B2B Companies Using Libsyn in the UK: 77 Active Firms (2026)
B2B companies using embedded audio hosting publish business podcasts, webinars or interview content for UK professional audiences.
For business-to-business suppliers, embedded podcast hosting sits between marketing operations, content production and web publishing. It gives sales and customer-education teams a place to publish interviews, webinar audio and expert commentary without treating audio as a separate media business. Adoption tends to signal a direct-channel posture: the firm has enough audience-development activity to maintain an owned site, CRM capture and repurposed content. The cohort is small-company weighted, with a median headcount of 7 and median turnover of about £666,000, so engagements usually look like marketing-stack choices rather than enterprise media infrastructure programmes.
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UK adoption is small but visible: 77 actively trading business-to-business companies are running this audio-hosting system on their public websites. Reported employment totals 1,464 people, with 62 of 62 firms reporting headcount. Within detected podcast-hosting use in the sector, the system sits fourth at 15.3% of 502 category detections. Registered-address skew is London-heavy: London accounts for 40.3% of the cohort, followed by the South East at 15.6%, the East of England at 9.1%, the North West at 7.8% and the West Midlands at 6.5%.
Business-to-business audio publishing is not licensed as a category in the UK. Regulation follows the underlying activity, such as financial services, telecoms, data processing or professional services. Where audio is used for demand generation, the ICO’s PECR guidance matters: the electronic-mail rule does not apply to corporate subscribers, but senders must not hide their identity and must provide a valid opt-out address. UK GDPR still applies when personal data is processed, including business-contact data. For live marketing calls, organisations must screen against CTPS and TPS and avoid calling businesses that have objected.
Adoption appears tied to content discipline rather than media ambition. Smaller suppliers may keep using hosted audio when podcasting supports founder-led sales, partner education or customer communities; others will let feeds decay if production cannot be folded into routine marketing work. Vendor selection tends to be bundled with the website stack, analytics and search visibility, so switching pressure may come from content operations and privacy review rather than feature gaps. Consolidation among hosting tools could make the market easier to procure, but it may also narrow the specialist workflows available to lean marketing teams.
Adoption by company size
Adoption of Libsyn varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Libsyn (51 detected). 0.1% of the 31,788 companies with 10–50 employees run Libsyn (23 detected). 0.1% of the 3,773 companies with over 50 employees run Libsyn (5 detected).
77
Active firms
2026
15.3%
Of detected Podcast Hosting share
UK B2B
7
Median headcount
Filed accounts
199
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (6 of 77 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable Podcast Hosting system, this embedded audio host accounts for 15.3% (77 of 502), placing it fourth by detected category share.
London accounts for 40.3% (31) of the cohort, followed by the South East at 15.6% (12) and the East of England at 9.1% (7).
The surrounding web stack looks content-led: 71.4% (55) also run an open-source CMS, 55.8% (43) use web analytics and 49.4% (38) use a tag-management tool.
Sector overlap points to professional-services media use, with Management Consulting at 22.1% (17), Marketing Agency at 18.2% (14), SaaS at 15.6% (12) and Media & Publishing at 15.6% (12).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves and provide a valid opt-out route.
Podcast hosting market share among UK B2B
Share of the 502 UK B2B with a detectable system. As of June 2026.
What else do Libsyn-running B2B run?
Share of the 77 Libsyn-running UK companies where each technology was also detected. As of June 2026.
Where Libsyn B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£666.1K
Median UK turnover
7.8%
Above £5M turnover
6
Incorporated since 2022
199 verified decision-maker contacts
across these 77 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Libsyn
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsPublishes online news, analysis, and commentary on enterprise technology and digital business. Covers topics such as ERP, CRM, AI, data management, and digital transformation, featuring industry…
Serves enterprise technology and business decision-makers, including CIOs, finance, HR, marketing and operations leaders, plus technology vendors seeking to reach digital enterprise audiences across…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes aviation industry magazines and digital publications covering air cargo, airport operations, ground services, and business aviation. Also organises aviation conferences and events and…
Serves B2B aviation markets, including airports, airlines, ground handlers, cargo and airfreight supply-chain teams, GSE suppliers, private aircraft owners/operators, brokers, OEMs and route…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides media, research and events focused on cybersecurity, IT and AI. Produces industry news, reports, podcasts and conferences, and offers digital marketing, media production, training and…
Serves cybersecurity, IT, AI and OT professionals, CISOs and CIOs, plus technology vendors and marketers seeking to reach security decision-makers.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsPublishes online articles, interviews and podcasts covering fintech, digital assets, banking and payments. Provides research and analysis on cryptocurrencies, stablecoins, on‑chain finance and…
Serves fintech, banking, crypto and Web3 professionals, investors and operators seeking research and analysis on stablecoins, digital assets, payments, venture capital and digital banking.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online platform for hosting, publishing and managing podcasts, including distribution to directories, listener analytics, marketing tools, private podcast feeds and dynamic advertising,…
Serves individual podcasters, brands, business teams, podcast networks, agencies, and organisations using private audio for staff or paid members, including podcasts with 10k+ monthly listens seeking…
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes Treasury Management International, an online and print platform providing articles, analysis, and resources on corporate treasury. Produces industry magazines, directories, awards…
Serves B2B audiences in corporate treasury and finance, including treasurers, CFOs, finance leaders and newcomers to treasury, plus sponsors seeking to reach the international treasury community.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides broadcast public relations and communications services including TV and radio media relations, campaign strategy, newsroom support, media training, and production of video, podcast and…
Sells to brands, agencies and organisations seeking broadcast PR support, including communications and marketing teams needing TV, radio and owned-media coverage, internal communications content,…
Financial Health
DistressedDistressed · -61% CAGR over 4y
Location
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Computed from 3 filingsPublishes print and digital media brands covering politics, technology, media, wealth management, luxury lifestyle and fine wine. Produces journalism, research and events through titles including New…
Serves global B2B and B2C audiences, including technology leaders, media and publishing professionals, political and cultural readers, luxury and wealth-management audiences, fine wine enthusiasts,…
Financial Health
DistressedDistressed · -25% CAGR over 2y
Location
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Computed from 5 filingsProvides podcast production and marketing services for brands, including show strategy, launch planning, audio and video recording, editing, episode publishing, and creation of promotional content…
Serves brands, companies, membership organisations and personal brands seeking audio and video campaigns to build audiences, generate leads, sell products or support communities, with clients…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform publishing legal and regulatory articles, analysis and commentary from law firms and industry experts across multiple practice areas, and provides newsletters, webinars,…
Serves business professionals, in-house counsel and law firm audiences seeking legal and regulatory insight, alongside law firms and advisory firms that contribute content to reach professional…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Develops an AI content creation platform for producing videos, podcasts, and audio. Provides tools for text‑to‑speech, voice cloning, script‑to‑video generation, AI avatars, and editing workflows,…
Serves enterprise creative, L&D and training teams, publishers, individual creators and developers seeking API access for AI video, podcast and audio production workflows.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online media and research platform focused on customer experience (CX). Publishes articles, reports, guides and white papers, and organises webinars, conferences and industry events…
Serves customer experience, contact centre and customer service professionals, including telecoms sector teams, plus CX technology vendors seeking sponsorship or media partner opportunities.
Financial Health
StrongStrong · 26% CAGR over 3y
Location
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Computed from 5 filingsProvides digital marketing services including website design and development, search engine optimisation, pay‑per‑click advertising, graphic design, video marketing and podcast production. Also…
Serves UK businesses and organisations across sectors, including SMEs and brand, communications and management teams seeking an external marketing agency.
Financial Health
WeakWeak · -2% CAGR over 3y
Location
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Computed from 2 filingsProvides integrated marketing and communications services including digital marketing, public relations, creative campaigns, strategy and training. Works with brands across sectors such as…
Serves B2B and consumer brands, marketing leaders and communications teams across industries including automotive, consumer technology, cybersecurity, energy, healthcare, supply chain and financial…
Financial Health
StableStable
Location
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Develops cybersecurity software and services for managed service providers. Offers the Elements Cloud platform for endpoint protection, exposure management, AI‑driven threat detection, monitoring,…
Sells to managed service providers serving business clients, including MSPs with or without their own SOC, and to businesses seeking European-compliant cybersecurity support.
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Computed from 3 filingsDevelops and provides a cloud-based platform for identity, access and device management. Software enables organisations to manage user identities, single sign-on, multi-factor authentication,…
Serves IT teams and leaders at businesses managing mixed Windows, Apple, Linux and Android environments, plus MSPs, value-added resellers, distributors and technology partners supporting client…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides managed detection and response cybersecurity services, including 24/7 security monitoring, threat detection, investigation, and incident response. Develops a security operations platform…
Serves B2B security teams and SOC leaders at organizations of any size across industries, including those operating cloud, email, endpoint, identity, network and SaaS environments.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsProvides management consulting services focused on revenue growth, advising B2B companies on sales strategy, go‑to‑market models, pricing, marketing and sales compensation, supported by industry…
Serves B2B commercial leaders and revenue teams at mid-market and enterprise firms, especially in business services, distribution, financial services, healthcare, life sciences, manufacturing, and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Develops and sells software development tools including user interface controls, component libraries, and application building platforms for web, mobile, and desktop apps. Also provides UX design and…
Serves software developers, UX/design teams and application development organisations building web, mobile and desktop apps, plus businesses embedding analytics or improving team productivity.
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Computed from 3 filingsDevelops bespoke software and digital systems for enterprises. Provides software engineering, technology strategy, data and AI solutions, and product design services to build, modernise and scale…
Serves large enterprises and public sector organisations, especially capital markets and investment banks, government bodies, and energy, commodities and utilities firms with complex expert-user…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides managed Apple device management services and software based on Jamf, including MDM‑as‑a‑service, automated macOS application packaging and updates, security services, and multi‑tenant…
Serves managed service providers, businesses with Apple device fleets, and education institutions managing devices for staff and students.
Financial Health
StableStable
Location
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Develops enterprise project and portfolio management (PPM) software used to plan, prioritise and monitor projects and programmes. Platform provides portfolio planning, resource management,…
Serves large enterprise organisations and global teams, particularly PMOs and portfolio leaders in engineering, manufacturing and regulated industries managing complex portfolios and compliance-heavy…
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Computed from 3 filingsProvides research and consulting on automotive distribution, retailing and aftersales markets. Produces industry reports, data services and executive briefings, and advises vehicle manufacturers,…
Serves B2B organisations in automotive retailing and after-sales, including vehicle manufacturers, importers, dealer groups, suppliers, service providers and trade associations, with a focus on…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and delivers management, leadership and team development programmes, including workshops and learning experiences that help organisations build leadership capability, strengthen team dynamics…
Serves purpose-driven businesses and other organisations worldwide, targeting HR and learning teams, managers, senior leadership groups and intact teams seeking leadership, management and team…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides leadership development and organisational development services including systemic team coaching, board and team coaching, strategy development support, and training programmes and…
Serves organisations, boards and leadership teams, alongside professional coaches and supervisors pursuing systemic team coaching qualifications and advanced learning.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services for engineering and technology companies, including marketing strategy, website design and development, search engine optimisation, pay‑per‑click advertising,…
Serves B2B industrial, engineering and technology companies, particularly marketing leaders at firms with complex technical products, across the UK, Europe and the USA.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click campaign management, social media marketing, digital PR, website migration support, and data analytics. Also…
Serves businesses and brand or marketing teams looking to improve online revenue, traffic and visibility, including organisations needing strategic support, training and analytics across digital…
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides workplace training and consultancy, delivering classroom and online courses in digital skills such as Microsoft Excel and Microsoft 365, leadership and personal development programmes,…
Sells to organisations investing in employee learning, especially HR and L&D teams, senior leaders, managers and staff who need leadership, workplace productivity and digital software skills.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for banks, merchants and billers to process and manage digital payments. Provides payment orchestration, card issuing and acquiring, real-time and cross-border payments, bill…
Sells to businesses across the payments ecosystem, including banks, payment processors, merchants, billers, PSPs and central infrastructure operators in sectors such as financial services, airlines,…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsProvides economic strategy consulting using game theory and behavioural economics. Advises companies on strategic decision‑making, negotiations, procurement, pricing, supply chain strategy and market…
Serves B2B corporate clients, especially senior decision-makers and procurement, sourcing, strategy, sales, marketing, HR, and operations leaders across industries and company sizes.
Financial Health
WeakWeak · -2% CAGR over 3y
Location
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Computed from 5 filingsProvides Salesforce and related technology training courses for individuals and employees, covering CRM, data, AI and consultancy skills. Also recruits and supplies Salesforce professionals and…
Serves individuals, especially women and parents transitioning into Salesforce and tech careers, plus businesses worldwide seeking employee upskilling or diverse tech talent for CRM, data and AI…
Financial Health
WeakWeak · -53% CAGR over 4y
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Computed from 5 filingsProvides consulting, training, and online courses on business intelligence and analytics delivery. Teaches organisations to design dashboards, define KPIs, and implement BI processes using tools such…
Serves B2B BI and analytics teams globally, including heads of BI, IT applications managers, data professionals, and business leaders using Power BI, Tableau, or Excel.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides professional speaking, sales training and coaching focused on communication, persuasion and decision‑making in business. Delivers keynote presentations, workshops and virtual training, and…
Serves businesses, event organisers and professional audiences across industries seeking sales, influence and communication development, including teams and leaders booking keynote speaking,…
Financial Health
StableStable · Hiring · 26% CAGR over 4y
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Computed from 3 filingsDevelops user interface controls, components and development tools for building web, mobile and desktop applications. Products include JavaScript, .NET and cross‑platform UI libraries, app builders,…
Serves software developers, UX designers and enterprise application teams building web, mobile and desktop products, plus organisations needing embedded analytics, test automation and team…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides consulting, mentoring and training on product development and engineering management. Services cover agile and lean methods, project and process management, requirements, testing and quality…
Serves B2B product development teams, engineering managers and test departments, mainly in software, embedded products and manufacturing, with emphasis on automotive and aerospace organisations.
Financial Health
WeakWeak · -8% CAGR over 5y
Location
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Computed from 5 filingsProvides marketing and consultancy services to franchised businesses, including franchise marketing campaigns, franchisee recruitment support, resale of franchise territories, and customer marketing…
Serves franchisors and franchise networks across multiple sectors, targeting owners and leadership teams seeking support with franchisee recruitment, franchise resales, and marketing for franchisees…
Financial Health
DistressedDistressed · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides organisational consulting and training focused on behavioural change, leadership development, productivity improvement and continuous improvement. Works with management teams and business…
Serves B2B clients, from medium-sized enterprises to divisions of blue-chip multinationals, targeting leadership teams, business units and operational teams seeking organisational performance and…
Financial Health
DistressedDistressed · -4% CAGR over 4y
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Computed from 5 filingsDevelops an online platform for schools and colleges to record and evidence learning and progress of pupils with special educational needs and disabilities (SEND). Also organises professional…
Serves schools and colleges supporting learners with SEND, targeting teachers, SENCOs, SEND leaders, senior school staff and wider teams involved in EHCPs, IEPs and learner progress.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 5y
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Computed from 3 filingsProvides data and AI consulting services including data strategy development, data management, platform architecture and engineering, analytics and machine learning solutions, and advisory support to…
Serves B2B organisations and their senior data leaders, CDOs and executive teams, particularly those investing in data, analytics and AI capabilities to improve decision-making and business…
Financial Health
StrongStrong · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing services for fintech and financial services companies, including paid media campaign management, influencer marketing, performance ad creative, conversion rate…
Serves fintech and financial services businesses seeking to acquire users, launch products, expand into new markets, or generate B2B leads, including investment, trading, lending and finance…
Financial Health
StrongStrong · Hiring · 20% CAGR over 3y
Location
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Computed from 5 filingsProvides data science and data engineering consultancy, helping organisations design data strategies, build data lakehouse platforms, and implement machine learning and AI solutions. Also develops…
Serves B2B organisations, particularly in retail, CPG, financial services, insurance and media, targeting leadership and data teams seeking support with data maturity, analytics strategy and modern…
Financial Health
StrongStrong · Hiring · 92% CAGR over 4y
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Computed from 3 filingsProvides business transformation consulting services, including digital strategy, business intelligence and data analytics, AI and machine learning implementation, marketing and customer experience…
Targets business leaders and organisations across sectors that need digital, data, AI, marketing, ESG and workforce change, operating internationally across the UK, Middle East, Europe and US.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 2y
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
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Computed from 5 filingsProvides brand experience and design services, developing branded products, interiors and customer experiences for sectors such as aviation, automotive and hospitality, including airline cabin…
Serves global consumer-facing brands and operators, particularly airlines, automotive and mobility companies, and hospitality businesses.
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 4y
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Computed from 4 filingsProvides board-level advisory and coaching, interim executive and non-executive director services, and consulting projects for businesses. Supports founders, shareholders and executives with strategy…
Targets founders, primary shareholders, chairs and executives leading high-growth or challenged businesses in B2B and B2C markets, across company sizes and sectors including eCommerce, digital,…
Financial Health
StableStable · 0% CAGR over 3y
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Computed from 5 filingsDevelops AI software for recruitment teams, including tools for candidate sourcing and search, automated outreach, interview recording and transcription, AI‑generated interview notes and reports, and…
Sells to B2B recruiting teams, talent acquisition leaders, hiring managers, and recruiting operations staff at companies actively sourcing, interviewing, and hiring candidates.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies including property, liability, professional indemnity, cyber, motor fleet and business interruption insurance.…
Serves UK businesses of all sizes, from start-ups to multinationals, plus property owners and private clients. Also targets independent insurance brokers seeking an appointed representative network.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and executive search services for finance, accounting, procurement, supply chain, HR, legal, and technology roles. Supports employers with hiring and offers candidates job…
Sells to employers hiring professional talent and to jobseekers, primarily across finance, accounting, procurement, supply chain, HR, legal, operations and technology functions in EMEA and other…
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsProvides leadership and management coaching services through an online platform, offering one‑to‑one and group coaching for employees and executives. Hosts internal and external coaches and delivers…
Serves businesses seeking employee and executive development, especially HR, learning and development, and leadership teams needing scalable support for managers, leaders, women in leadership, teams…
Financial Health
StableStable · -13% CAGR over 2y
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Provides geospatial analytics and datasets assessing climate and biodiversity risks for real estate and land assets. Develops mapping tools and models for heat, drought and wildfire exposure to…
Serves UK real estate, financial services and public-sector organisations needing property-specific nature and climate risk evidence, including banks, insurers, housing groups, conveyancing-related…
Financial Health
N/AN/A
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How Libsyn usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Libsyn is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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