Podcast hosting Used by UK B2B Companies: Market Share (2026)
Podcast hosting usage is detected at 697 of 112,345 trading UK B2B companies, with Buzzsprout leading at 31.6% of detected companies.
Among 112,345 trading UK B2B companies, 697 have a detectable podcast hosting system. Eight systems are detected, with Buzzsprout at 31.6% (220), Podbean at 20.7% (144) and Acast at 16.1% (112).
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Buzzsprout is first in every employee band: 30.4% of 434 companies under 10 employees, 32.0% of 231 companies with 10–50 employees, and 43.8% of 32 companies over 50 employees. The pattern suggests podcast hosting adoption is concentrated in smaller B2B teams, with the over-50 band comparatively thin.
The long tail is still visible. Spotify for Podcasters reaches 13.3% (93), Libsyn 11.3% (79), Captivate 10.3% (72), Audioboom 4.4% (31) and Simplecast 3.9% (27), leaving several systems with measurable but smaller detected footprints.
697
B2B with detected Podcast hosting
Of 112,345 UK B2B
0.6%
Detection rate
2026
8
Systems detected
In this category
31.6%
Leader share
Buzzsprout
UK B2B Podcast hosting market share
Share of the 697 UK B2B with a detectable system. As of June 2026.
Podcast hosting compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Buzzsprout | 220 | 31.6% | 7 | 38.2% | Median 7 employees, 31.6% share |
| Podbean | 144 | 20.7% | 8 | 36.8% | Median 8 employees, 20.7% share |
| Acast | 112 | 16.1% | 7 | 33.9% | Median 7 employees, 16.1% share |
| Spotify for Podcasters | 93 | 13.3% | 6 | 40.9% | Median 6 employees, 13.3% share |
| Libsyn | 79 | 11.3% | 7 | 41.8% | Median 7 employees, 11.3% share |
| Captivate | 72 | 10.3% | 6 | 22.2% | Median 6 employees, 10.3% share |
| Audioboom | 31 | 4.4% | — | — | View these companies in Firmbase → |
| Simplecast | 27 | 3.9% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Podcast hosting system shifts with company size: among UK B2B with under 10 employees, Buzzsprout leads at 30.4% of the 434 with a detectable system; among UK B2B with 10–50 employees, Buzzsprout leads at 32% of the 231 with a detectable system; and among UK B2B with over 50 employees, Buzzsprout leads at 43.8% of the 32 with a detectable system.
Under 10 employees
30.4% of band
Under 10 employees contains 434 detected companies, the largest band in this market. Buzzsprout is first with 30.4%, while the remaining usage is spread across Podbean, Acast, Spotify for Podcasters, Libsyn, Captivate, Audioboom and Simplecast.
10–50 employees
32% of band
10–50 employees contains 231 detected companies. Buzzsprout remains first at 32.0%, with Podbean and Acast part of the main competitor set across the wider market.
Over 50 employees
43.8% of band
Over 50 employees contains 32 detected companies, so percentage shares move on a small base. Buzzsprout has the clearest position here at 43.8%, ahead of the rest of the detected systems.
How Podcast hosting usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2B by Podcast hosting
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Frequently asked questions
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