B2B Companies Using Captivate in the UK: 74 Active Firms (2026)
B2B web-technology adopters in the UK sell to other organisations and run detected digital engagement tooling on public websites.
For B2B adopters, podcast-hosting technology usually sits between content marketing, sales enablement and customer education rather than in core IT. It gives marketing teams a place to publish recurring audio, embed episodes on owned pages and trace engagement back to buyer journeys. Running this stack tends to signal a company with a planned content calendar, marketing operations ownership and enough budget to treat audio as part of demand generation, not just brand activity. The workflow often connects web analytics, paid media, contact capture and consent management, which suits corporate-buyer sales motions more than consumer media monetisation.
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74 UK B2B companies are actively trading with this podcast-hosting stack detected on their public websites. Reported headcount totals 1,058, with all firms in the cohort reporting at least some staff, so adoption is not confined to shell entities or dormant digital properties. Within detected podcast-hosting usage across the sector, the stack ranks fifth at 14.7% of a 502-company denominator. The regional skew is fairly southern: London accounts for 23.0%, the South West 16.2% and the South East 13.5%, with the North West at 9.5% and Yorkshire and The Humber at 8.1%.
B2B marketing is not licensed as a single UK industry; obligations turn on the underlying activity and the channel used. A wealth-management adopter may sit under financial-services rules, while a professional-services or training adopter mainly faces marketing, privacy and contract-governance duties. The ICO’s PECR guidance covers direct marketing by live or automated calls, electronic mail and fax. For corporate subscribers, the electronic-mail consent rule does not apply, but senders still need to identify themselves and offer a valid opt-out address. UK GDPR applies where business-contact data is personal data, and live B2B calls need CTPS and TPS screening where relevant.
Adoption appears selective rather than broad-based. Companies running this kind of podcast-hosting stack tend to have a direct-channel marketing posture, a subject-matter bench and enough marketing operations capacity to measure content consumption alongside paid and web activity. That favours advisory, software, training and financial-services niches where expertise is part of the sale. The main pressure comes from bundling: wider marketing suites can absorb hosting, analytics and lead-capture features, while specialist tools have to justify themselves through workflow fit, governance and editorial control. Cautious migration looks more plausible than a wholesale switch away from standalone hosting.
Adoption by company size
Adoption of Captivate varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Captivate (49 detected). 0.1% of the 31,788 companies with 10–50 employees run Captivate (22 detected). 0% of the 3,773 companies with over 50 employees run Captivate (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
74
Active firms
2026
14.7%
Of detected Podcast Hosting share
UK B2B
7
Median headcount
Filed accounts
233
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (6 of 74 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
The podcast-hosting system profiled here ranks fifth by detected share within B2B, at 14.7% (74) of 502 companies with a detectable system; four larger systems sit at 29.1% (146), 22.7% (114), 18.1% (91) and 15.3% (77).
London accounts for 23.0% (17) of the cohort, followed by the South West at 16.2% (12) and the South East at 13.5% (10).
Wealth Management is the largest tagged segment at 37.8% (28), ahead of Management Consulting at 14.9% (11) and SaaS at 12.2% (9).
The stack skews towards measurement and audience-routing: 66.2% (49) show a detected tag-management deployment and 62.2% (46) show a detected bot-screening widget.
B2B marketing is activity-led rather than licence-led in the UK: ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
Podcast hosting market share among UK B2B
Share of the 502 UK B2B with a detectable system. As of June 2026.
What else do Captivate-running B2B run?
Share of the 74 Captivate-running UK companies where each technology was also detected. As of June 2026.
Where Captivate B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£518K
Median UK turnover
8.1%
Above £5M turnover
8
Incorporated since 2022
233 verified decision-maker contacts
across these 74 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Captivate
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops software for managing and optimising Google Ads accounts. The platform analyses campaign data to generate recommendations, monitor performance, manage budgets and keywords, detect issues,…
Serves B2B customers managing Google Ads accounts, including marketing agencies, PPC/SEM specialists, in-house marketing teams and managers handling multiple client or company campaigns.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides a cloud-based platform for identity, access and device management. Software enables organisations to manage user identities, single sign-on, multi-factor authentication,…
Serves IT teams and leaders at businesses managing mixed Windows, Apple, Linux and Android environments, plus MSPs, value-added resellers, distributors and technology partners supporting client…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides outsourced sales development representative (SDR) services for B2B companies, including outbound prospecting, lead qualification, inbound lead conversion, account‑based campaigns, and sales…
Serves B2B brands with long, complex sales cycles across the UK, Europe and North America, particularly sales and marketing teams in finance, healthcare, insurtech, manufacturing, pharma and life…
Financial Health
DistressedDistressed · -18% CAGR over 2y
Location
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Computed from 5 filingsDevelops workforce management software for hourly staff, including employee scheduling, time tracking, HR management, payroll processing, labour demand forecasting, compliance monitoring, and team…
Serves businesses managing hourly teams, from SMEs to multi-location, franchise and enterprise employers, across hospitality, retail, healthcare, manufacturing, logistics, education, cleaning,…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Develops process mining and process intelligence software that analyses event data from enterprise systems to map, monitor and optimise business processes. Platform uses AI to identify…
Serves large enterprises and public-sector organisations, targeting operations, supply chain, finance, shared services and IT leaders in sectors including manufacturing, banking, automotive,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides market data, analytics, and research on energy storage and power markets. Offers a platform with revenue benchmarks, forecasts, and valuation tools for battery and solar assets, alongside…
Serves B2B energy market participants, including investors, developers, asset managers, structured finance teams, and traders involved in battery storage, solar, renewables, co-location, and data…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 4y
Location
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Computed from 5 filingsProvides tax technology consulting and software solutions focused on indirect tax automation and compliance. Implements and integrates tax engines with ERP systems, and offers tools for VAT…
Serves enterprise and mid-market businesses using ERP/Oracle systems, targeting tax managers, finance directors, CFOs, IT leads, accountants and consultants responsible for indirect tax compliance.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services for B2B SaaS companies, including demand generation strategy, Google and LinkedIn advertising, content marketing, lead magnet campaigns, landing page development,…
Serves B2B SaaS startups and scale-ups, particularly founders and marketing leaders at companies with limited or no in-house marketing resources, from pre-£1m ARR to £20m ARR.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
Location
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Computed from 4 filingsProvides a qualitative research platform that collects and analyses customer insights through video surveys, live interviews and focus groups. Includes AI tools for transcription, sentiment analysis,…
Serves B2B customer insights, market research, and product/user research teams at organisations running qualitative studies, including video surveys, interviews, focus groups, and research…
Financial Health
HealthyHealthy · -81% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides market research and analysis on the global logistics and supply chain industry, publishing reports, data platforms, rate trackers and newsletters, and offering consultancy and M&A market…
Serves logistics companies, manufacturers, banks and consultancies seeking market intelligence on global transport, logistics and supply chain sectors.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing, advertising and brand development services. Creates brand strategies, storytelling campaigns and media programmes supported by audience intelligence and analytics to help…
Targets marketing teams and brand leaders at B2B companies, including financial services, business travel and other business-to-business sectors.
Financial Health
StableStable · Hiring · 12% CAGR over 5y
Location
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Computed from 5 filingsDevelops geofencing and positioning technology for high‑risk worksites. Provides wearable devices and software that create virtual safety zones, track worker and equipment location, and trigger…
Serves B2B and public-sector organisations in high-risk industries, especially rail infrastructure operators, contractors and construction firms with teams working on or near live worksites.
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides brand strategy, creative production and experiential marketing services, including live events, activations, branded content, media planning, and digital experiences using technologies such…
Targets marketing, brand and communications teams at global consumer and enterprise brands, plus higher education institutions, across North America, EMEA, APAC and South Asia.
Financial Health
StableStable · -50% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-powered supplier discovery and market intelligence software for procurement teams. The platform searches and analyses global supplier data, maps vendor landscapes by category and…
Serves B2B procurement professionals, category managers and sourcing teams in organisations researching suppliers, markets and product categories across geographies.
Financial Health
WeakWeak · Hiring · 25% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services and consulting to corporate legal departments, including commercial contract advice, compliance and regulatory guidance, litigation support, and legal operations. Also…
Serves corporate legal departments, in-house counsel, legal operations teams and law firms needing support for routine commercial, compliance, litigation and contracts portfolios.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides content marketing services for B2B organisations, including content strategy, creation and repurposing of written, audio and video materials. Produces assets from webinars, podcasts and…
Serves B2B marketing teams and brand leaders, particularly in tech and SaaS, HR and recruitment, investment and wealth management, pharmaceutical and healthcare sectors, plus professional speakers.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 3y
Location
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Computed from 4 filingsProvides biodiversity and nature‑risk data collection and analytics through an AI-powered platform. Enables organisations to monitor species and ecosystems across sites and supply chains, manage…
Serves businesses and investors managing nature-related risks across sites, landscapes and supply chains, including organisations needing biodiversity data for sourcing, investment, operations and…
Financial Health
HealthyHealthy · Hiring · 122% CAGR over 3y
Location
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Computed from 3 filingsOperates a membership network for software and technology executives, founders and investors. Provides curated peer groups, mentoring, masterclasses, research content, and in‑person and online events…
Serves European AI, software and tech founders, CEOs and senior leaders scaling companies from about €1m to €100m+ ARR, plus non-executive directors, chairs, investors and operators in the tech…
Financial Health
WeakWeak · Hiring · 91% CAGR over 2y
Location
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Computed from 5 filingsProvides contract development and manufacturing services for pharmaceutical drug products, including formulation and process development, aseptic fill‑finish and lyophilization, clinical and…
Sells to businesses in the pharmaceutical and biotech sectors, including emerging biotech firms and large pharmaceutical companies, needing CDMO support for parenteral drugs from pre-clinical and…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsDevelops digital kerbside management software for local authorities and freight operators. Its platform enables delivery drivers to book loading bays or virtual loading spaces in advance to manage…
Serves local authorities and city boroughs, plus freight and logistics operators, delivery drivers, local businesses and retailers needing managed urban kerbside loading access.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 2 filingsProvides data strategy and governance consulting, helping organisations develop data models, assess data maturity, and improve use of organisational data. Also runs training programmes, community…
Serves organisations of all sizes, including media companies, charities and other businesses worldwide, targeting chief data officers, data managers and teams responsible for data strategy,…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides consultancy on growth system design for B2B organisations, helping align marketing, sales and operations. Services include revenue operations and go‑to‑market engineering, account‑based…
Serves B2B SaaS, technology and professional services firms, including scale-ups, enterprise organisations and businesses transitioning from founder-led sales, typically addressing marketing, sales…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
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Computed from 2 filingsProvides global relocation and move management services for corporate assignments, including international and domestic removals, home search and destination orientation, temporary housing…
Targets corporate global mobility, HR and procurement teams in multinational businesses, as well as relocating employees and assignees, with needs spanning domestic and international assignments.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 1y
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Computed from 3 filingsProvides IT infrastructure and digital transformation services, including network design and management, collaboration and unified communications systems, and smart building technology integration…
Serves healthcare providers, education institutions and enterprise organisations across sectors and sizes, including NHS trusts and teams responsible for digital infrastructure, workplace technology…
Financial Health
StrongStrong · Profitable · 28% CAGR over 1y
Location
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Computed from 5 filingsProvides marketing and digital strategy services for manufacturing companies, including brand development, performance marketing, website and system development, data integration, and digital…
Serves B2B manufacturing companies, including industrial, aerospace and defence, biotech and product-led manufacturers seeking strategic marketing, digital growth and technology support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides independent investment fund research and ratings for financial advisers, including analysis of funds and asset managers. Also offers managed portfolio service ranges, market insights,…
Serves professional financial advisers and advice businesses that make investment decisions for retail clients, including firms seeking fund ratings, research support, managed portfolio options,…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides business coaching and mentoring for founder‑CEOs of growing companies. Offers leadership team coaching, scale‑up strategy support, and management frameworks to help businesses build…
Serves B2B founder-CEOs and executive leadership teams at scaling UK companies, especially ambitious businesses growing from around £1m to £100m+ in revenue.
Financial Health
StableStable · -12% CAGR over 4y
Location
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Computed from 5 filingsProvides leadership development and management training programmes for organisations, including leadership academies, executive and peer coaching, workshops, and virtual‑reality soft skills training.…
Serves corporate learning and talent development teams seeking programmes for executives, managers, leadership pipelines and functional teams, including global organisations scaling leadership…
Financial Health
StableStable · -10% CAGR over 4y
Location
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Provides recruitment and workforce services including permanent and temporary staffing, executive search, pre‑employment screening, HR consultancy, and training. Sources candidates across sectors…
Serves UK employers hiring permanent, temporary, interim and executive staff, plus jobseekers and professionals seeking roles or qualifications across finance, education, healthcare, public sector,…
Financial Health
N/AN/A
Location
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Provides recruitment and staffing services for employers, including permanent, temporary and interim placements, executive search, and large-scale workforce solutions. Also offers HR consultancy,…
Serves UK employers hiring permanent, temporary, interim and executive staff across 20 sectors, including finance, education, healthcare, technology, public sector, manufacturing and logistics; also…
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Computed from 2 filingsProvides recruitment services for technology roles, including contract, permanent and executive search placements. Sources professionals in software development, artificial intelligence, data, cloud…
Sells to organisations hiring technology professionals, particularly businesses seeking contract, permanent and executive search support in software development, AI, data, cloud and DevOps, change…
Financial Health
StableStable · 0% CAGR over 1y
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Computed from 5 filingsProvides discretionary managed portfolio services for financial advisers. Designs and manages risk‑profiled investment portfolios using fund research, offering model portfolios across active,…
Serves financial advice businesses, financial advisers and other investment professionals looking to support client investment portfolios; not aimed at private investors.
Financial Health
WeakWeak
Location
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Computed from 4 filingsProvides executive search and advisory services focused on data, analytics and AI leadership roles. Offers succession planning, interim and fractional leadership placement, talent and market…
Serves B2B organisations investing in Data, Analytics and AI, targeting executive teams, hiring leaders, HR/talent functions and data/AI leaders responsible for senior leadership capability.
Financial Health
WeakWeak · Hiring · 9% CAGR over 3y
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Provides legal services through practising lawyers handling routine corporate matters, including commercial contracts, technology and SaaS agreements, data protection and regulatory compliance…
Serves corporate legal departments and in-house counsel, particularly businesses needing support with routine legal portfolios, commercial contracts, technology arrangements, data protection,…
Financial Health
N/AN/A
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Computed from 3 filingsProvides independent equity research and analysis on listed companies, publishes reports and market insights, and offers investor engagement and advisory services connecting companies with…
Serves listed and growth companies seeking equity market visibility, alongside investors across sectors including institutional asset owners, wealth managers, family offices and retail investors.
Financial Health
DistressedDistressed · -7% CAGR over 2y
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Computed from 3 filingsProvides leadership development and organisational training services, including coaching and mentoring, team development programmes, strategy and change management workshops, conference facilitation,…
Serves B2B organisations, from startups and high-growth companies to global businesses, targeting senior leadership teams, team leaders, individual managers, and HR or learning and development buyers.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 3 filingsProvides executive search and recruitment services focused on placing diverse senior talent. Also delivers diversity, equity and inclusion consultancy, training and programmes that help organisations…
Serves businesses and organisations seeking senior diverse leadership talent and inclusion consultancy, particularly HR, resourcing, talent and executive teams in values-driven companies.
Financial Health
DistressedDistressed · -24% CAGR over 2y
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Computed from 5 filingsProvides coaching consultancy and training for organisations, including leadership coaching skills programmes, mentoring training, ILM coaching and mentoring qualifications, masterclasses, online…
Serves HR, L&D and leadership teams in large organisations and public-sector bodies seeking to build internal coaching capability, leadership skills and coaching cultures for employees.
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 3 filingsProvides pharmaceutical formulation development services for biotech and drug companies. Develops and optimises formulations for small molecules and peptides, including oral, ocular, intranasal and…
Serves innovator biopharma and pharmaceutical companies developing small-molecule and peptide drug candidates, especially teams preparing preclinical, GLP toxicology, clinical or commercial studies.
Financial Health
DistressedDistressed · 0% CAGR over 2y
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Computed from 5 filingsProvides regulatory compliance consultancy for financial services firms, including FCA authorisation applications, audits and advisory, financial crime compliance, ICARA and FCA reporting,…
Serves B2B financial services firms, from niche start-ups to global leaders, including investment firms, mortgage businesses, payment service providers, fintechs, digital asset firms, insurers and…
Financial Health
StableStable · -61% CAGR over 4y
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Computed from 3 filingsProvides integrated services for e‑commerce businesses including fulfilment, customer support, website design, inventory management and digital marketing. Also runs workshops, peer cohorts and a…
Serves established eCommerce founders and online retail businesses looking to scale, improve operations, or prepare for sale, including owners seeking peer support and practical guidance.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
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Computed from 3 filingsProvides UX research, usability testing, accessibility audits, and consultancy to improve websites and digital services. Conducts qualitative and quantitative user research, information architecture…
Serves UK organisations with websites and digital services, including public sector bodies, councils, ecommerce brands and B2B companies seeking customer evidence, accessibility compliance and UX…
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 2 filingsProvides legal services including corporate transactions, litigation, regulatory compliance, and dispute resolution. Advises businesses in sectors such as technology, life sciences, energy, financial…
Serves large and multinational corporate clients, financial institutions and investors in technology, life sciences, energy, real estate and construction, including organisations involved in…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 1y
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Computed from 3 filingsProvides recruitment and executive search services for the financial sector, focusing on quantitative trading, portfolio management, data science, quantitative development, and senior leadership…
Serves financial services employers—banks, investment firms, trading firms, hedge funds, fintech, crypto/DeFi and market-making businesses—hiring quantitative, trading, data science, risk,…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides risk management consultancy, training and advisory services to organisations. Supports projects and investment decisions through risk modelling, bid and business case support, process…
Serves B2B organisations making major investment, project, programme and portfolio decisions, including regulated or high-risk sectors and teams responsible for risk, compliance, bids and business…
Financial Health
StableStable · Hiring · 46% CAGR over 4y
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Computed from 4 filingsProvides recruitment services for technology roles, placing software, data, infrastructure and cybersecurity professionals in permanent and contract positions. Works with companies to source, screen…
Serves technology employers hiring permanent and contract specialists, from scaling startups to larger organisations, plus tech professionals seeking roles in the UK, Finland and Thailand.
Financial Health
DistressedDistressed · -14% CAGR over 3y
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Computed from 5 filingsProvides tax consulting and compliance services for financial services firms, including tax advisory, tax transparency and reporting, investment tax support, automatic exchange of information (AEOI)…
Serves B2B clients in the financial services sector, including investment funds, asset managers and financial institutions with UK and international tax, compliance and reporting requirements.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides mergers and acquisitions advisory services to entrepreneurs, corporates and financial investors. Advises on sell-side and buy-side transactions, private equity investments, business sale…
Serves entrepreneurs, corporates and financial investors globally, particularly buyers and sellers in consultancy services, media and marketing, technology, data, digital and marcom services sectors.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides podcast production services including concept development, recording, editing and distribution support for brands, organisations and broadcasters. Also delivers podcast training and…
Serves B2B and institutional clients creating podcasts, including brands, broadcasters, universities, research organisations, charities, government bodies and NGOs, plus teams and individuals seeking…
Financial Health
StableStable · Hiring · 50% CAGR over 4y
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Computed from 5 filingsDevelops microfabricated microcarrier technology for biological assays, including barcoded SemaCyte micro‑wells that carry adherent cell colonies. Products enable multiplexed cell screening and…
Sells to B2B life sciences customers, particularly pharma, biotech, and research teams running automated adherent-cell assays, high-content screening, and in vitro drug discovery workflows.
Financial Health
StableStable · Hiring · 41% CAGR over 4y
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How Captivate usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Captivate is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Captivate?
What share of UK B2B companies run Captivate?
How is Captivate usage detected?
What size B2B companies use Captivate in the UK?
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