platform for management and leadership development. Offers habit-based learning programmes, assessments, AI-powered practice tools, and expert-led coaching…
Sells to HR, learning and development, and people leaders in organisations that need to upskill cohorts of managers and develop leadership capability across busy managers at all levels.
Financial Health
StrongStrong · Hiring · 108% CAGR over 3y
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Provides facilities management and building support services for businesses and public sector organisations, including cleaning, security guarding, engineering maintenance, energy management,…
Serves large UK businesses and public sector organisations, including financial services, manufacturing, telecoms, pharmaceuticals, retail, transport, utilities, central and local government,…
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Computed from 4 filingsProvides talent optimisation consultancy using behavioural and cognitive assessments and analytics. Offers recruitment assessment tools, leadership and team development workshops, management…
Serves organisations of all sizes worldwide, selling to business leaders, HR and talent teams focused on recruitment, management capability, leadership development, team dynamics and employee…
Financial Health
StableStable · -73% CAGR over 3y
Location
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Computed from 5 filingsProvides management consulting services focused on project, programme and change management. Supports organisations in delivering critical programmes, implementing key systems, and managing mergers…
Serves B2B organisations across EMEA, APAC and the Americas undertaking large, critical programmes, including M&A and key system delivery initiatives, typically engaging senior leaders responsible…
Financial Health
StrongStrong · Hiring · 92% CAGR over 4y
Location
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Computed from 4 filingsProvides energy consultancy and management services for businesses, including procurement of gas, electricity and water, bill validation, energy efficiency audits, compliance support (e.g., ESOS,…
Serves UK businesses and public sector organisations buying commercial energy services, particularly in manufacturing, hotels and leisure, education, retail, and commercial property. Targets…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Provides marketing effectiveness consulting using data analytics and AI. Services include marketing mix modelling, creative effectiveness analysis, customer segmentation, test‑and‑learn…
Serves marketing leaders and teams at large consumer brands and global enterprises, including CPG companies, making significant marketing investment decisions.
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Computed from 3 filingsDevelops a digital analytics platform that collects and analyzes user behaviour data from websites and apps, providing product analytics, session replay, heatmaps, A/B testing, and experimentation…
Serves product, data, engineering, marketing and executive teams at startups and enterprises, including financial services, B2B, media, healthcare and ecommerce organisations.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
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How Buzzsprout usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Buzzsprout is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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How many UK B2B companies use Buzzsprout?
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Search 221 UK companies by the podcast hosting technology they run.
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